
The short version: Charge about $10 a dozen for 7 to 8 inch homemade flour tortillas, $6 a dozen for corn tortillas made from masa flour like Maseca, and $8 to $10 a dozen for corn tortillas pressed from heirloom corn masa. Three small shops we checked on October 1, 2026 charge 67 cents to $1.25 for a flour tortilla, while grocery-store tortillas cost 5 to 44 cents each, so your price is selling freshness, not cheapness. A dozen flour tortillas costs about $1.28 in ingredients, which makes your time the real cost: at $10 a dozen you need to roll and cook each dozen in about 32 minutes to pay yourself $15 an hour. Sell by the dozen, on pre-order, so every batch is paid for before you heat the pan.
Checked October 1, 2026: tortilla prices on galvanfoods.com, Miranda's Tortillas on spruno.com, firstbaketortillas.com, txtortilla.com, lafetortilleria.com, madreproducts.com, austinfarmersmarket.com, granomaiz.com and tortillasanmarcos.com; grocery and supply prices on Walmart.com; King Arthur's and MASECA's tortilla recipes; a live pull of Homegrown's catalog; the pricing pages of Homegrown and Hotplate; Square's fee page; and the California and Texas cottage food rules below. Honest bounds: store prices change weekly, the 35 minutes for 8 tortillas is King Arthur's recipe time, not our own kitchen test, and whether you can sell from home depends on your state, so verify your state's current rules. Homegrown customers create an account to place a first order, and Homegrown has no timed drop or countdown release.
Your neighbor tried one of your flour tortillas at a cookout and asked if she could buy a dozen every week. Now you have to name a number, and a package of 20 at the grocery store costs less than five dollars.
Most pricing answers online give a range like "50 cents to $2" with no source. This guide builds your price from numbers checked on October 1, 2026: what small tortilla shops charge per tortilla, what the grocery store charges, what a dozen costs you in flour, lard and masa, and how long a dozen can take you before the price stops paying you. It covers flour and corn, burrito size and specialty doughs, card fees, and where selling from home is allowed.
We recommend $10 a dozen for 7 to 8 inch homemade flour tortillas, about 83 cents each, and $6 a dozen for corn tortillas made from masa flour. Corn tortillas pressed from heirloom corn masa can carry $8 to $10 a dozen, and sourdough, butter or chile flour tortillas can carry $12. Most of those numbers sit inside what small tortilla shops charged on October 1, 2026 (the $6 masa flour corn dozen is priced against tortillerias instead), and well above the grocery store, which is the point: people who buy homemade tortillas are paying for soft, fresh, made-this-morning, not for the lowest price.
Here is a price ladder most part-time tortilla vendors can start from:
Slide the ladder sideways to see when each pack fits.
| Tortillas | Pack | Suggested price | Per tortilla | When it fits |
|---|---|---|---|---|
| Flour, 7 to 8 inch, lard or shortening | Dozen | $10 | $0.83 | Your everyday pack for regulars |
| Flour, 7 to 8 inch | Half dozen | $6 | $1.00 | A first try for a new customer |
| Sourdough, butter or chile flour | Dozen | $12 | $1.00 | Your specialty dough |
| Flour, 12-inch burrito size | Half dozen | $10 | $1.67 | Burrito and breakfast wrap buyers |
| Corn, from masa flour such as Maseca | Dozen | $6 | $0.50 | Taco night |
| Corn, from heirloom corn masa | Dozen | $8 to $10 | $0.67 to $0.83 | Customers who want real corn flavor |
The ladder is our recommendation. It is built from shop prices we loaded on October 1, 2026 (Galvan Foods $8 for 12 flour tortillas, Miranda's Tortillas $9.99 for 12, First Bake Tortillas $10 for 8, heirloom corn at $8 for 10 to $14 for 12), the cost build further down, and the time math in the section on labor. The burrito price comes from dough area: a 12-inch round has 2.25 times the area of an 8-inch one.
Three numbers back the $10 dozen:
If you also bake loaves, rolls or buns, the companion guide on how much to sell bread for covers loaf pricing the same way. This guide sticks to flour and corn tortillas, sold fresh or frozen by the pack.
On October 1, 2026, three small flour tortilla shops that post prices online charged $8 to $10 a pack, or 67 cents to $1.25 a tortilla. The most expensive packs only 8 tortillas, so 67 to 83 cents is where a dozen-pack shop actually sells. TX Tortilla and La Fe Tortilleria, whose flour tortillas list calcium propionate, a preservative, sell for 28 to 69 cents, with a regular La Fe 12-pack at 45 cents, and the TX Tortilla 12-pack was out of stock that day.
Move the table sideways to read each shop's packs.
| Shop | How they sell | Pack | Price | Per tortilla |
|---|---|---|---|---|
| Galvan Foods & Tortilleria, Saint Paul, Minnesota | Farmers market, special-order pickup | 12 flour, 7-inch | $8.00 | $0.67 |
| Miranda's Tortillas, San Jose, California | Online through a local delivery site, Bay Area delivery | 12 flour, about 7 to 8 inch | $9.99 | $0.83 |
| First Bake Tortillas, Florida | Farmers markets, pickup, shipping | 8 flour (plain, butter, red chile, green chile or jalapeño) | $10.00 | $1.25 |
| TX Tortilla, San Antonio, Texas | Ships | 12 flour, taco size | $6.99 | $0.58 (out of stock that day) |
| La Fe Tortilleria, San Marcos, California | Tortilleria with an online store | 12 flour, 12-inch burrito | $6.35 | $0.53 |
| La Fe Tortilleria | Same | 12 flour, 14-inch burrito | $8.30 | $0.69 |
| La Fe Tortilleria | Same | 12 flour, no lard | $5.35 | $0.45 |
| La Fe Tortilleria | Same | 12 flour, snack size | $3.35 | $0.28 |
Prices from each shop's own product page, checked October 1, 2026. Per-tortilla figures are the pack price divided by the count on the page. La Fe is a full tortilleria whose flour tortillas all list mono and diglycerides and calcium propionate, and TX Tortilla's flour tortillas list a dough conditioner and calcium propionate, so those two show the commercial floor, not a home kitchen price.
A few patterns stand out:
The takeaway for your price: twelve 7 to 8 inch tortillas at $8 to $10 is what small shops ask, and $10 leaves room for the card fee and your time.
Corn tortillas split into two prices: tortillerias sell them for 10 to 57 cents each, and small home and market vendors selling heirloom corn tortillas charge 67 cents to $1.17. Nixtamal is corn cooked and soaked in limewater, then ground into fresh masa, the dough tortillas are pressed from. Masa flour like Maseca is that dough dried into a powder.
Scroll sideways to see each corn shop's price per tortilla.
| Shop | Corn | Pack | Price | Per tortilla |
|---|---|---|---|---|
| Tortillas San Marcos, Lincoln Park, Michigan | Nixtamalized yellow corn, 6-inch, pickup only | 30 | $2.99 | $0.10 |
| La Fe Tortilleria, San Marcos, California | Stone-ground white corn, no preservatives | 10 | $3.35 | $0.34 |
| Grano Maiz Organic Tortilleria, California | Organic yellow corn, 6-inch | 10 or 20 | $4.50 or $8.50 | $0.45 or $0.43 |
| Grano Maiz Organic Tortilleria | Organic blue corn, 6-inch | 10 | $5.00 | $0.50 |
| La Fe Tortilleria | Organic corn, 6-inch | 8 | $4.56 | $0.57 |
| Galvan Foods & Tortilleria, Saint Paul, Minnesota | Heirloom corn, 6-inch street size | 12 | $8.00 | $0.67 |
| Galvan Foods & Tortilleria | Heirloom corn, 7-inch | 10 | $8.00 | $0.80 |
| Madre Masa & Tortillas, Grand Rapids, Michigan | Organic Michigan corn, home pickup | 10 | $9.00 | $0.90 (sold out that day) |
| Austin Farmers Market online shop, Texas | Non-GMO heirloom white corn | 12 | $14.00 | $1.17 (sold out that day) |
Each price comes from the shop's own page, checked October 1, 2026. Madre listed all three corn colors as sold out that day, at $9.00 for 10. Tortillas San Marcos also sells its fresh masa at $6.20 for 5 pounds, and La Fe sells masa for tortillas at $8.65 for 5 pounds.
That gap tells you where your corn tortillas belong. If you mix Maseca with water, your tortilla gets compared with tortilleria corn tortillas at 10 to 57 cents, some of them pressed from fresh nixtamal, so $6 a dozen, 50 cents each, already sits near the top of that group. If you press tortillas from heirloom corn and sell them as a small vendor, the way Galvan and Madre do, you are in the second group, and $8 to $10 a dozen matches them. Fresh masa by itself does not put you there: Tortillas San Marcos and Grano Maiz both nixtamalize their own corn and sell at 10 to 50 cents. Austin Farmers Market's $14 dozen is made from heirloom corn masa flour, not fresh masa.
Flour tortillas cost 15 to 44 cents each and corn tortillas 5 to 9 cents each on Walmart.com, checked October 1, 2026. That is the price your customer already knows, and it is far below anything you can make by hand and still get paid.
Swipe the table to see the per-tortilla column.
| Grocery tortillas | Count | Price | Per tortilla |
|---|---|---|---|
| Guerrero Caseras Flour, Fajita Size | 20 | $3.07 | $0.15 |
| Mission Super Soft Flour, Fajita Size | 20 | $3.48 | $0.17 |
| Mission Super Soft Flour, Street Tacos Size | 12 | $2.44 | $0.20 |
| Mission Super Soft Flour, Soft Taco Size | 20 | $4.98 | $0.25 |
| Mission Super Soft Flour, Soft Taco Size | 10 | $2.78 | $0.28 |
| Mission Super Soft Flour, Burrito Size | 8 | $3.48 | $0.44 |
| Guerrero White Corn | 80 | $3.98 | $0.05 |
| Mission Super Soft White Corn | 30 | $2.48 | $0.08 |
| La Banderita Corn | 30 | $2.44 | $0.08 |
| Guerrero White Corn | 30 | $2.58 | $0.09 |
Walmart.com search results, default store, checked October 1, 2026. Prices change weekly and vary by store.
Do not try to get close to these numbers. A grocery flour tortilla costs about a quarter, and your ingredients alone run about 11 cents before you touch a rolling pin. What you sell instead:
A customer who wants the cheapest tortilla is not your customer. Price for the one who will drive to your pickup spot for a fresh dozen.
A dozen 7 to 8 inch flour tortillas made with lard costs about $1.28 in ingredients, or 11 cents a tortilla, at Walmart.com prices on October 1, 2026. Made with vegetable shortening instead, the dozen drops to about 95 cents. That uses King Arthur's Simple Tortillas recipe, which makes 8 tortillas from 300 grams of all-purpose flour, 1 teaspoon of baking powder, half a teaspoon of salt, a quarter cup of lard or shortening and about a cup of hot water.
Swipe left to see the cost of each ingredient.
| Ingredient | Store price | Amount for 8 tortillas | Cost for 8 |
|---|---|---|---|
| Great Value all-purpose flour | $2.38 for 5 lb | 300 g | $0.32 |
| Armour lard | $3.97 for 16 oz | 57 g (1/4 cup) | $0.50 |
| Great Value baking powder | $1.98 for 8.1 oz | 4 g (1 tsp) | $0.03 |
| Great Value iodized salt | $0.94 for 26 oz | 3 g (1/2 tsp) | under $0.01 |
| Water | tap | about 1 cup | $0.00 |
| Batch of 8, with lard | $0.85, or $0.11 each | ||
| One dozen, with lard | $1.28 | ||
| Swap: Crisco shortening | $7.97 for 48 oz | 48 g (1/4 cup) | $0.28 instead of $0.50 |
| One dozen, with shortening | $0.95 |
Walmart.com prices checked October 1, 2026. Recipe amounts and yield are King Arthur's. Gram weights for baking powder and salt come from King Arthur's ingredient weight chart (1 teaspoon baking powder is 4 g, 1 tablespoon table salt is 18 g).
Add packaging and you have your full supply cost:
Lard is the most expensive line, at more than half the batch cost. That is why switching to shortening saves 33 cents a dozen. Organic flour (Great Value organic, $5.97 for 5 pounds on Walmart.com) adds about 71 cents, for a dozen near $1.99. Even then, ingredients stay under a quarter of a $10 price. The number that decides whether you make money is not on this table. It is how long the dozen takes you.
A dozen corn tortillas made from Maseca costs about 26 cents in masa flour, or 2 cents a tortilla, at Walmart.com prices on October 1, 2026. MASECA's own recipe mixes 2 cups of its corn flour with 1 1/2 cups of water and divides the dough into 19 balls of about 1 ounce, each pressed to 5 inches. At King Arthur's chart weight of 93 grams a cup, those 2 cups are 186 grams.
Swipe to compare the masa you start from.
| Masa you start from | Price | Tortillas (1 oz of dough each) | Cost per tortilla | Cost per dozen |
|---|---|---|---|---|
| Maseca Nixtamasa instant corn masa flour, Walmart.com | $3.98 for 4 lb | 19 per 2 cups (186 g) | $0.02 | $0.26 |
| Fresh corn masa, Tortillas San Marcos | $6.20 for 5 lb | 80 per 5 lb | $0.08 | $0.93 |
| Masa for tortillas, La Fe Tortilleria | $8.65 for 5 lb | 80 per 5 lb | $0.11 | $1.30 |
| Masa blanca, Tortilleria Nixtamal | $3.00 per lb | 16 per lb | $0.19 | $2.25 |
Loaded October 1, 2026 on Walmart.com and each tortilleria's own shop page. The 1 ounce of dough per tortilla is MASECA's recipe size; fresh masa holds more water than mixed masa flour, so weigh your own and adjust. The San Marcos and La Fe masa rows are pickup-only.
What this means for your price:
Corn tortillas also skip the rolling pin. A tortilla press flattens each ball in seconds, which matters a lot in the next section.
Scale King Arthur's recipe time of 35 minutes for 8 tortillas straight up to 12 and a dozen takes about 52 minutes, which is $13.12 of your time at $15 an hour, more than the $10 you charge. That is an upper estimate, since the recipe's 15 minutes of prep does not grow by half for four more tortillas. Ingredients are about $1.28 a dozen. Your hands are the cost that matters. So the real pricing question is how fast you can make a dozen.
The table works backward. It takes each price, subtracts the food, the packaging and the card fee on a one-dozen order, and shows the most minutes a dozen can take and still pay you $15 or $20 an hour.
Slide sideways to see the minutes each price allows.
| Price per dozen | Tortilla | Ingredients | Bag | Card fee (2.9% + $0.30) | Left for you | Most minutes per dozen at $15/hr | At $20/hr |
|---|---|---|---|---|---|---|---|
| $8 | Flour, lard | $1.28 | $0.06 | $0.53 | $6.13 | 24.5 | 18.4 |
| $10 | Flour, lard | $1.28 | $0.06 | $0.59 | $8.07 | 32.3 | 24.2 |
| $12 | Flour, lard | $1.28 | $0.06 | $0.65 | $10.01 | 40.0 | 30.0 |
| $6 | Corn, Maseca | $0.26 | $0.06 | $0.47 | $5.21 | 20.8 | 15.6 |
| $8 | Corn, Maseca | $0.26 | $0.06 | $0.53 | $7.15 | 28.6 | 21.4 |
| $8 | Corn, fresh masa | $0.93 | $0.06 | $0.53 | $6.48 | 25.9 | 19.4 |
Ingredient and bag costs from the tables above, at Walmart.com prices for October 1, 2026. Card fee is Homegrown's 2.9% + $0.30 on a one-dozen order. Not included: gas or electric for the stove, your Homegrown or market fees, and labels.
Longest time per dozen that still pays you $15 an hour
Source: King Arthur Simple Tortillas recipe time (35 minutes for 8, scaled to 12) and the time table above, using Walmart.com prices from October 1, 2026. Bars are minutes per dozen.
The recipe pace is a home-cook pace: one batch, one pan, one tortilla at a time. Vendors get faster by batching. Here is how to find your own number:
Time your first dozen with a phone timer before you set a price. If it takes 52.5 minutes, a $10 dozen pays you about $9.22 an hour ($8.07 left over, divided by 0.875 hours). King Arthur lists 20 to 25 minutes of cooking for its batch of 8 tortillas, so a second skillet on the next burner is the cheapest raise you will ever give yourself.
Price burrito-size tortillas by the dough, about $10 for a half dozen 12-inch tortillas, and add $2 a dozen for sourdough, butter or chile flour tortillas, so $12. A 12-inch round has 2.25 times the area of an 8-inch round, so at the same thickness it takes about 2.25 times the dough, about 24 cents of ingredients each with lard. Strict dough math on the 83-cent flour tortilla gives about $1.88 each, or $11.25 a half dozen, so $10 rounds that down on purpose to an even price.
Swipe to see how dough size changes the price.
| Tortilla | Dough compared to an 8-inch | Ingredients each | Suggested price | Per tortilla |
|---|---|---|---|---|
| 6-inch taco flour | About 0.56 times | About $0.06 | $8 a dozen | $0.67 |
| 7 to 8 inch flour | 1 times | About $0.11 | $10 a dozen | $0.83 |
| 12-inch burrito flour | About 2.25 times | About $0.24 | $10 a half dozen | $1.67 |
| Sourdough, butter or chile flour, 7 to 8 inch | 1 times | $0.11 plus the add-in | $12 a dozen | $1.00 |
Dough ratios are area math ((12 ÷ 8) squared = 2.25; (6 ÷ 8) squared = 0.56) at equal thickness. Ingredient figures scale the $0.11 lard flour tortilla from the cost table (Walmart.com, October 1, 2026). Prices are our recommendation.
Watch two practical things with big tortillas:
For specialty doughs the shops send mixed signals. First Bake charges the same $10 for jalapeño or green chile as for plain. On Homegrown, two vendors sell sourdough tortillas at 55 cents and $2.33 each (see the catalog section). A $2 bump to $12 a dozen covers butter, chiles or the starter a sourdough dough needs, without pricing your regulars out.
Sell by the dozen, with a half dozen as a starter pack, because the full card fee, 2.9% + 30 cents, takes 7.9% of a $6 order and only 4.4% of a $20 order. Every small flour shop in this guide sells packs of 8 or 12, and customers already think about tortillas in dozens.
Swipe the table to see the fee share.
| Order | Price | Card fee (2.9% + $0.30) | Fee as a share of the order |
|---|---|---|---|
| Half dozen flour | $6 | $0.47 | 7.9% |
| One dozen flour | $10 | $0.59 | 5.9% |
| Two dozen flour | $20 | $0.88 | 4.4% |
| One dozen Maseca corn | $6 | $0.47 | 7.9% |
Card fee is Homegrown's 2.9% + $0.30 per order, from Homegrown's signup page checked October 1, 2026.
Pack choices that work:
If you sell both flour and corn, keep the pack size the same for both. A customer who sees "dozen flour $10, dozen corn $6" understands the difference at a glance.
Often yes: California's approved cottage food list names tortillas by name, and Texas allows any home-made food that is not on its short excluded list. Cottage food laws are state rules that let you sell certain lower-risk foods made in your home kitchen, usually straight to the customer. Texas, for one, now lets a home operation earn up to $150,000 a year under its cottage food law. The details differ by state, so verify your state's current rules before you sell.
Scroll sideways to read both state rules.
| State | What the rule says about tortillas | What it means for you | Source, checked October 1, 2026 |
|---|---|---|---|
| California | The approved list allows "Baked Goods Without Cream, Custard, or Meat Fillings" and names "Tortillas" among the examples | Plain flour and corn tortillas fit the list, once you register with your county environmental health department (Class A) or get a permit from it (Class B); you also complete the Cottage Food Operator training within three months and follow the labeling rules and sales limits | CDPH Approved Cottage Foods list, last reviewed April 2026 |
| Texas | "Allowable foods now include any foods, except" a list (meat, poultry, seafood, ice products, low-acid canned goods, cannabis products, raw milk) | Tortillas are not on the excluded list; labels, a food handler course and sales rules still apply | Texas DSHS Cottage Food Production page |
Only the two states above were checked for this guide. Other states have their own lists, sales caps and permit steps. Fillings change the answer: a tortilla sold plain is a baked good, a burrito with meat is not.
The California Department of Public Health's approved cottage foods list puts tortillas in category 1, baked goods without cream, custard or meat fillings, next to bread, flatbreads and empanadas with fruit only. The list was last reviewed in April 2026, and CDPH says it may add or delete categories.
In Texas, the Department of State Health Services cottage food page lists what every label needs:
Texas lets cottage food be sold online only when the customer buys from you online and you, an employee or a household member personally delivers it, with the label information posted before you take payment. That rules out mailing online orders under Texas cottage food law. We checked that on the Texas DSHS page on October 1, 2026. For the rest of the country, start with our cottage food laws by state guide.
On a $20 order (two dozen flour tortillas at $10), card processing costs you 88 cents on Homegrown at 2.9% + $0.30, and Homegrown's $10 a month plan, billed annually ($12.50 billed monthly), is the only other cost. The table shows the full fee stack for Homegrown, Hotplate and Square, on the same $20 order and on a month of 50 orders.
Slide the fee table sideways to see every platform's full cost.
| Platform | Monthly plan | Trial | Platform fee | Card processing | Customer pays on a $20 order | You pay on a $20 order | You pay in a month of 50 orders at $20 |
|---|---|---|---|---|---|---|---|
| Homegrown | $10 billed annually ($12.50 billed monthly) | 7 days, no charge until day 8 | None, 0% commission | 2.9% + $0.30, paid by you | $20.00 | $0.88 plus the plan | $54.00 ($56.50 on monthly billing) |
| Hotplate, default | $0 | No plan to try | 5% + $0.55, paid by the customer | 2.9% + $0.30, paid by you | $21.55 | $0.92 | $46.25 |
| Hotplate, you cover the fee | $0 | No plan to try | 5% + $0.55, paid by you | 2.9% + $0.30, paid by you | $20.00 | $2.43 | $121.50 |
| Square Free plan, online | $0 | Free plan | None | 3.3% + 30¢ online | $20.00 | $0.96 | $48.00 |
| Square Free plan, tapped at a table | $0 | Free plan | None | 2.6% + 15¢ in person | $20.00 | $0.67 | $33.50 |
We checked these on Homegrown's signup page, Hotplate's pricing page and its post "What Hotplate does" (which says "we charge a fee to your customer" and "80% of Hotplate chefs keep the default as-is"), and Square's fee help page on October 1, 2026. Card processing here is figured on what your customer pays before tax: the $20 price, or the full $21.55 on Hotplate's default, since Hotplate's post says chefs pay "2.9% of the transaction + 30 cents." Tips and tax add a few cents more.
How to read it for a tortilla business:
At $10 a dozen, card processing takes under a dollar per order on every option here. Covering Hotplate's fee yourself raises your cost to about $1.64 on a one-dozen order and $2.43 on two dozen. Pick on how your customers order, not on the cents.
Take pre-paid orders for a set pickup day, then roll only what was ordered, so a $10 dozen never turns into a stale bag you give away. Homemade tortillas without preservatives do not sit on a shelf for weeks like a store pack, and a dozen that does not sell is $1.28 of ingredients plus half an hour of your time gone.
That is the job Homegrown does for a tortilla vendor. It is $10 per month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing (2.9% + $0.30 per order, which you pay, never added to your customer's total). You get one link your customers use to order and pay, with pickup from your house, a farm stand or your market. List "Flour tortillas" once and add a dozen, a half dozen and a two-dozen pack as options, each with its own price, and set the day and window you hand them out. By the night before, you know exactly how many dozens to roll.
Compare that with the other ways tortilla vendors take orders:
Homegrown fits best if you want a storefront under your own name and a checkout total that matches your price. What it does not do:
If your tortillas are already selling out on word of mouth, set up a tortilla pre-order page on Homegrown and send the link to your regulars before the next batch. It is 7 days with no charge until day 8, so you can run one pickup day before you pay.
Two Homegrown vendors sell tortillas, at 55 cents and $2.33 a tortilla, and both are sourdough. That is a 4-times spread, which shows how much story, size and dough can change what customers accept.
In a pull of the Homegrown catalog on October 1, 2026, 2 of the 2,748 products listed by 308 vendors were tortillas, from 2 vendors. KairosGO sells sourdough flour or corn tortillas at $3.29 for 6 (55 cents each), baked Monday and delivered Tuesday, as one option on a listing that also offers naan. Honey Buns Bakehouse sells hand-rolled sourdough tortillas, about 6 to 8 inches, at $14.00 for 6 ($2.33 each). Rule we used: a listing counts when the thing sold is a flour or corn tortilla. We searched names, descriptions, categories and option names, then opened every listing from both vendors. Naan, pita, chapati, flatbread and dessert tacos were not counted.
What the two listings teach:
Two listings is a small sample, so treat them as examples, not a market rate. If you are thinking about adding sourdough to your line, our guide on how much to sell sourdough for prices loaves and starters with the same method.
