
The short version: Sell a homemade pulled pork plate with two sides and bread for about $15, a smoked chicken plate for $14, a brisket plate for $22 and a half-rack rib plate for $24, close to the $14.50 pork plate and $22.50 brisket plate at Southern Soul Barbeque in Georgia. By our estimate, a 1/3-pound pulled pork plate costs about $3.97 to make and a brisket plate about $7.22, because smoking cuts the raw meat roughly in half, and a 25-plate pork sale at $15 pays you about $25.74 an hour after supplies and card fees. Check your permit before you set any price, because meat plates are not a cottage food in most states.
Checked September 24, 2026: menu prices on southernsoulbbq.com, lewisbarbecue.com and franklinbbq.com, meat and supply prices on Walmart.com, a live pull of Homegrown's catalog, the Texas Department of State Health Services cottage food page, the California Department of Public Health MEHKO page, the Bureau of Labor Statistics cashier wage page, and the pricing pages of Homegrown, Hotplate and Square. Limits: store prices move weekly, the smoker yields, plate sizes and 10 hours of work below are our estimates, not measurements, and rules change, so verify your state's current rules before you sell a single plate. Homegrown customers create an account to place a first order, and Homegrown has no timed drop or countdown release.
Your neighbor tasted your brisket at the Fourth of July cookout, and now three people from church want plates next Saturday. You need a number to text back tonight. Pick too low and a 12-hour cook pays you less per hour than a cashier job. Pick too high and the plates sit in the cooler.
Most answers online stop at "charge three times your food cost." That rule misses the thing that makes BBQ different from every other food you could sell: the smoker takes about half of the meat you paid for. This guide builds each plate price from numbers checked the day it was written, including what restaurants charge, what BBQ vendors on Homegrown charge, what a plate costs you, how long a cook takes and what card fees take.
Sell a pulled pork plate for $15, a smoked chicken plate for $14, a brisket plate for $22 and a half-rack rib plate for $24. Each plate here means 1/3 pound of smoked meat (or one chicken leg quarter, or half a rack of ribs), two 4-ounce sides, two slices of bread, pickles and a cup of sauce in a hinged takeout box. If you serve a bigger plate, charge more. The price ladder below is where most part-time BBQ vendors can start.
Scroll sideways to see every column.
| What you sell | Amount | Suggested price | Your cost (our estimate) | When it fits |
|---|---|---|---|---|
| Pulled pork plate | 1/3 lb pork, 2 sides, bread | $15 | $3.97 | Your everyday plate, priced beside Southern Soul's $14.50 pulled pork plate |
| Smoked chicken plate | 1 leg quarter, 2 sides, bread | $14 | $2.97 | Cheapest meat, easy to cook in bulk |
| Brisket plate | 1/3 lb sliced brisket, 2 sides, bread | $22 | $7.22 | Costly meat, longest cook |
| Rib plate | Half rack of St. Louis ribs, 2 sides, bread | $24 | $11.23 | The plate with the thinnest margin |
| Pulled pork sandwich | About 1/4 lb pork on a bun, slaw on the side | $11 | $2.82 | Lunch orders and people who want to try you first |
| Pulled pork by the pound | 1 lb in a foil pan | $16 | $6.75 plus the pan | Family dinners and parties |
| Brisket by the pound | 1 lb sliced | $30 | $16.49 | Holidays and game days |
| Whole rack of ribs | One St. Louis rack | $35 | $19.01 | Weekend orders |
The ladder is our recommendation. It is built from restaurant menus loaded September 24, 2026 (Southern Soul Barbeque, Lewis Barbecue and Franklin Barbecue), from Homegrown vendor listings pulled the same day, and from the cost build further down, which uses Walmart.com meat and supply prices from that day.
Three things back the $15 pulled pork plate:
Before you take a single order, read the section on permits below. Smoked meat is not a cottage food in most states, and the route you pick changes your costs. If you live in California or Utah, the guide to MEHKO home kitchen permits explains the one permit that lets you sell hot meals from your own kitchen.
On September 24, 2026, Southern Soul Barbeque charged $14.50 to $22.50 for a plate with two sides, and three well-known BBQ restaurants charged $16 to $42 a pound for pulled pork or brisket (Southern Soul also sells a whole smoked butt at $13 a pound). A joint on the Georgia coast sat at the low end. A famous Austin restaurant with a line around the block sat at the top.
