The short version: Charge about $22 for a homemade 9-inch deep-dish pumpkin pie, and $24 to $25 for Thanksgiving pre-orders. Six Homegrown bakers listed whole pumpkin pies at $15 to $25 on October 1, 2026, with a median of $21, and most priced pumpkin the same as their apple or pecan pies. A pie with a homemade butter crust, a foil pan and a window box costs about $6.69 to make at Walmart's online prices, so a $22 pie leaves about $14.37 after Homegrown's card fee. Pumpkin pie is a custard pie that needs the fridge, so check first that your state lets you sell it from a home kitchen.
Checked October 1, 2026: ingredient, packaging and grocery pie prices on Walmart's website (a default store; yours may differ); the Libby's Famous Pumpkin Pie recipe; a live pull of Homegrown's catalog; the pricing pages of Homegrown and Hotplate, Hotplate's post "What Hotplate does", Square's fee page and Venmo's fee page; and the California, Michigan and Texas cottage food rules. Honest bounds: Homegrown customers create an account to place their first order, and Homegrown has no timed drop or countdown release.
Someone at work tasted your pumpkin pie last November and asked if you would bake two for her family this year. Now you have to name a price, and the grocery store sells a pumpkin pie for under six dollars.
Most answers online give a price range, such as $15 to $28 or $25 to $42, without dated prices behind it. This guide builds your price from numbers loaded on October 1, 2026: what real home bakers on Homegrown charge, what a pie costs you in pumpkin, milk, eggs, butter and a box, what your time earns at each price, and what card fees take. It also covers the rule that matters before any price: in several states you cannot sell it from home at all.
Charge $22 for a 9-inch deep-dish pumpkin pie with a homemade crust, and $24 to $25 for a Thanksgiving pre-order. That sits just above the $21 median of the six Homegrown bakers who sell whole pumpkin pies, and it leaves you about $14.37 a pie after ingredients, the box and the card fee.
Pumpkin is one of the cheapest pies you can make. The filling is a can of pumpkin, a can of evaporated milk, two eggs, sugar and spice, which came to $3.63 in store-brand groceries on October 1, 2026. That gives you room to price it like your other pies without pricing it like a grocery store pie.
If you are still working out where and how to sell pies at all, our guide on how to sell pies from home covers menus, packaging, markets and pre-orders. This guide stays on the number.
Here is a price ladder most part-time bakers can start from:
Slide the price ladder sideways to see when each size fits.
| Pumpkin pie | Suggested price | What it costs you | When it fits |
|---|---|---|---|
| 9-inch deep dish, frozen store shell | $20 | $5.90 with box | Your first season, or a big Thanksgiving week |
| 9-inch deep dish, homemade butter crust | $22 | $6.69 with box | Your everyday fall price |
| 9-inch deep dish, Thanksgiving pre-order | $24 to $25 | $6.69 with box | Orders taken ahead for pickup the day before |
| 9-inch, Libby's and Carnation name brands, butter crust | $24 | $7.48 with box | When you say the brands on the label |
| Mini pie, single serving | $3.50, or 3 for $8.50 | Not built here | Singles at a market table or a sampler |
| Slice, one eighth of a 9-inch pie | $4 | About 71 cents plus a clamshell | Market days where your state allows it |
Costs come from the ingredient build further down, priced on Walmart.com on October 1, 2026. The mini pie price is Bakes with Bailey's, from the Homegrown catalog pull the same day. The slice cost is the $5.70 unboxed pie divided by 8, before the slice container.
Three things move you up or down that ladder:
Six Homegrown bakers listed a whole pumpkin pie on October 1, 2026, at $15, $15, $20, $22, $25 and $25. The median is $21 and the average is $20.33. Nobody went below $15 or above $25.
In a pull of the Homegrown catalog on October 1, 2026, 7 of the 2,743 products listed by 308 vendors were pumpkin pies, from 6 vendors (one bakery lists it twice at the same price). Rule we used: a listing counts when the thing sold is a baked pumpkin pie, whole or mini. We searched names, descriptions and option names for "pumpkin" and "pie", then opened every listing from each matching vendor. A $7.00 listing named "Pumpkin Pie" from a vendor whose other six listings are all trail mix flavors was left out, along with pumpkin bread, pumpkin rolls, pumpkin cheesecake, cookies and oatmeal cream pies.
Whole pumpkin pie prices on Homegrown
Source: live pull of the Homegrown catalog, October 1, 2026, 6 vendors with a whole pumpkin pie listing. Bars are each price divided by the $25 top price.
What the six listings say about size and description:
Six listings is a small sample, so treat it as a range you can see, not a market rate. Your town, your crust and your following matter more than anyone's average.
Price pumpkin the same as your other 9-inch pies, because it costs less to make and that gap is your margin, not a discount you owe anyone. Five of the six Homegrown bakers who sell pumpkin pie price it the same as at least one other pie on their own menu.
Swipe across to compare each bakery's other pies.
| Bakery on Homegrown | Pumpkin pie | Their other pies | Pumpkin vs the rest |
|---|---|---|---|
| VaqSaadi's Kitchen | $25 | Apple, cherry, pecan, sweet potato $25; blueberry $30 | Same as most |
| Once Upon A Time Bakery | $25 | Sweet potato and apple $25; bourbon pecan $27 | Same as most |
| Bakes with Bailey | $22 | Dutch apple $22 | Same |
| Seriously Sourdough | $20 | Apple, strawberry, blueberry $20; cream pies $20 | Same |
| Bakery House | $15 | Rustic pecan $15 | Same |
| Family Traditions Bakery | $15 | Pecan and Dutch apple $20 | $5 less |
All prices from a live pull of the Homegrown catalog on October 1, 2026. Pecan and apple pies here are the same bakeries' own listings, not a separate sample.
Here is why pricing pumpkin the same as your other pies makes sense:
There is one good reason to price pumpkin lower: a smaller or shallower pie. If your pumpkin pie really is smaller than your fruit pies, say so in the listing and price it to match. Otherwise, keep it even.
A 9-inch deep-dish pumpkin pie costs about $5.70 to make with store-brand ingredients and a homemade butter crust in a foil pan, or $6.69 once you add a window box. The recipe below is Libby's Famous Pumpkin Pie, the one printed on Libby's cans, which calls for a 15-ounce can of pumpkin, a 12-ounce can of evaporated milk, two eggs, 3/4 cup of sugar and spices in one unbaked 9-inch deep-dish shell.
Slide the cost table sideways to see the package prices.
| Ingredient or supply | Amount per pie | Package and price | Cost per pie |
|---|---|---|---|
| Great Value 100% Pure Pumpkin | 1 can, 15 oz | $1.96 a can | $1.96 |
| Great Value Evaporated Milk | 1 can, 12 fl oz | $1.00 a can | $1.00 |
| Great Value Large White Eggs | 2 eggs | $1.67 a dozen | $0.28 |
| Great Value Granulated Sugar | 3/4 cup, about 150 g | $2.97 for 4 lb | $0.25 |
| Great Value Pumpkin Pie Spice | 1 3/4 tsp | $2.44 for 2 oz | $0.15 |
| Filling total | $3.63 | ||
| Great Value All-Purpose Flour | 1 1/4 cups, about 156 g | $2.38 for 5 lb | $0.16 |
| Great Value Unsalted Butter | 1 stick, 113 g | $3.06 for 4 sticks | $0.77 |
| 9-inch disposable foil pie pan, 1.5 inches deep | 1 pan | $16.98 for 15 | $1.13 |
| Pie total | $5.70 | ||
| 10 x 10 x 2.5 inch pie box with window | 1 box | $14.99 for 15 | $1.00 |
| Pie, boxed | $6.69 |
Prices are Walmart.com search results for a default store, loaded October 1, 2026; your store and region may differ. Libby's recipe allows 1 3/4 teaspoons of pumpkin pie spice in place of its cinnamon, ginger and cloves; we figured about 2 grams a teaspoon, so a 2-ounce jar covers about 16 pies. The crust is a standard single all-butter crust (1 1/4 cups flour and 1/2 cup butter, as in Allrecipes' Butter Flaky Pie Crust). Salt comes to under a cent. Each line is rounded to the cent, and the totals are added from the unrounded costs, so a column you add by hand can come out a cent different.
A few things this table tells you:
Butter prices move. If butter goes up a dollar a pound before Thanksgiving, your crust goes up about 25 cents a pie, which does not change a $22 price.
For most bakers, yes: a homemade butter crust adds 79 cents a pie over a frozen shell and gives customers something a grocery pie does not have. Great Value's frozen deep-dish crusts were $2.54 for two on October 1, 2026, or $1.27 a shell, and each comes in its own pan.