Selling 30 dozen flour tortillas a month at $10 leaves about $232 after ingredients, bags, card fees and Homegrown's $10 a month plan, billed annually ($12.50 billed monthly). Whether that is a good wage depends on your speed: $18.57 an hour at 25 minutes a dozen, $10.32 an hour at 45 minutes.
Swipe to see the month line by line.
| Line | 30 dozen at $10 (30 one-dozen orders) |
|---|---|
| Sales | $300.00 |
| Ingredients ($1.28 a dozen, lard) | −$38.40 |
| Bags (6 cents each) | −$1.80 |
| Card fees (2.9% + $0.30 on each $10 order) | −$17.70 |
| Homegrown plan, billed annually | −$10.00 |
| Left for you | $232.10 |
| At 25 minutes a dozen (12.5 hours) | $18.57 an hour |
| At 35 minutes a dozen (17.5 hours) | $13.26 an hour |
| At 45 minutes a dozen (22.5 hours) | $10.32 an hour |
Built from the cost and fee tables above, Walmart.com and Homegrown prices checked October 1, 2026. Not included: labels, gas or electric, market booth fees and your drive to pickup.
Ways to move that number:
Thirty dozen a month is about one dozen a day. A vendor with 15 regulars who each take two dozen a month is already there.
The costliest mistake is pricing against the grocery store, where a flour tortilla costs about 25 cents, instead of against your own time, where a dozen can take close to an hour. Here are the rest, each one with a fix:
Write your price on the bag label as a per-tortilla number your customers can check: "12 fresh flour tortillas, 83 cents each." When the grocery comparison comes up, it reframes the conversation from "$10 for tortillas?" to "83 cents for one made this morning."
If you also sell salsa, our guide to how much to sell salsa for covers jar sizes and pricing the same way. Tamale vendors already buy masa by the bag, and our tamale pricing guide shows how a dozen tamales lands around $30.
Charge about $10 for twelve 7 to 8 inch homemade flour tortillas, or 83 cents each. Small tortilla shops checked on October 1, 2026 charged 67 cents to $1.25 a flour tortilla, and a dozen costs about $1.28 in ingredients with lard. Go to $12 for sourdough, butter or chile flour tortillas.
A dozen flour tortillas costs about $1.28 in flour, lard, baking powder and salt at Walmart.com prices on October 1, 2026, or about 95 cents with shortening. A dozen corn tortillas made from Maseca costs about 26 cents in masa flour. Add about 6 cents for a gallon zipper bag.
It can be if you are fast. At $10 a dozen, you need to make each dozen in about 32 minutes to earn $15 an hour once supplies and the card fee are paid. Scaled straight up from King Arthur's recipe time of 35 minutes for 8 tortillas, a dozen takes up to about 52 minutes, so time your own batch before you set your price.
In California, yes, once you register with your county environmental health department (Class A) or get a permit from it (Class B): the state's approved cottage food list names tortillas under baked goods without cream, custard or meat fillings. You also complete the Cottage Food Operator training within three months and follow the labeling rules and sales limits. Texas allows any home-made food except a short excluded list that does not include tortillas, with labeling rules, a food handler course and personal delivery for online orders. Other states differ, so verify your state's current rules before you sell.
Sell corn tortillas made from masa flour like Maseca for about $6 a dozen, since tortillerias sell corn tortillas for 10 to 57 cents each. Corn tortillas pressed from heirloom corn masa can sell for $8 to $10 a dozen, in line with small vendors that charged 67 cents to $1.17 a tortilla on October 1, 2026.
Homemade tortillas without preservatives keep longer cold than on the counter. Madre Masa & Tortillas, a home-based corn tortilla vendor in Grand Rapids, tells customers its tortillas stay fresh up to 10 days in the refrigerator and up to 3 months in the freezer. Tell your customers how to store them on the label or pickup note.
These six guides cover the products tortilla customers buy alongside them, the pricing method behind this guide, and the rules behind selling from home. The four pricing guides use the same approach: dated prices, a cost build and the fee math. The last two cover the rules.
Ready to take tortilla orders without chasing DMs? Start your Homegrown storefront, add a dozen and a half dozen at your prices, and send the link to your first ten customers before your next pickup day.
