
The short version: Charge $10 to $12 for a standard homemade meal prep container (a protein, a starch and a vegetable), $13 to $16 for steak, salmon or special-diet meals, and $55 to $60 for a box of five. That puts you just under CookUnity, which starts at $12.59 a meal, and well above the $4.47 frozen bowl at Walmart. By our estimate a chicken, rice and broccoli meal costs about $2.59 to make with the container and label, but kitchen rent can add $2.50 to $5.00 a meal, so price from your full cost and not from groceries alone. By our estimate, which assumes 10 hours of your time and a 6-hour kitchen shift at $25 an hour, 50 meals a week at $12 a meal leaves about $27.88 an hour after food, packaging, kitchen rent, card fees and the Homegrown plan.
Checked September 24, 2026: meal prices on cookunity.com and cleaneatzkitchen.com, grocery and supply prices on Walmart.com, a live pull of Homegrown's catalog, the Texas Department of State Health Services cottage food page, the California Department of Public Health MEHKO page, and the pricing pages of Homegrown, Hotplate and Square. Limits: store prices move weekly, the portions and hours below are our estimates, and food rules change, so verify your state's current rules before you sell. Homegrown customers create an account to place a first order, and Homegrown has no timed-release or countdown feature for weekly menus.
Your coworker tried your chicken burrito bowls and wants five for next week. Two people at the gym asked the same thing. Now you need a number, and it has to cover more than groceries.
Most price lists online say "$12 to $18 a meal" and stop there. That skips the parts that decide whether meal prep pays you: the container, the kitchen you may have to rent, the hours you stand at the stove, and the card fee on every order. This guide builds each price from numbers checked the day it was written. If you are still deciding whether to start at all, our guide to selling meal prep from home covers the menu, packaging and where to sell. This page is only about what to charge.
Charge $10 to $12 for a standard meal prep container and $55 to $60 for a box of five. A standard container here means about 4 to 5 ounces of cooked protein, a cup of rice or potato, and a vegetable, in a lidded, microwave-safe container with a label. Bigger portions, pricier proteins and special diets move up the ladder below.
Scroll sideways to see every column.
| What you sell | Amount | Suggested price | Your cost (our estimate) | When it fits |
|---|---|---|---|---|
| Standard meal (chicken, rice, vegetable) | 6 oz raw chicken, 1 cup rice, 4 oz broccoli | $10 to $12 | $2.59 | Your everyday menu |
| Ground turkey meal | 5 oz raw turkey, sweet potato, vegetable | $11 to $12 | $3.41 | Lean, high-protein menus |
| Pasta bake | Penne, sauce, turkey, mozzarella | $10 to $11 | $2.92 | Families and comfort food |
| Steak, salmon or shrimp meal | Same portions, pricier protein | $14 to $16 | Varies with the cut | Your top-priced option |
| Special diet meal (keto, gluten-free) | Standard portions, separate prep | $13 to $15 | About $1 to $2 more | Customers with rules to follow |
| Box of five meals | Five standard containers | $55 to $60 | About $13 to $15 | Weekly regulars |
| Family tray | Four servings in one foil pan | $32 to $45 | Varies with the dish | Busy parents |
Costs come from Walmart.com prices loaded September 24, 2026, plus a $0.60 container and an $0.08 label. Portions are our estimates. Prices vary by store and by week.
Price the everyday meal first, since most of your orders will be that one. Then set the box price, which is where your regulars will land. Everything else is a step up or down from those two numbers.
A ready-to-eat meal costs a customer $4.47 frozen at Walmart, about $9.50 from a national frozen meal prep company, and from $12.59 from a chef-made delivery service. Those are the three prices your customer already has in their head. Your homemade meal sits between the frozen company and the chef service.
We checked each price on September 24, 2026.
