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Evan Knox
Cofounder, Homegrown
Tips & Tricks
September 27, 2026

How Much Should You Sell Nut Butter For? (2026 Pricing Guide)

The short version: Sell a 16 ounce jar of homemade peanut butter for about $13, almond butter for about $19 and cashew butter for about $20, or $7, $11 and $12 for an 8 ounce jar. The 16 ounce prices sit right where small-batch nut butter already sells: about 67 to 85 cents an ounce for peanut butter and $1.15 to $1.25 an ounce for most almond and cashew jars, and the 8 ounce jars run a little higher per ounce, the way small jars do. Your cost for a pound jar of peanut butter is about $4.07, jar and labels included, at Walmart.com prices checked September 25, 2026, so a $13 jar leaves you about $8.25 after card fees. Peanut butter balls, also called buckeyes, cost about 21 cents each to make, so $15 for a box of 12 leaves plenty of room for the box and your time.

Checked September 25, 2026: jar prices on Big Spoon Roasters' and Georgia Grinders' own product pages, grocery nut butter, nut, jar and label prices on Walmart.com, Taste of Home's buckeye recipe, a live pull of Homegrown's catalog, and the pricing pages of Homegrown, Hotplate and Square, where card processing runs 2.6% + 15 cents to 3.3% + 30 cents per payment. Two limits: store prices move weekly, and the batch hours below are our estimate, not a measurement. Homegrown customers create an account to place a first order, and Homegrown has no timed drop or countdown release.

Your first batch of honey roasted peanut butter disappeared at the Saturday market sample tray, and now three people want a jar next week. Then one of them asks the price, and you realize you are about to guess.

Most nut butter pricing advice gives a range with no source and moves on. This guide builds the number from prices checked the day it was written: what small-batch brands charge per ounce, what a real Homegrown vendor charges, what a jar costs you in nuts, glass and labels, what your time earns, and what card fees take. It also prices peanut butter balls, because "how much to sell peanut butter balls for" is one of the most common nut butter pricing searches.

How Much Should You Sell Nut Butter For?

Sell homemade peanut butter for $13 a 16 ounce jar or $7 an 8 ounce jar, almond butter for $19 or $11, and cashew butter for $20 or $12. Add about $1 to a 16 ounce jar for honey or maple, and $1 to $2 for chocolate. Those numbers assume a smooth or crunchy nut butter you roast and grind yourself, sold in a glass jar with a printed label.

$4.07Your cost to make one 16 oz peanut butter jar, nuts, glass and labels, priced on Walmart.com, September 25, 2026
81¢What your customer pays per ounce for small-batch peanut butter on Homegrown, $13 for 16 ounces
$13Suggested price your customer pays for 16 ounces of homemade peanut butter

Here is the ladder most part-time nut butter vendors can start from:

Scroll sideways to see every column.

Nut butterJarSuggested pricePer ounceYour cost to makeYou keep after card fees
Peanut butter, creamy or crunchy16 oz$1381¢$4.07$8.25
Peanut butter, creamy or crunchy8 oz$788¢$2.51$3.99
Honey peanut butter16 oz$1488¢$4.59$8.70
Almond butter16 oz$19$1.19$8.42$9.73
Almond butter8 oz$11$1.38$4.68$5.70
Cashew butter16 oz$20$1.25$9.19$9.93
Cashew butter8 oz$12$1.50$5.06$6.29
Peanut butter balls (buckeyes)Box of 12$15n/a$2.52 before the box$11.75 before the box

The ladder is our recommendation, built from small-batch jar prices on Big Spoon Roasters' and Georgia Grinders' product pages and a live Homegrown catalog pull, all loaded September 25, 2026. Costs come from the cost build further down, using Walmart.com prices from the same day. "You keep" takes off card processing at 2.9% + $0.30 and your costs, and does not count your time.

Three things back that ladder:

  • Small-batch jars already sell there. Georgia Grinders' creamy peanut butter is $8 for 12 ounces (67 cents an ounce), Big Spoon Roasters' crunchy is $10.99 for 13 ounces (85 cents) and the one nut butter vendor on Homegrown charges $13 for 16 ounces (81 cents).
  • Your jar costs you far less than the price. Peanut butter runs $4.07 a 16 ounce jar. Almond and cashew run $8.42 and $9.19, because the nuts cost about two and a half to three times as much.
  • Your time pays at this price. Twelve 16 ounce jars of peanut butter at $13 pay you about $33 to $38 an hour after supplies and card fees, by our estimate: $33 on a 3 hour batch day that includes roasting, and $38 if you buy the peanuts already roasted, as our cost build does, and finish in about 2 hours 35 minutes.

