How Much Should You Sell Cut Flowers For? (2026 Pricing Guide)

Growing the flowers is the fun part. Putting a number on the bucket is where most new flower vendors stall. You cut a gorgeous bunch of zinnias and sunflowers, wrap it in kraft paper, and then wonder whether $8 is fair or $20 is greedy.

Cut flowers are one of the easiest local products to price, because the material cost is tiny and knowable, and there are real prices to check yours against. This guide builds a bouquet from supplier prices checked the day it was written, lines it up against what 16 real bouquet listings on Homegrown charge, and then subtracts what each way of selling takes back out.

It covers market bouquets, single-variety bunches, subscriptions, florist and wholesale prices, and DIY buckets for events, at the stem counts a part-time grower actually sells.

How Much Should You Sell a Mixed Bouquet of Cut Flowers For?

Sell a standard mixed bouquet of about 12 stems for $15, and keep most of your bouquet prices between $10 and $25. It is the most common starting price flower vendors list on Homegrown. At 12 stems, our suggested count, that is about $1.25 a stem, which sits between the $1 a stem Utah State's trial zinnias sold for and the $2 a stem a Virginia farm charged for most of its stems in a 2019 Virginia Tech guide.

Here is where the edges of that range come from:

• $10 is a sensible floor for a bouquet today. Virginia Tech's 2019 guide used $8 as its example of a small bouquet, but below $10 you are selling a handful of stems, and the sleeve and flower food start to eat a noticeable share of the price. The two listings on Homegrown that start at $10 are a mini vase of short stems and a grower's-choice seasonal bouquet.
• $15 is the everyday price. It is the single most common starting price for a bouquet in the Homegrown catalog, with 7 of the 16 listings starting right there. It is a round number, easy to make change for, and easy for a customer to say yes to on impulse.
• $25 is the top of the everyday range. Past $25 a customer needs a reason they can see: more stems, premium flowers like dahlias or peonies, a vase or jar, or a gift-sized wrap.

Above $25 you are in showpiece territory, and real growers do go there. One Massachusetts flower farm on Homegrown lists a lush bouquet from $55 and a statement bouquet from $95 next to its $10 and $25 options. They are the top of a ladder, not the price of your everyday bucket.

If you are still working out how to get a market spot, which flowers to grow and how to keep them fresh all day, the companion guide on how to sell cut flowers at a farmers market covers all of that. This page is the arithmetic underneath the price sign.

What Do Small Flower Farms Actually Charge?

Flower vendors on Homegrown list a middle starting price of $15 for a bouquet or bunch, and 14 of their 16 listings start between $10 and $25. That comes from a live pull of the whole Homegrown catalog on September 27, 2026, and it is the closest thing to a real price survey a part-time grower can get.

A few patterns stand out in those 16 listings:

• $15 is the default. Four different vendors use it, for a market bouquet, a pint mason jar, a small vase arrangement, and single-variety bunches of cosmos, zinnias and sunflowers.
• No fresh bouquet in the pull is under $10. The cheapest are a "grower's choice" seasonal bouquet and a tiny vase of short stems, both at $10.
• The expensive listings add something. The $55 and $95 bouquets are sold as lush and show-stopping sizes with tissue wrap.

That storefront is a price ladder from a $10 vase of short stems to a $95 statement bouquet, with bigger sizes of each product costing more, up to $115. The top step does a quiet job: next to a $95 bouquet, $25 looks easy.

What Does One Bouquet Cost You to Make?

The seed, kraft sleeve and flower food in a 12-stem bouquet cost about 69 cents at Johnny's Selected Seeds prices checked September 22, 2026. That is 3 sunflowers and 9 zinnias grown from bulk seed, wrapped and sent home with a sachet of flower food.

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Every price read off the product pages at johnnyseeds.com on September 22, 2026, at the pack size shown. The zinnia line uses a 2019 Utah State University Extension field trial, published in August 2020, of Benary's Giant zinnias that harvested 5.8 sellable stems per plant, so one 3.7 cent seed spreads across about six stems. Both seed lines assume every seed comes up; any that do not raise the cost slightly. Rubber bands, twine, water, fertilizer and your time are not in the table.

