A Blog Cover Single Image
A Client Image
Evan Knox
Cofounder, Homegrown
Tips & Tricks
September 30, 2026

How Much Should You Sell Dried Flowers For? (2026 Pricing Guide)

The short version: Sell a single-variety bunch of dried flowers for $12 to $18, a mixed dried bouquet of about 25 stems for $30, and a small dried wreath for about $100. The $16 bunch, $30 bouquet and $100 wreath come from a working Ohio flower farm's own list, and the $12 bottom of the bunch range is our suggested floor for a small market table. The seed and kraft sleeve in that bouquet cost you about 87 cents, so the price is really paying for your time, your drying space and the stems you lose along the way. Price by stem count, keep three sizes, and charge the most for wreaths because they take the most hands-on time.

Checked on Sunny Meadows Flower Farm's dried flower page, Johnny's Selected Seeds product pages and findhomegrown.com/signup, September 23, 2026: bunches $16 (strawflower $18), bouquets $30 and $55, wreaths from $100, strawflower seed $7.45 per 1,000, and Homegrown at $10 a month billed annually with 0% commission and 2.9% + $0.30 card processing paid by you. Homegrown is for pickup and local delivery and does not ship, your customers create a Homegrown account to place a first order, and there is no timed-release or drops feature.

Dried flowers are easy to sell and hard to price. They do not wilt, so you are never racing a Saturday afternoon. They also hung in a shed for two or three weeks before anyone saw them, and that makes it easy to forget what they are worth.

This guide puts real numbers on every step. It uses a real farm's published dried flower prices, a national wholesaler's bulk price for dried strawflower, seed prices checked the day it was written, and what each way of getting paid takes back out. It covers bunches, mixed bouquets, mini bouquets, wreaths, bulk boxes for crafters and shop orders, at volumes a part-time grower could sell.

How Much Should You Sell Dried Flowers For?

Sell a single-variety bunch of dried flowers for $12 to $18, a mixed bouquet of about 25 stems for $30, and a small wreath for about $100. Those are the three prices that matter most. The $16 bunch, the $30 bouquet and the $100 wreath each come from a working farm's price list, and the $12 bottom of the bunch range is our suggested floor for a small market table.

Here is where each number comes from:

  • $16 for a grower's bunch. Sunny Meadows Flower Farm in Columbus, Ohio sells nearly every single-variety dried bunch at $16, and its dried strawflower at $18. A bunch is one flower, gathered and rubber-banded the way it dried.
  • $30 for a 25-stem mixed bouquet. The same farm prices its Regular dried bouquet, about 25 stems, at $30, and its Deluxe, about 50 stems, at $55. That is $1.20 and $1.10 a stem.
  • $100 for a small wreath. Its made-to-order small dried wreath starts at $100 and the medium at $150.
$16What an Ohio flower farm charges for a grower's bunch of dried flowers. Your customer pays this.
$0.87Seed and kraft sleeve in a 25-stem dried bouquet, counted at one seed per stem. You pay this.
$1.17Card processing on a $30 dried bouquet sold through a Homegrown storefront. You pay this, with $0 platform fee.

A small grower at a Saturday market can sit a little under an established farm that ships its dried flowers, which is why the bunch range starts at $12. Going lower than that usually means you are pricing your stems like leftovers instead of like a product that took a season to grow and two to three weeks to dry.

If you are still figuring out who buys dried flowers and how to reach brides planning DIY weddings, the companion guide on selling dried flowers for DIY weddings covers the flowers to grow, how to dry them and how to find those customers. This page stays on the numbers.

What Do Real Flower Farms Charge for Dried Flowers?

A working flower farm's dried price list runs from $16 for a bunch to $250 for a 16-bunch box, with bouquets at $30 and $55 and wreaths from $100. We read every price on Sunny Meadows Flower Farm's dried flowers, wreaths and bouquets page on September 23, 2026, including the products that were sold out that day.

One farm's dried flower price ladder

Bunch$16
Strawflower bunch$18
Bouquet, about 25 stems$30
Bouquet, about 50 stems$55
Small wreath$100
Medium wreath$150
Box of 16 bunches$250

Source: Sunny Meadows Flower Farm, Columbus, Ohio, dried flowers page, read September 23, 2026. Bar widths are each price divided by $250.

