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Evan Knox
Cofounder, Homegrown
Tips & Tricks
October 1, 2026

How Much Should You Sell Tortillas For? (2026 Pricing Guide)

The short version: Charge about $10 a dozen for 7 to 8 inch homemade flour tortillas, $6 a dozen for corn tortillas made from masa flour like Maseca, and $8 to $10 a dozen for corn tortillas pressed from heirloom corn masa. Three small shops we checked on October 1, 2026 charge 67 cents to $1.25 for a flour tortilla, while grocery-store tortillas cost 5 to 44 cents each, so your price is selling freshness, not cheapness. A dozen flour tortillas costs about $1.28 in ingredients, which makes your time the real cost: at $10 a dozen you need to roll and cook each dozen in about 32 minutes to pay yourself $15 an hour. Sell by the dozen, on pre-order, so every batch is paid for before you heat the pan.

Checked October 1, 2026: tortilla prices on galvanfoods.com, Miranda's Tortillas on spruno.com, firstbaketortillas.com, txtortilla.com, lafetortilleria.com, madreproducts.com, austinfarmersmarket.com, granomaiz.com and tortillasanmarcos.com; grocery and supply prices on Walmart.com; King Arthur's and MASECA's tortilla recipes; a live pull of Homegrown's catalog; the pricing pages of Homegrown and Hotplate; Square's fee page; and the California and Texas cottage food rules below. Honest bounds: store prices change weekly, the 35 minutes for 8 tortillas is King Arthur's recipe time, not our own kitchen test, and whether you can sell from home depends on your state, so verify your state's current rules. Homegrown customers create an account to place a first order, and Homegrown has no timed drop or countdown release.

Your neighbor tried one of your flour tortillas at a cookout and asked if she could buy a dozen every week. Now you have to name a number, and a package of 20 at the grocery store costs less than five dollars.

Most pricing answers online give a range like "50 cents to $2" with no source. This guide builds your price from numbers checked on October 1, 2026: what small tortilla shops charge per tortilla, what the grocery store charges, what a dozen costs you in flour, lard and masa, and how long a dozen can take you before the price stops paying you. It covers flour and corn, burrito size and specialty doughs, card fees, and where selling from home is allowed.

How Much Should You Sell Tortillas For?

We recommend $10 a dozen for 7 to 8 inch homemade flour tortillas, about 83 cents each, and $6 a dozen for corn tortillas made from masa flour. Corn tortillas pressed from heirloom corn masa can carry $8 to $10 a dozen, and sourdough, butter or chile flour tortillas can carry $12. Most of those numbers sit inside what small tortilla shops charged on October 1, 2026 (the $6 masa flour corn dozen is priced against tortillerias instead), and well above the grocery store, which is the point: people who buy homemade tortillas are paying for soft, fresh, made-this-morning, not for the lowest price.

$1.28What a dozen homemade flour tortillas costs you in flour, lard, baking powder and salt at Walmart.com prices, October 1, 2026
$10Suggested price your customer pays for a dozen 7 to 8 inch flour tortillas
32 minThe most time a $10 dozen can take you and still pay $15 an hour, after ingredients, the bag and the card fee

Here is a price ladder most part-time tortilla vendors can start from:

Slide the ladder sideways to see when each pack fits.

TortillasPackSuggested pricePer tortillaWhen it fits
Flour, 7 to 8 inch, lard or shorteningDozen$10$0.83Your everyday pack for regulars
Flour, 7 to 8 inchHalf dozen$6$1.00A first try for a new customer
Sourdough, butter or chile flourDozen$12$1.00Your specialty dough
Flour, 12-inch burrito sizeHalf dozen$10$1.67Burrito and breakfast wrap buyers
Corn, from masa flour such as MasecaDozen$6$0.50Taco night
Corn, from heirloom corn masaDozen$8 to $10$0.67 to $0.83Customers who want real corn flavor

The ladder is our recommendation. It is built from shop prices we loaded on October 1, 2026 (Galvan Foods $8 for 12 flour tortillas, Miranda's Tortillas $9.99 for 12, First Bake Tortillas $10 for 8, heirloom corn at $8 for 10 to $14 for 12), the cost build further down, and the time math in the section on labor. The burrito price comes from dough area: a 12-inch round has 2.25 times the area of an 8-inch one.

Three numbers back the $10 dozen:

  • The shops. Three small flour tortilla shops posted 67 cents to $1.25 a tortilla. The two that sell at farmers markets charged 67 cents and $1.25.
  • Your supplies. A dozen flour tortillas made with lard takes about $1.28 of ingredients, so the food itself is a small slice of a $10 price.
  • Your time. Scaled straight up from King Arthur's recipe time, a dozen takes up to about 52 minutes, which is why $10 is a floor once you count your hours, not a stretch.