Swipe across to read the whole table.
| Where the meal comes from | What the customer gets | Price | Price per meal |
|---|---|---|---|
| Walmart, Healthy Choice Protein Bowl | One 9.25 to 9.75 oz frozen bowl | $4.47 | $4.47 |
| Walmart, Taylor Farms Chicken Alfredo | One 12.25 oz refrigerated meal | $5.24 | $5.24 |
| Walmart, Marketside Chicken Teriyaki Meal | One 10 oz refrigerated meal | $6.54 | $6.54 |
| Clean Eatz Kitchen, Basics Meal Plan | 30 frozen meals | $239.25 | $7.98 |
| Clean Eatz Kitchen, Basics Meal Plan | 10 frozen meals | $94.95 | $9.50 |
| CookUnity | 4 to 16 chef-made meals a week | From $12.59 a meal | From $12.59 |
Walmart prices are Walmart.com search results on September 24, 2026 and vary by store. Clean Eatz Kitchen prices come from its product page the same day; its homepage marked them as sale prices, so they may rise. CookUnity's price is the "starting from" figure on its homepage, before delivery. We could not load Factor's per-meal price without an account, so it is not quoted here.
Price per meal a customer pays, checked September 24, 2026
Source: Walmart.com, cleaneatzkitchen.com, cookunity.com and a pull of the Homegrown catalog, all September 24, 2026. The Homegrown figure is the most common price among The Thoughtful Kitchen's 11 dinners.
Here is how to read those numbers:
Restaurant prices keep climbing too. The Bureau of Labor Statistics reported that prices for food away from home rose 3.4% in the 12 months ending August 2026, and the USDA Economic Research Service forecasts a 3.6% rise for 2026. A price that felt high last year feels normal now.
The Thoughtful Kitchen, a meal vendor on Homegrown in Commerce City, Colorado, charges $10 to $12 for most dinners and $15 for its beef shank and pork chop dinners. That is the same band as the ladder above, and a little under CookUnity's starting price. Other meal vendors list rice, ramen and mac and cheese meals from $7 to $16.
In a pull of the Homegrown catalog on September 24, 2026, 183 of the 2,667 products listed by 303 vendors were ready-to-eat food, from 20 vendors. The Thoughtful Kitchen listed 11 dinners: four at $10, five at $12 and two at $15. Two of its listings, both titled "(1.5 lb.)", describe portions of "approximately 16 ounces" and say meals are "prepared the day before the scheduled pickup date and promptly refrigerated below 41°F."

Here is what four vendors listed on September 24, 2026:
Across these four vendors, nobody charges by the ounce. They charge by the meal, and they raise the price when the protein gets more expensive.
One chicken, rice and broccoli meal costs about $2.59 to make, including a $0.60 container and an $0.08 label. The food alone is $1.91. We built it from Walmart.com prices on September 24, 2026.
Slide the table sideways to see all of it.
| Part of the meal | Amount | What you pay | Cost in one meal |
|---|---|---|---|
| Boneless skinless chicken breast | 6 oz raw | $14.72 for 5 lb frozen ($2.94/lb) | $1.10 |
| Jasmine rice | 2 oz dry (about 1 cup cooked) | $7.23 for 5 lb | $0.18 |
| Broccoli florets | 4 oz | $2.88 for 32 oz frozen | $0.36 |
| Olive oil | 1 tablespoon | $16.58 for 51 fl oz | $0.16 |
| Salt, pepper, garlic, spices | A pinch of each | Our estimate | $0.10 |
| 3-compartment meal prep container | 1 | $29.99 for 50 | $0.60 |
| Label (name, ingredients, allergens, date) | 1 | $7.97 for 100 | $0.08 |
| Total | $2.59 |
Store-brand prices from Walmart.com search results on September 24, 2026. The 6-ounce raw portion cooks down to roughly 4.5 ounces, which is our estimate.
Three things jump out of that table:
If you want to run the same math on your own recipes, our guide on how to calculate the real cost per product walks through it line by line.
Our three test meals cost between $2.59 and $3.41 each to make, an average of $2.97. Ground turkey costs almost twice as much per pound as frozen chicken breast, so the turkey meal is the priciest.