Notice how small that number is. Your stems, sleeve and flower food cost less than a dollar on a $15 bouquet. That is why flower pricing is not a cost-plus-markup problem the way tea or jam is.

A few things move the cost up or down:

• Seed packets cost more per seed than bulk. The same zinnia is $5.80 for a 50-seed packet, or 11.6 cents a seed, three times the bulk rate. It still works out to about 2 cents a sellable stem.
• Bulbs, tubers and perennials cost far more. A dahlia tuber or a peony root costs dollars, not cents, which is one reason those stems sell for more.
• Packaging is the biggest material cost. A kraft sleeve at 33 cents costs more than all 12 stems' worth of seed. The small sleeve is $31.00 for 100, which saves you 2 cents.

How Much Should You Charge per Stem?

Charge $1 to $2 a stem for most market flowers, and more for premium stems. The two ends of that range come from two extension publications. A photo in Virginia Tech's 2019 guide to marketing specialty cut flowers shows a Virginia farm selling most of its stems at $2, with a discount when someone buys several. A Utah State University Extension trial, written up in its August 2020 zinnia guide, sold its zinnias for $1 a stem at markets along the Wasatch Front.

Per-stem pricing is the easiest way to build any bouquet price:

• Common and filler flowers, $1 a stem. Zinnias, cosmos and greenery sit here.
• Focal flowers, $2 a stem. This is the price a Virginia farm in Virginia Tech's 2019 guide put on most of its stems. A bouquet of mostly $1 stems with a few $2 focal flowers averages out around $1.25.
• Premium stems, $3 and up. The $3 floor is our suggested starting point, not a published figure. Dahlias, peonies and lisianthus earn more because customers know them and they cost more to grow. Utah State's January 2021 peony budget priced its sellable stems at $5.00 each, sold through a local flower co-op.
• Sunflowers, $2 to $6 a stem. Virginia Tech's 2019 guide gives $6 for 3 sunflowers as an example, which is $2 a stem. One Homegrown farm listed a bundle it described as three sunflowers at $18, about $6 a stem, in the September 22, 2026 catalog pull; the listing noted that the number of stems per bundle can vary. It was no longer listed on September 27, 2026.

The gap between $6 for three sunflowers and $18 for three sunflowers is the whole lesson. Both are real prices. The difference is presentation, market and confidence, not the flower.

A useful habit is to price your bouquets by counting stems before you set the sign. A 12-stem bouquet at $1.25 a stem is $15. A 20-stem bouquet at the same rate is $25. If a bouquet looks like it deserves more than its stem count says, you have probably added a premium flower, and that is fine: count it at its own rate.

How Do You Price a Bouquet, Step by Step?

Price a bouquet by counting its stems at their per-stem rate, then checking that about a fifth of the price is left for your design time. Here is the whole thing on the 12-stem bouquet costed above: 3 sunflowers and 9 zinnias.

• Count the stems by type. Three sunflowers and nine zinnias, 12 stems in all.
• Put each stem at its rate. Zinnias at $1 each come to $9. Sunflowers at $2 each come to $6. At those per-stem market prices the bouquet comes to $15.
• Check the design share. The University of Kentucky's Center for Crop Diversification suggests valuing design at 20% of a bouquet's price. On $15 that is $3 for your arranging and $12 for flowers and wrap.
• Check it against your costs. The seed, sleeve and flower food cost $0.69, leaving $14.31 before card fees, your booth fee and your time.
• Round to a price a person can hand you. $15 is already there. If the bouquet came out at $13.50, round up to $15, not down to $12.

The design rule comes from the Kentucky fact sheet on cut flowers for CSA subscriptions, which uses a $20 bouquet as its example: $4 of design and $16 of flowers, wrapping and other inputs. It is a check, not a formula. If your stem count says $15 but the bouquet leaves no room for arranging time, add stems or raise the price.

