
The short version: Sell a single-variety bunch of dried flowers for $12 to $18, a mixed dried bouquet of about 25 stems for $30, and a small dried wreath for about $100. The $16 bunch, $30 bouquet and $100 wreath come from a working Ohio flower farm's own list, and the $12 bottom of the bunch range is our suggested floor for a small market table. The seed and kraft sleeve in that bouquet cost you about 87 cents, so the price is really paying for your time, your drying space and the stems you lose along the way. Price by stem count, keep three sizes, and charge the most for wreaths because they take the most hands-on time.
Checked on Sunny Meadows Flower Farm's dried flower page, Johnny's Selected Seeds product pages and findhomegrown.com/signup, September 23, 2026: bunches $16 (strawflower $18), bouquets $30 and $55, wreaths from $100, strawflower seed $7.45 per 1,000, and Homegrown at $10 a month billed annually with 0% commission and 2.9% + $0.30 card processing paid by you. Homegrown is for pickup and local delivery and does not ship, your customers create a Homegrown account to place a first order, and there is no timed-release or drops feature.
Dried flowers are easy to sell and hard to price. They do not wilt, so you are never racing a Saturday afternoon. They also hung in a shed for two or three weeks before anyone saw them, and that makes it easy to forget what they are worth.
This guide puts real numbers on every step. It uses a real farm's published dried flower prices, a national wholesaler's bulk price for dried strawflower, seed prices checked the day it was written, and what each way of getting paid takes back out. It covers bunches, mixed bouquets, mini bouquets, wreaths, bulk boxes for crafters and shop orders, at volumes a part-time grower could sell.
Sell a single-variety bunch of dried flowers for $12 to $18, a mixed bouquet of about 25 stems for $30, and a small wreath for about $100. Those are the three prices that matter most. The $16 bunch, the $30 bouquet and the $100 wreath each come from a working farm's price list, and the $12 bottom of the bunch range is our suggested floor for a small market table.
Here is where each number comes from:
A small grower at a Saturday market can sit a little under an established farm that ships its dried flowers, which is why the bunch range starts at $12. Going lower than that usually means you are pricing your stems like leftovers instead of like a product that took a season to grow and two to three weeks to dry.
If you are still figuring out who buys dried flowers and how to reach brides planning DIY weddings, the companion guide on selling dried flowers for DIY weddings covers the flowers to grow, how to dry them and how to find those customers. This page stays on the numbers.
A working flower farm's dried price list runs from $16 for a bunch to $250 for a 16-bunch box, with bouquets at $30 and $55 and wreaths from $100. We read every price on Sunny Meadows Flower Farm's dried flowers, wreaths and bouquets page on September 23, 2026, including the products that were sold out that day.
One farm's dried flower price ladder
Source: Sunny Meadows Flower Farm, Columbus, Ohio, dried flowers page, read September 23, 2026. Bar widths are each price divided by $250.
A few things stand out on that list:
The farm also sells a 10 to 12 inch bittersweet wreath base for $12 and a 4 inch willow ornament base for $6, for people who want to make their own. Those are worth copying: a base plus a few bunches is an easy second sale to the crafters already at your table.
The seed and kraft sleeve in a 25-stem dried bouquet cost about 87 cents at Johnny's Selected Seeds prices checked September 23, 2026. That bouquet is 8 strawflowers, 8 statice and 9 globe amaranth (also sold as gomphrena), three of the most common flowers grown for drying, wrapped in one medium kraft sleeve.
Scroll sideways to see every column.
| Line | What you buy | Price checked | Per unit | In one 25-stem bouquet |
|---|---|---|---|---|
| Strawflower seed | Apricot/Peach Mix, organic, 1,000 seeds | $7.45 | 0.75 cents a seed | 8 stems, $0.06 |
| Statice seed | Johnny's Pastel Mix, 1,000 seeds | $27.30 | 2.7 cents a seed | 8 stems, $0.22 |
| Globe amaranth seed | Audray Mix gomphrena, 1,000 seeds | $29.25 | 2.9 cents a seed | 9 stems, $0.26 |
| Kraft sleeve | Cut-flower sleeves, medium, about 14 by 14 by 4 inches, 100 count | $32.95 | 33 cents | 1 sleeve, $0.33 |
| Total | $0.87 |
Every price read off the product pages at johnnyseeds.com on September 23, 2026, at the pack size shown. Seed is counted at one seed per stem, which overstates it: Johnny's notes that statice plants yield multiple cuts over the season, and strawflower and globe amaranth branch too.