If you also bake loaves, rolls or buns, the companion guide on how much to sell bread for covers loaf pricing the same way. This guide sticks to flour and corn tortillas, sold fresh or frozen by the pack.

What Do Small Tortilla Shops Charge Right Now?

On October 1, 2026, three small flour tortilla shops that post prices online charged $8 to $10 a pack, or 67 cents to $1.25 a tortilla. The most expensive packs only 8 tortillas, so 67 to 83 cents is where a dozen-pack shop actually sells. TX Tortilla and La Fe Tortilleria, whose flour tortillas list calcium propionate, a preservative, sell for 28 to 69 cents, with a regular La Fe 12-pack at 45 cents, and the TX Tortilla 12-pack was out of stock that day.

Move the table sideways to read each shop's packs.

ShopHow they sellPackPricePer tortilla
Galvan Foods & Tortilleria, Saint Paul, MinnesotaFarmers market, special-order pickup12 flour, 7-inch$8.00$0.67
Miranda's Tortillas, San Jose, CaliforniaOnline through a local delivery site, Bay Area delivery12 flour, about 7 to 8 inch$9.99$0.83
First Bake Tortillas, FloridaFarmers markets, pickup, shipping8 flour (plain, butter, red chile, green chile or jalapeño)$10.00$1.25
TX Tortilla, San Antonio, TexasShips12 flour, taco size$6.99$0.58 (out of stock that day)
La Fe Tortilleria, San Marcos, CaliforniaTortilleria with an online store12 flour, 12-inch burrito$6.35$0.53
La Fe TortilleriaSame12 flour, 14-inch burrito$8.30$0.69
La Fe TortilleriaSame12 flour, no lard$5.35$0.45
La Fe TortilleriaSame12 flour, snack size$3.35$0.28

Prices from each shop's own product page, checked October 1, 2026. Per-tortilla figures are the pack price divided by the count on the page. La Fe is a full tortilleria whose flour tortillas all list mono and diglycerides and calcium propionate, and TX Tortilla's flour tortillas list a dough conditioner and calcium propionate, so those two show the commercial floor, not a home kitchen price.

A few patterns stand out:

  • Flavors do not always cost more. First Bake charges the same $10 for butter, red chile, Hatch green chile and jalapeño as for plain.
  • Small shops sell by the dozen or less. Every small flour shop above packs 8 or 12. None of them sells a 30-pack.
  • The commercial floor is about 45 cents. A full tortilleria sells a regular flour tortilla for 45 cents, and even a 12-inch burrito tortilla for 53 cents. A home vendor cannot win at that price and should not try.

The takeaway for your price: twelve 7 to 8 inch tortillas at $8 to $10 is what small shops ask, and $10 leaves room for the card fee and your time.

What Do Corn Tortillas Sell For?

Corn tortillas split into two prices: tortillerias sell them for 10 to 57 cents each, and small home and market vendors selling heirloom corn tortillas charge 67 cents to $1.17. Nixtamal is corn cooked and soaked in limewater, then ground into fresh masa, the dough tortillas are pressed from. Masa flour like Maseca is that dough dried into a powder.

Scroll sideways to see each corn shop's price per tortilla.

ShopCornPackPricePer tortilla
Tortillas San Marcos, Lincoln Park, MichiganNixtamalized yellow corn, 6-inch, pickup only30$2.99$0.10
La Fe Tortilleria, San Marcos, CaliforniaStone-ground white corn, no preservatives10$3.35$0.34
Grano Maiz Organic Tortilleria, CaliforniaOrganic yellow corn, 6-inch10 or 20$4.50 or $8.50$0.45 or $0.43
Grano Maiz Organic TortilleriaOrganic blue corn, 6-inch10$5.00$0.50
La Fe TortilleriaOrganic corn, 6-inch8$4.56$0.57
Galvan Foods & Tortilleria, Saint Paul, MinnesotaHeirloom corn, 6-inch street size12$8.00$0.67
Galvan Foods & TortilleriaHeirloom corn, 7-inch10$8.00$0.80
Madre Masa & Tortillas, Grand Rapids, MichiganOrganic Michigan corn, home pickup10$9.00$0.90 (sold out that day)
Austin Farmers Market online shop, TexasNon-GMO heirloom white corn12$14.00$1.17 (sold out that day)

Each price comes from the shop's own page, checked October 1, 2026. Madre listed all three corn colors as sold out that day, at $9.00 for 10. Tortillas San Marcos also sells its fresh masa at $6.20 for 5 pounds, and La Fe sells masa for tortillas at $8.65 for 5 pounds.