Swipe across to read the whole table.
| Restaurant | Where | Pulled pork | Brisket | Ribs | Plates and sandwiches | Sides |
|---|---|---|---|---|---|---|
| Southern Soul Barbeque | St. Simons Island, GA | $16 a lb family style; whole butt $13 a lb | $34 a lb | Half slab plate $22; family style full slab "$34/LB," half slab "$18/LB" as printed | Plates with two sides and white bread: pulled pork $14.50, brisket $22.50, half chicken $16; pulled pork sandwich $8 | $4 to $5.50 single, $9 to $10 pint |
| Lewis Barbecue | Atlanta, GA | $19 a lb | $35 a lb sliced, $33 chopped | $24 a lb | Pulled pork sandwich $12, "just under a half pound" | $4 to $5 single, $10 to $13 pint |
| Franklin Barbecue | Austin, TX | $32 a lb | $42 a lb | $34 a lb | Pulled pork sandwich $16, brisket sandwich $21 | $5 single, $7.40 pint |
We loaded each restaurant's own menu page on September 24, 2026. Lewis Barbecue prices are from its Atlanta menu. Tax and tip are not included.
A few things stand out once the menus sit side by side:
These restaurants pay rent, staff and inspections on a licensed kitchen. A home vendor skips some of that, but you also buy one brisket at a time at retail. That is why the middle of the range, not the bottom, is the fair place to start.
BBQ vendors on Homegrown charged $12 for a pulled pork sandwich, $20 for a chicken plate with two sides and $35 for a slab of ribs on September 24, 2026. Pulled pork by the pound ran from $7.50 to $10.59 a pound, well under restaurant prices.
In a pull of the Homegrown catalog on September 24, 2026, 11 of the 2,652 products listed by 302 vendors were BBQ-style meat (pulled pork, pulled chicken, brisket, ribs, smoked chicken and wings), and they came from 4 vendors. Three of those vendors describe their meat as smoked; the fourth sells a slow-roasted pulled pork dinner. Ready-to-Eat Food, the category smoked meat plates sit in, held 183 products from 20 vendors. The count covers pulled, smoked, rib and wing meat; it leaves out one more listing, a mac and cheese shop's $15.00 "Bbq Pork Bites," because the listing has no description saying what it is. Prices below are what those 4 vendors listed that day.
Here is what the four BBQ meat vendors listed:

Two lessons come out of these listings. First, the plate vendor (Roy's) prices close to a restaurant, at $20 for chicken with two sides. Second, the by-the-pound vendors price well below restaurants, at $7.50 to $10.59 per pound of pork. By our cost build further down, each cooked pound takes about $6.75 in pork, rub and fuel, so $7.50 a pound leaves very little for a 12-hour cook.
Charge about $16 a pound for pulled pork, $30 a pound for sliced brisket and $35 for a whole rack of ribs. The pork and brisket prices match or sit just under Southern Soul and Lewis Barbecue, and the pork price sits well above the $7.50 to $10.59 a pound some Homegrown vendors charge for pulled pork. The $35 rack matches the $35 slab of ribs Roy's Ribs & Chicken sells on Homegrown. Southern Soul's menu prints its full slab as "$34/LB," but its half slab is "$18/LB," so the $34 looks like a price per slab, not per pound. By our estimate, a cooked pound of pulled pork costs you $6.75 and a cooked pound of brisket costs $16.49, so a price under those numbers loses money before you count a single hour.
What a pound of pulled pork costs the customer, September 24, 2026
Source: Homegrown catalog pull and restaurant menu pages (southernsoulbbq.com, lewisbarbecue.com, franklinbbq.com), all loaded September 24, 2026. Smoky Butts' price is its $60 pan divided by 8 pounds. Southern Soul's $13 is for a whole butt, not pulled pork, so it is not a like-for-like pound of pulled pork. "This guide's price" is our recommendation, not a store price.