Two notes that save arguments with yourself later. First, do not add your hourly wage to the cost and then multiply it, because you will land at $40 for a bouquet nobody buys at a Saturday market. Your time is paid out of the gap between the 69 cents and the $15. Second, price the bouquet you actually bring, not the best one you have ever made. If your stems are shorter this week, sell a smaller bouquet at a smaller price rather than a thin bouquet at the usual one.

What Should Small, Standard and Large Bouquets Sell For?

Sell a small bouquet or jar for $10, a standard 12-stem bouquet for $15, and a large 20-stem bouquet for $25. Each size is the same stems at the same per-stem rate, so the price steps make sense to a customer standing at your table.

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Stem counts are suggestions for a zinnia and sunflower mix; costs use the Johnny's Selected Seeds prices checked September 22, 2026. The small row is 2 sunflowers and 6 zinnias; the large row is 5 sunflowers and 15 zinnias in a medium sleeve. Showpiece prices come from real Homegrown listings that start at $55 and $95 in the September 27, 2026 catalog pull, with larger sizes of those bouquets running up to $115; no listing gives a stem count, so the 30-stem figure is a suggestion too.

Three price points are enough for most tables. A customer who wants something small has a $10 option, most people buy the $15, and the $25 bouquet catches the gift buyer. A fourth size is worth adding only if you have the premium flowers to fill it.

Keep the stem count consistent within a size. Virginia Tech's 2019 guide recommends limiting pre-made bouquets to one or two price points with a consistent number of stems in each, for example a small at $8 and a large at $16 in 2019 prices. Your regulars will notice if the $15 bouquet is 15 stems one week and 9 the next.

How Should You Price Single-Variety Bunches and Mason Jars?

Price a single-variety bunch at $10 to $15, and use small jars at $10 to sell your short and imperfect stems. An all-zinnia or all-sunflower bunch takes less design time than a mixed bouquet, so it can sit a little lower, and it is the easiest way to sell a flower that is producing heavily.

One Homegrown farm in South Dakota lists single-variety bunches of cosmos, zinnias and sunflowers at $15 each, the same price as the smaller Garden size of its mixed market bouquet; the Deluxe size is $26. The listings do not give stem counts, so a shopper cannot tell from the page how many flowers the $15 buys.

Jars and mini vases solve a real problem: stems that are too short for a bouquet. Utah State University Extension's zinnia trial counted 5.8 sellable stems per plant in the field, and 8.1 cull stems per plant on top of that, meaning stems too short, deformed or insect-damaged for florist grade. Some of those culls are fine for a pint jar on a kitchen table. One Massachusetts farm lists its "Small Moments Vase" from $10 and says plainly that you get "a couple shorties" in it.

Good uses for single bunches and jars:

• A heavy week of one flower. When the zinnias explode, a $12 to $15 zinnia bunch moves them faster than stuffing them into every bouquet.
• Short stems. A $10 jar turns a stem you would compost into money.
• Kids and first-time buyers. A $10 option at the front of the table gets people to stop.
• Add-ons. A $5 bunch of five zinnias next to your bouquets is an easy second purchase.

If you use jars, count the jar in your cost. The 30 cents in the size table assumes a jar you already own; a jar you buy new adds its own price to that line, and on a $10 product that can be the biggest cost you have.

How Much Should a Flower Subscription Cost?

Price a flower subscription by the bouquet, usually $20 to $35 a bouquet, paid for the whole run up front. Most real listings on Homegrown and most published Kentucky share prices land in that range; one monthly Homegrown listing works out to $55 a bouquet, and one Kentucky farm charged $17.50.

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Homegrown prices and descriptions read from the live catalog on September 27, 2026. The Meadow Barn's bi-weekly count is our estimate from "every two weeks for 6 months"; the listing does not state an exact number. Both Meadow Barn listings say travel fees may apply. Kentucky prices are the 2021 figures published in the University of Kentucky Center for Crop Diversification fact sheet CCD-FS-40, several with an optional season delivery fee of $5 to $15. The fact sheet gives season length and share price only; the Kentucky bouquet counts assume one bouquet a week.

Notice what the Spring Street subscription does. Its single hand-tied bouquet is $20 for a small and $35 for a large, with no stem count given, and its subscription bouquet works out to $34.75 for about 24 stems. The listing says the best flowers are reserved for its subscription members. It also includes free delivery to homes and businesses in Clinton, Tennessee, and it states its own pricing plainly: its flowers are priced below florist retail, but above wholesale and above what a farmers market typically charges. That is what the subscription price is paying for.

Subscriptions are worth pricing a little above your market bouquet for three reasons:

• You get paid before the season starts. That money buys seed and sleeves in March.
• You know exactly how many to cut. Ten subscribers means ten bouquets, not a guess.
• Nothing is left over. A prepaid bouquet is never an unsold bouquet.

For the practical side of running one, like pickup and delivery, how many subscribers to take and what goes in each bouquet, see the guide to starting a flower subscription from your garden.

What Should You Charge Florists and Other Wholesale Buyers?

For a common flower like zinnias, expect a florist to pay 25 to 50 cents a stem, a quarter to half of the $1 it brings at market. That range comes from Utah State University Extension's August 2020 zinnia guide, which also notes that florists usually buy zinnias in bunches of ten, or fives for the larger blooms. The same guide's trial zinnias sold for $1 a stem at markets along the Wasatch Front.

So ten zinnias that would bring $10 at your table bring $2.50 to $5.00 from a florist. That is not a bad deal if it is the right buyer. A florist takes a whole bucket at once, pays for stems you did not have to arrange or wrap, and can come back every week in season if your quality and quantities stay consistent.

Premium flowers follow their own numbers, so check a florist's price on dahlias or peonies before assuming the same split. Here is how wholesale compares to selling at your table:

• Per stem, wholesale pays less. 25 to 50 cents against about $1 for the same zinnia.
• Per hour, the gap is smaller than it looks. There is no bouquet design, no sleeve, no sachet and no standing at a booth. Time one florist order against one market day before you decide.
• Premium stems can sell for more wholesale. Utah State's peony budget priced its sellable peony stems at $5.00 each and its cull stems at $2.00, sold through a local flower co-op that kept 30% of the revenue. On a $5.00 stem that leaves you $3.50.
• Florists want local, but not at much of a premium. A 2022 Utah State survey found 25% of Utah florists want to source most of their flowers from local growers and another 54% want at least some, but most would not pay more than 10% extra for local.

The Virginia Tech guide notes that the highest wholesale prices go to flowers that do not ship well and are best bought locally. So the practical rule is to sell florists those flowers, in the quantities they ask for, and not to expect a local premium to carry the price. Keep a written price list by the bunch of ten, and keep it separate from your market sign. A $4 florist bunch next to a $10 market bunch is the normal gap between wholesale and retail. A $4 market bunch because you set it off the florist price gives away $6 on every retail sale. Which of those two prices a stem earns depends on where it goes, and the guide to where to sell flowers you grow runs the same 12 stems through seven places, from $15.00 in cash at a stand to about $17 inside a prepaid subscription.

How Do You Price DIY Buckets and Event Flowers?

Price a DIY bucket at about $1.50 a stem, and price event flowers by the piece, never by the bucket at market rates. One Tennessee farm on Homegrown lists a DIY Bloom Bucket at $120 for about 80 stems of focal flowers, fillers and foliage, enough for about six small bouquets or mason jars. That is $1.50 a stem, or $20 per finished arrangement the customer makes themselves.

A DIY bucket pays more per stem than a market bouquet, $1.50 against about $1.25:

• No design time. The customer arranges it, so the per-stem price is almost all yours.
• Big ticket. One $120 order is eight $15 bouquets without eight rounds of wrapping.
• Uses what you have. Mixed lengths and colors work fine in a bucket.
• Booked ahead. Events have a date, so you know weeks out what to cut.

Event work like bridal showers, dinners and small weddings is a different product. The same Tennessee farm lists "Special Occasion Florals" starting at $40 for a pint-jar arrangement, with quart and half-gallon sizes at $50 and $60. It accepts orders up to two weeks before the date, and asks larger events to book a consultation. The Virginia Tech guide warns that wedding customers often carry a "perception that local = bargain" and tells growers to build their time and effort into the price.

The mistake to avoid is pricing an event arrangement like a market bouquet. A market bouquet is made in a few minutes from whatever is blooming. An event piece has a color list, a delivery time and a customer who will remember it. Price each piece at your per-stem rate plus a design share that covers your time and effort, as the Virginia Tech guide advises, and put a minimum order on anything you have to deliver.

What Do Card and Platform Fees Take From a $15 Bouquet?

On a $15 bouquet, card processing takes between $0.39 and $0.80 depending on how you get paid, and none of the setups below add a percentage platform fee on top. The monthly plan is where they differ most, from $0 to $87 a month.

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We checked every plan price and card processing rate on the company's own page on September 22, 2026: findhomegrown.com/signup, squareup.com/us/en/pricing, localline.co/pricing and venmo.com/about/fees. Monthly totals use annual billing where a plan has it and assume every bouquet is paid by card. Square's Plus plan is $49 a month per location with a 30-day trial and cuts the online rate to 2.9% + 30¢. The Venmo row has no order page: you track who ordered what in your messages.

Read the table by how you actually sell:

• Cash and a card reader at the table is cheap per sale at $0.54 on Square's free plan. It only works while you are standing there, and it does nothing about the bouquets left in the bucket at noon.
• Venmo by message is the cheapest per payment at $0.39, and the most work. Every order is a separate conversation you have to track by hand.
• Local Line is built for farms running separate retail and wholesale price lists, with reports. At $87 a month billed annually it costs more in a slow month than the fees on 100 bouquets.
• An order page for pickup costs $0.74 a bouquet in card processing on Homegrown, plus the $10 a month plan billed annually ($12.50 monthly), and the bouquet is paid for before you cut it.

Etsy and Shopify are left out of this table because both are built around shipping or a full website, and a fresh bouquet is handed over in person. The comparison of platforms for selling cut flowers online prices both for a flower grower, if you want to see those fee stacks too.

How Do You Sell Bouquets Before Market Day Instead of After?

List your bouquet sizes on an order page, let customers pay ahead for pickup, and cut to the number of orders instead of guessing. Cut flowers are one of the most perishable products at a farmers market, so an unsold bouquet on Saturday is a loss by midweek. Pre-orders turn that guess into a count.

A Homegrown storefront is $10 a month billed annually with no percentage fees beyond standard payment processing (2.9% + $0.30, paid by you and never added to the customer's total). Compare that to Local Line at $87 a month billed annually, which comes with separate retail and wholesale price lists, or taking cut flower orders through Instagram and Venmo messages, which is cheap per payment but leaves you matching payments to bouquets by hand on Friday night. Square's free plan is a good card reader at the table, and its online orders cost 3.3% plus 30 cents on that plan.

What a storefront does for a flower table:

• Every bouquet size on one listing, with a quantity. Small, standard and large can sit as sizes of one product, each at its own price, and the quantity you set counts down automatically as orders come in.
• Paid before you cut. Customers pay when they order, so a reserved bouquet is a sold bouquet.
• Pickup at your market or farm stand. You set the pickup places and times, and you can set a local delivery radius and a flat delivery fee you keep, minus card processing.
• Subscriptions as one prepaid product. List a four-week run as a single product at its full price, the way Spring Street Farm lists its $139 four-week bouquets.

Honest bounds: Homegrown does not grow, arrange or ship flowers, and it does not set your prices. Customers create a Homegrown account to place their first order. There is no timed release or countdown feature for opening a week's bouquets. Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link, from the sign on your bucket or the photo you post.

What Does a Week of Flower Sales Look Like at Three Volumes?

A grower selling 30 bouquets a week at $15 keeps about $413 before the booth fee and their own time, once seed, wrap and card fees are paid. Here is the same math at three weekly volumes, using the $0.69 bouquet cost and the fees checked above.