If you are still working out equipment, allergen labels and whether nut butter is allowed where you live, start with the companion guide on how to sell nut butter from home, which covers cottage food rules, the grinding process, flavors and where to sell. Its pricing table gives ranges, such as $7 to $9 for 8 ounces of peanut butter. The 8 ounce jars in the ladder here land inside that page's ranges for all three nuts, the 16 ounce jars are a size that page does not price, and every number here carries the date it was checked.

What Does Nut Butter Cost Per Ounce on the Shelf?

On September 25, 2026, grocery peanut butter cost 9.5 to 36 cents an ounce on Walmart.com, and small-batch peanut butter cost 67 to 85 cents an ounce, about twice even the organic grocery jar and up to nine times the cheapest one. Almond butter showed the same split: 42 to 94 cents an ounce for the almond butters we checked on Walmart.com, and $1.15 to $1.50 an ounce from small-batch brands: $1.15 to $1.25 for most jars, and $1.31 to $1.50 for organic and specialty flavors like chocolate sea salt. Always compare by the ounce, because jar sizes on the shelf run from 12 to 16 ounces, and minis and bulk jars go far outside that.

Swipe across to read the whole table.

BrandWhere it sellsJarPricePer ounceSame price for 16 oz
Great Value Natural No Stir CreamyWalmart.com16 oz$1.529.5¢$1.52
Great Value Creamy Peanut ButterWalmart.com16 oz$1.9812¢$1.98
Jif Creamy Peanut ButterWalmart.com16 oz$2.9819¢$2.98
Crazy Richard's All-Natural CreamyWalmart.com16 oz$3.5422¢$3.54
Smucker's Natural CreamyWalmart.com16 oz$3.6823¢$3.68
Smucker's Organic CreamyWalmart.com16 oz$5.7336¢$5.73
Georgia Grinders Creamy Peanut ButterIts own website12 oz$8.0067¢$10.67
Georgia Grinders Organic CreamyIts own website12 oz$10.0083¢$13.33
Big Spoon Roasters Crunchy Peanut ButterIts own website13 oz$10.9985¢$13.53
Gourmet Gifts peanut butterHomegrown16 oz$13.0081¢$13.00
Great Value Creamy Almond ButterWalmart.com12 oz$4.9842¢$6.64
Justin's Classic Creamy Almond ButterWalmart.com12 oz$7.9867¢$10.64
MaraNatha Natural Creamy Almond ButterWalmart.com16 oz$12.3477¢$12.34
Crazy Richard's Almond ButterWalmart.com16 oz$14.9994¢$14.99
Big Spoon Roasters Almond Butter with Wildflower HoneyIts own website13 oz$14.99$1.15$18.45
Gourmet Gifts Plain Almond ButterHomegrown16 oz$19.00$1.19$19.00
Georgia Grinders Original Almond ButterIts own website12 oz$15.00$1.25$20.00
Big Spoon Roasters Cashew Butter with Coconut NectarIts own website13 oz$15.99$1.23$19.68
Georgia Grinders Cashew ButterIts own website12 oz$15.00$1.25$20.00

We loaded Walmart.com search results and each brand's own product pages on September 25, 2026. Smucker's Natural was on a Walmart rollback that day, down from $4.12. Shipping, tax and delivery fees are not included.

What peanut butter costs per ounce, September 25, 2026

Great Value No Stir9.5¢
Great Value Creamy12¢
Jif19¢
Smucker's Natural23¢
Smucker's Organic36¢
Georgia Grinders67¢
Gourmet Gifts81¢
Big Spoon Roasters85¢

Source: Walmart.com search results, Georgia Grinders' and Big Spoon Roasters' product pages, and the Homegrown catalog, all loaded September 25, 2026. Price divided by net weight on the jar.

What the side by side tells you:

  • Georgia Grinders sells its creamy peanut butter at $8 for a 12 ounce jar, made from two ingredients, Georgia Grown peanuts and kosher sea salt. That is the floor for a small-batch jar made the way you would make yours.
  • Big Spoon Roasters sells its crunchy peanut butter at $10.99 for 13 ounces, and a 3 ounce mini jar of the same thing for $6.50. Its blends, almond and cashew jars run $12.99 to $16.99.
  • There is a gap above the grocery shelf. The priciest grocery peanut butter we saw was Smucker's Organic at 36 cents an ounce, and nothing we checked sat between that and 67 cents. Small-batch still runs about twice the organic grocery jar. A customer either buys a grocery jar or pays for a jar made in small batches.