Slide the crust table sideways to compare all three.
| Crust choice | Crust and pan cost | Boxed pie cost | Left from a $22 pie after the card fee | Your extra hands-on time |
|---|---|---|---|---|
| Frozen deep-dish shell, pan included | $1.27 | $5.90 | $15.16 | None |
| Homemade all-butter crust, foil pan | $2.06 | $6.69 | $14.37 | Mixing, chilling and rolling the dough |
| Homemade crust, name-brand filling | $2.06 | $7.48 | $13.58 | Same as above |
Built from the October 1, 2026 Walmart.com prices above. The card fee is Homegrown's 2.9% + $0.30 on a $22 order, which is $0.94.
How to choose:
If you want to go further on the pricing method itself, including how to set a margin target, our guide on how to price baked goods walks through the formula with labor built in.
At $22, a pumpkin pie pays you about $57 an hour if it takes you 15 minutes of hands-on work, and about $29 an hour at 30 minutes. That is the $14.37 left per pie after ingredients, the box and the card fee, divided by your time.
Scroll sideways for the hourly pay at each pace.
| Your hands-on time per pie | What a $22 pie pays per hour | Pies per 4-hour shift at that pace |
|---|---|---|
| 10 minutes | $86.22 | 24 |
| 15 minutes | $57.48 | 16 |
| 20 minutes | $43.11 | 12 |
| 30 minutes | $28.74 | 8 |
| 40 minutes | $21.56 | 6 |
$14.37 per pie (from $22 minus $6.69 boxed cost and a $0.94 card fee) divided by the hours. Hands-on time means mixing, rolling, filling, boxing and labeling, not the time the pie sits in the oven. Your own pace is the number to measure.
Hands-on time is not your only limit. Libby's recipe bakes for 15 minutes at 425°F and then 40 to 50 minutes at 350°F, and the pies cool for 2 hours. That is 55 to 65 minutes of oven time per load, no matter how fast your hands are.
Set your order cap by oven loads, not by how many pies you think you can sell. If your oven fits four pies at a time and a load takes about an hour, 30 pies is 8 loads, or roughly a full day of baking before anything cools. Time one full load before you open orders, then cap your pumpkin pies at the number of loads you can fit into the days you have.
Two ways to raise your hourly pay without raising the price:
They set the floor customers compare you to, not your price: Walmart's Freshness Guaranteed 8-inch pumpkin pie was $5.93 for 22 ounces on October 1, 2026. You will never match that, and you do not need to. Your $22 pie costs you $6.69 to make, more than the store pie's whole price.
Here is what customers who pay $22 are buying that the $5.93 pie does not have:
What that means for your listing: say the size, the crust and the bake day. "9-inch deep dish, all-butter crust, baked Tuesday for Wednesday pickup" sells a $22 pie. "Pumpkin pie" with no details invites the grocery comparison.
Libby's also sells Easy Pumpkin Pie Mix, a 30-ounce can with the sugar and spice already in it ($3.54 on October 1, 2026). It saves a few minutes, but it costs $1.18 more than the store-brand pumpkin, sugar and spice it replaces ($2.36), though its recipe calls for 2/3 cup of evaporated milk instead of a full 12-ounce can, and every grocery shopper can buy the same can.
It depends on your state, and in many states the answer is no from a home kitchen, because pumpkin pie is a custard pie that has to stay cold. The filling is pumpkin, eggs and evaporated milk baked until it sets, which puts it with custard and cream pies, not with apple pie, in 6 of the 8 states our guide to selling homemade pies checked.
Pumpkin pie and pumpkin bread are treated differently. Michigan's cottage food list allows "Quick breads and muffins (e.g., pumpkin or zucchini bread, blueberry muffins)" while barring pumpkin pie in the next section. Check the pie rule by name before you price a single pie. We read the California, Michigan and Texas pages below on October 1, 2026.
Here is how three states word it today:
Rules change, sometimes in the middle of a season, so verify your state's current rules with your own state agency before you take a single order. Our guide can you sell homemade pies compares the pie rules in 8 states side by side, and the cottage food laws by state guide points you to every state's agency.
What the rule does to your price:
Sell pumpkin bread: seven Homegrown bakers list a pumpkin loaf at $10 to $26, five of them at $10 to $15, and in states like Michigan it is on the allowed list while pumpkin pie is not. It uses the same can of pumpkin and the same fall spices, so your customers still get a pumpkin item on their table.
Pumpkin bread prices on Homegrown on October 1, 2026, from 7 bakers. We counted a listing when its name, description or an option named a pumpkin bread, pumpkin loaf or pumpkin quick bread, and left out yeasted pumpkin sourdough loaves, muffins, scones, rolls and a four-flavor bread flight:
Other ways to keep pumpkin on a fall menu without the custard:
Check each swap against your own state's list too. A pumpkin bread with a cream cheese filling, for example, can fall back into the needs-refrigeration group.
Charge $24 to $25 for a Thanksgiving pre-order, $2 to $3 over your everyday price, and stop taking orders once you hit the number your oven can bake. Thanksgiving falls on Thursday, November 26, 2026, so the pies you sell for it are baked in the two or three days before.
The extra $2 to $3 is not a holiday tax. It pays for things that only happen that week:
Here is an example Thanksgiving pre-order calendar for 2026. Move the dates to fit your week.
For deposits, menus and food safety in a holiday rush, see our guide on running a Thanksgiving pre-order campaign. Its timeline and markups cover a full holiday menu; the dates and the $2 to $3 bump on this page are the ones we use for pumpkin pie alone. For the reasoning behind holiday price bumps in general, see how to price holiday products higher.
Price a slice at $4, which turns a 9-inch pie into $32, and a mini pie at about $3.50, the price Bakes with Bailey charges on Homegrown. A pie sold by the slice brings in $32 instead of $22, but slices and minis both cost you more time and packaging.
Slices only make sense where your state lets you hold and serve pumpkin pie cold at a market or event. If it does, here is how the math works:
Mini pies are easier to take orders for:
If you sell cheesecake or other chilled desserts next to your pies, our guide to how much to sell cheesecake for uses the same cost build for another dessert that has to stay cold.
On a $22 pumpkin pie, card processing costs you 94 cents on Homegrown at 2.9% + $0.30, and Homegrown's $10 a month plan, billed annually ($12.50 billed monthly), is the only other cost. The table shows the full fee stack for each option on the same order and on a Thanksgiving week of 30 orders.
Slide the fee table sideways to see every platform's full cost.
| Platform | Monthly plan | Trial | Platform fee | Card processing | Customer pays on a $22 pie | You pay on a $22 pie | You pay on 30 orders at $22 |
|---|---|---|---|---|---|---|---|
| Homegrown | $10 billed annually ($12.50 billed monthly) | 7 days, no charge until day 8 | None, 0% commission | 2.9% + $0.30, paid by you | $22.00 | $0.94 plus the plan | $38.14 ($40.64 on monthly billing) |
| Hotplate, default | $0 | No plan to try | 5% + $0.55, paid by the customer | 2.9% + $0.30, paid by you | $23.65 | $0.94 to $0.99 | $28.14 to $29.58 |
| Hotplate, you cover the fee | $0 | No plan to try | 5% + $0.55, paid by you | 2.9% + $0.30, paid by you | $22.00 | $2.59 | $77.64 |
| Square Free plan, online | $0 | Free plan | None | 3.3% + 30¢ online | $22.00 | $1.03 | $30.78 |
| Square Free plan, tapped in person | $0 | Free plan | None | 2.6% + 15¢ in person | $22.00 | $0.72 | $21.66 |
| Venmo business profile | $0 | No plan to try | None | 1.9% + $0.10 per payment | $22.00 | $0.52 | $15.54 |
We checked these on Homegrown's signup page, Hotplate's pricing page and its post "What Hotplate does" (which says "we charge a fee to your customer" and "80% of Hotplate chefs keep the default as-is"), Square's fee page and Venmo's fee page on October 1, 2026. Card processing is figured on what your customer pays before tax: the $22 price, or the full $23.65 on Hotplate's default, since Hotplate's post says chefs pay "2.9% of the transaction + 30 cents." Hotplate does not say whether that 2.9% is also charged on its own fee; on the $22 price alone it would be 94 cents, so its default costs you 94 to 99 cents a pie. Tips and tax add a few cents more.
How to read it for a pie business:
On a 30-order Thanksgiving week, every option here takes under $3 a pie, plan included. Pick on how you want ordering and pickup to run, not on the cents.
The safest way to price pumpkin pie is to sell every one before you bake it, with a hard cap and a pickup day. A pie made on spec that does not sell is $6.69 of ingredients and an oven hour you cannot get back, and pumpkin pie cannot sit on a shelf for a week like a cookie.