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Fees use Homegrown's 2.9% + $0.30 for online orders ($0.735 a bouquet) and Square Free's 2.6% + 15¢ at the table ($0.54), checked September 22, 2026. Materials use the $0.69 Johnny's Selected Seeds cost build. The 6 minutes a bouquet is the example from the vendor tip above, not a measurement; time your own. Growing time, harvest, booth fees, gas and unsold bouquets are not included.

What the table shows:

• The materials barely register. Even at 60 bouquets, seed, sleeves and sachets are $41.40 on $900.
• Card fees are small but real. $36.30 a week at 60 bouquets is about 4% of what you brought in.
• Your time is the real cost. Six hours of cutting and tying is before you count growing, harvesting, driving and standing at the booth. If the leftover number does not feel worth your weekend, the answer is a price increase or fewer, larger bouquets.

Do Cut Flower Prices Change With the Season?

Keep your everyday bouquet price steady all season, and charge more only for flowers that are scarce or in demand for a holiday. Changing the $15 price every week confuses regulars. Changing what goes in the premium bouquet does not.

Utah State's peony budget notes that stems can command higher early-market prices, and that early-blooming peonies grown in a high tunnel peak in early May, in time for Mother's Day and Memorial Day. The same logic applies to other early flowers. The first tulips, ranunculus and peonies of spring, and anything around Mother's Day, can carry a premium while few growers have them.

Ways to handle the season without rewriting your price sign:

• Keep the size prices, change the flowers. A $15 bouquet in June is zinnias and snapdragons; in September it is cosmos and sunflowers. Same price, same stem count.
• Add a premium size in peak weeks. A $25 or $35 peony or dahlia bouquet sits beside the $15 without touching it.
• Keep one subscription price all season. Spring Street Farm prices each of its four seasonal 4-week subscriptions at the same $139, spring to fall.
• Do not cut prices late in the season. When frost is coming, sell smaller bouquets at $10 rather than dropping your $15 to $12.

The one time to move the everyday price is the start of a season, when your seed, sleeve and booth costs are new. Change it once, on the sign and on your order page together, and keep it there.

What Costs Never Show Up on a Seed Receipt?

The biggest costs in a bouquet are the stems you cannot sell and the hours you spend, not the seed. In Utah State University Extension's zinnia field trial, 58% of the stems harvested were culls, too short, deformed or insect-damaged for florist sale. You still watered, weeded and cut every one of them.

The costs that hide behind a 69 cent bouquet:

1. Culls and short stems. Plan for a big share of what you cut not to make a standard bouquet, and have a $10 jar ready for the usable ones.
2. Unsold bouquets. A bouquet you bring home is a full loss of its stems and wrap. If you bring 36 and sell 30, those 6 unsold bouquets cost you $4.14 in materials and every minute you spent on them.
3. Buckets and water. Ten 10-liter flower buckets were $21.50 at Johnny's Selected Seeds on September 22, 2026. You need enough to hold every stem in water from the field to the customer.
4. The booth fee, gas and canopy. Every market day carries these whether you sell 10 bouquets or 60.
5. Your time, all of it. Growing, cutting, conditioning, arranging, driving and selling. The 6 minutes of tying is only one part of it.

This is why a $15 bouquet is not greedy. The customer is paying for the stems that made it, the ones that did not, and the Saturday you spent at the table.

What Pricing Mistakes Do New Flower Vendors Make?

A common mistake is pricing a standard 12-stem bouquet at $8 or $10 because the flowers "only cost pennies," when flower vendors on Homegrown list a middle starting price of $15. Cheap seed makes cheap bouquets feel fair. They are not, once you count the hours and the stems that never sell.