That 87 cents is less than 3% of a $30 bouquet. Dried flowers are like fresh ones in this way: the stems themselves are nearly free, and nobody is paying you $30 for 54 cents of seed.
Do not price dried flowers as seed cost times four. At 87 cents times four you would sell a 25-stem bouquet for $3.48. The real costs are the hours you spent cutting, stripping and hanging, the rack or room they dried in for weeks, and the stems that shattered or faded before they were ever sold.
What moves the material cost up or down:
Drying adds about 2 to 3 weeks of hanging time, the space to do it in, and a share of stems lost to shattering and fading. None of that shows up on a receipt, and all of it belongs in your price.
The method is simple. Iowa State University Extension's guide to harvesting everlasting flowers for drying says to strip the leaves, band the stems into small bunches, hang them upside down in a warm, dry, well-ventilated place such as an attic or shed, and dry them "usually 2 to 3 weeks." It also says harvest timing is what decides quality: strawflowers are picked when the outer bracts have opened but the center is still tight, because the flower keeps opening as it dries.
Here is what that means for your price:
Because dried stock keeps, you never have to cut the price at noon to avoid taking it home. That is a big pricing difference from fresh flowers, and it is the reason to hold your price instead of dropping it when a market is slow.
Plan on roughly 64 cents to $2.30 a stem for dried flowers, depending on the flower, which is what a $16 bunch works out to across flowers with different stem counts. The per-stem number moves because a bunch is sold at one price no matter how many stems that flower gives.
Using the Sunny Meadows bunch at $16 and its own stem counts:
The national wholesale price is a comparison point to check against, not a ceiling. FiftyFlowers sold dried strawflower on September 23, 2026 at $199.99 for 10 bunches and $434.99 for 30 bunches, with 15 to 20 stems a bunch. That is $20.00 a bunch in the smallest order and $14.50 a bunch in the largest, or about 73 cents to $1.33 a stem. Compare that like for like: Sunny Meadows' own dried strawflower, $18 for 12 to 18 stems, is $1.00 to $1.50 a stem, a little above the bulk rate for the same flower. A craft customer can order that online, so a local bunch at $12 to $18, with no shipping and no box to wait for, is a fair price and an easy yes.
One pricing habit keeps this simple. Decide what a "bunch" means at your table, say a fist-sized gather of one flower, and sell every bunch at one price. Customers compare bunches by how full they look, not by counting stems, and one price means one less conversation at the booth.
Price a dried bouquet by counting stems at about $1.20 each, then checking that price against your costs and the three sizes you sell. Here is the whole thing on the 25-stem bouquet costed above.
The design time in a dried bouquet is real but short, because dried stems do not need water, conditioning or flower food. What takes time is the growing, the repeated picking and the drying, and those hours are paid out of the gap between the 87 cents and the $30.
Time yourself tying ten bouquets before you set your season's prices. If ten 25-stem bouquets take you 50 minutes from the drying rack to the sleeve, that is 5 minutes each, and a $30 price leaves room to pay for the weeks of picking and hanging that came before.
Price the bouquet the same way every time and write your stem rate down. When a new flower comes in, you only have to decide whether it belongs at your normal rate or needs its own.
Sell a mini dried bouquet of about 10 stems for $12, a regular 25-stem bouquet for $30, and a deluxe 50-stem bouquet for $55. Each size uses the same flowers at nearly the same stem rate, so the steps make sense to a customer.
Scroll sideways for the rest of the row.
| Size | Stems | Per stem | Seed and sleeve cost | Put this on the sign |
|---|---|---|---|---|
| Mini bouquet or bud vase bundle | About 10 | $1.20 | $0.53 | $12 |
| Regular bouquet | About 25 | $1.20 | $0.87 | $30 |
| Deluxe bouquet | About 50 | $1.10 | $1.41 | $55 |
| Single-variety bunch | 7 to 25 or more, whatever the flower gives | $0.64 to $2.29 | $0.27 for 10 statice stems | $12 to $18 |
Regular and deluxe prices and stem counts are Sunny Meadows Flower Farm's, read September 23, 2026. The mini size is our suggestion at the same $1.20 stem rate. Costs use Johnny's Selected Seeds prices checked September 23, 2026: mini is 4 strawflowers, 3 statice and 3 globe amaranth in one medium sleeve; deluxe is 16, 16 and 18.