Your customer is the second one. Pricing your jar at 40 cents an ounce does not win the Jif buyer, and it leaves money on the table with the person who came to your booth on purpose.

What Does Nut Butter Sell For on Homegrown?

On September 25, 2026, the one vendor selling nut butter jars on Homegrown charged $13 for 16 ounces of peanut butter, $16 for a peanut and almond blend and $19 for plain almond butter. That is 81 cents, $1.00 and $1.19 an ounce, right inside the small-batch range from the table above. The jars carry a Saratoga Peanut Butter Company label, so treat this as a branded small-batch price, not proof of what a home kitchen charges.

From Homegrown's own catalog

When we pulled the Homegrown catalog on September 25, 2026, 6 of the 2,708 products from 305 vendors were jars of nut butter, all from one vendor, Gourmet Gifts, which lists three pickup spots around Sarasota, North Port and Englewood, Florida. Another 41 listings had "peanut butter" or "PB" in the name, almost all cookies, cakes, fudge, freeze-dried candy and dog treats, and one more listing was buckeyes. Nut butter jars are rare on the marketplace, so there are few local prices to compare yours with.

The six jars, as listed that day:

Move the table sideways on a phone to see the prices.

Gourmet Gifts listingJarPricePer ounce
Plain Jane Creamy Peanut Butter16 oz$1381¢
Plain Jane Chunky Peanut Butter16 oz$1381¢
Major Maple Peanut Butter16 oz$1381¢
Chillin' Chocolate Peanut Butter16 oz$1381¢
Adirondack Jill Peanut/Almond Butter Blend, with blueberries, chia seeds and pepitas16 oz$16$1.00
Plain Almond Butter16 oz$19$1.19

Prices and jar weights read from each product page on Homegrown, captured at phone width on September 25, 2026. Every jar photo shows a net weight of 16 ounces.

Phone screenshot of the Plain Jane Creamy Peanut Butter product page from Gourmet Gifts on Homegrown, showing a 16 ounce jar with a brown lid, a price of $13.00, In Stock, and a next pickup date of Wednesday, October 7
Gourmet Gifts on Homegrown, seen on a phone: a 16 ounce jar of Plain Jane Creamy Peanut Butter under a Saratoga Peanut Butter Company label, listed at $13.00, In Stock, next pickup Wednesday, October 7. Captured September 25, 2026.

Notice what Gourmet Gifts does with its pricing. Every peanut butter flavor is the same $13, including maple and chocolate. The price only moves when the nut changes, to $16 for the almond blend and $19 for pure almond. That keeps the menu simple and puts the price step where the cost step really is.

What Does a Jar of Homemade Nut Butter Cost You to Make?

Homemade peanut butter costs about $4.07 to make per 16 ounce jar, and almond and cashew butter cost about $8.42 and $9.19, at Walmart.com prices on September 25, 2026. Those figures include the nuts, salt, a glass jar and two labels. They assume that 5 percent of the ground butter stays stuck to the bowl and spatula, so a 16 ounce jar takes about 16.8 ounces of nuts.

Swipe left to see the rest of the columns.

What goes in the jarWhat you buyPricePer 16 oz jarPer 8 oz jar
Dry roasted unsalted peanutsGreat Value, 16 oz$2.58$2.72$1.36
Whole natural almondsGreat Value, 25 oz$10.48$7.06$3.53
Whole unsalted cashewsGreat Value Deluxe, 16 oz$7.44$7.83$3.92
Salt, about 1/2 teaspoon a poundGreat Value iodized, 26 oz$0.94under 1¢under 1¢
Honey, 2 tablespoons (honey flavor only)Great Value Raw Honey, 32 oz$10.97$0.51$0.26
Glass jar with lidBall 16 oz, 12 count / Ball 8 oz, 12 count$14.47 / $11.98$1.21$1.00
Two 2 inch labels, front and ingredientsAvery round labels, 120 count$8.87$0.15$0.15

Walmart.com prices loaded September 25, 2026. The 16 ounce Ball jars were on rollback that day, down from $18.99, and the 8 ounce jars were down from $16.21. The 5 percent bowl loss and the salt amount are our assumptions, not measured.