A few things stand out on that list:

  • One price for almost every bunch. Statice, yarrow, lavender, wheat, larkspur, celosia and grasses are all $16. Most strawflower colors are the exception, at $18.
  • The bunch size changes, not the price. Statice comes 7 to 10 stems to a bunch, celosia and larkspur 10 to 15, yarrow 20 to 25, and lavender 25 or more. The farm sells a full bunch of whatever that flower gives.
  • Bouquets are priced by stem count. About 25 stems is $30 and about 50 stems is $55, so the bigger bouquet costs a little less per stem.
  • Wreaths are the big ticket. At $100 to $150, one wreath brings in as much as six to nine bunches.

The farm also sells a 10 to 12 inch bittersweet wreath base for $12 and a 4 inch willow ornament base for $6, for people who want to make their own. Those are worth copying: a base plus a few bunches is an easy second sale to the crafters already at your table.

What Does a Dried Flower Bouquet Cost You to Make?

The seed and kraft sleeve in a 25-stem dried bouquet cost about 87 cents at Johnny's Selected Seeds prices checked September 23, 2026. That bouquet is 8 strawflowers, 8 statice and 9 globe amaranth (also sold as gomphrena), three of the most common flowers grown for drying, wrapped in one medium kraft sleeve.

Scroll sideways to see every column.

LineWhat you buyPrice checkedPer unitIn one 25-stem bouquet
Strawflower seedApricot/Peach Mix, organic, 1,000 seeds$7.450.75 cents a seed8 stems, $0.06
Statice seedJohnny's Pastel Mix, 1,000 seeds$27.302.7 cents a seed8 stems, $0.22
Globe amaranth seedAudray Mix gomphrena, 1,000 seeds$29.252.9 cents a seed9 stems, $0.26
Kraft sleeveCut-flower sleeves, medium, about 14 by 14 by 4 inches, 100 count$32.9533 cents1 sleeve, $0.33
Total$0.87

Every price read off the product pages at johnnyseeds.com on September 23, 2026, at the pack size shown. Seed is counted at one seed per stem, which overstates it: Johnny's notes that statice plants yield multiple cuts over the season, and strawflower and globe amaranth branch too.

That 87 cents is less than 3% of a $30 bouquet. Dried flowers are like fresh ones in this way: the stems themselves are nearly free, and nobody is paying you $30 for 54 cents of seed.

Watch out

Do not price dried flowers as seed cost times four. At 87 cents times four you would sell a 25-stem bouquet for $3.48. The real costs are the hours you spent cutting, stripping and hanging, the rack or room they dried in for weeks, and the stems that shattered or faded before they were ever sold.

What moves the material cost up or down:

  • Packets cost more per seed than bulk. The strawflower packet is $5.00 for 50 seeds, 10 cents a seed, more than 13 times the bulk rate. On eight stems that is still only 80 cents.
  • Perennials cost more up front. Lavender, yarrow and perennial grasses such as miscanthus come back each year, so the plant cost is spread over seasons, but the first year is not cheap.
  • Packaging is the biggest line. The sleeve at 33 cents costs more than the seed for any one flower in the bouquet, and more than half as much as all 25 stems' worth of seed, which is 54 cents. Twine, tags and a rubber band add a few cents more.
  • Bought-in stems change everything. If you buy dried stems to fill out a bouquet instead of growing them, that bunch price becomes your biggest cost by far.

What Does Drying Add to the Price?

Drying adds about 2 to 3 weeks of hanging time, the space to do it in, and a share of stems lost to shattering and fading. None of that shows up on a receipt, and all of it belongs in your price.

The method is simple. Iowa State University Extension's guide to harvesting everlasting flowers for drying says to strip the leaves, band the stems into small bunches, hang them upside down in a warm, dry, well-ventilated place such as an attic or shed, and dry them "usually 2 to 3 weeks." It also says harvest timing is what decides quality: strawflowers are picked when the outer bracts have opened but the center is still tight, because the flower keeps opening as it dries.