How the three main meats compare by the pound:
Slide the table sideways to see all of it.
| Meat | Restaurant prices, September 24, 2026 | Your cost per cooked pound (our estimate) | Suggested price | What you keep per pound before your time |
|---|---|---|---|---|
| Pulled pork | $16 (Southern Soul), $19 (Lewis), $32 (Franklin) | $6.75 | $16 | $9.25 |
| Sliced brisket | $34 (Southern Soul), $35 (Lewis), $42 (Franklin) | $16.49 | $30 | $13.51 |
| Pork ribs | $24 a lb (Lewis), $34 a lb (Franklin), both spare ribs sold by weight. By our estimate a whole cooked rack costs more than $35 at either, because $35 buys under 1.5 pounds at Lewis, and a 3.75-pound raw St. Louis rack would have to lose more than 60% of its weight on the smoker to come in that light | $19.01 a rack | $35 a rack | $15.99 a rack |
Your cost includes meat, salt and pepper rub and a share of charcoal and wood, using what Walmart.com charged on September 24, 2026. Card fees and the foil pan are left out here; the foil pan adds about 40 cents a pound on a 5-pound order.
Selling by the pound has three things going for it:
The catch is that by-the-pound pricing shows the customer exactly how you compare to a restaurant. At $7.50 a pound you look like a bargain, but you are paid $0.75 a pound over your costs for a cook that takes most of a day. Price by the pound close to the local BBQ joint and let the homemade part be the reason people choose you.
A pulled pork plate with two sides costs about $3.97 to make, by our estimate at Walmart.com prices on September 24, 2026. The pork is $2.25 of that, including rub and fuel. The other $1.72 is beans, slaw, bread, pickles, sauce and the box. The math assumes you smoke two pork butts at once, about 17 pounds raw, and get 8.5 pounds of pulled pork, enough for about 25 plates.
Swipe left to see the rest of the columns.
| Ingredient or supply | What you buy | Price | Used per cook or plate | Cost |
|---|---|---|---|---|
| Pork shoulder | Smithfield fresh pork shoulder butt roast | $2.24 a lb | 2 butts, about 17 lbs, $38.08 per cook | $1.49 a plate |
| Rub | Morton kosher salt 3 lb ($3.97), McCormick coarse black pepper 6.5 oz ($7.33), plus sugar and paprika (our estimate $1) | Mixed | About 2 oz of salt and 2 oz of pepper per cook | $0.13 a plate |
| Charcoal | Kingsford Original, 16 lb bag | $10.92 | One bag per cook | $0.43 a plate |
| Smoking wood | Western Premium hickory chunks, 500 cu in | $9.86 | Half a bag per cook | $0.19 a plate |
| Baked beans | Bush's Original, 117 oz can | $9.97 | 4 oz | $0.34 |
| Coleslaw | Marketside cole slaw 16 oz ($2.14) plus mayonnaise | $2.14 | 4 oz dressed slaw | $0.52 |
| Bread | Great Value white sandwich bread, 20 oz | $1.52 | 2 slices | $0.15 |
| Pickles | Great Value dill chips, 32 fl oz | $2.92 | 1 oz | $0.09 |
| Sauce | Sweet Baby Ray's Original 40 oz ($3.98) plus a 2 oz lidded cup (50 for $4.17) | Mixed | 2 oz | $0.28 |
| Box | Great Value foam 3-compartment hinged containers, 12 count | $3.96 | 1 box | $0.33 |
| Total | $3.97 a plate |
Prices for products on Walmart.com search results, loaded September 24, 2026; your store may differ. The 50% cooked yield, the rub amounts, one bag of charcoal per cook and 25 plates per two butts are our estimates. Forks, napkins and your propane or electricity are not included. Rows are rounded to the cent, so they add to $3.95 rather than $3.97.
The build shows where your plate money actually goes:
If you already sell sauce or rub on the side, the guide to selling BBQ sauce from home covers the shelf-stable half of a BBQ business, which most states treat very differently from smoked meat.
Plan on getting about half the raw weight of a pork butt back as pulled pork, and about 40% of a whole brisket back as sliced meat, by our estimate. Fat renders out, water cooks off, and you trim the bone, the fat cap and the hard bark you do not serve. That loss is why a $2.24 pound of raw pork becomes about $4.48 of cooked pork before you add a single side.
The 50% and 40% yields in this guide are our planning estimates, not measurements. Your yield depends on the cut, how hard you trim and how long you cook. Weigh your raw meat and your finished meat on your next cook, divide one by the other, and use your own number. We checked the raw meat prices on Walmart.com on September 24, 2026.