Add it up and the jars cost:

  • Peanut butter: $4.07 for 16 ounces, $2.51 for 8 ounces
  • Honey peanut butter: $4.59 for 16 ounces
  • Almond butter: $8.42 for 16 ounces, $4.68 for 8 ounces
  • Cashew butter: $9.19 for 16 ounces, $5.06 for 8 ounces

These are grocery-store prices for small bags. Buying peanuts or almonds by the 5 or 25 pound bag from a nut supplier usually brings the nut line down, and the nut line is most of the cost. Price your jars from what you actually pay, and recheck when you switch suppliers.

Vendor tip

The glass jar is 30 percent of your peanut butter cost: $1.21 of the $4.07. On an 8 ounce jar it is 40 percent, $1.00 of $2.51. If a regular brings back a clean jar and you are allowed to reuse it where you live, knock 50 cents off their next fill. It saves you more than it costs you.

Is It Cheaper to Make Your Own Nut Butter?

Homemade peanut butter is not cheaper than grocery peanut butter: on September 25, 2026, a pound of dry roasted peanuts cost $2.58 on Walmart.com, and a finished Great Value creamy peanut butter, same weight, cost $1.98. The roasted peanuts alone cost more than the finished jar before you add glass, labels or an hour of your time. Big brands buy peanuts by the truckload and fill plastic jars on a line.

Almond butter works out closer. Almonds cost $7.06 for a 16 ounce jar's worth, while Crazy Richard's almond butter was $14.99 for 16 ounces and MaraNatha was $12.34. For a home cook, making almond butter saves money against name brands like MaraNatha and Crazy Richard's, but not against Great Value's $4.98 jar, which works out to $6.64 for 16 ounces. For a vendor, it just means the store jar is not your ceiling.

What that means when you set your price:

  • You cannot win on price, so do not try. A $6 jar of homemade peanut butter still costs three times the store jar and earns you under $1.60 after supplies and fees.
  • Sell what the store jar does not have. Freshly roasted, two ingredients, a flavor nobody stocks, a name and a face at the market.
  • Put the grind date on the label. It is the one thing a shelf jar can never show.
  • Offer samples. Nut butter on an apple slice sells a $13 jar faster than any sign.

Why Does the Nut Decide Your Price?

The nut decides most of your price because nuts are 67 to 85 percent of what a jar costs you to make. The same goes for a bag of trail mix, where bulk pecan halves cost 69.6 cents an ounce on Walmart.com on September 27, 2026 against 14.6 cents for peanuts, and pricing trail mix by the blend is how you keep the pecan bag from subsidizing the peanut one. Peanuts cost 16 cents an ounce on Walmart.com on September 25, 2026, almonds 42 cents and cashews 47 cents. The jar, the label and your time cost the same no matter what is inside.

How that plays out on a 16 ounce jar:

  • Peanut: nuts $2.72 of $4.07, or 67 percent
  • Almond: nuts $7.06 of $8.42, or 84 percent
  • Cashew: nuts $7.83 of $9.19, or 85 percent

That is why a flat price for every nut butter on your table is a mistake. At $13 across the board, a 16 ounce almond jar keeps you $3.90 and a peanut jar keeps you $8.25, and your customers will pick the almond. Price by the nut, the way Gourmet Gifts does, and add flavors on top.

Pecan and pistachio butters sell higher still. Georgia Grinders prices its 12 ounce pecan butter at $18, the same as its organic almond butter and $3 over its original almond and cashew jars, and Big Spoon Roasters puts its pistachio crunch almond butter at $16.99 against $14.99 for its almond butter with wildflower honey. Before you add a pecan or pistachio jar, price out the nuts the same way as the table above.

How Long Does a Batch of Nut Butter Take?

Twelve 16 ounce jars of nut butter take about 3 hours by our estimate, from roasting the first tray to handing off the last order. Most of that is not grinding. It is scraping, jarring, labeling, cleaning a very sticky food processor and meeting customers.

