Let Customers Shop with You 24/7 & 365

Homegrown is an online farmers market where customers can discover your products, place orders, and schedule pickups—all in one place.

How it works
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Why join Homegrown

Market Management is Broken.

Market Management is Broken

Let's Fix It.

Let's Fix It
How it works

How it works

01

Create Your Store

Add your products, set your pickup options, and customize your profile.

02

Start Selling

Customers can shop anytime and schedule their pickups.

03

Grow Your Business

Track sales, build relationships, and keep more profits.

Who is Homegrown for?

  • Farms & Growers

  • Eggs & Dairy Products

  • Local Honey & Preserves

  • Seasonal & Specialty Produce

    Seasonal & Specialty Produce

  • Baked Goods

  • Wild Foods & Mushrooms

  • Health & Wellness

  • Seafood Vendors

  • Perishable Packaged Foods

  • Truffle & Specialty Purveyors

  • Handmade Artisan Goods

  • Craft & Specialty Foods

  • Specialty Meats & Seafood

  • Craft Beverages

  • Pet Products

  • Fermented Foods & Pickles

What vendors are saying

The platform saved me hours each week

Inventory and orders are so much easier to manage now.

Kaitlyn, Vendor of Emergency Wedding Kits

We doubled our
sales
after joining Homegrown

Customers love being able to pre-order and pick up at the market!

Juliana, Vendor of Natural Soaps

Homegrown is Here For You

At the Farmers Market...

What You Can Do & What You're Missing

Selling at Farmers Markets
  • Personal Connections: Build lasting relationships with local customers.

  • Direct Feedback: Get immediate customer feedback on your products.

  • Community Presence: Be a valued part of your local food community.

  • Face-to-Face Sales: Share your story and passion directly with customers.

  • Market Experience: Create an engaging shopping experience.

  • Seasonal Highlights: Showcase your best products at peak times.

  • Limited Sales Hours: Your sales stop when the market closes.

  • Missed Customers: No way to reach customers who can't make it to market day.

  • No Pre-Orders: Customers can't reserve items ahead of time.

  • Manual Work: Inventory and payments require extra effort.

  • Foot Traffic Limits Sales: Your success depends on who walks by your booth.

With Homegrown, You Can...

All Your Market Benefits, Plus Digital Superpowers

Sell Anytime, Anywhere with Homegrown
  • Keep Personal Connections: Build relationships both in-person and online.

  • Enhanced Customer Feedback: Get insights through reviews and direct messages.

  • Expand Community Presence: Connect with your local food community online and offline.

  • Tell Your Story: Share your journey through photos, updates, and digital content.

  • Accept Pre-Orders: Let customers reserve and pick up at the market.

  • Sell 24/7: Your storefront is always open, even when the market isn't.

  • Reach More Local Shoppers: Get discovered beyond market days.

  • Automate Inventory & Payments: Less admin, more time for your craft.

  • Offer Flexible Shopping: Pickup and local delivery options for customers.

  • Track Seasonal Performance: Monitor trends and plan inventory effectively.

Homegrown is designed for vendors like you—farmers, food artisans, and market sellers.

It's simple, affordable, and helps you stay connected to your customers while growing your business year-round.

Free*

Sell your products online 24/7 365

$0

No upfront cost

* See pricing details

  • In-Person Point Of Sale

  • Online Storefront

  • Listing on Homegrown's marketplace

  • Automated Sales Tax Remittance

  • Scheduling Pickup

Tools to Save You Time and Money

  • Dashboard

  • Sales Tools

  • Local Discovery

  • Simple Setup

  • Cost Savings

  • Growth Tools

Application Screen Display
  • Comprehensive business overview

  • Up to date order details

  • Simple payment setup

  • Real-time sales tracking

  • No website building needed

  • Sell online instantly

  • Accept payments anywhere

  • Market-day & pickup management

  • Connect with nearby shoppers

  • Built-in local search

  • Market location targeting

  • Automatic SEO optimization

  • No technical experience needed

  • No Stripe account required

  • Five-minute store creation

  • Guided product upload assistance

  • Save thousands on website costs

  • One platform for your business

  • All tools included at no extra cost

  • No expensive hardware required

  • Built-in marketing features

  • Social media integration

  • Customer engagement tools

  • Automated inventory alerts

Homegrown

$0 per month* - see pricing details

  • Accept payments anywhere

  • Local customer discovery

  • Pre-order & pickup system

  • Simple inventory tracking

  • Free setup & support

Square

$0 per month

  • Accept payments anywhere

  • No customer discovery

  • Basic inventory only

  • Limited features

  • Add-ons cost extra

Shopify

$29 per month

  • Accept payments anywhere

  • No local discovery

  • Needs third-party apps

  • Complex setup required

  • Extra support costs

Wix

$27 per month

  • Limited payment options

  • No local discovery

  • No pre-order system

  • Technical setup needed

  • Limited support

Common Questions

  • What payment methods can customers use?

    All major credit cards, debit cards are accepted. No special accounts or setups needed. Apple Pay and Google Pay are coming soon.

  • Do I need my own website to sell on Homegrown?

    Not at all! We provide everything you need to sell online - a professional storefront, inventory management, and order processing tools. Save thousands on website development and maintenance costs.

  • How quickly do I receive my money?

    Payouts are processed weekly. Track all transactions directly in your financial dashboard.

  • I'm not very tech-savvy. Is Homegrown easy to use?

    Absolutely! We built Homegrown specifically for market vendors and small food producers. You can set up your store in under 5 minutes, and our simple interface makes managing orders and inventory straightforward. Plus, we offer free support to help you get started.

  • How does inventory management work?

    Track stock levels in real-time, get low inventory alerts, and manage multiple product variations all in one place. When you sell something at the market or online, quantities update automatically.

  • How do payments work?

    Unlike other platforms, you don't need to create separate payment processing accounts. We handle all the payment processing, and you'll receive your money directly to your bank account. No need for Stripe or other third-party payment services.

  • What about reporting and analytics?

    See your storefront views, customers who love your products, and revenue trends at a glance. Get insights about your customers and track order history - all from a simple dashboard.

  • Can I still sell at farmers markets while using Homegrown?

    Yes! Homegrown is designed to complement your market sales, not replace them. Use our platform to accept pre-orders for market pickup, sell between market days, and manage all your inventory in one place.

  • What marketing tools are included?

    Your store is automatically optimized for local search - no technical knowledge needed.

  • How do customers find me on Homegrown?

    We help local customers discover your products through our built-in local marketplace. When shoppers in your area visit Homegrown, they'll see your products right alongside their other favorite local vendors.

  • Can I bring my existing customers?

    Yes! Invite your current customers to shop with you on Homegrown. They'll get all the benefits of easy ordering and pickup, while you keep track of everything in one place.

  • What about taxes and accounting?

    We automatically calculate sales tax and provide clear reports for your records.

  • What about order pickup?

    You have full control over how customers get their orders. Set your own pickup locations and times (perfect for market days). Our system makes it easy to manage all your fulfillment options.

Ready to Sell More and Stress Less?

Sign up for free today and join the vendors growing their businesses on Homegrown.

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