What the yield does to your cost per cooked pound:
Weigh the first few cooks. If your brisket yield is 35% instead of 40%, your cooked pound costs about $18.85 instead of $16.49, and a $22 brisket plate earns a little less. If your pork yield is 55%, you get about 28 plates from two butts instead of 25.
Chicken and pulled pork plates earn about $10 each at the suggested prices, a brisket plate earns the most at about $14, and a rib plate earns about $12 on nearly three times the cost of pork. The meat you pick decides how much money you have to spend before a single plate sells. A 25-plate brisket sale uses about $180 in supplies, but one brisket covers only about 20 plates, so you buy two whole briskets and spend about $253 up front; a 25-plate chicken sale ties up about $74.
Swipe to see the remaining columns.
| Plate | Meat on the plate | Your cost (our estimate) | Suggested price | Card fee (2.9% + $0.30) | You keep per plate | 25 plates cost you |
|---|---|---|---|---|---|---|
| Smoked chicken | 1 leg quarter | $2.97 | $14 | $0.71 | $10.32 | $74.25 |
| Pulled pork | 1/3 lb | $3.97 | $15 | $0.74 | $10.30 | $99.25 |
| Brisket | 1/3 lb | $7.22 | $22 | $0.94 | $13.84 | $180.50 |
| St. Louis ribs | Half rack | $11.23 | $24 | $1.00 | $11.77 | $280.75 |
Costs come from the build above. Every plate includes the same $1.72 of sides, bread, pickles, sauce and box. Card fee figured on the plate price at 2.9% + $0.30.
What the table tells you about your menu:
A 1/3-pound plate is the size this guide prices at $15, and a 1/2-pound plate should sell for about $18. Lewis Barbecue tells customers to plan about half a pound of meat per person, and its pulled pork sandwich carries "just under a half pound." A home plate with two full sides can use less meat and still feel generous, because the sides fill the box.
Scroll sideways to see every column.
| Meat per plate | Your cost per pulled pork plate (our estimate) | Plates from two pork butts | Suggested price | Money in per cook |
|---|---|---|---|---|
| 1/4 lb | $3.41 | About 34 | $12 | $408 |
| 1/3 lb | $3.97 | About 25 | $15 | $375 |
| 1/2 lb | $5.09 | About 17 | $18 | $306 |
Built from about 8.5 pounds of pulled pork from two butts (our 50% yield estimate), priced at Walmart.com on September 24, 2026. Every size includes the same $1.72 of sides, bread, pickles, sauce and box.
How to pick your size:
A 25-plate pulled pork sale takes about 10 hands-on hours by our estimate, spread over a 12-hour smoke and a pickup window. Most of the smoke is waiting, but you cannot leave the smoker alone for long, so the day is gone either way. At $15 a plate those 10 hours pay about $25.74 an hour after supplies and card fees.
Here is where the 10 hours go, by our estimate:
What your time is worth depends on how many plates you sell per cook. The smoker takes the same 12 hours for 25 plates or 50. The trimming, pulling and packing grow with the count, but the fire tending does not. A 50-plate cook on the same day takes maybe 3 more hours by our estimate and roughly doubles what you keep, which is why it pays to set a minimum number of orders before you fire up at all.
A 25-plate pulled pork sale earns about $184.55 at $12 a plate, $257.37 at $15 and $330.20 at $18, after supplies and card fees. Over 10 hands-on hours, that is $18.46, $25.74 and $33.02 an hour. At $10 a plate, the same day pays $136, or $13.60 an hour.
Swipe across to read the whole table.
| Plate price | Money in, 25 plates | Supplies, 25 plates | Card fees, 25 plates | What you keep | Per hour (10 hours) |
|---|---|---|---|---|---|
| $10 | $250 | $99.25 | $14.75 | $136.00 | $13.60 |
| $12 | $300 | $99.25 | $16.20 | $184.55 | $18.46 |
| $15 | $375 | $99.25 | $18.38 | $257.37 | $25.74 |
| $18 | $450 | $99.25 | $20.55 | $330.20 | $33.02 |
Supplies at $3.97 a plate, from the cost build. Card fees at 2.9% + $0.30 a plate, the rate Homegrown and Hotplate vendors pay, checked on their pricing pages the same day. Permit, kitchen rent, gas to the store and your smoker are not included.