Here is how the 3 hours break down, by our estimate for a 14 cup food processor that grinds about 2 pounds at a time:

  • Roast the nuts, 25 minutes before the first grind. Two sheet pans, about 4 pounds, at a time, stirred halfway. Later trays roast while the earlier batches grind. The peanut cost above uses peanuts bought already dry roasted, so a peanut day can skip this step and finish in about 2 hours 35 minutes, which pushes a $13 jar to about $38 an hour.
  • Grind in six batches, 60 minutes. About 10 minutes of grinding per batch of just over 2 pounds, since 12 jars take about 12.6 pounds of nuts once bowl loss is counted, stopping to scrape the bowl every few minutes.
  • Season and jar, 25 minutes. Salt or honey goes in at the end, then the butter goes into jars while it is still warm and pours easily.
  • Label, 15 minutes. A front label, an ingredient and allergen label and a grind date on each jar.
  • Clean up, 25 minutes. Nut oil coats everything. Hot soapy water and patience.
  • Orders and pickups, 30 minutes. Checking who ordered what, bagging jars and handing them over.

Your times will be different. Pre-roasted nuts save the 25 minute roast, and a bigger grinder or a second food processor can cut the 60 minute grind. Time your first two batch days with a phone timer and replace our estimate with your own number, because your hourly pay in the next section depends on it.

What Does a Jar Earn at Each Price?

At $13, a pound jar of peanut butter keeps you about $8.25 after supplies and card fees, which pays about $33 an hour across a 12 jar, 3 hour batch day by our estimate. Almond butter at $19 keeps you about $9.73 a jar, or about $39 an hour. That 3 hour day includes roasting. With the peanuts already roasted, as our cost build assumes, a peanut day runs about 2 hours 35 minutes and pays about $38 an hour. The table shows how each price step changes what you take home.

Slide the table sideways to see all of it.

Jar and priceCard feeSuppliesYou keep per jarYou keep on 12 jarsPer hour (3 hours)
Peanut, 16 oz at $10$0.59$4.07$5.34$64.04$21.35
Peanut, 16 oz at $12$0.65$4.07$7.28$87.35$29.12
Peanut, 16 oz at $13$0.68$4.07$8.25$99.00$33.00
Peanut, 16 oz at $14$0.71$4.07$9.22$110.65$36.88
Peanut, 16 oz at $16$0.76$4.07$11.16$133.96$44.65
Almond, 16 oz at $16$0.76$8.42$6.82$81.82$27.27
Almond, 16 oz at $19$0.85$8.42$9.73$116.78$38.93
Almond, 16 oz at $22$0.94$8.42$12.64$151.73$50.58

Card fee at 2.9% + $0.30, the processing rate on findhomegrown.com/signup, checked September 25, 2026. Supplies from the cost build above. The 3 hour batch day is our estimate and does not count driving to a market.

Two things the table shows:

  • Every dollar adds the same. Each $1 you add to a peanut jar is about $3.88 an hour on a 12 jar, 3 hour day, whatever price you start from. Going from $12 to $13 adds $3.88 an hour, and going from $10 to $12 adds $7.77.
  • Almond pays less per dollar of price. A $16 almond jar earns less than a $12 peanut jar, because the almonds eat the difference. Almond needs to sell at $19 or more to be worth your Saturday.

Should You Sell 8 Ounce or 16 Ounce Jars?

Sell the 16 ounce jar as your main size and the 8 ounce jar as the one people try first. The glass and labels cost almost the same for both, so the small jar keeps you less per ounce. An 8 ounce peanut butter jar at $7 keeps you $3.99, while half of what a $13 16 ounce jar keeps you is $4.13.

How the sizes compare:

  • 16 ounces matches grocery jars and Gourmet Gifts' listings, and it is the jar a regular reorders.
  • 12 or 13 ounces is what Georgia Grinders and Big Spoon Roasters sell. It looks like a full jar at a lower sticker price, but it is harder to find glass in that size at a grocery store.
  • 8 ounces is the size the companion how-to guide prices. It is a good first purchase and a good gift.
  • 3 ounces is a tasting jar. Big Spoon Roasters sells minis at $6.50 to $8, which is $2.17 to $2.67 an ounce.
Watch out

Small jars carry big card fees. At 2.9% + $0.30, a card payment on a $7 jar costs 50 cents, which is 7.2 percent of the sale. On a $13 jar it costs 68 cents, 5.2 percent. We checked that rate on findhomegrown.com/signup on September 25, 2026. If you sell 8 ounce peanut butter jars at $7, offer 2 for $14 so one card payment covers both and you skip the second 30 cent fee.

How Much More Should Flavored Nut Butter Cost?

Charge $1 more for a 16 ounce jar with honey, maple or cinnamon, and $1 to $2 more for chocolate or mix-ins like seeds and dried fruit. Two tablespoons of honey add about 51 cents to a jar at Walmart.com prices on September 25, 2026, so a $1 bump covers the ingredient and the extra step with a little to spare.