Here is what that means for your price:

  • Your space is tied up for weeks. A rack of 30 hanging bunches in a shed is inventory you have already paid for in time, and it is earning nothing until it sells.
  • Some stems do not make it. Heads snap, petals drop and colors go dull. A bunch that loses a third of its stems in drying has to be priced on the two-thirds you can sell.
  • Picking is many small trips. Iowa State says to gather material throughout the growing season, each flower at its own stage, so the harvest is spread over weeks instead of one big cutting day.
  • Dried stock keeps. A national wholesaler, FiftyFlowers, describes its dried strawflower as non-perishable. That is your advantage: a bunch dried in August can sell in December at full price.

Because dried stock keeps, you never have to cut the price at noon to avoid taking it home. That is a big pricing difference from fresh flowers, and it is the reason to hold your price instead of dropping it when a market is slow.

How Much Should You Charge per Stem and per Bunch?

Plan on roughly 64 cents to $2.30 a stem for dried flowers, depending on the flower, which is what a $16 bunch works out to across flowers with different stem counts. The per-stem number moves because a bunch is sold at one price no matter how many stems that flower gives.

Using the Sunny Meadows bunch at $16 and its own stem counts:

  • Statice, 7 to 10 stems: $1.60 to $2.29 a stem. Each stem is branchy and full.
  • Celosia, larkspur and ammobium (winged everlasting), 10 to 15 stems: about $1.07 to $1.60 a stem.
  • Yarrow, 20 to 25 stems: 64 to 80 cents a stem.
  • Lavender, 25 or more stems: 64 cents a stem or less.

The national wholesale price is a comparison point to check against, not a ceiling. FiftyFlowers sold dried strawflower on September 23, 2026 at $199.99 for 10 bunches and $434.99 for 30 bunches, with 15 to 20 stems a bunch. That is $20.00 a bunch in the smallest order and $14.50 a bunch in the largest, or about 73 cents to $1.33 a stem. Compare that like for like: Sunny Meadows' own dried strawflower, $18 for 12 to 18 stems, is $1.00 to $1.50 a stem, a little above the bulk rate for the same flower. A craft customer can order that online, so a local bunch at $12 to $18, with no shipping and no box to wait for, is a fair price and an easy yes.

One pricing habit keeps this simple. Decide what a "bunch" means at your table, say a fist-sized gather of one flower, and sell every bunch at one price. Customers compare bunches by how full they look, not by counting stems, and one price means one less conversation at the booth.

How Do You Price a Dried Bouquet, Step by Step?

Price a dried bouquet by counting stems at about $1.20 each, then checking that price against your costs and the three sizes you sell. Here is the whole thing on the 25-stem bouquet costed above.

  • Count the stems. Eight strawflowers, eight statice and nine globe amaranth, 25 stems in all.
  • Multiply by your stem rate. At $1.20 a stem, the rate on Sunny Meadows' $30 Regular bouquet, 25 stems comes to $30.
  • Take out your material cost. Seed and sleeve are $0.87, leaving $29.13.
  • Take out the card fee. On a Homegrown storefront, $30 costs $1.17 in card processing, leaving $27.96 for your time, drying space, booth and lost stems.
  • Round to a clean price. $30 is already there. If your count came to $27.60, round up to $30, not down to $25.

The design time in a dried bouquet is real but short, because dried stems do not need water, conditioning or flower food. What takes time is the growing, the repeated picking and the drying, and those hours are paid out of the gap between the 87 cents and the $30.

Vendor tip

Time yourself tying ten bouquets before you set your season's prices. If ten 25-stem bouquets take you 50 minutes from the drying rack to the sleeve, that is 5 minutes each, and a $30 price leaves room to pay for the weeks of picking and hanging that came before.

Price the bouquet the same way every time and write your stem rate down. When a new flower comes in, you only have to decide whether it belongs at your normal rate or needs its own.

What Should Mini, Regular and Deluxe Dried Bouquets Sell For?

Sell a mini dried bouquet of about 10 stems for $12, a regular 25-stem bouquet for $30, and a deluxe 50-stem bouquet for $55. Each size uses the same flowers at nearly the same stem rate, so the steps make sense to a customer.