Three sizes are enough. The mini catches the shopper who wants something small for a desk or a gift, the regular is what most people buy, and the deluxe is the one that makes the regular look reasonable.
A few size rules that save trouble:
Charge about $100 for a small dried flower wreath and $150 for a medium one, and never price a wreath by adding up bunch prices. Sunny Meadows Flower Farm's made-to-order dried wreaths start at $100 for a small and $150 for a medium, with one design at $115 and $165. Each is made to order and arrives in 2 to 3 weeks.
Wreaths deserve the highest price on your table for three reasons:
Wreaths can also carry a real share of a flower farm's year. A 2021 profile of Green Light Farm from Mill City Farmers Market in Minneapolis reports that dried flower wreaths had grown to about 20% of the farm's annual sales, that the farm and its part-time seasonal help made close to 350 wreaths in 2020, and that the goal for 2021 was 500. The farm dries flowers as the fresh season ends and sells the wreaths at winter farmers markets, to florists, at its farm stand and by shipping.
A simple way to price your own: start at $100 for a small wreath of about 14 inches and $150 for one of about 20 inches, and go up from there for fullness. Count your base, wire and ribbon as materials. A ready-made bittersweet base is $12 at Sunny Meadows, which costs more than the seed in 20 regular bouquets.
If you also make fresh greenery wreaths for the holidays, the guide to selling evergreen wreaths from your farm covers that side; a dried flower wreath can sit next to them at a higher price because it lasts much longer.
Price a bulk box for crafters at close to your bunch price, about $15 to $16 a bunch, and save real price breaks for large orders of 20 bunches or more. Sunny Meadows sells a box lot of 16 bunches for $250, which is $15.63 a bunch. Four of the 16 are strawflower, which is $18 a bunch in most colors, so the same 16 bunches bought one at a time would be about $264, a break of about 5%.
Crafters, wreath hobbyists and people who press or arrange flowers at home buy differently from a gift shopper. They want lots of one color, they want it all at once, and they compare you to the national wholesale price. FiftyFlowers' dried strawflower drops from $20.00 a bunch at 10 bunches to $14.50 a bunch at 30 bunches, a 27.5% break for buying in bulk.
In a pull of the Homegrown catalog on September 23, 2026, 1 of the 2,629 products listed by 298 vendors was a dried flower product: a Missouri vendor's dried flower assortment box for crafts, described as 10 different flowers a box, with a choice of variety options priced from $1 to $5, such as red rose stems at $2, sunflowers at $4 and large silver dollar eucalyptus stems at $5. The same pull found 26 fresh-cut flower listings from 8 flower vendors, so dried flowers are nearly an empty shelf on Homegrown right now.
That Missouri listing shows a simple structure for crafters: one box listing, with each stem type as its own priced choice. Build yours the same way:
Keep your break small on small orders. About 5% off a 16-bunch box is a thank-you, not a pricing strategy, and it keeps your single bunch price looking fair.
Offer shops a standing-order price of about $10 to $12 a bunch, and price wedding work by the piece at a premium over your market bouquets. The shop number is our suggested starting point, not a published figure: it keeps a local shop under the $14.50 to $20.00 a bunch it would pay FiftyFlowers for dried strawflower and leaves the shop room to mark it up.
Selling to a gift shop, cafe or florist is a trade:
Put the terms in writing: how many bunches, how often, what colors, and when they pay. Ask to be paid on delivery for the first few orders.
Weddings are different work. A bride ordering a dried bouquet, boutonnieres and table jars has a color list, a date and a guest count, and she will remember every piece. Price each piece at your stem rate, then add a clear premium for the planning, the matching and the delivery. The guide to selling dried flowers for DIY weddings walks through finding and working with those customers.
On a $30 dried bouquet, getting paid costs you between $0.67 and $3.30 depending on where you sell it, or $7.80 on an Etsy sale that came from an Offsite Ad, and Etsy costs the most because it adds listing and transaction fees to card processing. The monthly plan is the other difference, from $0 to $10 billed annually.
Scroll right for all eight columns.
| Way of selling | Monthly plan | Trial | Platform fee | Card processing | Customer pays on a $30 bouquet | Vendor pays on a $30 bouquet | Vendor pays in a month of 50 bouquets, plan included |
|---|---|---|---|---|---|---|---|
| Homegrown storefront, pre-orders for pickup or local delivery | $10 billed annually ($12.50 monthly) | 7 days, no charge until day 8 | None, 0% commission | 2.9% + $0.30, paid by the vendor | $30.00 | $1.17 | $68.50 |
| Etsy shop, shipped | $0, one-time shop set-up fee may apply | No plan to try | $0.20 listing fee plus 6.5% transaction fee; 15% Offsite Ads fee on ad-driven sales | 3% + $0.25 | $30.00, with shipping built into the price | $3.30, or $7.80 on an Offsite Ads sale | $165.00 |
| Square Free, card reader at your table | $0 per location | No plan to try | None | 2.6% + 15¢ tap, dip or swipe | $30.00 | $0.93 | $46.50, plus the reader you buy |
| Square Free, online ordering | $0 per location | No plan to try | None | 3.3% + 30¢ online | $30.00 | $1.29 | $64.50 |
| Venmo business profile, orders by message | $0 | No plan to try | None | 1.9% + $0.10 per payment received | $30.00 | $0.67 | $33.50 |
We checked every plan price and fee on the company's own page on September 23, 2026: findhomegrown.com/signup, etsy.com/sell, squareup.com/us/en/pricing and venmo.com/about/fees. The Etsy row assumes free shipping built into a $30 price, so the 6.5% transaction fee and 3% processing both apply to $30. The Homegrown month uses annual billing; monthly billing makes it $71.00. The customer pays column is before any sales tax your state charges; the point is that no service fee is added on top.
How to read that table by the way you actually sell:
Etsy's number is the one to notice. On 50 bouquets a month, $165 in fees is more than five regular bouquets' worth of sales. If your buyers are local, that is money you do not need to spend.
Put your bunches, bouquets and wreaths on one order page with sizes and quantities, and let local customers pay ahead for pickup. Dried flowers sell all year, even when your market is closed for the season, and those off months are when people want wreaths and winter bouquets. An order page turns those months into sales without a stack of Instagram messages.
A Homegrown storefront is $10 a month billed annually with no percentage fees beyond standard payment processing (2.9% + $0.30, paid by you and never added to the customer's total). Compare that to Etsy, which takes a $0.20 listing fee, 6.5% of every sale and 3% + $0.25 in processing, or $3.30 on a $30 bouquet, and is built around shipping to strangers. Venmo by direct message is cheaper per payment at 1.9% + $0.10, but every order is a thread you have to track: which colors, which size, when they are picking up.
What a storefront does for dried flowers specifically:
Here is what it does not do. Homegrown does not ship, so if most of your dried flower buyers live out of state, Etsy is the better fit for them. Your customers create a Homegrown account to place their first order. There is no timed-release or drops feature. Your storefront is listed in the Homegrown marketplace, but plan on most orders coming from people you send to your own link, like your market regulars and your followers.
If you already sell fresh flowers and want an order page for both, the comparison of platforms for selling cut flowers online lays out the options for flower growers side by side. When you are ready to put this season's dried bunches and wreaths in front of your regulars, you can set up your Homegrown storefront and have your first dried flower listing live the same afternoon.
A side table selling 10 bunches and 6 bouquets a month brings in $340, and a busy holiday month with 8 wreaths can pass $2,000 before your booth and your time. Here are three realistic months, all priced at $16 a bunch, $30 a regular bouquet and $100 a small wreath, with every order paid through a Homegrown storefront.
Scroll sideways to see every column.
| Month | What sold | Sales | Card processing plus $10 plan | Seed, sleeves and wreath bases | Left before booth fees, time and lost stems |
|---|---|---|---|---|---|
| Side table | 10 bunches, 6 bouquets | $340 | $24.66 | $7.95 | $307.39 |
| Steady season | 20 bunches, 15 bouquets, 2 wreaths | $970 | $49.23 | $42.52 | $878.25 |
| Holiday month | 30 bunches, 25 bouquets, 8 wreaths | $2,030 | $87.77 | $125.96 | $1,816.27 |
Card processing is 2.9% + $0.30 per order, one product per order: $0.76 on a bunch, $1.17 on a bouquet, $3.20 on a wreath, from findhomegrown.com/signup on September 23, 2026, plus $10 for the month on the annual plan. Materials are 10 statice stems of seed per bunch ($0.27), $0.87 per bouquet, and one $12 bittersweet base per wreath at Sunny Meadows' price; the flowers, wire and ribbon on each wreath are not counted. Your own growing, drying and design time is not in these numbers.
What those three months tell you:
Selling the same 25 bouquets on Etsy in that holiday month would cost $82.50 in Etsy fees on the bouquets alone, before shipping supplies and before any Offsite Ads sale.
Dried flower prices hold steady all year, and fall and the winter holidays are wreath season, when farms like Green Light Farm in Minneapolis sell their dried wreaths at winter farmers markets. Dried stock does not spoil, so you do not need a lower summer price, and you should not drop it in winter either.
The seasons shape what you sell more than what you charge:
The one real price change is for event and holiday work booked on a deadline. A wreath ordered the week before Thanksgiving, or a set of wedding pieces due in 10 days, is worth a rush charge because it moves other work aside. Put that charge on your order page in plain numbers, such as $15 for orders needed in under a week.
If your market closes for the winter, dried flowers are the product that keeps your customers buying from you until it opens again.
The costs that decide your dried flower price are your time, your drying space and the stems you lose, and together they are far larger than the 87 cents of seed and sleeve. Here is the full list to keep in mind when you set your prices each season.
None of these has a tidy per-stem number, which is exactly why the price should not be built up from seed cost. Start from what a working farm charges, $16 a bunch and $30 for 25 stems, and check that your costs fit underneath it.
One mistake to avoid is pricing dried flowers below fresh ones, as if drying made them leftovers, when a $30 dried bouquet lasts months and a fresh one lasts days. These are the other mistakes worth avoiding before your first market.
Keep one of every size on the table, even when you are running low. A deluxe $55 bouquet sitting next to the $30 regular and the $12 mini sells the regular for you, and a single $100 wreath on a stand tells shoppers your bunches are worth $16.
Charge $12 to $18 for a single-variety bunch, about $30 for a mixed bouquet of 25 stems, and about $100 for a small wreath. Sunny Meadows Flower Farm in Ohio lists its dried bunches at $16, its 25-stem bouquet at $30 and its small wreath at $100 as of September 23, 2026. That is a good guide for how to price dried flowers at a table where customers can see and hold them.
Not per stem. A working Ohio flower farm charges $1.10 to $1.20 a stem in its mixed dried bouquets, and a national wholesaler sells bulk dried strawflower at about 73 cents to $1.33 a stem, both checked September 23, 2026. Dried flowers feel expensive because a full bouquet is $30 to $55, but it lasts for months, which is the reason not to price them like cut stems that fade in a week.
It can be. The seed and sleeve in a 25-stem dried bouquet cost about 87 cents, so almost all of a $30 price goes to your time, drying space and booth. Wreaths add the most: a flower farm profiled by Mill City Farmers Market in Minneapolis said its dried wreaths had grown to about 20% of its annual sales. Profit depends mostly on how many hours your picking and drying take, so time a batch before you set prices.
Divide your bunch or bouquet price by its stem count. A $16 bunch of statice with 7 to 10 stems works out to $1.60 to $2.29 a stem, while a $16 bunch of lavender with 25 or more stems is 64 cents a stem or less. For mixed bouquets, about $1.20 a stem is a sound rate; multiply it by your stem count and round the total to a clean number.
A small dried flower wreath of about 14 inches should start around $100, and a medium of about 20 inches around $150. Those are Sunny Meadows Flower Farm's made-to-order prices on September 23, 2026. Count the base, wire and ribbon as materials, since a ready-made bittersweet base alone costs $12.
Yes. For local customers, an order page with pickup or local delivery keeps fees low: on Homegrown a $30 bouquet costs $1.17 in card processing plus the plan, which runs $10 a month when paid yearly. To ship to buyers in other states, a shipping marketplace like Etsy fits better, at $3.30 in fees on a $30 bouquet before ads and shipping supplies.
More on growing, drying and selling flowers:
Before your next market, set three bouquet sizes at about $1.20 a stem, one bunch price between $12 and $18, and a wreath price that starts at $100. Then write those numbers on your sign and your order page so every customer sees the same price.
A short checklist for this week:
Dried flowers reward vendors who hold their price, because the product keeps and the customer comes back. If you want your regulars to reserve bunches, bouquets and made-to-order wreaths before market day, start your Homegrown storefront for $10 a month on the yearly plan and send them one link to order from.
