Bakers, growers, makers, and side hustlers — all selling with one link.

🍞  Bakery🥬  Produce🥩  Meat & Eggs🧶  Crafts🍯  Honey & Preserves👐  & Much More

This is what your store looks like.

Type your business name. Watch your store come to life. Your link is yours to claim.

— What does this cost?

$10
/monthbilled annually

Or $12.50/month billed monthly.

Card processing: 2.9% + $0.30 per transaction.

7-day free trial

Build your store, take a few orders, then decide. You won't be charged until day 8.

Cancel anytime, in one click

Month-to-month. No phone calls, no email forms, no contracts.

No setup fee, no contracts

Sign up in 15 minutes. Pay nothing today. Walk away anytime.

No commission on your sales

Whether you do $200 or $2,000 a week. Your revenue stays yours.

— What you'll actually have

Real storefronts. Real orders.

No website builder. No design skills. Just your products, your prices, your pickup. Tap any storefront below to see it live.

How it works

Three steps to your first sale.

Add products. Share your link. Get paid. Sales tax handled.

01

Add your products.

Snap a photo. Set a price. Hit publish. Same workflow as posting on Instagram — except it's a real store with real checkout.

🥖

Product name

Country sourdough loaf

Price

$12.00
H
New order
Just now · The Local Treat Co.
M

Maria B.

3rd order this month · regular

PAID
2× Country sourdough loaf$24.00
1× Cinnamon roll 4-pack$18.00
Total$42.00
Pickup: Saturday, 3:00 PM · Front porch

02

Share your link. Orders come in.

Text it to regulars, drop it in your IG bio, print it on a card. Customers tap, pick, pay — and the order lands in your dashboard, prepaid, with pickup time.

03

Get paid.

Payment settles overnight. Next business day, in your bank. We handle sales tax in the background — auto-calculated, auto-filed. You handle the cinnamon rolls.

Payout · this week

$125.75

→ Bank ··· 4823 · Tue, May 4

8 orders settled$132.00
Card processing−$6.25
Sales tax remitted for youhandled ✓

— How we compare

Stacked up against the platforms vendors usually consider.

Homegrown is the only $10/month option that handles storefront, marketplace, sales tax, and pickup-payment together.

RecommendedHomegrown

Shopify

Hotplate

Bakesy

Monthly subscription
$10/mo annual
or $12.50 monthly
$29/mo Basic
or $39 billed monthly
$0/mo
~$388/mo in fees at $60K/yr
$9.99/mo Std
$17.99 Premium
Per-order platform fee
$0
2% if not on Shopify Payments
5% + $0.55
$0
Card processing
2.9% + $0.30
2.9% + $0.30
2.9% + $0.30
3.9% + $0.30
Sales tax (50 states)
Calculated & remitted
You handle
You handle
You handle
Local marketplace
Included
Not available
Not available
Not available
Custom subdomain
Included
Included
Included
Included
See full feature comparison ↓
AI writing tools
4 built-in tools
Add-on apps
Not available
Not available
Home address stays private
Approximate location only
Address exposed at checkout
Not available
Not available
Free tools library
31 tools, no signup
Not available
Not available
Not available
Customer messaging inbox
Built in
Add-on app
Built in
Not available
Pickup-first checkout
Built in
Add-on
Built in
Built in
Next-day payouts
Included
Shopify Payments only
Included
2-day delay
Drops
in dev · soon
Not available
Yes
Not available
Order management dashboard
Built in
Built in
Built in
Built in