Scroll sideways for the rest of the row.

SizeStemsPer stemSeed and sleeve costPut this on the sign
Mini bouquet or bud vase bundleAbout 10$1.20$0.53$12
Regular bouquetAbout 25$1.20$0.87$30
Deluxe bouquetAbout 50$1.10$1.41$55
Single-variety bunch7 to 25 or more, whatever the flower gives$0.64 to $2.29$0.27 for 10 statice stems$12 to $18

Regular and deluxe prices and stem counts are Sunny Meadows Flower Farm's, read September 23, 2026. The mini size is our suggestion at the same $1.20 stem rate. Costs use Johnny's Selected Seeds prices checked September 23, 2026: mini is 4 strawflowers, 3 statice and 3 globe amaranth in one medium sleeve; deluxe is 16, 16 and 18.

Three sizes are enough. The mini catches the shopper who wants something small for a desk or a gift, the regular is what most people buy, and the deluxe is the one that makes the regular look reasonable.

A few size rules that save trouble:

  • Keep the stem count steady within a size. A regular bouquet should look like a regular bouquet every week, so your regulars trust the price.
  • Let the mini use your short stems. Stems too short for a regular bouquet fill a 10-stem mini perfectly.
  • Put the deluxe on the table even if it rarely sells. Next to a $55 bouquet, $30 is the easy choice.
  • Do not add a fourth size. Four sizes slow down a customer who was ready to buy one.

How Much Should You Charge for a Dried Flower Wreath?

Charge about $100 for a small dried flower wreath and $150 for a medium one, and never price a wreath by adding up bunch prices. Sunny Meadows Flower Farm's made-to-order dried wreaths start at $100 for a small and $150 for a medium, with one design at $115 and $165. Each is made to order and arrives in 2 to 3 weeks.

Wreaths deserve the highest price on your table for three reasons:

  • They take the most hands-on time. Every stem is cut down, placed and wired or glued onto a base, one at a time.
  • They use your broken stems. Short pieces and heads that snapped off a bunch go into a wreath, so stems you would otherwise toss become part of a $100 sale.
  • They are gifts and decor. A wreath hangs on a front door or over a mantel for a season or longer, and customers buy it as home decor, not a bouquet that will be gone in a week.

Wreaths can also carry a real share of a flower farm's year. A 2021 profile of Green Light Farm from Mill City Farmers Market in Minneapolis reports that dried flower wreaths had grown to about 20% of the farm's annual sales, that the farm and its part-time seasonal help made close to 350 wreaths in 2020, and that the goal for 2021 was 500. The farm dries flowers as the fresh season ends and sells the wreaths at winter farmers markets, to florists, at its farm stand and by shipping.

A simple way to price your own: start at $100 for a small wreath of about 14 inches and $150 for one of about 20 inches, and go up from there for fullness. Count your base, wire and ribbon as materials. A ready-made bittersweet base is $12 at Sunny Meadows, which costs more than the seed in 20 regular bouquets.

If you also make fresh greenery wreaths for the holidays, the guide to selling evergreen wreaths from your farm covers that side; a dried flower wreath can sit next to them at a higher price because it lasts much longer.

How Should You Price Bulk Bunches and Box Lots for Crafters?

Price a bulk box for crafters at close to your bunch price, about $15 to $16 a bunch, and save real price breaks for large orders of 20 bunches or more. Sunny Meadows sells a box lot of 16 bunches for $250, which is $15.63 a bunch. Four of the 16 are strawflower, which is $18 a bunch in most colors, so the same 16 bunches bought one at a time would be about $264, a break of about 5%.

Crafters, wreath hobbyists and people who press or arrange flowers at home buy differently from a gift shopper. They want lots of one color, they want it all at once, and they compare you to the national wholesale price. FiftyFlowers' dried strawflower drops from $20.00 a bunch at 10 bunches to $14.50 a bunch at 30 bunches, a 27.5% break for buying in bulk.