A few things to take from the table:
Price a fundraiser plate at $12 to $15, and sell tickets before the cook so you buy only the meat you need. At $12 a plate paid in cash, each pulled pork plate raises about $8.03 after supplies, so 100 plates raise about $803. If someone donates the pork, each plate raises about $9.52.
Plate sales are a common BBQ fundraiser for churches, schools, ball teams and volunteer fire departments. The guide to selling food at school fundraisers and church events covers the permits and setup. Hot food and meat usually need a temporary food permit from your local health department, even for a good cause.
How to price and run one:
In most states you cannot legally sell smoked meat plates made in your home kitchen under cottage food law, because cottage food laws leave out meat. Smoked meat has to be kept hot or cold to stay safe, which puts it outside the shelf-stable foods those laws were written for. Your legal route is usually a licensed kitchen, a caterer or food truck setup, a temporary event permit, or a home kitchen meal permit in the few places that offer one.
Texas widened its cottage food law in 2025 to allow almost any food, but meat is still out. The Texas Department of State Health Services cottage food page, loaded September 24, 2026, says allowable foods "now include any foods, except for" a short list that starts with "meat, meat products, poultry, or poultry products." So even in Texas, a brisket plate from your home kitchen is not a cottage food.
Your permit route changes the price you need:
Our guide to TCS foods and cottage food law explains why meat falls outside most home food laws. Rules change and vary by county, so verify your state's current rules with your local health department before you sell your first plate.
Card fees take about $0.54 to $0.80 from a $15 plate, depending on how your customer pays, and on some pre-order apps the customer pays an extra $1.30 on top. That is small next to the $3.97 the plate costs you, but on 100 plates a month it is $54 to $80, and it matters whether your customer sees a surprise fee at checkout.
Swipe the table left to see every fee.
| How you take the order | Subscription | Trial | Platform fee | Card processing | Customer pays on a $15 plate | You pay on a $15 plate | You pay on 100 plates in a month |
|---|---|---|---|---|---|---|---|
| Homegrown storefront | $10/mo billed annually, or $12.50/mo billed monthly | 7 days, no charge until day 8 | $0 (0% commission) | 2.9% + $0.30, paid by you | $15.00 | $0.74 | $73.50 + $10 subscription = $83.50 |
| Hotplate | $0 (no monthly subscription) | None needed, no plan to pay for | 5% + $0.55 ($1.30), added to the customer's checkout, or paid by you if you choose to absorb it | 2.9% + $0.30, paid by you | $16.30 | $0.74 | $73.50 (your customers pay another $130) |
| Square Free plan, online order | $0 | None needed, free plan | $0 | 3.3% + 30¢, paid by you | $15.00 | $0.80 | $79.50 |
| Square Free plan, card tapped at pickup | $0 | None needed, free plan | $0 | 2.6% + 15¢, paid by you | $15.00 | $0.54 | $54.00 |
| Cash at pickup | $0 | n/a | $0 | $0 | $15.00 | $0.00 | $0 (no-show risk is yours) |
We checked these on each company's pricing page on September 24, 2026: findhomegrown.com/signup, hotplate.com/pricing and Square's fee page for the Free plan. One plate per order is assumed. Fees on tips, taxes and delivery are left out.
Three things matter more than the cents:
Take every order and every payment before you buy the meat, then buy exactly the pork your orders need. With BBQ, the money is spent days before the plates go out: two pork butts, a bag of charcoal and the sides run about $99 for 25 plates. Pre-orders turn that into a known number instead of a guess.
Roy's Ribs & Chicken asks for every BBQ order at least 24 hours before pickup, and Smoky Butts BBQ asks 2 days ahead for an 8-pound pan of pulled pork and 3 days for a brisket. Close your plate orders 48 hours before you light the smoker. One 8.5-pound pork butt makes about 12 plates at 1/3 pound, so two butts cover 25 orders, and a 26th order means you buy a third butt or cap the sale at 25.
That is the job a pre-order storefront does, and it is where Homegrown fits for a BBQ plate vendor. Homegrown is $10 a month billed annually ($12.50 month to month), with no percentage fees beyond standard payment processing. You list your plates with the size written out, set a pickup location and time window (Roy's lists the same pickup spot twice, once for 1pm to 3pm and once for 3pm to 5pm), and customers pay when they order. You walk into cook day knowing you need 25 plates, not hoping for them.