What Vendors Are Saying

A Client rating Review Icon Image
A Feature Icon Image
"The platform saved me hours each week. Inventory and orders are so much easier to manage now."
Kaitlyn
Custom-order baker
A Feature Icon Image
"We doubled our sales after joining Homegrown. Customers love being able to pre-order and pick up at the market!"
Juliana
Natural Soaps
A Feature Icon Image
"I tried Shopify and gave up in two days. Homegrown took me 10 minutes and my store looked better."
Sarah
Cottage baker
A Feature Icon Image
"My customers just text me asking when I'm adding new products. That never happened before I had a store link."
Jennifer
Side-Hustle
A Feature Icon Image
"I sell sourdough at two markets. Now I take pre-orders between both and nothing goes to waste."
Alex
Sourdough · 2 markets
A Feature Icon Image
"The platform saved me hours each week. Inventory and orders are so much easier to manage now."
Kaitlyn
Custom-order baker
A Feature Icon Image
"We doubled our sales after joining Homegrown. Customers love being able to pre-order and pick up at the market!"
Juliana
Natural Soaps
A Feature Icon Image
"I tried Shopify and gave up in two days. Homegrown took me 10 minutes and my store looked better."
Sarah
Cottage baker
A Feature Icon Image
"My customers just text me asking when I'm adding new products. That never happened before I had a store link."
Jennifer
Side-Hustle
A Feature Icon Image
"I sell sourdough at two markets. Now I take pre-orders between both and nothing goes to waste."
Alex
Sourdough · 2 markets

One link, every text

Your store link replaces the back-and-forth.

Text your regulars one link. They order, pay, and pick up — without the "do you have eggs this week?" / "Venmo me" loop.

Same personal relationship. Less of the chaos.

Get my store link →

7-day free trial · $10/mo after · Cancel anytime

M
Maria 💛
iMessage
Are you doing eggs this week?
Yep! Order here: freshfarm.findhomegrown.com
Just ordered 2 dozen 🍳
Setting them aside for you. See you Saturday at 3 ✌️
Way easier than DM'ing 😅

Delivered · Read 7:42 PM

— A typical first week

From signup to your first paid weekend.

Most vendors follow this rhythm. Compress it or stretch it.

1

Sun · Day 1

Sign up & add 3 products

15 minutes start to finish. Live by 8pm.

2

Mon · Day 2

Text 5 regulars your link

First “wait, you have a store?” replies. A few orders trickle in.

3

Tue–Thu · Days 3–5

Orders accumulate

You see exactly what to bake/grow/prep. No more “did I make too much?”

4

Fri · Day 6

Orders close. Prep against a real list.

Open dashboard. See every name + order. Pre-pack overnight.

Sat · Day 7

Pickup day. Payouts trigger now.

Customers come, take their orders, you mark complete. Tax already calculated. Payout starts now — in your bank by next business day.

UPDATED MAY 6, 2026

Your feedback ships fast.

23 features shipped in the last 30 days. 21 in April alone. We listen, we run the numbers, we ship — usually in days, not quarters.

Apr 1 – May 6

23

features shipped

21

APRIL

2

MAY (so far)

31

90 DAYS

Recent example · Vendor feedback in action

A vendor cancelled citing our $1 service fee. We pulled the order data, presented the case to the team on April 22, and killed both fees — the $1 shopper fee and the $0.50 ACH payout fee — in the same release. Sub-30-day from signal to ship.

MAY 2026

Same-day pickup

Shoppers can pick up today, not just tomorrow.

MAY 2026

Home address stays private

Approximate location only — exact address reveals after a buyer commits.

APR 2026

$0 fees: shopper + ACH payout

$1 customer fee gone. $0.50 payout fee gone. Vendor-prompted.

APR 2026

Vendor messaging inbox

Customers message you from your storefront — replies in your dashboard.

APR 2026

4 AI writing helpers

Product descriptions, social posts, customer texts, pricing — built in.

APR 2026

31 free cottage food tools

Pricing calculator, state law lookup, recipe scaler, QR generator, more.

Missing a feature? Tell us — we vote, we triage, we build.

Vendor requests on Canny get publicly tracked. The top votes ship next.

Vote on what we build →See full changelog

— Everything in one place

Everything Homegrown does.

Every tool you need to sell locally, bucketed for fast scanning. Tap a category to expand.

Storefront & branding (12)

One branded storefront link

Included

A single shareable URL — findhomegrown.com/store/your-name — that runs your entire public store.

One-scroll layout

Included

Banner, about, products, reviews — all on one mobile-friendly page. No tabs, no menus.

Logo + banner image

Included

Upload during setup. Looks branded everywhere it's shared.

Business name + about

Included

Your display name and brand story. Edit anytime.

Auto-emoji product photos

Included

Products without a photo get a category-matched emoji image automatically.

Dedicated product pages

Included

Every product gets its own URL with description, pickup info, ingredients, and cross-promo.

Verified badge on directory

Included

Verified vendors stand out on the public marketplace listing.

"New" product badge

Included

Newly listed items show a "New" badge to shoppers automatically.

Storefront preview tool

Included

Type your business name, see your store come to life in 3 seconds. No signup required.

Hide home address until purchase

Included

Show approximate location on storefront and marketplace; exact address reveals only after purchase. Like Airbnb.

Single-scroll product cards

Included

Every product card includes vendor, distance, price, and badges visible at a glance.

Custom domain support

Roadmap

Standalone storefront with your own domain.

Products & inventory (11)

60-second product listing

Included

Snap a photo, set a price, hit publish. Same workflow as posting on Instagram.

Real-time inventory tracking

Included

Quantities update automatically as you sell.

Low-stock alerts

Included

Get notified when products are running low.

Multiple variants per product

Included

Sizes, scents, flavors — each variant has its own price, all under one listing.

Allergens & ingredients

Included

Disclose what's in your products on every listing.

Save as draft / publish control

Included

Build listings privately, publish when you're ready.

Archive products

Included

Hide products from your storefront without deleting. (Note: archives can't be restored.)

Product images up to 20MB

Included

Upload multiple high-res photos per product.

Drops

In dev

Limited-release windows with vendor-set order counts.

Duplicate a product

In dev

Clone any listing for sizes, variants, or seasonal reruns.

Sell by weight

Roadmap

Price meat and produce per pound.

Pickup & scheduling (10)

Multiple pickup locations

Included

Markets, farmstand, porch — all under one storefront. No limit.

Market locations + auto-suggest

Included

Add from 8,800+ markets within 25 miles. Suggest a new one if missing.

Standalone pickup spots

Included

Custom address, name, and description for any non-market location.

Configurable pickup schedule

Included

Set days, time windows, weekly cadence per location.

Order prep time

Included

Set lead-time required before each pickup date.

Events

Included

Create one-time events tied to a location with date/time. Auto-expire after they pass.

Same-day pickup

Included

Shoppers can order for pickup TODAY if hours haven't closed yet.

Reschedule pickup

Included

Change a pickup time after order placed; auto-notifies the customer.

Non-weekly schedule patterns

Included

Set "1st and 3rd weeks only" or other cadences beyond weekly.

Local delivery

Planned

Set a delivery radius and fee. In addition to pickup.

Payments & sales tax (9)

Online card checkout

Included

Credit, debit, Apple Pay, Google Pay — all major cards supported.

0% commission on sales

Included

No percentage taken from your sales. Ever.

No shopper service fee

Included

The $1 fee per order was eliminated April 2026. Cart + tax, that's it.

Sales tax — auto calculated

Included

Tax calculated at checkout based on pickup location, by Zamp.

Sales tax — auto remitted

Included

Homegrown files and remits on your behalf, all 50 states. No vendor action.

Tax-exempt state handling

Included

AK, DE, MT, NH, OR — no tax collected. Qualifying food items also exempt.

Refund handling

Included

Shopper requests → you approve/deny → Homegrown auto-processes. Tracked in ledger.

Card processing — 2.9% + $0.30

Included

Industry standard rate. Goes to the payment processor, not Homegrown.

Tipping at checkout

Planned

Customers add a tip; 100% goes to you.

Payouts & account (11)

Next-day ACH payouts

Included

Order Saturday → money in your bank Tuesday morning.

No payout fee

Included

The $0.50 ACH fee was eliminated April 2026. 100% to your bank.