From Homegrown's own catalog

In a pull of the Homegrown catalog on September 23, 2026, 1 of the 2,629 products listed by 298 vendors was a dried flower product: a Missouri vendor's dried flower assortment box for crafts, described as 10 different flowers a box, with a choice of variety options priced from $1 to $5, such as red rose stems at $2, sunflowers at $4 and large silver dollar eucalyptus stems at $5. The same pull found 26 fresh-cut flower listings from 8 flower vendors, so dried flowers are nearly an empty shelf on Homegrown right now.

That Missouri listing shows a simple structure for crafters: one box listing, with each stem type as its own priced choice. Build yours the same way:

  • A standard box. A set number of bunches in a color theme, priced at your bunch price times the count, less a small break.
  • Premium stems as their own choice. Strawflower, eucalyptus or roses priced by the stem, $1 to $5 each, either as a separate listing or as a variant a customer picks on the box listing.
  • A big-order tier. A lower bunch price that starts at 20 or 30 bunches, where you save real time on packing and pickup.
  • Seconds at a lower price. Broken heads and short stems sold by the bag to crafters who glue and press.

Keep your break small on small orders. About 5% off a 16-bunch box is a thank-you, not a pricing strategy, and it keeps your single bunch price looking fair.

What Should You Charge Shops and Wedding Customers?

Offer shops a standing-order price of about $10 to $12 a bunch, and price wedding work by the piece at a premium over your market bouquets. The shop number is our suggested starting point, not a published figure: it keeps a local shop under the $14.50 to $20.00 a bunch it would pay FiftyFlowers for dried strawflower and leaves the shop room to mark it up.

Selling to a gift shop, cafe or florist is a trade:

  • You earn less per bunch. A $10 to $12 shop bunch is well under the $16 you would get at your table.
  • You sell a lot at once. A standing order of 20 bunches a month moves your inventory without a market day.
  • You can skip the packaging. Ask whether the shop wants bunches banded and boxed instead of sleeved one by one, which saves you a 33-cent sleeve on each bunch you would otherwise sleeve.
  • You get a steady customer in winter. Dried stock is exactly what a shop wants in November, when your market may be closed.

Put the terms in writing: how many bunches, how often, what colors, and when they pay. Ask to be paid on delivery for the first few orders.

Weddings are different work. A bride ordering a dried bouquet, boutonnieres and table jars has a color list, a date and a guest count, and she will remember every piece. Price each piece at your stem rate, then add a clear premium for the planning, the matching and the delivery. The guide to selling dried flowers for DIY weddings walks through finding and working with those customers.

What Do Card and Platform Fees Take From a $30 Dried Bouquet?

On a $30 dried bouquet, getting paid costs you between $0.67 and $3.30 depending on where you sell it, or $7.80 on an Etsy sale that came from an Offsite Ad, and Etsy costs the most because it adds listing and transaction fees to card processing. The monthly plan is the other difference, from $0 to $10 billed annually.

Scroll right for all eight columns.

Way of sellingMonthly planTrialPlatform feeCard processingCustomer pays on a $30 bouquetVendor pays on a $30 bouquetVendor pays in a month of 50 bouquets, plan included
Homegrown storefront, pre-orders for pickup or local delivery$10 billed annually ($12.50 monthly)7 days, no charge until day 8None, 0% commission2.9% + $0.30, paid by the vendor$30.00$1.17$68.50
Etsy shop, shipped$0, one-time shop set-up fee may applyNo plan to try$0.20 listing fee plus 6.5% transaction fee; 15% Offsite Ads fee on ad-driven sales3% + $0.25$30.00, with shipping built into the price$3.30, or $7.80 on an Offsite Ads sale$165.00
Square Free, card reader at your table$0 per locationNo plan to tryNone2.6% + 15¢ tap, dip or swipe$30.00$0.93$46.50, plus the reader you buy
Square Free, online ordering$0 per locationNo plan to tryNone3.3% + 30¢ online$30.00$1.29$64.50
Venmo business profile, orders by message$0No plan to tryNone1.9% + $0.10 per payment received$30.00$0.67$33.50

We checked every plan price and fee on the company's own page on September 23, 2026: findhomegrown.com/signup, etsy.com/sell, squareup.com/us/en/pricing and venmo.com/about/fees. The Etsy row assumes free shipping built into a $30 price, so the 6.5% transaction fee and 3% processing both apply to $30. The Homegrown month uses annual billing; monthly billing makes it $71.00. The customer pays column is before any sales tax your state charges; the point is that no service fee is added on top.