That is the job Homegrown does for a pie baker. It is $10 per month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing (2.9% + $0.30 per order, which you pay, never added to your customer's total). You get one link your customers use to order and pay, with pickup from your house, a farm stand or your market. For a Thanksgiving pumpkin pie run, the parts that matter:
Compare that with how most pie bakers take holiday orders now:
Homegrown fits best if you want a storefront under your own bakery's name and a checkout total with no fee added to your price. What it does not do:
If you already have a few families asking about Thanksgiving pies, set up your pumpkin pie pre-order page on Homegrown in October and send the link on November 2. The trial is 7 days with no charge until day 8, so sign up on October 30 or later and your first November 2 orders come in before you pay.
Selling 30 pumpkin pies at $25 for Thanksgiving leaves about $508.41 after ingredients, boxes, card fees and one month of Homegrown's plan at the annual-billing rate ($10; $12.50 on monthly billing). At 15 minutes of hands-on time per pie, that is 7.5 hours of your work plus about 8 oven loads.
Move the table sideways to see all three order counts.
| Pies sold at $25 | Sales | Ingredients and boxes at about $6.69 each | Card fees at about $1.03 each | Homegrown plan, billed annually | Left for you | Oven loads at 4 pies | Hands-on hours at 15 min a pie |
|---|---|---|---|---|---|---|---|
| 10 | $250.00 | $66.95 | $10.25 | $10.00 | $162.80 | 3 | 2.5 |
| 30 | $750.00 | $200.84 | $30.75 | $10.00 | $508.41 | 8 | 7.5 |
| 60 | $1,500.00 | $401.67 | $61.50 | $10.00 | $1,026.83 | 15 | 15 |
Built from the October 1, 2026 cost table above and Homegrown's 2.9% + $0.30 card processing on a $25 order ($1.025 each). Ingredients use the unrounded cost of $6.6945 a pie, so they run a few cents above $6.69 times the count. Oven loads assume four pies fit at once; measure your own. Your sales tax is collected from customers and remitted by Homegrown, so it is not in these numbers.
What the table leaves out:
At 60 pies, check your oven before your customer list. Fifteen loads at about an hour each is two full days of baking, before cooling and boxing. If your list says 60 but your oven says 30, cap at 30 and raise the price.
The most expensive mistake is pricing pumpkin pie from the grocery store price instead of from your own costs, which can leave you clearing $8 or less a pie. At $15, a homemade boxed pie leaves you $7.57 after the card fee, before your time. Here are the other mistakes that cost bakers money in pie season:
Charge about $22 for a 9-inch deep-dish homemade pumpkin pie, and $24 to $25 for a Thanksgiving pre-order. Six Homegrown bakers listed whole pumpkin pies at $15 to $25 on October 1, 2026, with a median of $21. At $22, a pie with a butter crust and a window box leaves you about $14.37 after ingredients and card fees.
A 9-inch deep-dish pumpkin pie costs about $5.70 to make with store-brand ingredients, a homemade butter crust and a foil pan, at Walmart's online prices on October 1, 2026. A window pie box adds $1.00, for $6.69. Using a frozen deep-dish shell instead brings the boxed pie down to $5.90.
Only in some states, because pumpkin pie is a custard pie that needs refrigeration. California's approved list allows fruit pies with "no pumpkin," and Michigan bars pies that need refrigeration and names pumpkin. Texas allows it from home if you register with the state health department, finish a food handler course, keep the pie at 41°F or below, and label it with the date it was made, with a safe handling statement on the label or the receipt. Texas also sets conditions on online orders, including personal delivery, so read the DSHS cottage food page before you take orders online.
Price a slice of pumpkin pie at about $4, which turns a 9-inch pie cut into eight slices into $32. Each slice costs you about 71 cents in ingredients, crust and pan, plus its own container. Sell slices only where your state lets you hold pumpkin pie cold at a market or event.
No. Pumpkin pie usually costs you less to make, so pricing it the same as your apple and pecan pies gives you a better margin on it. Five of the six Homegrown bakers who sell pumpkin pie price it the same as at least one of their other pies.
Open Thanksgiving pumpkin pie orders in early November and close them about a week before the holiday. For Thursday, November 26, 2026, opening on November 2 and closing on November 20 gives you a weekend to buy for an exact count and two days to bake before a Wednesday pickup.
These six guides cover how to sell pies, the rules on pumpkin and custard pies, and how to plan and price a holiday rush. Start with the first three.
Ready to take pumpkin pie orders without a pile of texts? Start your Homegrown storefront, add your pie at your price with a hard cap, and send the link to your first ten customers on November 2.