What real brands do with flavors:

  • Big Spoon Roasters charges the same $10.99 for crunchy, honey and sweet heat peanut butter, $12.99 for peanut blended with pecan or almond, and $15.99 for its bourbon pecan peanut butter and its Thai curry peanut and cashew butter. That is $5 over the crunchy jar, so a specialty flavor built on a pricier ingredient can carry more than a $1 to $2 bump.
  • Georgia Grinders charges $8 for creamy peanut butter, $10 for organic and $13 for a pecan and peanut blend.
  • Gourmet Gifts keeps maple and chocolate peanut butter at the plain $13 and charges $16 for its blend with blueberries, chia and pepitas.

So there are two honest ways to do it. Keep every peanut flavor at one price and only raise it when the nut changes, which keeps your menu simple. Or charge $1 for flavors, which covers honey and chocolate and tells customers the flavor is a step up. Pick one and use it for every jar.

How Much Should You Sell Peanut Butter Balls For?

Sell peanut butter balls, also called buckeyes, for about $1.50 each, $8 for 6, $15 for 12 or $28 for 24. That is $1.50, $1.33, $1.25 and $1.17 a ball, so every bigger box saves the customer money. A batch from Taste of Home's buckeye recipe makes 66 balls from 5 1/2 cups of powdered sugar, 1 2/3 cups of peanut butter, a cup of butter and 4 cups of semisweet chips. At Walmart.com prices on September 25, 2026, that batch costs about $13.84, or 21 cents a ball.

Where the 21 cents goes:

  • Chocolate chips, about two 12 ounce bags: $8.04, more than half the batch
  • Peanut butter, about 15 ounces of Jif: $2.82
  • Butter, two sticks: $1.53
  • Powdered sugar, about 23 ounces: $1.45

A real Homegrown vendor shows where the market sits. Divine Destiny Desserts, which lists pickups in Alcoa and Knoxville, Tennessee, sells its buckeyes at 5 for $6, 10 for $11, 20 for $21 and 40 for $41. That is $1.20 down to $1.02 a ball, with $1 off each time the box doubles.

Swipe to see the remaining columns.

BoxSuggested pricePer ballIngredientsCard feeYou keep before the box
6 balls$8$1.33$1.26$0.53$6.21
12 balls$15$1.25$2.52$0.73$11.75
24 balls$28$1.17$5.03$1.11$21.85

Ingredients from Taste of Home's recipe (66 balls) at Walmart.com prices loaded September 25, 2026. Card fee at 2.9% + $0.30. Your box or tin is not included, so price it out and subtract it.

The recipe says to cover and store buckeyes in the refrigerator, which a jar of peanut butter does not need. Some states treat candy made with butter differently, so check what your state allows before you sell them. The guide to what makes a food TCS under cottage food rules explains the "time and temperature control" test states use. For fudge, brittle and other candy pricing, the candy pricing guide builds those prices the same way.

What About Peanut Butter Fudge and Peanut Butter Cookies?

On Homegrown on September 25, 2026, one fudge maker charged $15 a half pound for peanut butter fudge, and most peanut butter cookies ran $10 to $22 a half dozen or dozen, with one gluten free baker at $24 and $45 and another baker at $40 for a baker's dozen of 13. Neither is priced like a jar of nut butter, because the peanut butter is one ingredient among several, and you price the finished treat.

What the Homegrown catalog showed that day:

  • QueenBeesfudge&gifts lists "Heaven by peanut butter" fudge at $15 for half a pound.
  • Love Always Bakehouse sells peanut butter cookies at $10 a half dozen, $18 a dozen and $34 for two dozen.
  • Caramel Kissed Bakery sells brown butter peanut butter cookies at $12 a half dozen and $22 a dozen.
  • Rustic Pantry Farmstand sells sourdough peanut butter cookies at $2.50 each, $12 a half dozen and $22 a dozen.

If you already sell nut butter, these are easy add-ons made from your own jars. A cookie made with your $13 peanut butter should say so on the label. For the full fudge math, use the candy guide above. If you pair a jar with a box of cookies, the guide to bundle pricing shows how to build and price a bundle of products that go together.

What Should You Charge a Store or Cafe for Wholesale Jars?