Daily auto-payouts

Included

Once balance exceeds $10, payouts auto-trigger daily.

Identity verification (KYC)

Included

2-minute check before first payout. Name, DOB, last-4 SSN. Prevents holds later.

Reserve balance

Included

20% of each order held 30 days, auto-releases. Documented in your ledger.

Plaid bank connection

Included

Link your bank in 30 seconds. No routing-number juggling.

Payout ledger

Included

Every transaction explained: sale, fee, tax, reserve, refund, payout, subscription.

Pause subscription

Included

Removes products + selling but keeps account, messaging, posts, events. Resume anytime.

Cancel anytime, in 1 click

Included

Self-serve. No phone calls, no email forms, no retention scripts.

Switch monthly ↔ annual

Included

Change billing cadence anytime from your account page.

Customer relationships (8)

Built-in messaging inbox

Included

Customers message you from your storefront. Replies in your dashboard with email notifications.

Pre-purchase shopper messaging

Included

Shoppers can ask questions before they buy.

Customer reviews (verified buyers only)

Included

Only verified shoppers can leave reviews. Public vendor replies + report function.

Posts (text + photo)

Included

Publish updates and photos to your storefront page. 1,000 char limit, optional image.

Customer Q&A

Included

Public questions on your storefront. You answer, others can see.

Customer list ownership

Included

Your customers stay yours — names, emails, order history.

Product alerts for shoppers

In dev

Shoppers near you get notified when you list new products.

SMS & email marketing

Planned

Broadcast new products and specials to your customer list.

AI & automation (5)

AI product description generator

Included

Type the basics, get a polished product description in your voice.

AI social post writer

Included

Generate Instagram and Facebook captions for new products, market days, drops.

AI customer text composer

Included

Draft messages and announcements to your customer list.

AI pricing helper

Included

Suggested price from cost + time + local market context. A sanity check, not a rule.

AI photo background cleanup

Roadmap

Snap a photo, background cleaned automatically.

Marketing & growth (11)

Automatic marketplace listing

Included

Every vendor is listed in the Homegrown public marketplace. Local shoppers find you without ad spend.

8,800+ market pages with SEO

Included

Each market has its own searchable page. You inherit that traffic.

Vendor directory

Included

Public, searchable, filterable directory by category, distance, availability.

QR code generator (built-in)

Included

High-res printable PNG. Use on booth signage, packaging, business cards.

Custom QR URL builder

Included

Link QR codes to specific products, not just storefront root. Generate as many as you need.

"Get Sales" 8-step playbook

Included

Guided checklist from "store is up" to "first order" with copy-paste templates.

Templates library — 7 categories

Included

Launch, friends-and-family, market booth, new drop, pickup reminder, restock, seasonal. Each in 3 formats: SMS, social, email.

Smart marketplace search

Included

Filters by Open Today, Saturday, Within 5 mi; sorts by nearest.

Stats: profile views + favorites

Included

See how many people viewed your storefront, daily and monthly.

Demand signals

In dev

See who viewed, saved, or asked about products this week.

Referral program

Roadmap

Refer a vendor friend, both get a free month.

30 free tools — no signup (30)

All 50 states, current cottage food regulations.

Enter cost + time, get suggested price with margins.

Weekly / monthly / annual profit projections.

Searchable database of 8,500+ farmers markets.

Instant printable QR code for any URL.

5 captions + hashtags per product.

Scale any recipe up or down by yield.

State rates, exemptions, filing requirements.

Cottage food labeling rules by state.

Interactive 10x10 drag-and-drop booth designer.

Brainstorm names with cottage-food vibes.

Naming help for new products.

Pre-written market application template.

Everything you need to apply.

Reverse-engineer how many orders you need.

Itemize what it costs to start.

Set wholesale margins for retail accounts.

Scale baking batches for orders.

Customer-acquisition cost and lifetime value.

Crowd-sourced cottage-food pricing data.

Estimate liability insurance needs.

Find deductions for home-based food businesses.

Project order volume from market traffic.