How to read that table by the way you actually sell:

  • At your table with a card reader, Square's free plan costs $0.93 a bouquet. It only works while you are standing there.
  • By message and Venmo, each payment costs just $0.67, and each order is a separate conversation you track by hand.
  • On Etsy, you pay $3.30 a bouquet before any ads, and you are packing and shipping every order. It is the right fit if most of your buyers live in other states.
  • Through a Homegrown order page for local pickup, you pay $1.17 a bouquet in card processing on top of the plan ($10 a month on annual billing, $12.50 on monthly), and the order is paid before you pull a single stem off the rack.

Etsy's number is the one to notice. On 50 bouquets a month, $165 in fees is more than five regular bouquets' worth of sales. If your buyers are local, that is money you do not need to spend.

How Do You Sell Dried Flowers Between Markets Without Living in Your DMs?

Put your bunches, bouquets and wreaths on one order page with sizes and quantities, and let local customers pay ahead for pickup. Dried flowers sell all year, even when your market is closed for the season, and those off months are when people want wreaths and winter bouquets. An order page turns those months into sales without a stack of Instagram messages.

A Homegrown storefront is $10 a month billed annually with no percentage fees beyond standard payment processing (2.9% + $0.30, paid by you and never added to the customer's total). Compare that to Etsy, which takes a $0.20 listing fee, 6.5% of every sale and 3% + $0.25 in processing, or $3.30 on a $30 bouquet, and is built around shipping to strangers. Venmo by direct message is cheaper per payment at 1.9% + $0.10, but every order is a thread you have to track: which colors, which size, when they are picking up.

What a storefront does for dried flowers specifically:

  • Every size on one listing. A mini, regular and deluxe bouquet can be sizes of one product, each at its own price, and bunch colors can be options the same way.
  • Quantities that count down. Set how many wreaths or boxes you have, and the count updates automatically as online orders come in, so you never sell a wreath online that was already ordered. Take a wreath off the count yourself when you sell one at your table.
  • Paid before pickup. Customers pay when they order, so a made-to-order wreath is a paid wreath before you start it.
  • Pickup and local delivery. You set pickup at your farm, porch or market booth, and you can add a local delivery radius from 1 to 25 miles with a flat fee you keep, minus card processing.

Here is what it does not do. Homegrown does not ship, so if most of your dried flower buyers live out of state, Etsy is the better fit for them. Your customers create a Homegrown account to place their first order. There is no timed-release or drops feature. Your storefront is listed in the Homegrown marketplace, but plan on most orders coming from people you send to your own link, like your market regulars and your followers.

If you already sell fresh flowers and want an order page for both, the comparison of platforms for selling cut flowers online lays out the options for flower growers side by side. When you are ready to put this season's dried bunches and wreaths in front of your regulars, you can set up your Homegrown storefront and have your first dried flower listing live the same afternoon.

What Does a Month of Dried Flower Sales Look Like at Three Sizes?

A side table selling 10 bunches and 6 bouquets a month brings in $340, and a busy holiday month with 8 wreaths can pass $2,000 before your booth and your time. Here are three realistic months, all priced at $16 a bunch, $30 a regular bouquet and $100 a small wreath, with every order paid through a Homegrown storefront.

Scroll sideways to see every column.

MonthWhat soldSalesCard processing plus $10 planSeed, sleeves and wreath basesLeft before booth fees, time and lost stems
Side table10 bunches, 6 bouquets$340$24.66$7.95$307.39
Steady season20 bunches, 15 bouquets, 2 wreaths$970$49.23$42.52$878.25
Holiday month30 bunches, 25 bouquets, 8 wreaths$2,030$87.77$125.96$1,816.27

Card processing is 2.9% + $0.30 per order, one product per order: $0.76 on a bunch, $1.17 on a bouquet, $3.20 on a wreath, from findhomegrown.com/signup on September 23, 2026, plus $10 for the month on the annual plan. Materials are 10 statice stems of seed per bunch ($0.27), $0.87 per bouquet, and one $12 bittersweet base per wreath at Sunny Meadows' price; the flowers, wire and ribbon on each wreath are not counted. Your own growing, drying and design time is not in these numbers.