That gap tells you where your corn tortillas belong. If you mix Maseca with water, your tortilla gets compared with tortilleria corn tortillas at 10 to 57 cents, some of them pressed from fresh nixtamal, so $6 a dozen, 50 cents each, already sits near the top of that group. If you press tortillas from heirloom corn and sell them as a small vendor, the way Galvan and Madre do, you are in the second group, and $8 to $10 a dozen matches them. Fresh masa by itself does not put you there: Tortillas San Marcos and Grano Maiz both nixtamalize their own corn and sell at 10 to 50 cents. Austin Farmers Market's $14 dozen is made from heirloom corn masa flour, not fresh masa.

How Cheap Are Tortillas at the Grocery Store?

Flour tortillas cost 15 to 44 cents each and corn tortillas 5 to 9 cents each on Walmart.com, checked October 1, 2026. That is the price your customer already knows, and it is far below anything you can make by hand and still get paid.

Swipe the table to see the per-tortilla column.

Grocery tortillasCountPricePer tortilla
Guerrero Caseras Flour, Fajita Size20$3.07$0.15
Mission Super Soft Flour, Fajita Size20$3.48$0.17
Mission Super Soft Flour, Street Tacos Size12$2.44$0.20
Mission Super Soft Flour, Soft Taco Size20$4.98$0.25
Mission Super Soft Flour, Soft Taco Size10$2.78$0.28
Mission Super Soft Flour, Burrito Size8$3.48$0.44
Guerrero White Corn80$3.98$0.05
Mission Super Soft White Corn30$2.48$0.08
La Banderita Corn30$2.44$0.08
Guerrero White Corn30$2.58$0.09

Walmart.com search results, default store, checked October 1, 2026. Prices change weekly and vary by store.

Do not try to get close to these numbers. A grocery flour tortilla costs about a quarter, and your ingredients alone run about 11 cents before you touch a rolling pin. What you sell instead:

  • Fresh. Made this morning or yesterday, not trucked and shelved.
  • Short ingredient list. Flour, fat, salt, water and baking powder. Packaged tortillas can carry more: every La Fe flour tortilla pack lists calcium propionate, a preservative.
  • Texture. Soft, a little chewy, with the toasted spots people remember from a family kitchen.
  • A person. Your customer knows who made them and can ask for a size or flavor.

A customer who wants the cheapest tortilla is not your customer. Price for the one who will drive to your pickup spot for a fresh dozen.

What Does a Dozen Homemade Flour Tortillas Cost to Make?

A dozen 7 to 8 inch flour tortillas made with lard costs about $1.28 in ingredients, or 11 cents a tortilla, at Walmart.com prices on October 1, 2026. Made with vegetable shortening instead, the dozen drops to about 95 cents. That uses King Arthur's Simple Tortillas recipe, which makes 8 tortillas from 300 grams of all-purpose flour, 1 teaspoon of baking powder, half a teaspoon of salt, a quarter cup of lard or shortening and about a cup of hot water.

Swipe left to see the cost of each ingredient.

IngredientStore priceAmount for 8 tortillasCost for 8
Great Value all-purpose flour$2.38 for 5 lb300 g$0.32
Armour lard$3.97 for 16 oz57 g (1/4 cup)$0.50
Great Value baking powder$1.98 for 8.1 oz4 g (1 tsp)$0.03
Great Value iodized salt$0.94 for 26 oz3 g (1/2 tsp)under $0.01
Watertapabout 1 cup$0.00
Batch of 8, with lard$0.85, or $0.11 each
One dozen, with lard$1.28
Swap: Crisco shortening$7.97 for 48 oz48 g (1/4 cup)$0.28 instead of $0.50
One dozen, with shortening$0.95

Walmart.com prices checked October 1, 2026. Recipe amounts and yield are King Arthur's. Gram weights for baking powder and salt come from King Arthur's ingredient weight chart (1 teaspoon baking powder is 4 g, 1 tablespoon table salt is 18 g).

Add packaging and you have your full supply cost:

  • A gallon zipper bag. Great Value gallon bags cost $2.48 for 40, about 6 cents each. Ziploc lists its gallon bag at 10-9/16 by 10-3/4 inches, so a stack of 8-inch tortillas fits with room to seal.
  • A label. Your state may require one (Texas does, see the legal section). A sheet of printable labels adds a few cents.
  • A paper towel or parchment between stacks if you sell them frozen, so they come apart.

Lard is the most expensive line, at more than half the batch cost. That is why switching to shortening saves 33 cents a dozen. Organic flour (Great Value organic, $5.97 for 5 pounds on Walmart.com) adds about 71 cents, for a dozen near $1.99. Even then, ingredients stay under a quarter of a $10 price. The number that decides whether you make money is not on this table. It is how long the dozen takes you.