Order confirmations, reminders, follow-ups.

Welcome, waitlist, re-engagement flows.

What's in season month-by-month.

Full guided walkthrough.

3-question personalized startup plan.

Are you ready to start selling?

Free pricing calculators, tax lookups, label checkers, recipe scalers, generators — all in one library.

All features included on every plan. New features ship weekly. See full changelog →

Before you decide

Frequently asked questions.

The 10 questions every vendor asks before signing up. (Tap to expand.)

01
What does it actually cost? Any hidden fees?
$10/mo flat. That includes your storefront, order management, customer messaging, and sales tax handled for you. The only other cost is standard card processing (2.9% + 30¢ per transaction) — that goes to the payment processor, not us. No commission on your sales. You keep your revenue. That’s less than one market day’s worth of unsold inventory.
02
I'm not great with technology.
Here’s literally all you do: take a photo of your product, type the price, and hit save. If you can text a photo to a friend, you can do this. Most vendors are live in under 15 minutes. And if you get stuck, text us — a real person will walk you through it or set it up with you.
03
What happens after the 7-day trial?
Your card won’t be charged until day 8. If you decide it’s not for you, cancel with one click before then — no fees, no questions, no awkward phone call. If you love it, you automatically continue at $10/mo. Most vendors know within the first weekend.
04
Is 7 days enough time to know if it's working?
Most vendors take their first order within 48 hours. If you text 3 regulars on signup day, you’ll usually have orders by day 2. By day 7 you’ll know if your customers will use the link — and you can cancel in one click before the trial ends. Most vendors know within their first weekend.
05
I already take orders through text and DMs. Why switch?
You don’t have to stop. But right now you’re tracking orders in your head, texts get buried on busy weeks, and you can’t see what sold at a glance. Homegrown gives you a link to send those same customers — they order themselves, pay upfront, and you just see a list of what to bring. Same personal relationships, less back-and-forth.
06
I already have a website. Why do I need this?
Most vendor websites cost $500–$2,000+ to build and $30–$100/mo to maintain — and they still don’t handle pre-orders, pickup scheduling, or sales tax. Homegrown is $10/mo and does all of that out of the box. No designer, no plugins, no code. Some vendors use both, but most find their Homegrown storefront converts better because it was built specifically for how local vendors sell. You can set it up in 15 minutes and see for yourself.
07
Do I need to sell food? What if I sell crafts, soaps, or candles?
Homegrown works for anyone who sells locally for pickup — bakers, soap makers, candle makers, jewelers, plant sellers, artists, you name it. If you make it and people pick it up from you, this is built for you. No food license required for non-food products.
08
What if my customers don't want to order online?
Some won't — and that's fine. Keep selling to them the same way you do now. Homegrown adds a second option for the customers who DO want to order online (you'll be surprised how many do once they have a link). Many vendors run their text/DM orders alongside Homegrown for the first few weeks until everyone gets used to it. The link is invitation, not requirement.
09
How do I get paid?
Customers pay with credit or debit card when they order. The money goes to your bank account the next business day — no waiting for weekly payouts. Homegrown charges $10/mo flat. The only other cost is standard card processing (2.9% + 30¢ per transaction), which goes to the payment processor, not us. No commission on your sales. You keep your revenue.
10
I'm using Hotplate or Bakesy. Should I switch?
If you're already running drops, batches, or pre-orders, your customers will follow your link. Homegrown is $10/mo flat — no commission, no per-order fees. You keep your customer relationships and your revenue. Many vendors run both for a couple weeks while their regulars learn the new link, then drop the other tool. Set up your Homegrown store in 15 minutes and try it.

Your Store Could Be Live Tonight

15 minutes. That's all it takes. Add your products, share your link, and start taking orders. Free for 7 days.
Create my storefront
Create my storefront

7-day free trial · $10/mo after · Cancel anytime

🔒 Encrypted checkout · Sales tax handled · Cancel in one click

Live in 15 minutes · $10/mo flat · Cancel in one click

Get my store link