How Much Should You Sell Lip Balm For? (2026 Pricing Guide)

Lip balm is often the cheapest thing on a soap, honey or candle table, and it is easy to price by guess. One vendor charges $3, the booth across the aisle charges $6, and neither can tell you why.

This guide works it out from numbers loaded on one day. It uses live supply prices for one standard recipe, what eight US small shops charge for the same 0.15 ounce tube, what Burt's Bees and ChapStick charge, what each way of selling takes off a $5 sale, and the FDA rules that decide what your label and your claims can say. By the end you will have a price for every size you pour.

How Much Should You Sell Lip Balm For?

Price a standard lip balm tube at $4 to $6 for 0.15 ounces, which brackets the $4.50 median that eight US small shops charged on September 30, 2026 and sits 9 to 14 times above the $0.44 of materials inside it. That multiple sounds greedy until you see where the rest goes: your time, your booth, the card fee, and the tubes that dent, leak or never sell.

If you also make candles, wraps or salves from the same beeswax, how to sell beeswax products at a farmers market covers the process and the table setup. This page is only about the number on the tube.

Scroll sideways to see every format.

Supply prices come from Wholesale Supplies Plus product pages on September 30, 2026, figured at the 1 pound ingredient bags, the 4 ounce flavor oil bottle and the 100-tube pack (48-pack for paper tubes). Most of those were sale prices that day; at the site's regular prices the standard tube costs about $0.51 and the paper tube about $1.71. The label is one OnlineLabels lip balm label at about 3.5 cents, held the same for every format.

Where you land inside each range depends on things only you know:

• Your ingredients. Beeswax from your own hives, tallow, organic oils or a named herb infusion can carry the top of the range.
• Your table. If lip balm sits next to soap as an add-on, $4 moves faster. If it is a gift next to a candle, $6 holds.
• Your packaging. A paper tube or a printed label with real design work earns more than a plain white tube.
• The brand on the rack. Burt's Bees' own site lists its tube at $3.99, so a $3 handmade tube reads as the cheap option, not the good one.

What Are Small Shops Charging for a Tube of Lip Balm?

Eight US small shops charged between $3.50 and $6.00 for a 0.15 ounce tube of lip balm on their own websites on September 30, 2026, with a median of $4.50 and an average of $4.56. Three of the eight sat exactly at $5.

Slide the table sideways to see all eight shops.

Each price was read on the shop's own product page on September 30, 2026, for a product in stock that day. Price per ounce is the price divided by 0.15. We found the shops with a web search for handmade 0.15 ounce lip balm tubes and kept every US shop whose page stated the size, so this is a sample of eight, not the whole market. We left out one Ontario shop because its page priced the tube in Canadian dollars.

Three things stand out in that list:

• None of the eight charged under $3.50. The cheapest still charged nearly 8 times the $0.44 it costs to fill a tube at small-batch prices.
• Sets pull the price per tube down, not the single price. Treesnail Wellness charges $6 for one tube but $16 for three and $25 for five, which works out to $5.33 and $5.00 a tube.
• Volume tiers exist even at the low end. Zax Beeswax charges $4.00 for one tube, $3.80 each for 5 to 10, and $3.00 each for 31 or more.

Measured by the ounce, a $5 tube is $33.33 an ounce against about $2.95 an ounce of materials, which is why lip balm can be a cheap impulse buy and still carry one of the widest margins on your table.

How Does Handmade Lip Balm Compare to Burt's Bees and ChapStick?

Burt's Bees lists its Beeswax Lip Balm at $3.99 for 0.15 ounces on its own site, so the $4.50 small-shop median runs about 13% above the national beeswax brand. ChapStick sells its Mint Favorites three-stick pack on its own site for $5.99, about $2.00 a stick.

Drag the table left to compare the brands.

We checked both brand pages on September 30, 2026. The ChapStick page says each stick in the pack contains 0.15 oz, the same size as a standard tube.

You are not going to beat ChapStick on price, and you should not try. A customer who buys lip balm at a farmers market is paying for a flavor they cannot get at the pharmacy, a person they can talk to, and something small that feels like a treat.

The useful comparison is Burt's Bees. It sells the same 0.15 ounce beeswax tube you do, and $3.99 is a price any shopper can check on a phone at your table. Pricing at $4 to $5 puts you level with it or one step above, which reads as "handmade, a little better". Pricing at $3 puts you under the brand, which reads as "cheaper", and gives up a dollar on every tube.

What Does It Cost to Make One Tube of Lip Balm?

A standard tube of lip balm costs about $0.44 to make, for 0.15 ounces of balm, when you buy supplies in 1 pound bags and 100-tube packs: $0.10 of balm, $0.31 for the empty tube and cap, and $0.03 for the label. Buy the smallest bags and a 12-pack of tubes and the same tube costs $0.66.

The recipe behind these numbers is the basic lip balm formula from Wholesale Supplies Plus, which is 20% beeswax, 15% coconut oil, 10% shea butter, 15% cocoa butter and 40% sweet almond oil, with flavor oil added at 1% to 3%, 2% lip balm sweetener and optional mica. We used 2% flavor oil, left the sweetener and mica out of the costing, and priced every ingredient from the same supplier on the same day, so the rows below compare like with like.

Swipe the table to see every buying level.

Prices from Wholesale Supplies Plus product pages and OnlineLabels on September 30, 2026. Each tube holds 0.15 ounces. Flavor oil is sold by the fluid ounce and counted here as about an ounce of weight. The bulk row adds to $0.40 on screen and $0.41 in full because of rounding. Most of these Wholesale Supplies Plus prices were sale prices that day. At its regular prices the four rows come to about $0.81, $0.51, $0.44 and $0.60 a tube.

What that table tells you:

• A 1 pound batch fills about 80 to 106 tubes. By weight, 1 pound is 106 tubes of 0.15 ounces and a 2 ounce test batch is 13. The Wholesale Supplies Plus recipe says 2 ounces fills about 10 tubes in practice, which is about 80 a pound.
• Moving from starter to small batch saves 22 cents a tube, half from cheaper ingredients and half from cheaper tubes.
• Moving from small batch to bulk saves only 3 cents more. Buying 2,500 tubes and 5 to 8 pound bags to save 3 cents a tube ties up $734 in plastic alone for a product the worked example below sells 30 of in a market day.
• A premade base costs 6 cents more a tube than mixing your own, and saves you buying five ingredients. It is a fair trade for your first season.

Your real batches lose some balm to what sticks to the pot and the pipette. At the recipe's 10 tubes per 2 ounces, that is about a quarter fewer tubes than the math says, and it adds about 3 cents of balm to a small-batch tube ($0.47 instead of $0.44) and about 7 cents to a starter tube ($0.73 instead of $0.66). The table above counts only the 0.15 ounces that ends up in the tube.

Why Does the Empty Tube Cost More Than the Balm?

The empty tube and cap cost $0.31 at small-batch prices, three times the $0.10 of balm inside it, which makes the tube and cap about 70% of what a tube of lip balm costs you.

The tube price falls with the size of the pack, but not by much:

Scroll sideways for every pack size.

Natural 0.15 oz lip tube and cap sets, Wholesale Supplies Plus, checked September 30, 2026. These were sale prices that day; the regular prices were $6.30, $21.90, $36.62 and $772.83.

This changes how you think about waste. A tube you overfill, dent or pour with an air pocket is a lost 31 cents of plastic, not a lost 10 cents of balm. A flavor that does not sell is mostly unsold tubes.

How Do You Work Out Your Lip Balm Price, Step by Step?

Add up materials, time, a share of your booth and the card fee, then round up to a price between $4 and $6 that sits near what shoppers already see. Here is the whole process with one worked example, labeled as an example so you can swap in your own numbers.

• Count your materials per tube. Balm, tube, cap and label. At small-batch prices that is $0.44.
• Put a price on your time. Example: 1 hour to melt, pour, cool, cap and label 50 tubes, at $20 an hour, is $0.40 a tube.
• Give lip balm its share of the booth. Example: if lip balm takes a quarter of a $30 booth fee and you sell 30 tubes that day, that is $0.25 a tube.
• Add the card fee at your price. At $5 through Homegrown, 2.9% plus 30 cents is $0.45.
• Check the market. The eight US shops we checked charged $3.50 to $6.00, and Burt's Bees lists $3.99. Your price should land in or near that band.
• Round to a price people can pay fast. $4, $5 or $6 at a booth. Odd cents slow down a cash sale.

In the example, your true cost is $0.44 plus $0.40 plus $0.25, or $1.09 a tube. At $5 you keep $3.46 after the 45 cent card fee. At $4 you keep about $2.49. Either works, and that is the point: lip balm is forgiving on price as long as you do not go below the band shoppers expect.

If your time is worth more, or your batches are smaller, redo step 2 with your own numbers. A vendor pouring 12 tubes an hour at $20 an hour carries $1.67 of labor per tube, and $4 starts to feel thin.

What Should Slim Tubes and Paper Tubes Sell For?

A slim tube costs about $0.51 to fill for 0.07 ounces and fits a $3 to $4 price, while a 0.3 ounce paper push-up tube costs about $1.68 and fits $7 to $9, or $23.33 to $30.00 an ounce, the lower part of what the eight small shops charge per ounce for a standard tube. Both cost more to make per ounce than a standard tube, because the container is the expensive part. Sugar scrub follows the same rule: in an 8 ounce jar the container and lid are $0.99 of about $2.18, which is why a 4 ounce jar of sugar scrub should not sell for half the 8 ounce price.

Slide sideways to compare the three tube sizes.

Container prices from Wholesale Supplies Plus on September 30, 2026. Balm figured at $0.64 an ounce, the small-batch cost of the recipe above. Label cost held at about 3.5 cents; slim and paper tubes may need a different label size. Totals use unrounded parts, so a row can differ by a cent from its columns.

A few notes on each:

• Slim tubes are a good sampler or party favor size, but the slim tube costs more than the standard one. Do not price it at half of your standard tube.
• Paper tubes are for shoppers avoiding plastic, and the container alone is $1.45. The Bearded Bee Homestead sells a honey lip balm in a plastic-free cardboard tube for $6.00 on its own site, size not stated. Daisy Hollow Farm, the lowest-priced shop in our sample, sells its balm in a larger 0.40 oz compostable push-up tube for $5.00, $1.50 more than its standard tube. So $7 to $9 for a 0.3 ounce tube is a price worked out from the cost, not one we saw on a shop page. It is 4.2 to 5.4 times the $1.68 cost, a thinner multiple than a standard tube's 9.1 to 13.6, because the container costs so much. If your market prices like Daisy Hollow's, $5 to $6 still covers the $1.68 tube about three times over.
• Pots and tins take a softer balm, and Wholesale Supplies Plus sells a separate base for pots. We did not price tins for this guide. One Homegrown vendor sells lip balm in 5 gram jars, covered in the catalog section below.

Should You Sell Lip Balm in Sets of Three or Four?

Yes: a set of three at $12 to $15 raises the average sale, and at $12 it cuts the card fee per tube from 45 cents to about 22 cents, because the 30 cent fixed part of the fee is charged once per order. Both Homegrown vendors who sell lip balm today sell it in sets.

The math on one order through Homegrown:

• One tube at $5: fee $0.45, or 9% of the sale.
• Three tubes at $12 as one set: fee $0.65, or $0.22 a tube.
• Four tubes at $16 as one set: fee $0.76, or $0.19 a tube.
• Three separate $4 orders: fees of $0.42 each, $1.25 in all, almost twice the set.

Treesnail Wellness shows how a set ladder looks on a real shop page: $6 for one, $16 for three, $25 for five, $30 for six. The single tube is the anchor, and every set is a better deal per tube without the shop ever cutting its single price.

Sets also make an easy gift. One $12 price covers three small presents, and the shopper does not have to pick three tubes one at a time.

What Do Selling Fees Take Off a $5 Tube?

Selling fees take 23 cents to 93 cents off a $5 tube depending on where you sell, and that is 5% to 19% of the sale before any monthly plan or Etsy ad fee. On four of the six options below, the fixed per-order part is the bigger share of the fee on a $5 tube: 30 of Homegrown's 45 cents, for example.

Drag the table left to see every platform's full fee stack.

Fees from the pricing pages of Homegrown, Etsy, Shopify and Square, checked September 30, 2026, figured on a $5 price with no tax or shipping and rounded to the cent. The monthly column is 50 one-tube orders plus the annual-billing plan price. Etsy may also charge a one-time shop set-up fee, shown before your shop opens.

Two things follow from the table:

• At the booth, Square Free is the cheapest card option. Square Free takes 28 cents on a $5 tube in person with no monthly plan, Shopify takes 23 cents in person but only on top of its $29 plan, and cash takes nothing.
• Online, single tubes are the most expensive way to sell. Every platform's fixed fee lands on each order, so an online listing works best as a set.

Where Can Regulars Reorder Their Flavor Between Market Days?

A lip balm customer who loves your peppermint will run out, often on a weekday when your booth is packed away. That is the gap Homegrown fills: a storefront with one link, where every flavor and set you make is listed and paid for before pickup, for $10 a month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing of 2.9% plus 30 cents, paid by you and never added to your customer's total.

Compare the alternatives on a $5 tube. Etsy keeps about 93 cents of it and shows your balm next to other shops' lip balm in its search. Shopify Basic matches Homegrown's online card rate but costs $29 a month billed yearly once its $1-a-month intro ends. Square Free is the cheapest card reader with no monthly plan and a sensible pick at your table, but its online rate is 3.3% plus 30 cents.

What Homegrown does for a lip balm vendor:

• One link for every flavor and set, so a regular can reorder four tubes without messaging you.
• Pickup from your house, farm stand or market booth, or delivery to your customer's door, so a reorder does not have to wait for Saturday.
• Your customer list stays yours, with names, emails and order history.
• Soap, candles, honey and food on the same page, so the lip balm rides along with bigger orders.

What it does not do: customers create a Homegrown account to place their first order, there is no drop or countdown release feature, and while your storefront is listed on the Homegrown marketplace, plan on most orders coming from people you send to your own link. It also does not print your labels or file anything with the FDA. If a set of three lip balm flavors is what your regulars keep asking for, set up a Homegrown storefront and list it this week.

How Is Lip Balm Priced on Homegrown Right Now?

Only 2 of 2,761 products on Homegrown were lip balm on September 30, 2026, and both were sold as sets rather than one at a time. That is a thin catalog, which means little competition for a vendor who lists one.

One listing sits inside the small-shop band and one far below it. Mixtapes and Tallow's $4.00 a tube is near the low end of the small-shop band, though its listing does not state the tube size. Blissful Body Essence lists two small jars at $1.50, or 75 cents each, while its own description says "Price: $1.00 each", and either figure is far below any tube price we saw on a small shop's own site. We did not cost a 5 gram jar, so this guide cannot say how close that price sits to what the jar costs to fill.

If you are the only lip balm vendor near your customers, you do not need to undercut anyone. Price at $4 to $6 a tube, lead with a set, and let the flavors do the selling.

What Has to Be on a Lip Balm Label?

Lip balm is a cosmetic under federal law as long as it is made and marketed only for cosmetic uses, and the federal rules ask for five things on the package: what the product is, the net weight, your name and address, the ingredients in order of amount, and a way to reach you about a bad reaction. None of that needs FDA approval before you sell, but all of it has to be right.

Here is the list, with where each rule comes from:

• What it is, on the front. "Lip balm" works. FDA's cosmetic labeling guide puts the identity statement on the front panel (21 CFR 701.11).
• Net weight, on the front. Written with "Net wt.", for example "Net wt. 0.15 oz". Grams may be added (21 CFR 701.13).
• Your name and place of business. Street address, city, state and ZIP. FDA's small business fact sheet for cosmetics says a post office box or a website address is not adequate for this line (21 CFR 701.12).
• Ingredients in descending order of amount. In the recipe above that starts with sweet almond oil at 40%. Flavor may be listed simply as "flavor" (21 CFR 701.3).
• A contact for bad reactions. Since December 29, 2024, under the 2022 cosmetics law, every label needs a U.S. address, phone number or electronic contact such as a website where people can report a reaction (21 U.S.C. 364e).

Size matters on a tube. A lip balm tube has far less than 12 square inches of surface to label (a standard lip balm label is about 2.1 by 1.7 inches), so FDA allows ingredient type as small as 1/32 inch instead of 1/16 inch. Bought as a 100-sheet pack of 1,500 labels, each label costs about 3.5 cents.

For the fuller picture on what makes a product a cosmetic, the label rules and state licenses, the rules for selling homemade soap covers the same federal law from the soap side. Your state or city may add a business license on top, so verify your state's current rules before your first sale.

Do You Need to Register Your Lip Balm With the FDA?

A home lip balm vendor does not have to register with the FDA if sales are small, because the 2022 cosmetics law exempts small businesses with under $1,000,000 in average yearly U.S. cosmetic sales over the prior three years, adjusted for inflation. The exemption covers facility registration, product listing and the manufacturing practice rules FDA is still writing.

The exemption is written in the small business section of the cosmetics law, 21 U.S.C. 364h. The exemption is lost by any business that makes one of four kinds of product: ones that regularly touch the eye, ones that are injected, ones meant for internal use, and ones meant to change your appearance for more than 24 hours. The test covers everything the business makes, not just the lip balm, so a vendor who also makes any product in one of those four groups loses the exemption for the lip balm too. If you make only plain lip balm and other products outside those four kinds, it applies.

What a small vendor still owes, even when exempt:

• Safety records. FDA says the person whose name is on the label must have and keep records showing the product is safe. Supplier safety data on each ingredient is one way FDA lists to do that.
• Serious reaction reports. A serious adverse event has to be reported to FDA within 15 business days.
• Correct labels, as in the section above.
• Approved colors only. Any color additive, including mica for a tint, must be approved by FDA for the use you put it to. Lips count as their own use, so blue and purple pigments like ultramarines, approved only for externally applied cosmetics, are off the list, and the rules for selling homemade lip balm lays out which tint colors FDA allows on lips.

For a small vendor using supplier safety data, these duties are mostly record keeping, so they do not change the price math above. They do change what you should write on your label and your table sign, which is the next question.

Which Claims Turn Lip Balm Into a Drug?

Any claim that your lip balm treats, heals or prevents something, or protects from the sun, can make it a drug under federal law, and drugs must meet drug requirements such as drug registration that go far beyond a $5 tube. FDA decides by intended use, which it reads from claims on the label, in advertising, on the internet and in other promotional materials, from what consumers expect the product to do, and from ingredients with a well-known therapeutic use, a principle FDA says also holds for essential oils. Treat your table sign like your label.

FDA's own examples make the line clear. A product meant to make someone more attractive or to moisturize is a cosmetic. A product meant to "treat or prevent disease" or to "affect the way a person's body works" is a drug, and "moisturizers and makeup marketed with sun-protection claims are cosmetic/drug products." Sunscreens sit under FDA's over-the-counter drug rules, and products that are drugs, or both cosmetics and drugs, "must meet the requirements for drug registration."

Words that keep you in cosmetic territory, and words that can pull you out:

• Cosmetic wording: moisturizes, softens, conditions, smooths, smells like peppermint, feels good on dry lips.
• Drug wording: heals, treats, cures, repairs cracked lips, relieves cold sores, SPF 15, sun protection, medicated.

"Natural" is a softer case. FDA has not defined "natural" for cosmetics, so it is allowed if it is truthful, but it cannot go inside the ingredient list as a description. Write "beeswax", not "natural beeswax", in the ingredients.

"Organic" is USDA's word, not FDA's. FDA has no rules for "organic" on cosmetics, and USDA regulates the term under its National Organic Program. If you put "organic" on the label, check USDA's rules first.

What Should You Charge Shops for Wholesale Lip Balm?

A wholesale price of half to three quarters of your retail price is a workable range for lip balm: a $5 tube goes to a shop at $2.50 to $3.75, and even $2.50 is still 5.7 times the $0.44 it costs you. Lip balm's high margin is what makes wholesale workable at all.

One small shop publishes its volume ladder, which is a useful reference: Zax Beeswax charges $4.00 for one tube, $3.80 each for 5 to 10, $3.40 each for 11 to 20, $3.20 each for 21 to 30, and $3.00 each for 31 or more. That is a 25% cut at the top tier, and it is offered to anyone buying in volume.

Before you quote a boutique or a gift shop, work out three numbers:

• Their shelf price. Ask what they plan to charge. At a $5 shelf price, selling to them at $2.50 doubles their money, and $3.75 leaves them $1.25 a tube.
• Your floor. Materials, time and a share of your overhead. In the worked example above that is $1.09 a tube.
• A minimum order. Twelve or 24 tubes keeps your packing time in proportion to the order.

Wholesale also changes your label. The shop is not the name on the package, you are, so your address and contact line stay on every tube. Which shops to pitch is its own question, and where to sell lip balm lists the gift shops, salons and cafes that stock it, with a $5 tube paying you $2.50 at wholesale against $3.00 to $3.50 on consignment.

What Pricing Mistakes Do New Lip Balm Vendors Make?

A common mistake is pricing from the cost of the balm alone, which makes a $0.44 tube look like a 10 cent product and leads to $2 and $3 prices. The next ones follow from that:

• Forgetting the tube is the expensive part. At $0.31, the tube and cap are 70% of your cost. A dented tube is a real loss.
• Buying 2,500 tubes to save pennies. Bulk buying saves about 3 cents a tube over small-batch buying and ties up $734 in tubes.
• Pricing under Burt's Bees. At $3, a handmade tube looks cheaper than the $3.99 brand, not better.
• Selling single tubes online. A single $5 tube sold online loses 45 to 93 cents to fees on the platforms we checked. Sell sets online and singles at the booth.
• Writing drug claims on the sign. "Heals chapped lips" or "SPF" in your promotion can make your balm a drug under FDA rules.
• Leaving the contact line off the label. Every cosmetic label needs a U.S. address, phone number or website where a customer can report a reaction.

The fix for most of these is to write down your cost per tube once, with the tube and label in it, and price from that number every time a supplier price changes.

Frequently Asked Questions

How much does it cost to make homemade lip balm?

A standard 0.15 ounce tube of homemade lip balm costs about $0.44 when you buy ingredients in 1 pound bags and tubes in packs of 100, based on Wholesale Supplies Plus prices on September 30, 2026. That is $0.10 of balm, $0.31 for the tube and cap, and $0.03 for the label. Starting with 2 ounce bags and 12 tubes raises it to about $0.66.

Is $3 too cheap for a tube of lip balm?

For a 0.15 ounce tube, $3 is below every one of the eight US small shops we checked, which ranged from $3.50 to $6.00, and below Burt's Bees at $3.99. When you work out how much to sell lip balm for, start at $4 to $5 unless your costs are unusually low and your market is price sensitive.

How much should a 3-pack of lip balm cost?

Price a set of three standard tubes at $12 to $15, or $4 to $5 a tube. The one small-shop three-pack we found, from Treesnail Wellness, was $16 for three on its own site, against $6 for one tube. A set also cuts the card fee per tube, because the 30 cent part of the fee is charged once per order.

Do you need FDA approval to sell homemade lip balm?

No. FDA does not approve cosmetics or their ingredients before sale, except color additives, and it is not against the law to make cosmetics at home. You are still responsible for a safe product and a correct label, and vendors under $1,000,000 in average yearly U.S. cosmetic sales over the prior three years, adjusted for inflation, are exempt from FDA facility registration and product listing, as long as the business makes none of the four kinds of product the law excludes: ones that regularly touch the eye, are injected, are meant for internal use, or change your appearance for more than 24 hours. Check with your state and city for any local license.

How many tubes of lip balm does a pound make?

One pound of finished lip balm fills about 80 to 106 standard 0.15 ounce tubes, depending on how full you pour and how much stays in the pot. By weight a pound is 106 tubes and a 2 ounce test batch is 13, while the Wholesale Supplies Plus recipe says 2 ounces fills about 10 tubes in practice. Plan on the lower number when you work out how much balm to make.

Is selling lip balm profitable?

Yes, per tube: at $5, a tube that costs $0.44 in materials leaves $3.46 after an example $0.40 of labor, $0.25 of booth fee and a 45 cent card fee. The limit is volume, since each sale is small. That is why it pays to set a price for a set of three too, and to sell it next to soap, candles or honey.

Related Reading

More on pricing and selling handmade body care:

• How to Sell Beeswax Products at a Farmers Market: the beeswax candle, wrap and lip balm side of the same table, and how to set it up.
• How to Sell Herbal Salves and Infused Oils at Farmers Markets: pricing the salve tins that sit next to your lip balm.
• How to Sell Soap, Candles, and Non-Food Items at Farmers Markets: what else sells at a body care booth and at what price.
• How Much Should You Sell Goat Milk Soap For?: the same cost-per-unit method for soap bars.
• How to Upsell and Cross-Sell at the Farmers Market: how to turn a lip balm into an add-on with every sale.

Start Taking Lip Balm Orders

You now have a price for every lip balm tube and set you pour: about $0.44 of materials in a standard tube, $4 to $6 on the table, and $12 to $15 for a set of three. The next step is giving regulars a place to reorder their flavor between markets, so a customer who runs out on a Tuesday does not have to wait until Saturday to buy another.

A simple first listing looks like this:

• Your most popular flavor as a single tube, priced at $4 to $6, for pickup at your next market.
• A three-flavor set at $12 to $15, so online orders carry one card fee instead of three.
• A clear label photo, showing the net weight, the ingredients and your contact line.

List your lip balm flavors and a three-tube set on a Homegrown storefront for $10 a month billed annually, with 2.9% plus 30 cents of card processing on each order and no commission. You decide how much to sell lip balm for. Your customer pays that price plus any sales tax and any delivery fee you set. Homegrown calculates the sales tax at checkout and remits it for you, and the card fee is never added to their total.