Here is how it compares to other ways to take plate orders:
What you get on Homegrown for a plate sale:
What Homegrown does not do: it does not get you a permit, inspect your kitchen or tell you whether your county allows home-cooked meat. It does not supply drivers, so if you offer delivery, you do the driving. Customers create a Homegrown account to place a first order, and there is no timed drop or countdown release for a limited cook. Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link.
If you already sell out every cook through Facebook comments and still chase a few payments each time, set up a Homegrown storefront for your next plate sale and take the money with the order.
Price pulled pork catering at about $15 a person and brisket catering at about $24 a person, for half a pound of meat, two sides and bread. Lewis Barbecue's own numbers make a good check: half a pound of its pulled pork ($19 a pound) plus two $4 sides is $17.50 a person at retail. Half a pound of its brisket ($35 a pound) plus two sides is $25.50.
Slide the table sideways to see all of it.
| Group order | What each person gets | Your cost per person (our estimate) | Lewis Barbecue at retail | Suggested per person |
|---|---|---|---|---|
| Pulled pork, 25+ people | 1/2 lb pork, 4 oz beans, 4 oz slaw, bread | $4.39 | $17.50 | $15 |
| Brisket, 25+ people | 1/2 lb brisket, 4 oz beans, 4 oz slaw, bread | $9.26 | $25.50 | $24 |
| Half pork, half brisket | 1/4 lb each, same sides | $6.83 | $21.50 | $19 |
Your cost comes from the cost build and assumes food served in foil pans (pans, plates and utensils not included). Lewis Barbecue figures use its Atlanta menu prices loaded the same day and its own half-pound-per-person rule.
How to handle big orders:
Wholesale is a different question. A restaurant or store buying your smoked meat to resell needs it from a licensed, inspected kitchen, so a home kitchen route will not cover it.
One expensive mistake is pricing by the raw meat, which leaves out the half of the pork that never makes it to the plate. Pork at $2.24 a pound sounds cheap until you remember a cooked pound costs about $6.75 with rub and fuel. Here are the most common pricing mistakes in plate sales:
The fix for most of these is the same: know your number before you post the sale. If you want the orders and payments in one place when you do, start your Homegrown storefront and list your plates with the size and pickup time on each one.
Sell a homemade pulled pork plate (two sides and bread) for about $15, a smoked chicken plate for $14, and a brisket plate for $22. Those prices sit near Southern Soul Barbeque's $14.50 pork plate and $22.50 brisket plate on its September 24, 2026 menu. Making a 1/3-pound pork plate runs about $3.97 by our estimate, so $15 leaves room to pay for your time.
Charge about $16 a pound for pulled pork. Restaurants we checked on September 24, 2026 charged $16 (Southern Soul Barbeque family style), $19 (Lewis Barbecue) and $32 (Franklin Barbecue). A cooked pound costs you about $6.75 in pork, rub and fuel, because a pork butt loses about half its weight on the smoker.
Smoked brisket sold for $34 to $42 a pound at the three restaurants we checked on September 24, 2026. A home vendor can charge about $30 a pound. At $5.46 a pound for a raw whole brisket and roughly a 40% cooked yield, each pound you serve costs about $16.49 with rub and fuel.
Our estimate for a pulled pork plate is $3.97, and for a brisket plate $7.22 at Walmart.com prices on September 24, 2026. That covers 1/3 pound of smoked meat, beans, slaw, bread, pickles, a cup of sauce and a foam box. Your permit, kitchen rent and your own hours are extra.
Price a fundraiser plate at $12 to $15. At $12 in cash, each pulled pork plate raises about $8.03 after supplies, so 100 plates raise about $803. Sell tickets ahead so you buy only the pork you need, and check whether your county requires a temporary food permit for hot food.
Usually not under cottage food law, because meat is left out of almost every state's cottage food list. Even Texas, which now allows most home foods, excludes "meat, meat products, poultry, or poultry products." California counties that opted into MEHKO permits and Utah allow home-cooked meals, and in most other states you need a licensed kitchen or an event permit. Check the current rules with your local health department.
These six guides answer the questions that come right after "what should I charge," from permits to the sauce and rub you can sell beside your plates:
