
The short version: Charge $5 to $6 a serving for a home-baked buttercream wedding cake, $7 or more for fondant, and set a minimum so small cakes are still worth the consultation and the drive. A two-tier cake with a 6-inch and a 9-inch tier feeds 44 at wedding-size slices, so at $5 to $6 it sells for $220 to $264. That same cake costs about $39.74 to make at Walmart.com prices, boards, dowels and boxes included. Charge delivery and setup and the tasting on top, and take a deposit to hold the date. At $3 a serving you keep about $8 an hour once you count the full 11 hours a wedding cake takes, by our estimate.
Checked September 25, 2026: the wedding cake pricing pages of five bakeries (Cake & Bake Fla, Cretia Cakes Bake Shop, Cake Works Bakery, Zell's Cottage Bakery and Sweet Confections Cakes; all but Cretia publish per-serving prices that cover their wedding cakes), The Knot's wedding cake cost page, Wilton's serving chart, Sally's Baking Addiction's homemade wedding cake recipe, supply prices on Walmart.com, a live pull of Homegrown's catalog, and the pricing pages of Homegrown, Hotplate and Square. Honest bounds: store prices move weekly, and the hours below are our estimate, not a measurement. Homegrown customers create an account to place a first order, and Homegrown has no timed drop or countdown release.
A friend's daughter is getting married in June, and she has eaten your birthday cakes for years. She wants you to make the wedding cake. You say yes, then realize you have no idea what to charge for a cake that feeds 100 people, has to stand up in a hot barn, and cannot be late.
Most wedding cake pricing advice gives you a wide per-slice range and stops. That range does not tell you what a slice is, what your cake costs to make, or what the job pays per hour. This guide builds the price from numbers checked on the day it was written: what real bakeries charge per serving, what couples actually spend, how many servings each tier feeds, what a two-tier cake costs you, and how long the whole job takes.
Charge $5 a serving for a simple buttercream wedding cake, $6 for piped detail or textured finishes, $7 for fondant, and quote sugar flowers and hand-painted work one cake at a time. Price by the serving, not by the cake, and use the standard wedding serving of about 1 inch by 2 inches by 4 inches tall. Add delivery, setup and the tasting as separate lines.
Here is the price ladder most part-time wedding cake bakers can start from:
Scroll sideways to see every column.
| Wedding cake style | Suggested price per serving | Two-tier cake, 44 servings | Three-tier cake, 74 servings | What the bakeries we checked charge |
|---|---|---|---|---|
| Simple buttercream, smooth or textured, basic border | $5 | $220 | $370 | $5.00 to $8.50 |
| Buttercream with piping, ruffles or fresh flowers you place | $6 | $264 | $444 | Above the starting price; Cake & Bake Fla raises its rate for added artwork |
| Fondant covered | $7 | $308 | $518 | $6.00 to $11.50 |
| Sugar flowers, hand painting, gold leaf | Quoted per cake | Quoted | Quoted | Priced separately at Cake Works; Cake & Bake Fla raises its rate for added artwork |
| Delivery and setup | Separate line | $40 to $60 locally | $40 to $60 locally | $40 to $80 by distance |
| Tasting | Separate line | $25 to $40 | $25 to $40 | $25 to $40 |
The ladder is our recommendation. It is built from five bakery price pages loaded September 25, 2026 (at the four that publish wedding prices, buttercream from $5.00 to $8.50 a serving and fondant from $6.00 to $11.50), Wilton's wedding serving chart (6-inch and 9-inch tiers serve 44, 6, 8 and 10-inch tiers serve 74), and the cost build further down.
Three things back that ladder:
If you are still working out consultations, tastings, delivery and contracts, start with the companion guide on taking wedding cake orders as a cottage baker, which walks through the whole order from inquiry to setup. This guide picks up where its pricing section stops: the per-serving math, with today's prices in it.
On September 25, 2026, the four bakeries we checked that publish wedding prices started buttercream wedding cakes at $5.00 to $8.50 a serving and fondant at $6.00 to $11.50. A fifth, Cretia Cakes, gives wedding prices only on request. Every one of the four prices by the serving, and every one charges more for fondant than for buttercream, from $1 to $3 more a serving.
Starting price per buttercream serving, September 25, 2026
Source: each bakery's own pricing page, loaded September 25, 2026. Cretia Cakes is left out because its page gives wedding cake prices only on request. Widths are the price divided by $8.50.
Swipe sideways to see fondant, deposits and tastings.
| Bakery | Where | Buttercream per serving | Fondant per serving | Deposit to book | Tasting |
|---|---|---|---|---|---|
| Cretia Cakes Bake Shop | Indianapolis, IN | Wedding pricing on request | Wedding pricing on request | 50% on celebration cakes; wedding balance due two weeks before | $25 consultation fee, applied to the order |
| Cake & Bake Fla | Davenport, FL | From $5.00 | From $7.00 | 45% retainer | $25 pickup, $35 mailed |
| Cake Works Bakery | Johnstown, CO | From $5.00 | From $6.00 | Deposit taken in the event's year, amount not listed; paid in full one week before | $25 for 2 people |
| Zell's Cottage Bakery | Gainesville, GA | From $7.00 | From $8.00 | 50% retainer | $40 at booking |
| Sweet Confections Cakes | Harrisburg, PA | From $8.50 | From $11.50 | $200 non-refundable | Scheduled tastings, price not listed on the pricing page |
We checked every figure on the bakery's own website on September 25, 2026. Cake & Bake Fla's page names a 45% retainer in one paragraph and 50% in another. Cake Works sets a $300 minimum for wedding cakes. Zell's adds $0.50 to $1.00 a serving for premium flavors and fillings.
Cake & Bake Fla's pricing page is a useful model because it states the serving size right next to the price: buttercream from $5.00, fondant from $7.00, and a line defining the size of one wedding serving. A line that defines the serving next to the price prevents most price arguments before they start.
What to take from the bakery prices:
Couples spent $540 on a wedding cake on average, according to The Knot Real Weddings Study of 10,474 US couples who married in 2025. The Knot's lower cost quartile is $300, its median is $480 and its upper quartile is $840. The Knot also reports an average of 117 guests, which works out to about $4.62 a guest.
Move the table left for the price per guest.
| Guest count | Average spent on the cake | Per guest at the top of the range |
|---|---|---|
| 1 to 50 guests | $360 | $7.20 at 50 guests |
| 51 to 100 guests | $470 | $4.70 at 100 guests |
| 101 or more guests | $620 | No top to the range, so no per-guest figure |
| All couples | $540 | $4.62 at the average of 117 guests |
Figures from The Knot's "average cost of a wedding cake" page, updated May 7, 2026 and loaded September 25, 2026, which cites The Knot Real Weddings Study. The per-guest column is our math: each range's average divided by the largest guest count in that range, and for all couples, the average divided by 117 guests. The Knot does not publish per-guest figures.
What these numbers mean for your price:
A wedding serving is a slice about 1 inch wide, 2 inches deep and 4 inches tall, which is smaller than a party slice of about 1½ by 2 inches. Bakeries price by the wedding serving, so the size you promise decides how many servings you can sell from each tier.
Wilton's cake serving chart is the standard most bakers use. It counts wedding servings for a two-layer tier about 4 inches high, and it notes that a tier 3 to 6 inches high yields the same count, because it is cut the same way.
Scroll right to compare wedding and party servings.
| Round tier | Wedding servings (1 x 2 in) | Party servings (1½ x 2 in) | Cups of batter per 2-inch layer |
|---|---|---|---|
| 6-inch | 12 | 12 | 2¼ |
| 8-inch | 24 | 20 | 4 |
| 9-inch | 32 | 24 | 5 |
| 10-inch | 38 | 28 | 6 |
| 12-inch | 56 | 40 | 8 |
| 14-inch | 78 | 63 | 11½ |
From Wilton's cake serving chart, loaded September 25, 2026. Wilton's figures are for 4-inch-high round tiers; 3 to 6 inches high yields the same number.
Why the serving size matters to your price:
A two-tier cake with a 6-inch and a 9-inch tier feeds 44, a 6, 8 and 10-inch three-tier cake feeds 74, and a 6, 9 and 12-inch cake feeds 100, all at Wilton's wedding serving size. Match the tiers to the guest count first, then price the servings.
Slide the table for prices at $5 and $6 a serving.
| Tiers (round) | Wedding servings | At $5 a serving | At $6 a serving | Fits a wedding of about |
|---|---|---|---|---|
| 6 + 8 inch | 36 | $180 | $216 | 30 to 36 guests |
| 6 + 9 inch | 44 | $220 | $264 | 40 to 44 guests |
| 6 + 8 + 10 inch | 74 | $370 | $444 | 70 to 74 guests |
| 6 + 9 + 12 inch | 100 | $500 | $600 | 95 to 100 guests |
| 8 + 10 + 12 inch | 118 | $590 | $708 | The Knot's average of 117 guests |
| 6 + 8 + 10 + 12 inch | 130 | $650 | $780 | 125 to 130 guests |
Servings are the sum of Wilton's wedding servings per tier, loaded September 25, 2026. Prices are our math at $5 and $6 a serving, before delivery, setup and the tasting.
For a big guest list, a small display cake plus a plain kitchen cake in the back is a common way to serve everyone. Zell's Cottage Bakery offers kitchen cakes only with wedding cakes of 100 servings or more, in 50 or 100 serving sizes. Price a kitchen cake per serving too, a dollar or so below the display cake, because it skips the decorating time.
A two-tier wedding cake with a 6-inch and a 9-inch tier costs about $39.74 to make, $20.55 in ingredients and $19.19 in boards, dowels, a cake drum and boxes, at Walmart.com prices on September 25, 2026. That is about $0.90 for each of its 44 wedding servings. We built it from Sally's Baking Addiction's homemade wedding cake recipe, which uses three 9-inch layers, three 6-inch layers and two batches of vanilla buttercream.
Scroll right for the cost in one cake.
| What goes in | Amount in the whole cake | Walmart.com price | Cost in one cake |
|---|---|---|---|
| Great Value unsalted butter | 1,131 g (cake and frosting) | $3.06 for 16 oz | $7.63 |
| Great Value powdered sugar | About 1,560 g | $1.98 for 32 oz | $3.40 |
| Great Value pure vanilla extract | 7½ teaspoons | $9.76 for 4 fl oz | $3.05 |
| Swans Down cake flour | 640 g | $3.96 for 32 oz | $2.79 |
| Great Value sour cream | 300 g | $1.84 for 16 oz | $1.22 |
| Great Value sugar | 600 g | $2.97 for 4 lb | $0.98 |
| Great Value large eggs | 7 (4 whole, 3 extra whites) | $2.47 for 18 | $0.96 |
| Great Value whole milk | About 450 ml | $1.62 a half gallon | $0.39 |
| Baking powder, baking soda and salt | Under 2 teaspoons each | Clabber Girl, Arm & Hammer, Morton | $0.13 |
| Ingredients | $20.55 | ||
| 12-inch cake drum, ½ inch thick | 1 | $7.99 | $7.99 |
| White 12 x 12 x 6 cake boxes with windows | 2, one per tier | $5.92 for 2 | $5.92 |
| Plastic dowel rods | 4 | $2.86 for 4 | $2.86 |
| 6-inch cake board | 1 | $6.99 for 6 | $1.17 |
| 10-inch cake board | 1 | $5.88 for 10 | $0.59 |
| Parchment rounds | 6 | $10 for 90 | $0.67 |
| Total | $39.74 |
Supply prices from Walmart.com search results on September 25, 2026. Amounts from Sally's Baking Addiction's Simple Homemade Wedding Cake Recipe, loaded the same day, using the upper end of its 4 to 5 cups of powdered sugar for the second frosting batch. Flowers, toppers, your pans and your oven's power are left out. Rows are rounded to the cent; the totals are figured from the unrounded costs, so the printed supply rows add to one cent more.
Sally's recipe says it makes 30 to 35 servings, while Wilton's chart counts the same two tiers as 44 wedding servings. The difference is slice size, not cake. Quote the count you will cut to, and if the couple's caterer is cutting, send them the serving size in writing. At $5 a serving, 44 servings is $220 and 30 servings is $150, so a missing line in the quote can cost you $70 on one cake.
What the cost build tells you:
Butter is 37% of the ingredient cost and butter plus powdered sugar is 54%, because American buttercream is mostly those two things and a two-tier wedding cake carries about 2.4 kilograms of frosting. The two frosting batches in Sally's recipe use 678 grams of butter and about 1,560 grams of powdered sugar, more butter than the six cake layers.
How the frosting choice plays out:
Ways to hold your cost without changing the cake:
The four-number formula in how to price baked goods applies to wedding cakes too: ingredients, packaging, your time and your overhead, with a margin on top. The difference with a wedding cake is that time is most of the price.
A two-tier wedding cake takes about 11 hours of your time by our estimate, and 6 of those are the bake and decorate time Sally's recipe lists. The rest is the work around the cake: the consultation, the messages, the drive and the setup.
Here is our estimate for one 44-serving cake:
That adds up to 11 hours. At $5 a serving, a 44-serving cake keeps you $173.28 after supplies and card fees, which is about $15.75 an hour. At $3 a serving, the same 11 hours pays about $8 an hour.
Bigger cakes pay better per hour, because the consultation, the messages and the drive take about the same time for 44 servings or 118. That is why bakers set a minimum order: Cake Works Bakery's is $300 for a wedding cake.
A 44-serving two-tier cake keeps you $87.83 at $3 a serving, $173.28 at $5 and $301.45 at $8, after the $39.74 cost and two card payments. Moving from $3 to $5 a serving nearly doubles what the cake pays you.
Drag sideways for what the cake pays per hour.
| Price per serving | Cake price (44 servings) | Card fees, deposit and balance | Cost to make | You keep | Per hour (11 hours) |
|---|---|---|---|---|---|
| $3 | $132 | $4.43 | $39.74 | $87.83 | $7.98 |
| $4 | $176 | $5.70 | $39.74 | $130.55 | $11.87 |
| $5 | $220 | $6.98 | $39.74 | $173.28 | $15.75 |
| $6 | $264 | $8.26 | $39.74 | $216.00 | $19.64 |
| $7 | $308 | $9.53 | $39.74 | $258.73 | $23.52 |
| $8 | $352 | $10.81 | $39.74 | $301.45 | $27.40 |
Card fees are figured at 2.9% + $0.30 on each of two payments, a deposit and a balance, the standard card rate Hotplate lists for its vendors on hotplate.com/pricing, checked September 25, 2026. On Square Invoices at 3.3% + 30¢, each row keeps $0.53 to $1.41 less. Homegrown charges the same rate but takes the whole cake price in one payment at checkout, so there is no deposit and balance to split. The 11 hours is our estimate. Delivery and tasting fees, which you charge on top, are not included, and neither are your mileage or any storefront subscription.
What the table says:
On September 25, 2026, vendors on Homegrown whose storefronts loaded that day listed whole cakes at $25 to $60, with a median of $35, and none of those listed a tiered or wedding cake. Everyday cakes are priced by the cake, and at those prices a slice costs far less than a wedding serving.
In a pull of the Homegrown catalog on September 25, 2026, 1,435 of the 2,702 products listed by 305 vendors were in the Bakery category. We counted whole cakes by name and description, opened each cake vendor's full listing, left out cupcakes, cheesecakes, loaf, pound and upside-down cakes, minis, slices and cake pops, and counted only vendors whose storefront loaded that day. That left 23 whole cakes from 11 vendors: three at $25, seven at $30, five at $35 to $40, three at $50 to $55 and five at $60. None was tiered, and none was listed as a wedding cake.
What the listings teach you:

The gap between a $30 birthday cake and a $220 wedding cake is not greed. A wedding cake carries a consultation, a contract, a fixed date that cannot move, and a delivery you cannot redo. Your everyday cakes are often where a couple first tastes your work, which is why they belong on a page people can order from.
Add $1 to $2 a serving for fondant, add $0.50 to $1.00 a serving for premium flavors and fillings, and quote sugar flowers and hand-painted work as their own line. Our $1 to $2 for fondant sits inside the $1 to $3 more a serving that the bakeries we checked on September 25, 2026 publish.
Upcharges the bakeries list:
How to price your own add-ons:
Charge $25 to $40 for a tasting and $40 to $60 for local delivery and setup, and add mileage beyond your base area. Those are the ranges the bakeries we checked listed on September 25, 2026. Four list a tasting or consultation price from $25 to $40. The two that list a delivery price charge $40 to $60 locally for delivery and setup. Cake Works prices delivery per order, Zell's by mileage, and Sweet Confections does not list wedding cake delivery on its pricing page. Cake & Bake Fla also drops off free in its home Davenport and Disney areas.
Tastings and delivery fees continue to the right.
| Bakery | Tasting | Delivery and setup | Notes |
|---|---|---|---|
| Cretia Cakes Bake Shop | $25 consultation, applied to the order | $50 in the Indianapolis area | Delivery includes assembly; mileage beyond the area |
| Cake & Bake Fla | $25 pickup, $35 mailed | From $40; $60 to downtown Orlando | Delivery only; charges by mileage and time |
| Cake Works Bakery | $25 for 2 people, up to 4 flavors | Priced per order | $300 minimum for wedding cakes |
| Zell's Cottage Bakery | $40 at booking | Priced by mileage | Recommends delivery for all tiered cakes |
From each bakery's pricing page, loaded September 25, 2026.
Why these fees matter:
For a full breakdown of per-mile and flat delivery pricing, see how to price delivery fees.
Take a 50% non-refundable deposit to hold the wedding date, and collect the balance two to four weeks before the wedding. Two of the bakeries we checked take about half up front on a wedding cake: Zell's takes a 50% retainer, and Cake & Bake Fla's page names a 45% retainer in one paragraph and 50% in another. Cretia Cakes takes 50% on celebration cakes and wants the wedding balance two weeks before. Sweet Confections takes a flat $200.
When each payment is due at the bakeries we checked:
Homegrown has no deposit-and-balance feature and takes the whole price at checkout, so take a wedding deposit and balance by invoice; Square Invoices on the Free plan charges 3.3% + 30¢ a card payment. Card fees apply to both payments. On a $264 cake paid as two $132 Square invoices at 3.3% + 30¢, you pay $9.31 in card fees. Zell's Cottage Bakery adds a 3.0% fee to card and PayPal payments; Homegrown has no way to add card processing to your customer's total, so build it into your per-serving price instead.
A deposit is also your cancellation protection. If a wedding is called off two weeks out, the deposit covers the date you turned down for other couples. Write the refund rules into your agreement, and see how to take deposits and partial payments on custom orders for the wording and the tools.
A couple choosing a home baker wants to taste your cake before they book, so the page where people order your everyday cakes and a paid tasting box is the natural front door for wedding inquiries. Homegrown is $10 a month billed annually ($12.50 billed monthly) with no percentage fees beyond standard payment processing, and it gives you a storefront where your 8-inch cakes, cupcake dozens and a paid tasting box sit at fixed prices with pickup dates.
What that looks like for a cake baker:
How it compares with what cake bakers use now:
What Homegrown does not do: it does not write your wedding quote or contract, it does not tell you what to charge a couple, it does not deliver or set up the cake, and it does not take a deposit and a later balance, since the customer pays in full at checkout. Customers create a Homegrown account to place a first order, and there is no timed drop or countdown release feature. Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link. Card processing of 2.9% + $0.30 is paid by you, with no option to add it to your customer's total.
Scroll sideways to see every column.
| Payment tool | Monthly plan | Trial | Service or platform fee | Card processing | Couple pays on a $264 cake | You pay on a $264 cake | You pay in a month of 4 such cakes |
|---|---|---|---|---|---|---|---|
| Homegrown | $10 billed annually ($12.50 monthly) | 7 days, no charge until day 8 | None, 0% commission | 2.9% + $0.30, paid by you | $264.00 | $7.96 in one payment (no deposit feature), plus the plan | $41.82 ($44.32 billed monthly) |
| Hotplate, fee passed to the couple | $0 | None needed | 5% + $0.55 per order, paid by the couple | 2.9% + $0.30, paid by you | $278.30 | $8.26 | $33.02 |
| Hotplate, you cover the service fee | $0 | None needed | 5% + $0.55 per order, paid by you | 2.9% + $0.30, paid by you | $264.00 | $22.56 | $90.22 |
| Square Invoices, card (Free plan) | $0 | None needed | None | 3.3% + 30¢, paid by you | $264.00 | $9.31 | $37.25 |
| Square Invoices, bank transfer (Free plan) | $0 | None needed | None | 1%, $1 minimum, paid by you | $264.00 | $2.64 | $10.56 |
| Cash or check | $0 | None needed | None | None | $264.00 | $0.00 | $0.00 |
We checked these on each company's pricing page on September 25, 2026: findhomegrown.com/signup, hotplate.com/pricing, and Square's fee page and Invoices pricing page for the Free plan. The cake is 44 servings at $6. Homegrown collects the full price when the order is placed and has no deposit-and-balance feature, so its row is one $264 payment; the other rows are paid as a $132 deposit and a $132 balance. Month totals are figured before rounding. Card processing is figured on the cake price; a platform that charges it on the total with fees, tips and tax runs a few cents higher. Hotplate's service fee is figured on each $132 order.
If a tasting box and a page of everyday cakes would bring you more wedding inquiries than a pinned Instagram post, you can set up your Homegrown storefront and list your first cakes and a tasting box tonight.
It depends on your state's cottage food rules and on what is in the cake, so check before you quote. Most cottage food laws cover shelf-stable baked goods, and frostings or fillings that need refrigeration, like cream cheese frosting, whipped cream, custard and fresh fruit, usually push a cake outside them.
What to check before you set a price:
The full explainer is can you legally sell wedding cakes under cottage food law. Rules change and vary by state and county, so verify your state's current rules with your health department or agriculture agency before you book your first wedding.
The most expensive mistake is quoting a flat price for "a wedding cake" without a serving count and a serving size. Every other mistake on this list follows from pricing the cake instead of the servings and the hours.
Mistakes to avoid:
More ideas for filling your calendar once your prices are set are in how to get more custom cake orders. If couples keep finding you through your birthday cakes, a storefront with fixed prices and a paid tasting box gives them one place to order a tasting, and you can start one on Homegrown from $10 a month billed annually.
A home baker can charge $5 a serving for a simple buttercream wedding cake, $6 for piped or textured designs, and $7 or more for fondant. The four bakeries we checked on September 25, 2026 that publish wedding prices started buttercream at $5.00 to $8.50 a serving and fondant at $6.00 to $11.50. Quote the serving size too, about 1 x 2 x 4 inches.
Wedding cakes sell for $540 on average, according to The Knot Real Weddings Study of couples who married in 2025. The Knot puts the lower cost quartile at $300 and the upper at $840, and weddings of 101 or more guests averaged $620. A home baker charging $5 a serving would price a 118-serving cake at $590.
A two-tier wedding cake with a 6-inch and a 9-inch tier costs about $39.74 to make at Walmart.com prices checked September 25, 2026. That is $20.55 in ingredients and $19.19 in a cake drum, boxes, dowels, boards and parchment. It feeds 44 at wedding-size servings, about $0.90 a serving.
A three-tier cake with 6, 8 and 10-inch tiers serves 74 at wedding size, so charge about $370 at $5 a serving or $444 at $6. A 6, 9 and 12-inch cake serves 100, which is $500 to $600 at the same rates. Add delivery, setup and any sugar flowers on separate lines.
Yes, for most home bakers. A 44-serving cake at $3 is $132, and after the $39.74 cost and card fees it keeps you about $88 for roughly 11 hours of work, or about $8 an hour by our estimate. At $5 a serving, the same cake pays about $15.75 an hour.
No, charge them separately so the couple can see what each costs. Four of the bakeries we checked on September 25, 2026 list a tasting or consultation fee of $25 to $40, and the two that list a delivery price charged $40 to $60 for local delivery and setup, with more for longer drives. Some bakers credit the tasting fee to the order once the couple books.
These six guides cover the ordering process, the rules, deposits and the pricing formula:
A buttercream wedding cake priced at $5 a serving lands a little above what couples spend on average, and it pays you for the 11 hours behind it. Your everyday cakes are often where those couples find you first, so give them a page to order from: start your Homegrown storefront and list this week's cakes tonight.