Offer a shop about 60 to 65 percent of your retail price, $8 to $8.50 for a 16 ounce peanut butter jar it will sell at $13, and $12 for an almond jar it will sell at $19. At $8, a peanut jar keeps you $3.93 after your $4.07 in supplies, with no card fee if the shop pays by check or bank transfer. That is less per jar than retail, but you sell a case at a time and skip the market day.

What to know before you walk into a shop:

  • Know your shelf. The shop will compare you with Georgia Grinders at 67 cents an ounce and Big Spoon Roasters at 85 cents. Your $13 retail price sits between them.
  • A cafe is a different customer. A cafe that uses peanut butter in smoothies or on toast can buy in bulk. Big Spoon Roasters sells 40 pounds of plain peanut butter for $199, about $4.98 a pound, and Georgia Grinders lists a 64 ounce jar of crunchy peanut butter for $36. If you sell a cafe bulk nut butter, quote per pound and do not undercut those numbers.
  • Ask about your state's rules. Some cottage food laws allow only sales directly to the final customer, which rules out wholesale from a home kitchen. Check your state's cottage food rules before you quote a shop. The guide to selling food in local stores explains which kinds of states allow store sales and which do not.
  • Put the terms in writing. Price per jar, case size, how often, and who pays for unsold jars.

The guide to wholesale pricing for food products walks through the full formula for any product, including how many cases you need to make wholesale worth it.

Where Should Regulars Reorder Their Jar Between Markets?

Nut butter is a repeat purchase, so the jar your customer finishes on Wednesday should be easy to reorder before Saturday. A family that likes your honey peanut butter will want another jar, and the vendor who makes that reorder a 30 second tap keeps the customer. The problem is where that reorder happens: a text thread, a note on your phone or a hope they remember to stop by your table.

Homegrown is $10 a month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing, and it gives your jars their own storefront. Customers see your jars by nut and size, pay ahead, and pick up at your market, your porch or wherever you set pickup, or get local delivery within the radius and fee you choose. You grind for the orders that are already paid.

How it compares with what nut butter vendors usually try:

  • Hotplate has no plan fee and you pay 2.9% + $0.30 processing, but your customer pays another 5% + $0.55 on their subtotal unless you choose to pay it yourself. On a $13 jar, that is $1.20 on top of your price every time a regular reorders. If you absorb it, your cost is $1.20 plus $0.68 processing, or $1.88 a jar.
  • Square's Free plan has no subscription and charges you 2.6% + 15 cents for a card tapped at the market, which is great at the table. For an online order it charges 3.3% + 30 cents.
  • Texts and cash at pickup cost nothing, but you roast and grind before you know who will show up.

What it gives a nut butter table:

  • Real-time inventory with low-stock alerts, so you stop taking almond orders when the last jar is spoken for
  • Pickup days at each of your markets, the way Gourmet Gifts lists three Florida pickup spots
  • Local delivery you can turn on, with the radius (1 to 25 miles) and the fee set by you
  • Your own customer list, with names, emails and order history, so you know who your regulars are. Sending a new batch announcement to that list from Homegrown is listed as planned, not live.

What it does not do: the signup page describes pickup and local delivery, not shipping jars across the country, so it is not built for mail order. Customers create a Homegrown account to place their first order. There is no timed drop or countdown release. Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link. If a reorder page for your jars sounds easier than a week of texts, you can set up your Homegrown storefront and list your peanut and almond butter tonight.

What Do Card Fees Take From a $13 Jar?

Card fees take 49 to 73 cents from a $13 jar of peanut butter, depending on how the customer pays, and on one pre-order app the customer pays an extra $1.20 on top unless you choose to pay it. Across 40 jars a month that runs $19.52 to $29.16. Which way you take orders also decides whether your customer pays an added fee at checkout.

Drag the table left to see the fee columns.

How you take the orderSubscriptionTrialPlatform feeCard processingCustomer pays on a $13 jarYou pay on a $13 jarYou pay on 40 jars in a month
Homegrown storefront$10/mo billed annually, or $12.50/mo billed monthly7 days, no charge until day 8$0 (0% commission)2.9% + $0.30, paid by you$13.00$0.68$27.08 + $10 subscription = $37.08
Hotplate$0 (no plan fee listed)None needed, no plan to pay for5% + $0.55, paid by the customer, or by you if you choose ($1.20)2.9% + $0.30, paid by you$14.20$0.68$27.08 (your customers pay another $48.00), or $75.08 if you pay the fee yourself
Square Free plan, online order$0Not offered; the Free plan has no charge$03.3% + 30¢, paid by you$13.00$0.73$29.16
Square Free plan, card tapped at the market$0Not offered; same Free plan$02.6% + 15¢, paid by you$13.00$0.49$19.52
Cash at pickup$0n/a$0$0$13.00$0.00$0 (no-show risk is yours)

We checked these on each company's pricing page on September 25, 2026: findhomegrown.com/signup, hotplate.com/pricing and Square's pricing page for the Free plan. One jar per order is assumed. Fees on tips, taxes and delivery are left out. Totals use unrounded fees.

Three things matter more than the pennies:

  • Who sees the fee. On Hotplate the customer pays 5% + $0.55 at checkout while you pay the 2.9% + $0.30 processing, unless you choose to pay the 5% + $0.55 yourself. On the others, the customer pays the price on your label.
  • Paying before you grind. Cash at pickup has no fee, but you buy the almonds before you know who shows up, and $7.06 of almonds is a lot to lose on one no-show.
  • Your volume. At 40 jars a month, Homegrown costs you $10 more than Hotplate in total ($12.50 on monthly billing) but keeps $48 in fees off your customers. At 10 jars, Homegrown's $10 is close to the $12 your customers would pay in Hotplate fees. If you choose to absorb Hotplate's fee instead, you pay $75.08 on 40 jars against $37.08 on Homegrown, and $18.77 on 10 jars against $16.77 on Homegrown billed annually.

Frequently Asked Questions

How much should I sell peanut butter balls for?

Sell peanut butter balls for about $1.50 each, $8 for 6 or $15 for a box of 12, so the price per ball drops as the box grows. A batch of 66 from Taste of Home's buckeye recipe cost about $13.84 in ingredients at Walmart.com prices on September 25, 2026, which is 21 cents a ball. On Homegrown that day, Divine Destiny Desserts sold buckeyes at 5 for $6 and 40 for $41, or $1.02 to $1.20 a ball.

How much should I charge for a jar of homemade peanut butter?

Charge about $13 for 16 ounces of homemade peanut butter or $7 for 8 ounces. The 16 ounce jar is 81 cents an ounce, between small-batch jars from Georgia Grinders (67 cents) and Big Spoon Roasters (85 cents) on September 25, 2026, and the 8 ounce jar is 88 cents, a little higher per ounce, the way small jars usually run. A 16 ounce jar costs you about $4.07 in peanuts, glass and labels, so $13 keeps about $8.25 after card fees.

How much should I sell almond butter for?

Sell homemade almond butter for about $19 a 16 ounce jar or $11 an 8 ounce jar. Almonds cost about two and a half times what peanuts cost, so a 16 ounce almond jar costs you about $8.42 to make at Walmart.com prices on September 25, 2026. Most small-batch almond butter sold for $1.15 to $1.25 an ounce that day, organic and specialty flavors ran $1.31 to $1.50, and the one Homegrown almond butter was $19 for 16 ounces.

Is it cheaper to make your own peanut butter?

No, not compared with a grocery jar. On September 25, 2026, a pound of dry roasted peanuts cost $2.58 on Walmart.com, and Great Value creamy peanut butter cost $1.98 for the same 16 ounces. Homemade almond butter is cheaper than most store almond butter, but as a vendor you should price your jars against small-batch brands, not against the grocery shelf.

How much profit is in a jar of nut butter?

Peanut butter at $13 for 16 ounces keeps about $8.25 after supplies and card fees, and almond butter at $19 keeps about $9.73, using Walmart.com prices and a 2.9% + $0.30 card fee checked on September 25, 2026. Across a 12 jar batch day of about 3 hours, by our estimate, that pays about $33 to $38 an hour for peanut butter, depending on whether you roast your own peanuts, and about $39 for almond.

How should I price nut butter at a farmers market?

Use one round price per jar size and nut, such as $13 for 16 ounces of peanut butter and $19 for almond, and offer a sample on an apple slice. Add $1 for honey or maple and $1 to $2 for chocolate. Round prices move the line faster, and a tapped card on Square's Free plan costs 2.6% + 15 cents, or 49 cents on a $13 jar, checked on Square's pricing page on September 25, 2026.

For labels, rules and the rest of your pricing, read these next:

The small-batch shelf price is about 81 cents an ounce, and you keep that money when you grind only what is already paid for. If taking jar orders ahead of market day sounds easier than guessing, you can start your Homegrown storefront and list this week's nut butter tonight.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

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