Swipe left to see the rest of the columns.
| Meal | What goes in it | Food cost | With container and label | Suggested price | Food and packaging as a share of price |
|---|---|---|---|---|---|
| Chicken, rice and broccoli | 6 oz raw chicken, 2 oz dry rice, 4 oz broccoli | $1.91 | $2.59 | $12 | 22% |
| Turkey and sweet potato | 5 oz raw turkey ($5.31/lb), 7 oz sweet potato, 3 oz broccoli | $2.73 | $3.41 | $12 | 28% |
| Turkey pasta bake | 3 oz dry penne, 5 oz sauce, 4 oz raw turkey, 1 oz mozzarella | $2.24 | $2.92 | $11 | 27% |
Walmart.com prices on September 24, 2026: ground turkey 93/7 at $15.92 for 3 lb, sweet potatoes $3.68 for 3 lb, penne $1.98 for 32 oz, pasta sauce $1.97 for 24 oz, mozzarella $6.92 for 32 oz. Portions are our estimates.
That is why it makes sense to keep one price for most of your menu. A $1 swing in cost is not worth a different price tag and a confused customer. Set one everyday price, then add a step up only for the proteins that cost a lot more, like steak or salmon.
Aim for food and packaging at 22% to 30% of your price. At $12 a meal, that is $2.64 to $3.60 per container. Our turkey and pasta meals land inside that band, and the chicken meal sits right at the bottom edge, at $2.59 or 21.6%.
Restaurants talk about "food cost percentage," which means the share of the menu price spent on ingredients. For meal prep, count the container and label too, because the customer takes them home. Here is how the numbers work:
A low food cost percentage is not the same as a good price. Meal prep has costs that bakers and jam makers do not carry, mainly a licensed kitchen and hours of cooking, portioning and cleanup. Those costs are what the next section adds.
Renting a commercial kitchen adds about $2.50 to $5.00 per meal at $25 an hour, depending on how many meals you make in one shift. Commissary kitchens (shared, licensed kitchens you rent by the hour or month) run $15 to $40 an hour or $250 to $1,250 a month, per our commissary kitchen cost guide.
Kitchen rent is a fixed block of time, so it shrinks per meal as you cook more. At $25 an hour, by our estimate:
At 20 meals a week, the kitchen costs more than the food. At $8 a meal and 20 meals a week, our model leaves you about $7.55 in the red after that rent, food, packaging, card fees and your plan.
Whether you need a rented kitchen at all depends on your state and what you cook. Many states do not allow meals with meat or other foods that need refrigeration under their home-kitchen rules, so check before you count kitchen rent as optional. The legal section below covers Texas and California, and your state's current rules decide the rest.
If you work from a licensed home kitchen or a shared kitchen you already pay for, your rent per meal may be close to zero. Either way, write the number down. A price that only works when the kitchen is free will break the first month you have to rent one.
At $12 a meal, you keep about $70 a week at 20 meals, $279 at 50 meals and $610 at 100 meals, by our estimate. That is after food, containers, labels, kitchen rent at $25 an hour, card fees and your Homegrown plan.
Swipe to see the remaining columns.
| Meals a week | Sales at $12 | Food and packaging ($2.97 avg) | Kitchen rent | Card fees (boxes of 5) | You keep | Your hours (our estimate) | Per hour |
|---|---|---|---|---|---|---|---|
| 20 | $240.00 | $59.40 | $100 | $8.16 | $70.13 | 6 | $11.69 |
| 50 | $600.00 | $148.50 | $150 | $20.40 | $278.79 | 10 | $27.88 |
| 100 | $1,200.00 | $297.00 | $250 | $40.80 | $609.89 | 16 | $38.12 |
"You keep" also subtracts $2.31 a week for a Homegrown plan billed annually ($10 a month). Card fees are 2.9% + $0.30 on each $60 box. Hours include shopping, cooking, portioning, labeling and pickup, and they are our estimate, not a measurement.
Run the same math at other prices and the gap is big. At $10 a meal, 50 meals a week leaves about $181.69 ($18.17 an hour). At $14, it leaves $375.89 ($37.59 an hour). A $2 change per meal moves your weekly take by almost $100 at 50 meals.
A typical prep week, and where the hours go:
Sell both: a single meal at $12 and a box of five at $55 to $60. The box is what turns a one-time order into a weekly regular, and it is how the big companies price too.
Clean Eatz Kitchen's Basics Meal Plan shows the pattern. On September 24, 2026, 10 meals were $94.95, 20 meals were $174.75 and 30 meals were $239.25. Per meal that is $9.50, $8.74 and $7.98. The more a customer commits to, the less each meal costs them.
For a home vendor, a simple version works best:
Keep the box price at a round number your customer can remember. "$60 for five" is easier to say yes to than "$12 each, five meals." And make sure even your lowest per-meal price still clears the full cost from the section above. Our guide to subscription box pricing goes deeper on keeping each recurring box profitable.
Charge $1 to $3 more than your $12 everyday meal for special diets, putting them at $13 to $15. These meals cost more to make and take more care, and the customers who need them have fewer choices.
Here is where the extra cost comes from:
Only promise what you can prove. If your kitchen also handles flour, say "made without gluten ingredients" instead of "gluten-free," since a gluten-free label is a claim you have to be able to back up. If you list protein or calories, weigh the portions every time. Johnny D's on Homegrown shows the same step-up pricing with protein rather than diet: it lists its mac and cheese bowl with chicken at $9, with steak at $10, with shrimp at $11 and with lobster at $12.
Price breakfast at $6 to $8, soups at $8 to $12 a quart, and family trays at $32 to $45 for four servings. These add-ons fill out a weekly order without adding much cooking time.
Here is how Homegrown vendors and our math line up:
A family tray saves you about $0.65 in packaging and three rounds of portioning. Four single meals need four containers and four labels, $2.72 at our prices. One 13 x 9 foil pan with a lid is about $1.99 (Great Value, $3.98 for two on Walmart.com, September 24, 2026), plus one $0.08 label.
If you plan to freeze trays or sell them as heat-and-eat meals, our guide to selling frozen meals locally covers the extra rules for freezer meals.
Charge a flat $3 to $5 delivery fee, and include delivery at no extra charge only on a box of ten, $100 or more. The $3 to $5 fee comes from our delivery fee pricing guide. That guide suggests free delivery above $35 to $50 for smaller food orders, but a single box of five at $55 to $60 already clears that line, so meal prep needs a higher one.
Delivery costs you gas, time and a cold chain. A cooler bag and ice packs help keep meals at 41°F or below on the way; check with a food thermometer. Here is a simple setup:
Leaving delivery "free" for everyone quietly lowers your price. At 20 boxes a week, a $4 fee you do not charge is $80 a week you pay yourself.
In most states you cannot sell meat-based meal prep made in a regular home kitchen, so your price has to cover a licensed kitchen. Meals with chicken, beef or rice need to stay cold to be safe, and most cottage food laws (the rules for selling homemade food) leave those foods out.
Two examples, both checked September 24, 2026:
What that means for your price:
Rules change and vary by county. Verify your state's current rules with your state or county health department before you sell, and ask about labels, permits and food handler training at the same time.
Card processing takes about $2.04 of a $60 box on Homegrown or Hotplate, and $2.28 on the Square Free plan when the customer pays online. Across 20 boxes a month, that is $40.80 to $45.60, before any monthly plan or service fee.
Swipe the table left to see every fee.
| Platform | Monthly plan | Trial | Service or platform fee | Card processing | Customer pays on a $60 box | Vendor pays on a $60 box | Vendor pays in a month of 20 boxes |
|---|---|---|---|---|---|---|---|
| Homegrown | $10 billed annually ($12.50 monthly) | 7 days, no charge until day 8 | None, 0% commission | 2.9% + $0.30, paid by the vendor | $60.00 | $2.04 plus the plan | $50.80 ($53.30 on the monthly plan) |
| Hotplate, customer pays the service fee | $0 | None needed, no plan | 5% + $0.55, paid by the customer | 2.9% + $0.30, vendor pays | $63.55 | $2.04 | $40.80 |
| Hotplate, vendor covers the service fee | $0 | None needed, no plan | 5% + $0.55, paid by the vendor | 2.9% + $0.30, also vendor-paid | $60.00 | $5.59 | $111.80 |
| Square Free plan, online orders | $0 | None needed, no plan | None | 3.3% + $0.30 online, paid by the vendor | $60.00 | $2.28 | $45.60 |
We checked these on the Homegrown signup page, Hotplate's pricing page and Square's fees help page on September 24, 2026. Card processing is figured on the $60 price. Hotplate's own example charges processing on more than the subtotal (its $30 example shows $1.27, not the $1.17 the subtotal alone gives), so it can run a few cents higher. Square's in-person rate on the free plan is 2.6% + 15¢.
The dollar gap between these is small on a $60 box. What matters more is what your customer sees at checkout. A box that reads "$60.00" lands differently than one that reads "$63.55 with fees." Either way, build about $2 a box into your price for card processing. Delivery apps are the exception, since DoorDash's Basic plan keeps 15% of that same $60 box, so the places you sell meal prep decide as much of what you keep as the price on the label.
Take every order and payment before you buy a single chicken breast. Meal prep only works on thin margins when you cook exactly what was ordered. Leftover containers are pure loss by Friday.
That is the job Homegrown does for a meal prep vendor. It costs $10 a month billed annually, with no percentage fees beyond standard payment processing of 2.9% + $0.30, paid by you, and gives you a storefront where customers see this week's menu, pick their meals and pay before your shopping trip. Here is what fits this kind of business:
Compare that with the other ways vendors take meal prep orders. Instagram DMs have no monthly plan, but you track 20 orders across 20 chats and chase every payment. Hotplate has no monthly plan; you pay 2.9% + $0.30 card processing, and its 5% + $0.55 service fee, $3.55 on a $60 box, is shown to your customer unless you choose to pay it yourself. The Square Free plan works if you already use it at a farmers market, but its online rate is 3.3% + $0.30.
Homegrown does not cook or keep meals cold, you do the driving if you offer delivery, and it does not handle your permits or labels. Your customers create a Homegrown account to place their first order. Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link. There is no timed-release or countdown feature for weekly menus.
Close orders 36 to 48 hours before you cook. When you make 50 meals, one extra day of lead time lets you buy the exact 19 pounds of chicken breast you need (50 meals at 6 ounces raw) instead of guessing and freezing the rest.
If you are ready to stop guessing how many meals to cook, you can set up your meal prep storefront and take next week's orders in about 15 minutes.
The most common mistake is pricing from the grocery receipt and forgetting kitchen rent and hours. A $2.59 meal sold at $8 looks like a 68% margin until you pay $100 for a 4-hour kitchen shift.
Common mistakes, and the fix for each:
Most of these come back to one fix: know your full cost per meal, and only cook what is paid for. Homegrown's pre-order storefront handles the second half, at $10 a month billed annually ($12.50 monthly), plus 2.9% + $0.30 card processing on each order.
Charge $55 to $60 for a weekly box of five meals, or $110 to $115 for ten. That works out to $11 to $12 per meal, which covers food, containers, kitchen rent and card fees at 50 meals a week. In a rented kitchen, small weeks are the risk: with a 4-hour, $100 shift, $12 a meal only breaks even at about 12 meals a week, by our estimate, and fewer meals than that lose money.
Add the cost of the food, container and label for one meal, then divide by your price. Aim for 22% to 30%. A chicken bowl that costs $2.59 to make lands at about 22% when you charge $12. Then check that kitchen rent and your hours still fit, since food cost percentage leaves them out.
It can be. At $10 a meal and 50 meals a week, our estimate leaves about $18.17 an hour after food, packaging, kitchen rent at $25 an hour, card fees and your Homegrown plan. At 20 meals a week in a rented kitchen, $10 a meal pays about $5 an hour. If you cook in a licensed kitchen you already have, $10 can work.
A chicken, rice and broccoli container costs about $2.59 to make with store-brand ingredients from Walmart.com in September 2026, including a $0.60 container and an $0.08 label. A ground turkey and sweet potato meal is about $3.41. Kitchen rent can add $2.50 to $5.00 per meal on top of that.
Keep the meal price and the delivery fee separate. A flat $3 to $5 delivery fee covers gas and time for most local routes, and you can include delivery on larger orders, like a box of ten at $100 or more. Pickup windows keep your meal prep prices lower for customers who can come to you.
In most states, meal prep with meat or poultry cannot be sold from a regular home kitchen. Texas allows some foods that need refrigeration if you register, but it still excludes meat and poultry. Some California counties allow a MEHKO permit with a 30-meal daily cap, a 90-meal weekly cap and a same-day rule. Check the current rules with your state or county health department before you set your prices.
Once your meal prep prices are set, these six guides answer the next questions most vendors ask:
