A Blog Cover Single Image
A Client Image
Evan Knox
Cofounder, Homegrown
Getting Started
12 min read
October 2, 2026

How to Sell Herbal Teas and Tea Blends From Home

The short version: Dried herbal tea fits the cottage food rules in California, Colorado, Ohio and Texas, four of the 5 states we read: the first three name tea on their lists and Texas allows any food outside a short banned list, while Florida's list has no tea line, so its "Dry herbs, seasonings and mixtures" is the closest fit to confirm with the state. The rule that trips up tea vendors is about words, not kitchens: a tea sold as food can describe flavor and ingredients, but a claim that it treats, cures or prevents a condition is a drug claim, and FDA says "only a drug can legally make such a claim." At supplier prices we checked, a 2-ounce peppermint and chamomile pouch costs about $3.95 to make, so a $16 price keeps about 75% before any selling fee. Sell at farmers markets, through local shops where your state allows it, by mail where your state allows it, and through your own ordering link.

Checked October 1, 2026: each state's cottage food page, FDA's claims pages, Mountain Rose Herbs and Paper Mart prices, and Homegrown's signup page ($10 a month billed annually, 2.9% + $0.30 card processing paid by the vendor). Rules change, so verify your state's current rules before you sell. Homegrown customers create an account to place a first order, and Homegrown handles pickup and local delivery, not shipping.

$3.95What one 2-ounce peppermint and chamomile pouch costs you to make, herbs, pouch and two labels, at October 1, 2026 prices
$1.97What Etsy's fees take from one $16 pouch, paid by you, before shipping and tax
$7.90The lowest USPS Ground Advantage retail price for a 4-ounce parcel, paid by you or your customer

Herbal tea is one of the easiest products to make in a home kitchen and one of the easiest to get wrong on the label. The making part is simple: dry herbs, a scale, a bowl and a pouch. The label part is where new vendors slip, because the words you put on a pouch decide whether the government treats your tea as a food or as a medicine.

Herbal teas are shelf-stable, lightweight and quick to pack. Four states on our five-state list name or clearly allow dry tea in their home kitchen rules, and the fifth, Florida, lists dry herb mixtures. And unlike fresh pasta or fermented foods, the legal path for dry tea is short, as long as you follow one rule about what you claim.

This guide covers the legal rules state by state, what you can and cannot say, how to make and price a blend from real supplier costs, packaging and labels, equipment and startup cost, and where to sell your herbal teas.

Ready to actually start selling? Take orders and get paid online in about 15 minutes with a Homegrown storefront ($10 a month billed annually, 0% commission, plus 2.9% + $0.30 card processing, which you pay), or compare the best platforms to sell food from home first.

Can You Sell Herbal Tea From Home?

Yes in four of the five states we checked on October 1, 2026: dried herbal tea blends qualify there because dry tea does not need refrigeration to stay safe. Florida's list has no tea line, so confirm with the state before you sell tea there. A cottage food law is a state law that lets you make low-risk foods in your own kitchen and sell them without a commercial kitchen or a food plant license.

Here is how each of the 5 states covers tea:

  • California: the state's Approved Cottage Foods list (last reviewed April 2026) names "Tea" and "Herbs & herb blends" under dried foods.
  • Colorado: the cottage foods page of Colorado's health department (CDPHE) lists "Dry teas" as eligible and "Beverages" as ineligible. Those are the rules through December 31, 2026. Under Colorado's Tamale Act (HB26-1033), from January 1, 2027 every cottage food producer, tea sellers included, must register with CDPHE and renew each year, and the sales cap becomes $150,000 total a year, per CDPHE's 2027 update page.
  • Ohio: the Ohio Department of Agriculture's cottage food page lists "dry tea blends" and "dry herbs and dry herb blends."
  • Texas: since SB 541, a home kitchen may sell any food except meat and poultry, seafood, ice products, low-acid canned goods, raw milk and products containing CBD or THC, per the cottage food page of the Texas Department of State Health Services (DSHS).
  • Florida: the state's cottage foods list includes "Dry herbs, seasonings and mixtures." It does not use the word tea. That line is the closest fit for a dry herb blend sold for steeping, so confirm with FDACS, Florida's agriculture department, before you sell tea there.

What you need before your first sale depends on the state. Of those five, only California makes you register or get a permit today (Colorado adds a yearly CDPHE registration on January 1, 2027), through your county's environmental health office. Colorado, California and Texas require a food safety course. Ohio and Florida's pages do not mention a course. Check your own state's list in our cottage food laws by state guide.

The legal path for herbal tea is simpler than for many foods. You do not need a commercial kitchen in any of these 5 states. Dried tea blends sit with other shelf-stable foods like cookies, granola and dried pasta. Which tea counts is where the lists split, and the guide to whether you can sell homemade tea checks bottled and brewed tea line by line.

What About Brewed Tea, Iced Tea or Opening a Tea Shop?

Brewed tea is a different product from dry tea, and the cottage food rules treat it that way. Colorado's page lists "Beverages" as ineligible for cottage food. California's approved list names dry tea and "Powdered Beverage Bases/Mixes," not brewed drinks. If you want to pour cups of tea for customers, or open a tea shop, plan on the licensing your city, county and state require for a food business, which sits outside cottage food. Selling dry blends from home is the low-cost way to test what people buy before you sign a lease.

The One Rule That Changes Everything: What Can Your Tea Label Say?

You can describe how your tea tastes, what is in it and when to drink it. You cannot say it treats, cures, prevents or eases a disease. That one rule matters more than your permit, your scale or your price, because it decides which federal category your tea falls into. A supplement claim brings a 30-day FDA notice; a disease claim makes it a drug.

Food, Supplement or Drug: Where Does Your Tea Land?

The federal food law defines a drug by what it is for. Under 21 U.S.C. 321, a drug includes "articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease." The same section defines a dietary supplement as a product "intended to supplement the diet" that contains a dietary ingredient, and "an herb or other botanical" is on that list. So the same chamomile can be a food, a supplement or a drug, depending on what you say it does.

FDA's page on structure/function claims sets the lines. A structure/function claim says how something affects the normal working of the body. For regular foods, FDA says these claims "focus on effects derived from nutritive value." A dietary supplement can make a structure/function claim, but the maker must notify FDA "no later than 30 days after marketing" and print a disclaimer saying the product is not intended to "diagnose, treat, cure or prevent any disease," "because only a drug can legally make such a claim."

Scroll sideways to see every column.

What you write on the pouch or listingWhat FDA calls itWhere it puts your tea
"A bright peppermint and chamomile blend for after dinner"A description of flavor and use, not a health claimFood. Your state's cottage food rules apply
"Helps you sleep" or "supports relaxation"A structure/function claim about an effect that is not nutritionOutside what a food claim covers, and off every cottage food list we checked. As a dietary supplement it needs, among other federal rules, an FDA notice within 30 days and the FDA disclaimer
"Treats colds," "decreases migraines," "lowers blood pressure"A disease claim. 21 CFR 101.93 counts high blood pressure as a disease exampleA drug, the one category FDA allows to make a disease claim
"May reduce the risk of heart disease"A health claimNeeds FDA authorization first. Ohio's cottage food page also requires a Nutrition Facts panel for health claims, and Florida's statute requires nutrition information for any nutritional claim

We read FDA's Structure/Function Claims and Label Claims pages, 21 CFR 101.93 on eCFR and 21 U.S.C. 321 on October 1, 2026. None of the 5 state cottage food pages we read that day mention dietary supplements; they list foods.

The safe place for a home tea business is the first row. A sleep or calm claim on an herbal tea is not about nutrition, so it moves your pouch out of the plain food lane and into the supplement rules, which come with a federal notice and a mandatory disclaimer. No state page we read lists dietary supplements as a cottage food, so a sleep or calm claim also takes the pouch outside what those pages cover. Federal supplement rules also reach past the notice and disclaimer to how the product is made, under 21 CFR part 111. A disease claim moves it all the way to drug rules, which no home kitchen can meet.

What you can say:

  • Flavor descriptions: "A warm, soothing blend of chamomile and honey"
  • Ingredient stories: "Made with chamomile flowers from our garden"
  • Use suggestions: "Perfect for a cozy evening" or "A refreshing afternoon blend"
  • Recipe history: "A classic herbal blend inspired by my grandmother's recipe"
  • Brewing directions: water temperature, steep time and how many grams per cup

What you cannot say:

  • "Helps with sleep," "reduces stress," "boosts immunity"
  • "Natural remedy for headaches" or anything that names a disease or its symptoms
  • "Cleansing blend," or "detox tea" sold as a weight-loss aid, the pitch the FTC went after in a tea case (below)
  • "Medicinal herbs" or "healing tea"
  • Any claim that your tea prevents, treats, mitigates or cures a condition

Watch your product names too. 21 CFR 101.93 says FDA can find a disease claim in "the name of the product," in pictures and symbols, and in a citation to a book or article that names a disease use, not only in your description. The FTC's guidance gives an example of how a name adds up: a product called "Cold Away," sold with pictures of people sneezing and coughing and a line about nose and throat health in winter, likely tells buyers it prevents colds.

Does This Apply to Instagram Posts and Customer Reviews?

Yes, your posts, signs and reposted reviews count as much as your label. The Federal Trade Commission, which polices advertising, says in its Health Products Compliance Guidance that advertising includes "statements or depictions on packaging and labeling," "social media and influencer marketing," and claims made at trade shows. A market sign, a caption and a story all count.

Customer reviews count too when you repost them. The same FTC guidance says advertisers "should not make claims through consumer testimonials" that they could not back up themselves. If a customer posts "your tea cured my cold" and you share it, you have made that claim. The guidance even uses an herbal tea as an example. An ad that says "Ancient remedy used for centuries to aid digestion" next to an equally clear "There is no scientific evidence that it works" likely conveys how limited the support is. Add a customer saying the tea gave her "instant relief for her upset stomach," and the FTC says the whole ad likely tells buyers the tea works for digestion. That is the risk in reposting a glowing review. The example is about whether an ad misleads buyers, not about your label. On your own pouch, "aid digestion" is still an effect that is not about nutrition, so FDA's rules above still take the tea out of the plain food lane, disclaimer or not.

Watch out

In March 2020 the FTC settled with Teami, a tea company that claimed its "Teami 30 Day Detox Pack" would help people lose weight and that its other teas would "fight cancer, clear clogged arteries, decrease migraines, treat and prevent flus, and treat colds." The order imposed a $15.2 million judgment, suspended on payment of $1 million. We read the FTC's release on October 1, 2026. A home vendor is smaller, but the words are the same words.

Which Herbs Do Regulators Restrict?

Of the 5 state pages we read, Colorado and Texas name one ingredient group outright: products containing CBD or THC, the compounds from hemp and cannabis, are not allowed as cottage food. Colorado goes further: the eligibility check on its cottage foods page marks any product containing hemp as not an eligible cottage food, so a hemp leaf or hemp flower blend does not qualify there. Ohio's rule is stricter in a different way: anything not on its permitted list is not allowed, so a tea ingredient that is not a dry herb or a dry tea blend does not qualify there.

FDA does keep a short list of plant ingredients that may not be added to food, in 21 CFR part 189: it names sassafras tea, calamus root and tonka beans, so leave those out of any blend. A plant missing from that list is not a green light either. If an herb is sold mostly as a medicine where you live, or you have only seen it in capsules and tinctures, ask your state's cottage food program before you blend it. This guide does not say any herb is safe or effective for any condition, and your label should not either.

Do You Need a License to Sell Tea Online?

In Ohio, Colorado (through 2026) and Texas, and in Florida if your blend fits its dry herb mixtures line, you do not need a state license to sell dry tea from home, and California requires a county registration or permit. Selling online is a separate question from the license, because each state limits how the tea gets from your kitchen to the buyer.

Swipe the table to see all six columns.

StateIs dry tea covered?Permit or registrationTrainingOnline orders and deliverySales cap
CaliforniaYes, "Tea" and "Herbs & herb blends"Register (Class A) or get a permit (Class B) with county environmental healthCottage Food Operator Training within three monthsClass A sells direct, including by internet, fulfilled in person, by mail or third-party delivery$88,878 Class A, $177,756 Class B in 2026
ColoradoYes, "Dry teas"No state license through 2026; yearly CDPHE registration from January 1, 2027Required, one of three course optionsInternet sales allowed with no interstate commerce, direct to an informed end consumer$10,000 net revenue per product type through 2026; $150,000 total a year from January 1, 2027
FloridaNo tea line; its dry herb mixtures line is the closest fit, so confirm with FDACSNo FDACS food permitNot mentioned on the pageInternet or mail order, delivered in person, to an event venue, or by USPS or a commercial carrier. No wholesale$250,000 gross
OhioYes, "dry tea blends"No license or inspection, subject to state samplingNot mentioned on the pageSold only in Ohio, from home, grocery stores, registered farm markets, farmers markets and restaurantsNone stated on the page
TexasYes, any food outside the banned listNo permit or fee; registering is optional for non-refrigerated foods like teaAccredited food handler courseOnline sales allowed if you, an employee or a household member deliver it in person$150,000 annual gross

We checked each state's agency page on October 1, 2026: California CDPH's cottage food page, Approved Cottage Foods list and 2026 Adjusted Gross Annual Sales Limit PDF, plus its Cottage Food Labeling Requirements PDF, read October 2; Colorado CDPHE's cottage foods page; Florida FDACS's cottage foods page and Florida Statutes 500.80; the Ohio Department of Agriculture's cottage food page; and Texas DSHS's cottage food page. California's web page still shows the original $75,000 and $150,000 figures; the 2026 PDF has the inflation-adjusted limits.

The pattern across the 5: only 2 of them, California and Florida, say in writing that a cottage food order may go by mail. Texas allows online orders but wants you, an employee or a household member to hand them over. Colorado allows internet sales inside Colorado, and you and the buyer agree on how you deliver it directly; the page does not say whether mail counts, so ask CDPHE before you ship. Ohio's page limits sales to Ohio and lists the places you can sell. So "can I sell tea online?" usually has a yes for taking the order and a "check your state" for shipping it.

In Texas

Texas lets you take a tea order online, but before you accept payment you must post all the label information on your website, and after payment the label needs your address or the ID number DSHS gives you when you register. We read that on the Texas DSHS cottage food page on October 1, 2026.

What Types of Herbal Tea Blends Sell Best?

The blends that are easiest to sell combine herbs customers already know with one or two touches they cannot find at the grocery store. A buyer who recognizes peppermint or chamomile on the label will try your version; a list of six unfamiliar plants is a harder sell.

From Homegrown's own catalog

In a pull of the Homegrown catalog on October 1, 2026, 10 of the 2,748 products listed by 308 vendors were sold as tea to drink, going by each listing's own name or description, and they came from 5 vendors. Only 5 were dry tea you steep at home, meaning the listing's own words say loose leaf tea, infusion or steep: three $13.00 loose leaf blends from one homestead, including a mint blend, and two $7.99 herbal infusions from another shop, one of them peppermint. That same shop lists 11 more $7.99 botanical blends, 10 of them in Health and Wellness and one for dogs, whose listings do not say tea, infusion or steep, so they are not counted. All 5 are filed under Health and Wellness. The other 5 were a $9.00 listing called Jarred Teas with no description, an $8.00 Russian tea mix sold in 4- or 8-ounce jars, and three $3.00 cold brewed iced teas. We read every match by hand and each counted vendor's full product list; soaps, candles, tinctures, scones, coffees and syrups that mention tea, and a worm tea kit for gardens matched the words and were left out. So were two $10.00 dried herbs from one farm, lemongrass and cinnamon basil, whose listings name tea as one of several uses. These are listing prices, not sales.

That pull says two things. Dry tea is still rare on the marketplace, so a vendor with three good blends stands out. And mint is in 2 of the 5 dry tea listings, which is a good sign for starting with a familiar herb.

Everyday Bestsellers

These are the blends to build your table around, because the herbs are easy to buy by the pound or grow:

  • Chamomile and lavender: soft, floral and familiar, a good evening blend
  • Peppermint: simple, clean and liked by almost everyone, good year-round
  • Lemon balm and mint: a bright, citrusy blend that works hot or iced
  • Hibiscus and rosehip: deep red color, slightly tart, a strong iced tea in summer
  • Ginger and turmeric: warm and spicy, better in fall and winter

Specialty and Seasonal Blends

Specialty blends let you charge more per ounce and set you apart from the next table:

  • Lavender lemonade blend (lavender, lemon balm, lemongrass): a summer blend that also sells iced
  • Chai-style herbal blend (cinnamon, ginger, cardamom, clove): no caffeine, warm spice flavor
  • Garden blend (whatever is growing in your garden right now): changes with the season and tells a story
  • Berry blends (dried berries, hibiscus, rosehip): vibrant color, naturally sweet
  • Holiday blends (cinnamon, orange peel, clove, vanilla): gift-ready from October through December

Product Line Strategy

Start with 3 to 5 core blends and build from there. A strong starting lineup looks like this:

  • Two everyday blends: chamomile-lavender and peppermint, or mint-lemon balm
  • One specialty blend: something unique to your garden or region
  • One seasonal blend: an iced tea blend in summer, a chai-style blend in winter
  • One sample or variety pack: small sizes of three to four blends

The variety pack does real work. A first-time customer who is not sure which blend to try will buy a sampler, and the one they finish first tells you what to put in their next order.

How Do You Make Tea Blends to Sell?

You make a sellable blend by writing a recipe in grams, testing it in a cup, and then making every batch from that same recipe. A 64-ounce batch fills 32 two-ounce pouches. Weighing by grams is what lets your 2-ounce label stay true from the first batch to the hundredth.

  • Pick a base herb. Start with one herb that carries the flavor, such as peppermint or chamomile. The base is usually most of the weight.
  • Add one or two accents. A little lavender, lemon peel or ginger changes the blend without hiding the base. More than three accents can taste muddy.
  • Weigh, don't scoop. Loose herbs settle and pack differently, so a scoop of chamomile and a scoop of peppermint are not the same amount. Our worked example in this guide is 3 parts peppermint to 1 part chamomile by weight, so a 100-gram test batch is 75 grams of peppermint and 25 grams of chamomile.
  • Steep a test cup. Brew a measured amount the way your customer will, at the water temperature and steep time you plan to print, and taste it plain.
  • Write the recipe down. Record the grams, the date and where each herb came from. That card is also your ingredient list, heaviest ingredient first.
  • Blend a full batch and weigh each pouch. Mix the whole batch in one big bowl so every pouch gets the same ratio, then weigh each pouch on the scale before you seal it. Write the blend date on each pouch and in your recipe log, so a question about one pouch can be traced to its batch and its herb supplier.

If you want to sell tea bags instead of loose tea, the recipe step is the same. You weigh the blend into empty fill-your-own tea bags, then pack the bags in a pouch or box. The label still lists the ingredients and the net weight of everything in the package.

How Do You Price Homemade Herbal Tea?

Price a pouch at about 4 to 5 times what it costs you to make, then check that number against the channel you sell through. On October 1, 2026 prices, a 2-ounce pouch of our 3-to-1 peppermint and chamomile blend costs $3.95 to make, which puts it at $15.80 to $19.75. We use $16 as the working price through the rest of this guide.

Here is where the $3.95 comes from. On Mountain Rose Herbs' product pages on October 1, 2026, organic peppermint leaf was $25.00 for a 1-pound bag ($1.5625 an ounce) and organic chamomile flowers were $42.00 a pound ($2.625 an ounce). Paper Mart's kraft stand-up pouch with an oval window was $163.47 for 1,000, about 16 cents each. Avery's 2.5-inch kraft round labels were $14.58 for 225 at Walmart, so two labels per pouch, one front and one back, cost about 13 cents.

Swipe left for the cost and price columns.

SizeHerbsPouchTwo labelsCost to make4 times cost5 times cost
0.5 ounce sample$0.91$0.16$0.13$1.21$4.83$6.04
1 ounce$1.83$0.16$0.13$2.12$8.48$10.61
2 ounces$3.66$0.16$0.13$3.95$15.80$19.75
4 ounces$7.31$0.16$0.13$7.61$30.42$38.03

Blend: 3 parts peppermint to 1 part chamomile by weight, $1.828 an ounce at the 1-pound bag prices. We loaded Mountain Rose Herbs' peppermint and chamomile pages and clicked each size, Paper Mart's pouch page and Walmart's label listing on October 1, 2026. Costs are figured from unrounded prices, so a row can differ from the sum of its rounded cells by a cent. The pouch is sold as 4-ounce capacity; loose herbs are bulky, so fill one with your blend before you buy a pack. The 4-ounce row uses that 16-cent pouch as a floor: 4 ounces of loose herbs likely needs a bigger bag, such as Paper Mart's 7 by 11-1/2 inch kraft stand-up pouch, sold as 16-ounce capacity at $261.06 for 1,000 (about 26 cents), which adds about 10 cents to that row's cost. Your own herb cost will differ, so redo this table with your numbers.

Pricing by Product Type

Price each product off its own cost, because herbs do not cost the same. With the supplier prices above:

  • Single-herb peppermint, 2 ounces: about $3.42 to make, so $13.67 to $17.09 at 4 to 5 times cost
  • Single-herb chamomile, 2 ounces: about $5.54 to make, so $22.17 to $27.72, because chamomile costs $2.625 an ounce against peppermint's $1.5625
  • Blended teas, 2 ounces: $3.95 for the 3-to-1 blend, so $15.80 to $19.75
  • Sample packs (four 0.5-ounce pouches of different blends): $4.83 to make, so $15 to $20 for the set keeps 3 to 4 times cost
  • Gift sets (three full-size 2-ounce pouches): three $16 pouches is $48, or round down to $45 to make it an easy gift

How to Calculate Your Price

Use a cost-plus formula: herb cost plus packaging, times 4 to 5. For the wider method across products, see our how to price food products guide.

  • Add up your herb cost per ounce. Use the price per ounce at the bag size you actually buy, plus any add-ins like dried fruit or spices.
  • Add packaging cost. Pouch, labels, ties or closures, and any extras like a sticker seal.
  • Multiply by 4 to 5. This is your retail price target.
  • Subtract your selling fee. Check what your channel takes on that price before you print the sign (see the profit section below).

Example, the 2-ounce pouch:

  • Herbs: $3.66 (2 ounces at $1.828 an ounce)
  • Pouch and two labels: $0.29
  • Total cost: $3.95
  • Retail price at 4 times cost: $15.80, rounded to $16
  • What you keep at $16 before any selling fee: $12.05, or 75%
Vendor tip

Buy herbs by the pound, not the ounce. At Mountain Rose Herbs on October 1, 2026, a 1-ounce bag of peppermint was $7.25 and of chamomile $8.75, against $25.00 and $42.00 for 1-pound bags. Built from 1-ounce bags, the herbs alone in a 2-ounce pouch of the 3-to-1 blend cost $15.25, so the pouch costs about $15.54 to make and a $16 price leaves you about 46 cents. The same pouch from 1-pound bags costs $3.95.

Growing Your Own Herbs

If you grow your own chamomile, lavender, mint or lemon balm, your herb cost becomes seeds, water, garden space and your drying time instead of a supplier's price per ounce. That can push your margin above the 75% in the example, and it gives you a story no grocery store brand can tell.

Growing your own also means you can offer blends that are truly yours. "Grown in my garden, blended in my kitchen, packed by hand" is a strong line for a market sign, and it is a flavor and origin story, not a health claim. Oregon State University Extension's guide to drying herbs says to dry them in a dehydrator at 95°F to 115°F, which takes 1 to 4 hours, and that herbs are dry "when they crumble and stems break when bent."

Is Selling Herbal Tea Profitable?

Yes, on the numbers: a $16 pouch that costs $3.95 to make leaves $12.05 before fees, and the fee you pay depends on where it sells. Through a Homegrown storefront link that pouch leaves about $11.29, on Etsy about $10.08, and on Amazon's Individual plan about $8.66, before shipping and before Homegrown's $10 a month plan.

What each channel takes from one $16 pouch

Square reader$0.57
Homegrown$0.76
Square online$0.83
Etsy$1.97
Amazon Pro$2.40
Amazon Individual$3.39

Source: each company's pricing page, checked October 1, 2026. Per-pouch fees only; Homegrown adds $10 a month billed annually and Amazon Professional adds $39.99 a month. Full fee stack in the table further down.

Here is a month at 50 pouches, which is $800 in sales at $16. Your cost to make them is $197.47. Sold through your Homegrown link on the annual plan, fees are $48.20 and you keep $554.33. Sold on Etsy, fees are $98.50 and you keep $504.03, before Etsy shipping costs. Sold for cash at the booth, you keep $602.53, minus your booth fee. None of these figures counts your time, travel, insurance or taxes, so treat them as the most a month like this can pay, not the profit.

That gap is the case for running two channels: a market table and a link for local reorders, with shipping only where your state allows it and the customer is far away.

How Do You Package Herbal Tea for Sale?

A resealable stand-up pouch is the simplest choice, at about 12 to 16 cents each in a pack of 1,000 from Paper Mart on October 1, 2026. Packaging matters more for tea than for most foods, because tea is light, it smells, and it has to stay dry for months in a customer's cupboard. Your package needs to protect the tea, look good on a table and leave room for the label.

Packaging Options

Pouches, paper bags and sample bags run from about 2 cents to 42 cents apiece in bulk at Paper Mart, and jars cost more, so pick the one that fits your price and your table.

  • Stand-up resealable pouches: the simplest choice for herbal tea. Paper Mart listed a kraft pouch with an oval window, sold as 4-ounce capacity and 5-1/8 by 8-1/8 inches, at $163.47 for 1,000 (about 16 cents each), and a 2 mil zipper food pouch at $122.62 for 1,000 in its smallest 4 by 6 inch size (about 12 cents). That small size was out of stock on October 2, 2026, and the next size up, 5 by 8 inches, was $164.07 (about 16 cents). The window lets customers see the blend.
  • Kraft paper bags with tin ties: a more rustic, handmade look. Paper Mart's chalkboard tin tie coffee bags were $209.44 for 500, about 42 cents each. Good for market tables where the handmade feel sells.
  • Glass jars or tins: premium packaging for gift sets or specialty blends. They cost more per unit than a pouch, so save them for products priced to carry them.
  • Sample bags: small glassine or cellophane bags for variety packs. Paper Mart listed flat glassine bags starting at $24.42 for 1,000.

Should You Sell Loose Tea or Tea Bags?

Loose tea is the simpler place to start, because you only weigh and pouch it. Tea bags take longer to fill, one measured portion at a time, but some customers will pay more for the convenience. If you sell both, keep the same recipe and label each package with the net weight of the tea inside.

Labeling Requirements

Every package of herbal tea you sell needs a label. Most labels need the lines below, and your state's page has its exact list:

  • Product name: "Chamomile Lavender Herbal Tea Blend"
  • Ingredients list: every ingredient in descending order by weight, the heaviest first
  • Net weight: Ohio and California require both U.S. units and metric, so "Net Wt 2 oz (57 g)" covers it
  • Your name and address: as the producer. Texas lets you print a DSHS registration number instead of your address. California also requires your registration or permit number and the county that issued it
  • Allergens: FDA lists nine major food allergens: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans and sesame, which became the ninth on January 1, 2023. Most herbal teas contain none, but check every add-in, like almond pieces in a chai blend
  • Cottage food statement: the exact words your state requires. Ohio's is "This Product is Home Produced." in 10-point type, Texas requires its own all-capitals statement that the food was made in a private residence without government licensing or inspection, Florida's is "Made in a cottage food operation that is not subject to Florida's food safety regulations." in at least 10-point type, California's is "Made in a Home Kitchen" in 12-point type on the front panel, and Colorado's label must say the food was made in a home kitchen without regulatory oversight and may contain common allergens

From January 1, 2027, Colorado labels must also carry your CDPHE registration number, the county where the food was made and CDPHE's cottage food web address. Colorado also requires a sign at the point of sale: "This product was produced in a home kitchen that is not subject to state licensure or inspection. This product is not intended for resale." Our cottage food labeling requirements guide covers the rest of the label rules, and the Big 9 allergen guide covers the allergen line.

Keep your labels clean and simple. A clear ingredient list, an attractive design and your business name are what a buyer reads. A template printed on kraft sticker paper looks finished, and at the Avery price above, two labels cost about 13 cents a pouch.

Storage and Freshness

Store dried herbal tea in airtight packaging in a cool, dark, dry place, and plan for it to be best within six months to a year. Oregon State University Extension says dried herbs "can be stored effectively for up to one year in a cool, dry, dark place" and, for best flavor, to "use within six months to one year." It also says whole leaves keep their flavor longest and crushed or ground herbs lose aroma faster, so a blend of whole or coarsely cut leaves holds up better than a fine powder.

Put the blend date on every pouch. A best-by date six months after blending sits at the careful end of that range and gives your customer time to finish the pouch.