What those three months tell you:

  • Materials barely move the result. Even in the holiday month, seed, sleeves and bases are about 6% of sales.
  • Wreaths change the month. Eight wreaths are $800 of the holiday month's $2,030, from the product that uses your broken stems.
  • Fees stay small with local orders. Card processing and the plan together are about 4% to 7% of sales.
  • Your time is the real cost. The last column is what pays for the picking, drying, tying and market days.

Selling the same 25 bouquets on Etsy in that holiday month would cost $82.50 in Etsy fees on the bouquets alone, before shipping supplies and before any Offsite Ads sale.

Do Dried Flower Prices Change With the Season?

Dried flower prices hold steady all year, and fall and the winter holidays are wreath season, when farms like Green Light Farm in Minneapolis sell their dried wreaths at winter farmers markets. Dried stock does not spoil, so you do not need a lower summer price, and you should not drop it in winter either.

The seasons shape what you sell more than what you charge:

  • Summer: picking and drying season. Sell fresh stems at market, the way the guide to selling cut flowers at a farmers market lays out, and hang the extra stems to dry.
  • Early fall: your dried stock is ready. Bunches and bouquets go on the table next to the last fresh flowers.
  • Late fall to December: wreath season. Green Light Farm, profiled by Mill City Farmers Market in 2021, sold its wreaths at winter markets, and wreaths were about 20% of its annual sales that year.
  • Winter and early spring: shop orders, wedding orders for the coming season and online pre-orders keep dried flowers moving while fresh flowers are months away.

The one real price change is for event and holiday work booked on a deadline. A wreath ordered the week before Thanksgiving, or a set of wedding pieces due in 10 days, is worth a rush charge because it moves other work aside. Put that charge on your order page in plain numbers, such as $15 for orders needed in under a week.

If your market closes for the winter, dried flowers are the product that keeps your customers buying from you until it opens again.

What Costs Never Show Up on a Seed Receipt?

The costs that decide your dried flower price are your time, your drying space and the stems you lose, and together they are far larger than the 87 cents of seed and sleeve. Here is the full list to keep in mind when you set your prices each season.

  • Picking time. Each flower is cut at its own stage over weeks, one bucket at a time.
  • Stripping and banding. Every stem gets its leaves stripped and goes into a small rubber-banded bunch before it hangs.
  • Drying space. A shed, attic or spare room holds your stock for 2 to 3 weeks per batch, and holds finished stock for months after.
  • Shatter and fade. Heads snap in handling and colors go dull if bunches sit in bright light. Those stems cannot be sold at full price.
  • Wreath bases, wire and ribbon. A $12 base on every wreath is a real cost, and so is floral wire.
  • Storage boxes. Dried stock needs dry, dark, crush-proof storage between markets.
  • Booth fees and travel. Your market fee comes out of the same bouquet money.
  • Card processing. $1.17 on a $30 bouquet with Homegrown, more on Etsy.

None of these has a tidy per-stem number, which is exactly why the price should not be built up from seed cost. Start from what a working farm charges, $16 a bunch and $30 for 25 stems, and check that your costs fit underneath it.

What Pricing Mistakes Do New Dried Flower Vendors Make?

One mistake to avoid is pricing dried flowers below fresh ones, as if drying made them leftovers, when a $30 dried bouquet lasts months and a fresh one lasts days. These are the other mistakes worth avoiding before your first market.

  • Pricing from seed cost. Seed is under a dollar per bouquet. Four times the 87 cents of seed and sleeve is $3.48 for something worth $30.
  • Different bunch prices for every flower. Customers compare fullness, not stem counts. One bunch price, with strawflower as the one exception, keeps it simple.
  • Discounting unsold stock at the end of the day. Dried stock keeps. Take it home and sell it next week at full price.
  • Underpricing wreaths. A wreath is hours of work. Adding up bunch prices lands too low; start at $100 for a small one. Fresh evergreen wreaths sell for less, about $40 to $60 for a 20 to 24 inch door size, and the fresh wreath pricing guide sets them beside dried, grapevine and silk wreaths.
  • Selling crafters bulk at deep price breaks. About 5% off a 16-bunch box is what one working farm gives. Save bigger breaks for 20 or 30 bunches.
  • Paying shipping-platform fees for local customers. On a $30 bouquet, Etsy's fees are $3.30 against $1.17 in card processing on a local order page.
Vendor tip

Keep one of every size on the table, even when you are running low. A deluxe $55 bouquet sitting next to the $30 regular and the $12 mini sells the regular for you, and a single $100 wreath on a stand tells shoppers your bunches are worth $16.

Frequently Asked Questions

How much should I charge for dried flowers at a farmers market?

Charge $12 to $18 for a single-variety bunch, about $30 for a mixed bouquet of 25 stems, and about $100 for a small wreath. Sunny Meadows Flower Farm in Ohio lists its dried bunches at $16, its 25-stem bouquet at $30 and its small wreath at $100 as of September 23, 2026. That is a good guide for how to price dried flowers at a table where customers can see and hold them.

Are dried flowers expensive?

Not per stem. A working Ohio flower farm charges $1.10 to $1.20 a stem in its mixed dried bouquets, and a national wholesaler sells bulk dried strawflower at about 73 cents to $1.33 a stem, both checked September 23, 2026. Dried flowers feel expensive because a full bouquet is $30 to $55, but it lasts for months, which is the reason not to price them like cut stems that fade in a week.

Is selling dried flowers profitable?

It can be. The seed and sleeve in a 25-stem dried bouquet cost about 87 cents, so almost all of a $30 price goes to your time, drying space and booth. Wreaths add the most: a flower farm profiled by Mill City Farmers Market in Minneapolis said its dried wreaths had grown to about 20% of its annual sales. Profit depends mostly on how many hours your picking and drying take, so time a batch before you set prices.

How do I price dried flowers per stem?

Divide your bunch or bouquet price by its stem count. A $16 bunch of statice with 7 to 10 stems works out to $1.60 to $2.29 a stem, while a $16 bunch of lavender with 25 or more stems is 64 cents a stem or less. For mixed bouquets, about $1.20 a stem is a sound rate; multiply it by your stem count and round the total to a clean number.

How much should a dried flower wreath cost?

A small dried flower wreath of about 14 inches should start around $100, and a medium of about 20 inches around $150. Those are Sunny Meadows Flower Farm's made-to-order prices on September 23, 2026. Count the base, wire and ribbon as materials, since a ready-made bittersweet base alone costs $12.

Can I sell dried flowers online?

Yes. For local customers, an order page with pickup or local delivery keeps fees low: on Homegrown a $30 bouquet costs $1.17 in card processing plus the plan, which runs $10 a month when paid yearly. To ship to buyers in other states, a shipping marketplace like Etsy fits better, at $3.30 in fees on a $30 bouquet before ads and shipping supplies.

More on growing, drying and selling flowers:

What Should You Do Before You Price Your Next Batch?

Before your next market, set three bouquet sizes at about $1.20 a stem, one bunch price between $12 and $18, and a wreath price that starts at $100. Then write those numbers on your sign and your order page so every customer sees the same price.

A short checklist for this week:

  • Count your hanging stock. Know how many bunches, bouquets and wreaths you can make from what is drying now.
  • Time one batch. Ten bouquets, start to finish, tells you whether $30 pays you enough.
  • Pick your channels. Local customers on an order page, out-of-state buyers on a shipping marketplace, shops on a standing order.
  • Put your prices in writing. A price list stops you from discounting at the table.

Dried flowers reward vendors who hold their price, because the product keeps and the customer comes back. If you want your regulars to reserve bunches, bouquets and made-to-order wreaths before market day, start your Homegrown storefront for $10 a month on the yearly plan and send them one link to order from.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

Your Store Could Be Live Tonight

15 minutes. That's all it takes. Add your products, share your link, and start taking orders. Free for 7 days.
Start Your Free Trial
Start Your Free Trial

7-day free trial · $10/mo after · Cancel anytime