What Does a Dozen Corn Tortillas Cost to Make?

A dozen corn tortillas made from Maseca costs about 26 cents in masa flour, or 2 cents a tortilla, at Walmart.com prices on October 1, 2026. MASECA's own recipe mixes 2 cups of its corn flour with 1 1/2 cups of water and divides the dough into 19 balls of about 1 ounce, each pressed to 5 inches. At King Arthur's chart weight of 93 grams a cup, those 2 cups are 186 grams.

Swipe to compare the masa you start from.

Masa you start fromPriceTortillas (1 oz of dough each)Cost per tortillaCost per dozen
Maseca Nixtamasa instant corn masa flour, Walmart.com$3.98 for 4 lb19 per 2 cups (186 g)$0.02$0.26
Fresh corn masa, Tortillas San Marcos$6.20 for 5 lb80 per 5 lb$0.08$0.93
Masa for tortillas, La Fe Tortilleria$8.65 for 5 lb80 per 5 lb$0.11$1.30
Masa blanca, Tortilleria Nixtamal$3.00 per lb16 per lb$0.19$2.25

Loaded October 1, 2026 on Walmart.com and each tortilleria's own shop page. The 1 ounce of dough per tortilla is MASECA's recipe size; fresh masa holds more water than mixed masa flour, so weigh your own and adjust. The San Marcos and La Fe masa rows are pickup-only.

What this means for your price:

  1. Maseca corn is the cheapest tortilla you can make, and grocery corn tortillas cost 5 to 9 cents, so price it modestly. $6 a dozen is plenty.
  2. Fresh masa from a local tortilleria costs about 67 cents to $2 more a dozen than Maseca and is closer to how Madre, which nixtamalizes its own corn, makes its tortillas. Fresh masa alone does not earn the $8 to $10 price; heirloom corn and a small vendor's name on the bag, as at Galvan and Madre, do.
  3. Cooking your own nixtamal from dried corn and cal (food-grade lime) is the most work and the most flavor. Price it at the top, $10 a dozen, and only if your customers taste the difference.

Corn tortillas also skip the rolling pin. A tortilla press flattens each ball in seconds, which matters a lot in the next section.

Why Is Your Time the Real Cost of a Tortilla?

Scale King Arthur's recipe time of 35 minutes for 8 tortillas straight up to 12 and a dozen takes about 52 minutes, which is $13.12 of your time at $15 an hour, more than the $10 you charge. That is an upper estimate, since the recipe's 15 minutes of prep does not grow by half for four more tortillas. Ingredients are about $1.28 a dozen. Your hands are the cost that matters. So the real pricing question is how fast you can make a dozen.

The table works backward. It takes each price, subtracts the food, the packaging and the card fee on a one-dozen order, and shows the most minutes a dozen can take and still pay you $15 or $20 an hour.

Slide sideways to see the minutes each price allows.

Price per dozenTortillaIngredientsBagCard fee (2.9% + $0.30)Left for youMost minutes per dozen at $15/hrAt $20/hr
$8Flour, lard$1.28$0.06$0.53$6.1324.518.4
$10Flour, lard$1.28$0.06$0.59$8.0732.324.2
$12Flour, lard$1.28$0.06$0.65$10.0140.030.0
$6Corn, Maseca$0.26$0.06$0.47$5.2120.815.6
$8Corn, Maseca$0.26$0.06$0.53$7.1528.621.4
$8Corn, fresh masa$0.93$0.06$0.53$6.4825.919.4

Ingredient and bag costs from the tables above, at Walmart.com prices for October 1, 2026. Card fee is Homegrown's 2.9% + $0.30 on a one-dozen order. Not included: gas or electric for the stove, your Homegrown or market fees, and labels.

Longest time per dozen that still pays you $15 an hour

King Arthur recipe pace (how long a dozen takes, for comparison)52.5
$12 flour dozen40.0
$10 flour dozen32.3
$8 flour dozen24.5
$6 Maseca corn dozen20.8

Source: King Arthur Simple Tortillas recipe time (35 minutes for 8, scaled to 12) and the time table above, using Walmart.com prices from October 1, 2026. Bars are minutes per dozen.

The recipe pace is a home-cook pace: one batch, one pan, one tortilla at a time. Vendors get faster by batching. Here is how to find your own number:

  • Time a real batch. Make at least 3 dozen the way you would on a production day and time it from measuring flour to the last bag sealed.
  • Divide by the dozens. If 3 dozen take 90 minutes, your number is 30 minutes a dozen.
  • Find your row. At 30 minutes, a $10 dozen pays just over $15 an hour. At 45 minutes, even $12 pays only about $13.35 an hour; you need about $13.30 a dozen to reach $15.
  • Speed up or price up. A second pan or a larger griddle, dough balls portioned the night before, and a tortilla press for corn all cut minutes. If you cannot cut them, raise the price.
Vendor tip

Time your first dozen with a phone timer before you set a price. If it takes 52.5 minutes, a $10 dozen pays you about $9.22 an hour ($8.07 left over, divided by 0.875 hours). King Arthur lists 20 to 25 minutes of cooking for its batch of 8 tortillas, so a second skillet on the next burner is the cheapest raise you will ever give yourself.

How Do You Price Burrito-Size, Sourdough and Flavored Tortillas?

Price burrito-size tortillas by the dough, about $10 for a half dozen 12-inch tortillas, and add $2 a dozen for sourdough, butter or chile flour tortillas, so $12. A 12-inch round has 2.25 times the area of an 8-inch round, so at the same thickness it takes about 2.25 times the dough, about 24 cents of ingredients each with lard. Strict dough math on the 83-cent flour tortilla gives about $1.88 each, or $11.25 a half dozen, so $10 rounds that down on purpose to an even price.

Swipe to see how dough size changes the price.

TortillaDough compared to an 8-inchIngredients eachSuggested pricePer tortilla
6-inch taco flourAbout 0.56 timesAbout $0.06$8 a dozen$0.67
7 to 8 inch flour1 timesAbout $0.11$10 a dozen$0.83
12-inch burrito flourAbout 2.25 timesAbout $0.24$10 a half dozen$1.67
Sourdough, butter or chile flour, 7 to 8 inch1 times$0.11 plus the add-in$12 a dozen$1.00

Dough ratios are area math ((12 ÷ 8) squared = 2.25; (6 ÷ 8) squared = 0.56) at equal thickness. Ingredient figures scale the $0.11 lard flour tortilla from the cost table (Walmart.com, October 1, 2026). Prices are our recommendation.

Watch two practical things with big tortillas:

  • The bag. A 12-inch tortilla will not lie flat in a gallon zipper bag that measures about 10-1/2 by 10-3/4 inches. Plan on a 2-gallon bag or a pizza-style box.
  • The pan. A 12-inch tortilla needs a cooking surface wider than 12 inches to lie flat, so a standard skillet will not do it. Use a griddle, or skip burrito size until you have one.

For specialty doughs the shops send mixed signals. First Bake charges the same $10 for jalapeño or green chile as for plain. On Homegrown, two vendors sell sourdough tortillas at 55 cents and $2.33 each (see the catalog section). A $2 bump to $12 a dozen covers butter, chiles or the starter a sourdough dough needs, without pricing your regulars out.

Should You Sell Tortillas by the Dozen, the Half Dozen or the Pound?

Sell by the dozen, with a half dozen as a starter pack, because the full card fee, 2.9% + 30 cents, takes 7.9% of a $6 order and only 4.4% of a $20 order. Every small flour shop in this guide sells packs of 8 or 12, and customers already think about tortillas in dozens.

Swipe the table to see the fee share.

OrderPriceCard fee (2.9% + $0.30)Fee as a share of the order
Half dozen flour$6$0.477.9%
One dozen flour$10$0.595.9%
Two dozen flour$20$0.884.4%
One dozen Maseca corn$6$0.477.9%

Card fee is Homegrown's 2.9% + $0.30 per order, from Homegrown's signup page checked October 1, 2026.

Pack choices that work:

  • Dozen. Your main product. Easy to count, easy to bag, easy to compare with other shops.
  • Half dozen. For new customers who want to try before they commit. Price it a little higher per tortilla ($6 instead of $5) to cover the bigger fee share.
  • Two-dozen or family pack. For regulars who freeze them. You could offer $20 for two dozen to keep the same 83 cents each, since the fee share falls on its own.
  • By the pound. Tortilleria Nixtamal in Queens sells corn tortillas at $5 a pound. Selling by weight is not live on Homegrown (it is on the roadmap), so on Homegrown list fixed packs, each with its own price, as separate options on one listing.

If you sell both flour and corn, keep the pack size the same for both. A customer who sees "dozen flour $10, dozen corn $6" understands the difference at a glance.

Can You Sell Homemade Tortillas Legally?

Often yes: California's approved cottage food list names tortillas by name, and Texas allows any home-made food that is not on its short excluded list. Cottage food laws are state rules that let you sell certain lower-risk foods made in your home kitchen, usually straight to the customer. Texas, for one, now lets a home operation earn up to $150,000 a year under its cottage food law. The details differ by state, so verify your state's current rules before you sell.

Scroll sideways to read both state rules.

StateWhat the rule says about tortillasWhat it means for youSource, checked October 1, 2026
CaliforniaThe approved list allows "Baked Goods Without Cream, Custard, or Meat Fillings" and names "Tortillas" among the examplesPlain flour and corn tortillas fit the list, once you register with your county environmental health department (Class A) or get a permit from it (Class B); you also complete the Cottage Food Operator training within three months and follow the labeling rules and sales limitsCDPH Approved Cottage Foods list, last reviewed April 2026
Texas"Allowable foods now include any foods, except" a list (meat, poultry, seafood, ice products, low-acid canned goods, cannabis products, raw milk)Tortillas are not on the excluded list; labels, a food handler course and sales rules still applyTexas DSHS Cottage Food Production page

Only the two states above were checked for this guide. Other states have their own lists, sales caps and permit steps. Fillings change the answer: a tortilla sold plain is a baked good, a burrito with meat is not.

In California

The California Department of Public Health's approved cottage foods list puts tortillas in category 1, baked goods without cream, custard or meat fillings, next to bread, flatbreads and empanadas with fruit only. The list was last reviewed in April 2026, and CDPH says it may add or delete categories.

In Texas, the Department of State Health Services cottage food page lists what every label needs:

  • Your operation's name, and your address or a state registration number.
  • The common name of the product, such as "flour tortillas."
  • Major allergens. Flour tortillas contain wheat, and butter tortillas contain milk.
  • The disclosure "THIS PRODUCT WAS PRODUCED IN A PRIVATE RESIDENCE THAT IS NOT SUBJECT TO GOVERNMENTAL LICENSING OR INSPECTION."
Watch out

Texas lets cottage food be sold online only when the customer buys from you online and you, an employee or a household member personally delivers it, with the label information posted before you take payment. That rules out mailing online orders under Texas cottage food law. We checked that on the Texas DSHS page on October 1, 2026. For the rest of the country, start with our cottage food laws by state guide.

What Do Card Fees Take From a Tortilla Order?

On a $20 order (two dozen flour tortillas at $10), card processing costs you 88 cents on Homegrown at 2.9% + $0.30, and Homegrown's $10 a month plan, billed annually ($12.50 billed monthly), is the only other cost. The table shows the full fee stack for Homegrown, Hotplate and Square, on the same $20 order and on a month of 50 orders.

Slide the fee table sideways to see every platform's full cost.

PlatformMonthly planTrialPlatform feeCard processingCustomer pays on a $20 orderYou pay on a $20 orderYou pay in a month of 50 orders at $20
Homegrown$10 billed annually ($12.50 billed monthly)7 days, no charge until day 8None, 0% commission2.9% + $0.30, paid by you$20.00$0.88 plus the plan$54.00 ($56.50 on monthly billing)
Hotplate, default$0No plan to try5% + $0.55, paid by the customer2.9% + $0.30, paid by you$21.55$0.92$46.25
Hotplate, you cover the fee$0No plan to try5% + $0.55, paid by you2.9% + $0.30, paid by you$20.00$2.43$121.50
Square Free plan, online$0Free planNone3.3% + 30¢ online$20.00$0.96$48.00
Square Free plan, tapped at a table$0Free planNone2.6% + 15¢ in person$20.00$0.67$33.50

We checked these on Homegrown's signup page, Hotplate's pricing page and its post "What Hotplate does" (which says "we charge a fee to your customer" and "80% of Hotplate chefs keep the default as-is"), and Square's fee help page on October 1, 2026. Card processing here is figured on what your customer pays before tax: the $20 price, or the full $21.55 on Hotplate's default, since Hotplate's post says chefs pay "2.9% of the transaction + 30 cents." Tips and tax add a few cents more.

How to read it for a tortilla business:

  • Hotplate's default costs you about 92 cents per order, 4 cents more than Homegrown, because your customer pays its $1.55 fee and Hotplate figures your 2.9% + $0.30 card processing on the whole $21.55 your customer pays. Your $20 order shows up as $21.55 at their checkout.
  • Square Free costs nothing a month and takes 3.3% + 30¢ on online orders, or 2.6% + 15¢ if you tap a card at a market table, and you build your ordering page yourself with Square's website builder, which includes pickup, local delivery and shipping.
  • Homegrown costs $7.75 more a month than Hotplate's default at 50 orders on annual billing, $10.25 more on monthly billing, and your customer pays exactly your price with no added fee, while you pay the 2.9% + $0.30 for card processing.

At $10 a dozen, card processing takes under a dollar per order on every option here. Covering Hotplate's fee yourself raises your cost to about $1.64 on a one-dozen order and $2.43 on two dozen. Pick on how your customers order, not on the cents.

How Do You Sell Out a Batch Before You Heat the Griddle?

Take pre-paid orders for a set pickup day, then roll only what was ordered, so a $10 dozen never turns into a stale bag you give away. Homemade tortillas without preservatives do not sit on a shelf for weeks like a store pack, and a dozen that does not sell is $1.28 of ingredients plus half an hour of your time gone.

That is the job Homegrown does for a tortilla vendor. It is $10 per month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing (2.9% + $0.30 per order, which you pay, never added to your customer's total). You get one link your customers use to order and pay, with pickup from your house, a farm stand or your market. List "Flour tortillas" once and add a dozen, a half dozen and a two-dozen pack as options, each with its own price, and set the day and window you hand them out. By the night before, you know exactly how many dozens to roll.

Compare that with the other ways tortilla vendors take orders:

  • Instagram DMs and payment apps. Nothing to set up, but you track 25 dozens across 25 conversations, chase payments, and still get the "can I grab two more?" message at the pickup spot.
  • Hotplate. Built for pre-orders and pickup, with no monthly plan. By default your customer pays a 5% + $0.55 fee on top of your price, so a $20 order reads $21.55 at checkout, and you pay 2.9% + $0.30 card processing either way.
  • Square's free plan. Good at a market table at 2.6% + 15¢ a tap, but online orders cost 3.3% + 30¢ and you build the ordering page and its pickup option yourself in Square's website builder.

Homegrown fits best if you want a storefront under your own name and a checkout total that matches your price. What it does not do:

  • Customers create a Homegrown account to place their first order.
  • There is no timed drop or countdown release, so you cannot open a batch at 7 p.m. sharp with a timer.
  • There is no price-by-the-pound option yet; sell fixed packs instead.
  • Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link.

If your tortillas are already selling out on word of mouth, set up a tortilla pre-order page on Homegrown and send the link to your regulars before the next batch. It is 7 days with no charge until day 8, so you can run one pickup day before you pay.

What Do Homegrown Vendors Charge for Tortillas?

Two Homegrown vendors sell tortillas, at 55 cents and $2.33 a tortilla, and both are sourdough. That is a 4-times spread, which shows how much story, size and dough can change what customers accept.

From Homegrown's own catalog

In a pull of the Homegrown catalog on October 1, 2026, 2 of the 2,748 products listed by 308 vendors were tortillas, from 2 vendors. KairosGO sells sourdough flour or corn tortillas at $3.29 for 6 (55 cents each), baked Monday and delivered Tuesday, as one option on a listing that also offers naan. Honey Buns Bakehouse sells hand-rolled sourdough tortillas, about 6 to 8 inches, at $14.00 for 6 ($2.33 each). Rule we used: a listing counts when the thing sold is a flour or corn tortilla. We searched names, descriptions, categories and option names, then opened every listing from both vendors. Naan, pita, chapati, flatbread and dessert tacos were not counted.

What the two listings teach:

  • Bundling is an option. KairosGO sells tortillas as an option on its naan listing, so a bread customer sees them on the same page.
  • A story comes with a higher price. Honey Buns' description says each tortilla is "hand rolled and individually cooked" with "just four ingredients," and charges $14 for 6.
  • Both Homegrown tortilla listings are 6-packs. Neither sells a dozen. At $14 for 6, Honey Buns earns $2.33 a tortilla; at $3.29 for 6, KairosGO earns 55 cents.

Two listings is a small sample, so treat them as examples, not a market rate. If you are thinking about adding sourdough to your line, our guide on how much to sell sourdough for prices loaves and starters with the same method.

How Much Can You Make Selling Tortillas in a Month?

Selling 30 dozen flour tortillas a month at $10 leaves about $232 after ingredients, bags, card fees and Homegrown's $10 a month plan, billed annually ($12.50 billed monthly). Whether that is a good wage depends on your speed: $18.57 an hour at 25 minutes a dozen, $10.32 an hour at 45 minutes.

Swipe to see the month line by line.

Line30 dozen at $10 (30 one-dozen orders)
Sales$300.00
Ingredients ($1.28 a dozen, lard)−$38.40
Bags (6 cents each)−$1.80
Card fees (2.9% + $0.30 on each $10 order)−$17.70
Homegrown plan, billed annually−$10.00
Left for you$232.10
At 25 minutes a dozen (12.5 hours)$18.57 an hour
At 35 minutes a dozen (17.5 hours)$13.26 an hour
At 45 minutes a dozen (22.5 hours)$10.32 an hour

Built from the cost and fee tables above, Walmart.com and Homegrown prices checked October 1, 2026. Not included: labels, gas or electric, market booth fees and your drive to pickup.

Ways to move that number:

  1. Sell two dozen per order. Thirty orders of two dozen at $20 is $600 in sales and cuts the fee share from 5.9% to 4.4%.
  2. Add corn. Maseca corn at $6 a dozen costs 26 cents in masa flour, and a press is faster than a rolling pin.
  3. Add a specialty dozen at $12. Two extra dollars on nearly the same work is the fastest raise you have.
  4. Bake on one day. One production day a week with all orders in hand beats three small batches.

Thirty dozen a month is about one dozen a day. A vendor with 15 regulars who each take two dozen a month is already there.

What Pricing Mistakes Do New Tortilla Vendors Make?

The costliest mistake is pricing against the grocery store, where a flour tortilla costs about 25 cents, instead of against your own time, where a dozen can take close to an hour. Here are the rest, each one with a fix:

  • Not timing a batch. Without your minutes per dozen, you cannot know if $8 pays you $15 an hour or $7. Time three dozen and use the time table.
  • Selling singles or tiny packs. The card fee, 2.9% + 30 cents, takes 7.9% of a $6 order. Make the dozen your main pack.
  • Pricing Maseca corn like heirloom corn. Tortillerias sell corn tortillas for 10 to 57 cents, some of them pressed from fresh nixtamal. Keep it near $6 a dozen and save $8 to $10 for heirloom corn.
  • Giving specialty doughs away at the plain price. Butter, chiles and sourdough cost more and take longer. Add $2 a dozen.
  • Making extra "just in case." A leftover dozen is $1.28 of ingredients and half an hour of work in the trash. Pre-orders fix this.
  • Mailing tortillas when your state does not allow it. Texas cottage food, for one, requires personal delivery for online orders. Check your state before you ship anything.
  • Selling burrito size at taco prices. A 12-inch tortilla uses about 2.25 times the dough of an 8-inch one. Price it close to that, $10 or more a half dozen.
Vendor tip

Write your price on the bag label as a per-tortilla number your customers can check: "12 fresh flour tortillas, 83 cents each." When the grocery comparison comes up, it reframes the conversation from "$10 for tortillas?" to "83 cents for one made this morning."

If you also sell salsa, our guide to how much to sell salsa for covers jar sizes and pricing the same way. Tamale vendors already buy masa by the bag, and our tamale pricing guide shows how a dozen tamales lands around $30.

Frequently Asked Questions

How much should I charge for a dozen homemade flour tortillas?

Charge about $10 for twelve 7 to 8 inch homemade flour tortillas, or 83 cents each. Small tortilla shops checked on October 1, 2026 charged 67 cents to $1.25 a flour tortilla, and a dozen costs about $1.28 in ingredients with lard. Go to $12 for sourdough, butter or chile flour tortillas.

How much does it cost to make a dozen tortillas at home?

A dozen flour tortillas costs about $1.28 in flour, lard, baking powder and salt at Walmart.com prices on October 1, 2026, or about 95 cents with shortening. A dozen corn tortillas made from Maseca costs about 26 cents in masa flour. Add about 6 cents for a gallon zipper bag.

Is selling homemade tortillas worth it?

It can be if you are fast. At $10 a dozen, you need to make each dozen in about 32 minutes to earn $15 an hour once supplies and the card fee are paid. Scaled straight up from King Arthur's recipe time of 35 minutes for 8 tortillas, a dozen takes up to about 52 minutes, so time your own batch before you set your price.

Can I sell homemade tortillas from my house?

In California, yes, once you register with your county environmental health department (Class A) or get a permit from it (Class B): the state's approved cottage food list names tortillas under baked goods without cream, custard or meat fillings. You also complete the Cottage Food Operator training within three months and follow the labeling rules and sales limits. Texas allows any home-made food except a short excluded list that does not include tortillas, with labeling rules, a food handler course and personal delivery for online orders. Other states differ, so verify your state's current rules before you sell.

How much should I sell corn tortillas for?

Sell corn tortillas made from masa flour like Maseca for about $6 a dozen, since tortillerias sell corn tortillas for 10 to 57 cents each. Corn tortillas pressed from heirloom corn masa can sell for $8 to $10 a dozen, in line with small vendors that charged 67 cents to $1.17 a tortilla on October 1, 2026.

How long do homemade tortillas last?

Homemade tortillas without preservatives keep longer cold than on the counter. Madre Masa & Tortillas, a home-based corn tortilla vendor in Grand Rapids, tells customers its tortillas stay fresh up to 10 days in the refrigerator and up to 3 months in the freezer. Tell your customers how to store them on the label or pickup note.

These six guides cover the products tortilla customers buy alongside them, the pricing method behind this guide, and the rules behind selling from home. The four pricing guides use the same approach: dated prices, a cost build and the fee math. The last two cover the rules.

Ready to take tortilla orders without chasing DMs? Start your Homegrown storefront, add a dozen and a half dozen at your prices, and send the link to your first ten customers before your next pickup day.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

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