What Equipment Do You Need?

Starting an herbal tea business takes very little equipment, and most of it is already in your kitchen. The one tool you cannot skip is a scale that reads grams, because your net weight label has to be true.

Essential Equipment

  • Kitchen scale: a Mainstays 6-pound high precision digital kitchen scale was $12.53 at Walmart on October 1, 2026
  • Mixing bowls: large bowls for blending a full batch at once
  • Measuring spoons: for brewing directions and small test batches
  • Dehydrator: the fastest way to dry herbs from your garden, and not needed for bought herbs. Oregon State Extension also covers air drying leaves such as mint on a paper-towel-lined tray, which usually takes 5 to 10 days. A NESCO 5-tray FD-5TC was $57.88 at Walmart that day. Herbs that are not fully dried can mold
  • Packaging supplies: pouches ($163.47 for 1,000 at Paper Mart) and labels ($14.58 for 225 at Walmart)

Nice to Have

  • Herb grinder or mortar and pestle: for breaking up large leaves and roots, used lightly, since ground herbs lose flavor faster
  • Heat sealer: the Paper Mart pouch above has a heat-sealable zip top, and a sealed pouch shows the customer it has not been opened
  • Label printer: saves time once you are packing more than a few dozen pouches a week

Total Startup Cost

At the prices we checked, a first batch costs about $249 with garden herbs and about $308 with bought herbs:

  • Garden herbs: $248.46, which is the scale ($12.53), the dehydrator ($57.88), 1,000 pouches ($163.47) and 225 labels ($14.58)
  • Bought dried herbs: $307.58, which is the scale, the pouches, the labels, 3 pounds of peppermint ($75.00) and 1 pound of chamomile ($42.00). That is 64 ounces of the 3-to-1 blend, enough for 32 two-ounce pouches

Most of either total is the pack of 1,000 pouches, which will last you a long time. That is a small startup cost for a food product: no oven, no fridge, no jars to sterilize. These totals leave out your state's food safety course, which Colorado, California and Texas require, and California's county registration or permit fee; we did not price either one.

Where Can You Sell Homemade Herbal Tea?

Herbal tea can sell in more places than most cottage foods because it is light, shelf-stable and easy to carry, but your state decides which of those places are open to you. Each channel takes a different cut of the same $16 pouch, from 57 cents on a Square reader at your booth to $3.39 on Amazon's Individual plan, with 76 cents plus the $10 monthly plan through your Homegrown link and $1.97 on Etsy, and the seven places tea actually sells compares them in full.

Farmers Markets

Farmers markets are a strong starting point for herbal tea, because buyers can smell the blend and talk to you. All five states on our list allow direct sales to customers in some form. Do the math on your booth before you go: 10 two-ounce pouches at $16 is $160 in sales, and those 10 pouches cost you $39.49 to make, so your booth fee comes out of the $120.51 left.

Tea sells better when people can try it. Bring jars of each dry blend people can open and smell, and offer tastes where your state and market allow it. Florida's page says cottage food samples "must be prepackaged," so in Florida a pitcher of brewed tea is out under the cottage food rule.

Online Pre-Orders

A weekly or biweekly pre-order works well for herbal tea because you can blend and pouch in one session. Take orders through your own ordering link and hand them over at your next market or a pickup spot near you. Pre-orders also tell you how much of each blend to make, so you are not guessing before market day.

Local Shops, Cafes, and Gift Stores

Herbal tea is easy to place in a shop because it lasts for months, takes little shelf space and appeals to gift buyers. But whether a shop may sell your cottage food depends on the state:

  • Ohio allows sales through grocery stores, registered farm markets and restaurants.
  • California allows indirect sales through restaurants and food markets with a Class B permit.
  • Texas lets you sell at wholesale to a shop or cafe that registers with DSHS as a cottage food vendor under a contract with you; the label then needs the date the tea was made.
  • Colorado does not allow cottage food sales to restaurants or grocery stores.
  • Florida does not allow wholesale at all.

If a shop can buy from you and pays half of a $16 shelf price, that is $8 a pouch, and with $3.95 of cost you keep $4.05. The full tea pricing guide costs out every size from a half-ounce sample to a four-ounce refill; it was checked September 21 with a 12-cent pouch and one 10-cent label, so its 2-ounce cost is $3.87 against this page's $3.95, which uses a 16-cent window pouch and two labels. The guide to selling food in local stores covers the pitch.

Gift Baskets and Corporate Gifts

Herbal tea is a natural fit for gift sets. Price a set of three 2-ounce pouches at $45 to $48 and push it hardest from October through December. If you partner with other local vendors, such as a beekeeper or a candle maker, have each vendor sell their own product at a shared table rather than one person reselling the other's, because Colorado's sign says cottage food is "not intended for resale."

Online Sales and Shipping

Shipping makes tea available to faraway customers, but the postage is often bigger than you expect. On the USPS price list effective July 12, 2026, a Ground Advantage retail parcel up to 4 ounces costs $7.90 in zone 1, the closest zone, $8.05 in zone 2, and up to $9.45 in zones 8 and 9. Commercial prices, the rates online postage services charge, run $6.93 to $8.40 for the same weight. On a $16 pouch, retail postage is 49% to 59% of the price, so bundle several pouches per box or charge shipping.

Check whether your state lets cottage food go by mail before you sell online to people you cannot hand it to. Only California and Florida, of the states in our table, say so in writing. Our guide on whether you can ship cottage food has the state-by-state rules.

Can You Sell Herbal Tea on Amazon?

Amazon has the highest fees of any channel in this guide, and we did not confirm that it accepts home kitchen tea. On Amazon's pricing page on October 1, 2026, the Individual plan was $0.99 per item sold and the Professional plan $39.99 a month. The Grocery and Gourmet referral fee was 8% on products priced at $15.00 or less and 15% above $15.00. On a $16 pouch that is $2.40, plus $0.99 on the Individual plan, for $3.39. Price the same pouch at $15 with shipping built in, so the buyer's total stays at $15, and the referral fee falls to $1.20. That is not a saving: after the $0.99 item fee, your $3.95 cost and $7.90 to $9.45 of retail postage for a 4-ounce parcel, you keep about 96 cents a pouch in zone 1 and lose about 59 cents in zones 8 and 9. Amazon's rules for food listings, including whether a home kitchen product is accepted, were not checked for this guide, so confirm them, and that your state allows shipped cottage food, before you plan on Amazon.

How Do You Take Repeat Tea Orders Without Living in Your Texts?

Give your regulars one link where they see which blends you have, pick a size and pay before market day. Tea is a product people run out of and come back for, and the hard part is not the blending, it is keeping track of who wants what.

How it usually starts: customers text you, message you on Instagram, or catch you at the market. That works with 5 regulars. With 30, each wanting a different blend and size, your phone becomes the order book you manage between batches.

Homegrown is $10 a month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing of 2.9% + $0.30, which you pay, not your customer. Your customers get an ordering page with your blends, each with its sizes and prices as variants, a 1-ounce and a 2-ounce at different prices under one listing. They order and pay ahead, and choose a pickup time at your market, porch or another spot you set, or local delivery within the radius you choose. Inventory counts update automatically as you sell, and a low-stock alert tells you when the chamomile-lavender is running out. Every order lands in your dashboard prepaid, so you can count how many pouches of each blend to make.

Swipe left to see every fee.

PlatformMonthly planTrialPlatform or marketplace feeCard processingYou pay on one $16 pouchYou pay on 50 pouches ($800) in a month
Homegrown$10 billed annually ($12.50 billed monthly)7 days, no charge until day 8None, 0% commission2.9% + $0.30, paid by you$0.76 plus the plan$48.20 ($50.70 on monthly billing)
EtsyNoneNot applicable$0.20 listing fee plus 6.5% transaction fee; 15% Offsite Ads fee on sales from those ads3% + $0.25$1.97$98.50
Square Online, Free plan$0Not applicableNone3.3% + 30¢ online$0.83$41.40
Square reader at your booth, Free plan$0Not applicableNone2.6% + 15¢ in person$0.57$28.30
Amazon, Individual plan$0.99 per item soldNone listed15% referral fee in Grocery and Gourmet above $15 (8% at $15 or less)No separate card fee listed on the pricing page$3.39$169.50
Amazon, Professional plan$39.99None listed15% referral fee in Grocery and Gourmet above $15 (8% at $15 or less)No separate card fee listed on the pricing page$2.40 plus the plan$159.99

We checked findhomegrown.com/signup, etsy.com/sell, squareup.com/us/en/pricing and sell.amazon.com/pricing on October 1, 2026. Fees are figured on the $16 price before shipping and tax; Etsy's 6.5% also applies to the shipping you charge, and so does Amazon's referral fee. Etsy may also charge a one-time shop set-up fee, shown before you finish opening the shop.

Etsy handles the shipped side well. If your state allows cottage food shipping, an Etsy listing puts your blends in front of buyers searching for herbal tea, within whatever area your state lets you ship to. On a $16 pouch, Etsy's fees come to $1.97, about 12%, which can work when you ship to customers you would never meet.

Square is the cheapest card option at your booth in this table, at 57 cents on a $16 pouch with the free plan's in-person rate, and its free plan includes an online site too.

Homegrown is built for the local side. It does not ship packages, so it does not replace your Etsy shop if you mail tea across the country, and it will not land wholesale accounts with cafes for you. Your blends also appear on the Homegrown marketplace, but plan on most tea orders coming from regulars you send your own link to. Customers create a Homegrown account to place their first order, and there is no countdown or limited-release feature for launching a blend. What it does is take the repeat local orders, the market pre-orders and the seasonal rotation off your phone.

If your regulars already message you every few weeks for the same blend, set up your Homegrown storefront and send them the link with your next batch.

Tips for Growing Your Herbal Tea Business

Five habits help a tea table grow over a season: start from your garden, let people smell and taste, rotate blends, make reordering easy, and give the label real care.

Start With What You Grow

If you have a garden, start with the herbs you already grow. Chamomile, lavender, mint, lemon balm, rosemary and lemongrass all dry for tea, and growing your own replaces a supplier's price per ounce with your own garden and drying time. It also gives you an honest story for your sign.

Offer Samples at Every Market

Tea is a sensory product, and customers want to smell it before they buy. Bring an open jar of each blend at every market, and brew tastes where your state and market allow it, iced in summer and hot in cooler weather. Florida's rule that cottage food samples be prepackaged means a Florida vendor hands out sealed sample packs instead of cups.

Create a Seasonal Rotation

Keep your product line fresh by rotating one or two blends each season:

  • Spring: floral blends (rose, chamomile, elderflower)
  • Summer: iced tea blends (hibiscus, mint, lemongrass)
  • Fall: warm spice blends (cinnamon, ginger, apple)
  • Winter: holiday blends (orange peel, clove, cinnamon, vanilla)

Seasonal blends give repeat customers a reason to come back ("only until the end of December") and give you a reason to post.

Build a Subscription or Repeat Order System

Herbal tea is used up and bought again, which makes it a good fit for a standing order. Offer a "tea of the month": a new blend each month, ready for pickup or shipped where your state allows mail. On Homegrown that is a listing your regulars order each month; the signup page's feature list does not include automatic monthly billing for customers, so they place each order themselves.

The order system above handles the local side. If most of your repeat buyers live far away, Etsy or a shipped order through your own site is the better fit, as long as your state allows mail.

Invest in Your Brand Early

Herbal tea sits in a customer's kitchen for weeks, so your label gets seen every time they reach for it. A clean, simple design that shows your name and the blend makes your pouch look like it belongs on a boutique shelf, and a matching seasonal label tells regulars something new is out.

What Happens When You Outgrow Your Home Kitchen?

Of the five states we read, four cap how much a home kitchen may sell, and past that cap you need a licensed food business. In our five-state read, the caps run from $10,000 per product type in Colorado (through 2026) to $250,000 in Florida, and Ohio's page states no cap.

Cottage food sales caps in five states

Colorado, per type$10,000
California A$88,878
Texas$150,000
California B$177,756
Florida$250,000

Source: Colorado CDPHE cottage foods page, California CDPH 2026 Adjusted Gross Annual Sales Limit PDF, Texas DSHS cottage food page and Florida Statutes 500.80, all checked October 1, 2026. Ohio's cottage food page states no cap.

At $16 a pouch, Colorado's $10,000 per product type is 625 pouches of one blend in a year, about 12 a week, if every dollar of sales counts against it. From January 1, 2027, Colorado's cap becomes $150,000 total a year, adjusted for inflation. Colorado calls today's cap a net revenue allowance, so ask CDPHE how it counts before you plan around that number. The other caps leave a part-time tea vendor plenty of headroom. California adjusts its caps for inflation every January, so a number from an older article is likely out of date.

What comes next is set by state law. Florida's statute, for example, exempts a cottage food operation from the state's food permit only while gross sales stay at or under $250,000; past that, the permit applies. The usual step up is a rented commercial kitchen or a licensed food facility, which is where "tea manufacturing plant" cost questions start. Plan that move a season before you reach your cap, not after.

How Do You Start Selling Herbal Tea This Month?

You can go from blend to first sale in a few weeks for about $249 to $308 in equipment, packaging and herbs, plus your state's course or registration fee, which we left out, by doing the steps in this order. Each one is small, and the legal steps come before the money ones.

  • Read your state's cottage food page. Confirm dry tea is covered, whether you register, which course you take, and whether mail is allowed.
  • Take the food safety course if your state requires it. Colorado, California and Texas did in our read.
  • Write two or three recipes in grams. Test each in a cup and record the ratio.
  • Write your label and check every word. Flavor, ingredients, net weight in ounces and grams, your name and address, allergens and your state's statement. No health claims.
  • Price from your real cost. Multiply by 4 to 5, then subtract the fee for the channel you will use.
  • Pack a small first batch. 20 to 30 pouches is enough to learn what sells without tying up cash.
  • Book a market and open an ordering link. Sell in person, and give every buyer the link for their next pouch.

Frequently Asked Questions

Do I need a special license to sell herbal tea from home?

No state license is needed to sell dried herbal tea from home in Ohio, Colorado (through 2026, then a yearly registration) or Texas, or in Florida if your blend fits its dry herb mixtures line, and California requires registration or a permit with your county's environmental health office. Those are the 5 states we read for this guide. Colorado, California and Texas require a food safety course. Check your state's rules in our cottage food laws by state guide before your first sale.

Can I sell herbal tea that claims health benefits?

Not as a cottage food. A claim that your tea treats, cures, prevents or eases a disease makes it a drug under federal law, and FDA reserves disease claims for drugs. A sleep or relaxation claim moves herbal tea toward the dietary supplement rules, which require an FDA notice within 30 days, a printed disclaimer and federal manufacturing rules, and no cottage food list we checked includes supplements. Keep your labels, signs and posts on flavor, ingredients and how to brew it.

How long does dried herbal tea last?

Oregon State University Extension says dried herbs keep best "within six months to one year" when stored airtight in a cool, dark, dry place. Whole leaves keep their flavor longer than crushed or ground herbs. A blend date and a best-by date six months later keep every pouch inside that best-flavor window. That long life means a slow week does not turn into spoiled stock.

Can I ship herbal tea to customers?

It depends on your state. California and Florida are the two states in our five-state read that say in writing that cottage food may go by mail, Texas wants online orders delivered in person, and Colorado bars interstate sales. Postage is the other catch: a USPS Ground Advantage retail parcel up to 4 ounces was $7.90 to $9.45 on the July 2026 price list, so bundle pouches into one box. Our cottage food shipping guide lists the rules state by state.

How much does it cost to start selling herbal tea from home?

On October 1, 2026 prices, starting costs about $249 if you grow your own herbs and about $308 if you buy them. That covers a $12.53 kitchen scale, 1,000 pouches for $163.47, 225 labels for $14.58, and either a $57.88 dehydrator or $117 of peppermint and chamomile, enough for 32 two-ounce pouches. Most of it is the pouch pack, which lasts well past your first season. No oven, fridge or canning gear is needed. Those totals do not include a food safety course or California's county registration or permit fee, which we did not price.

What herbs are easiest to grow for tea blends?

Chamomile, peppermint, spearmint, lemon balm, lavender and lemongrass are common first choices for home tea growers. They are familiar to buyers, and the leaves and flowers dry in a dehydrator at 95°F to 115°F in 1 to 4 hours, per Oregon State University Extension. Start with two or three herbs in your first season and add more as you learn what sells in your market.

Can I sell herbal medicine or tinctures under cottage food laws?

No, not under the 5 state cottage food pages we read. Herbal medicine is a drug claim under federal law, and none of those 5 pages list herbal tinctures; California's list allows only named flavor extracts such as vanilla and lemon. Dry herbal tea sold with flavor and ingredient wording is the product that fits. If you want to sell a tincture or a product with health claims, talk to your state's food or drug regulator first.

These guides answer the next questions tea vendors ask once the first pouches sell. Start with the first one if you have not checked your state's rules yet, and with the pricing guide if your pouches are already selling.

Ready to start selling your herbal tea blends? Set up your Homegrown storefront in about 15 minutes: list your blends with their sizes, set your pickup or delivery schedule, and let your regulars reorder without texting you.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

Your Store Could Be Live Tonight

15 minutes. That's all it takes. Add your products, share your link, and start taking orders. Free for 7 days.
Start Your Free Trial
Start Your Free Trial

7-day free trial · $10/mo after · Cancel anytime