The mistakes that cost new flower vendors the most:

1. Pricing off seed cost. A 69 cent bouquet does not make $8 a fair price for a standard 12-stem bouquet. Price by the stem at $1 to $2 and check the design share.
2. Changing the stem count week to week. A $15 bouquet that is 15 stems one week and 9 the next teaches regulars to wait for the good weeks.
3. Counting a dahlia like a zinnia. Premium stems cost more to grow and customers expect to pay more. Count them at $3 and up, not at $1.
4. Setting market prices off florist prices. A zinnia at a quarter to half a dollar is a wholesale number. Your market sign should sit at $1 and up.
5. Only one price point. With nothing at $10 you lose the quick buyer, and with nothing at $25 you lose the gift buyer.
6. Dropping prices at the end of the day. Customers learn when to show up. Sell a smaller $10 bouquet or take pre-orders instead.
7. Different prices on the sign and online. A regular who sees $12 at the market and $15 on your order page stops trusting both. Keep one price for each size everywhere you sell direct.

The sell-through test is the only price research that really counts. Extension ranges and catalog medians tell you where to start. Your own buckets at 1 p.m. tell you whether to move.

Frequently Asked Questions

How much should I charge for a bouquet of cut flowers?

Charge $15 for a standard mixed bouquet of about 12 stems, with a $10 small size and a $25 large size beside it. That works out to about $1.25 a stem. Across the 16 bouquets and bunches that 7 flower vendors listed on Homegrown on September 27, 2026, the middle starting price and the most common starting price were both $15.

How much do cut flowers sell for per stem?

Most market cut flowers sell for $1 to $2 a stem. A Virginia farm pictured in Virginia Tech's 2019 cut flower marketing guide sold most of its stems at $2, and a Utah State University Extension trial sold zinnias at $1 a stem at markets along the Wasatch Front. Premium stems deserve more: a 2021 Utah State Extension budget for high tunnel peonies priced sellable stems at $5.00, and $3 is our suggested starting point for dahlias and lisianthus.

How much does it cost to make a bouquet of cut flowers?

The seed, kraft sleeve and flower food for a 12-stem bouquet of sunflowers and zinnias cost about 69 cents at Johnny's Selected Seeds prices checked September 22, 2026. That leaves out your time, water, buckets, booth fees and the stems you cannot sell. Those costs, not the seed, are why cut flowers sell for $15 and not $3.

How much should I charge a florist for cut flowers?

For common flowers, charge a florist about a quarter to half of your market price per stem. Utah State University Extension's August 2020 zinnia guide puts wholesale zinnias at 25 to 50 cents each, usually sold in bunches of ten. Premium stems can bring more: Utah State's January 2021 peony budget priced sellable peony stems at $5.00 each, but the co-op that handled the sale kept 30%, so the grower saw about $3.50.

How much should a flower subscription cost?

A flower subscription usually costs $20 to $35 a bouquet, paid up front for the whole run. Spring Street Farm lists four weekly bouquets of about two dozen stems for $139 on Homegrown, which is $34.75 a bouquet. Kentucky farms in a University of Kentucky fact sheet charged $17.50 to $30 a bouquet in 2021, assuming weekly bouquets.

Is it worth selling cut flowers at a farmers market?

It can be, because the materials in a $15 bouquet cost well under a dollar. A grower selling 30 bouquets at $15 keeps about $413 after seed, wrap and card fees, before the booth fee and their time. Whether that pays depends on how many hours those 30 bouquets take you, so time your first market day.

Related Reading

More on selling and pricing flowers and other farm products:

• How to Sell Cut Flowers at a Farmers Market: which flowers sell, getting a market spot, display and keeping stems fresh.
• How to Start a Flower Bouquet Subscription From Your Garden: running the subscription once the price is set.
• Best Platform to Sell Cut Flowers Online: the order page options compared for flower growers.
• How to Sell Dried Flowers for DIY Weddings: turning end-of-season stems into event work.
• How to Price Vegetables at a Farm Stand (2026 Price Guide): the same pricing method for the rest of your table.

What Should You Do Before Your Next Market?

Count your stems, set three prices, and put them where customers can order before Saturday. That is one evening of work with your seed receipts and a bucket of flowers.

1. Build one bouquet on paper. Count the stems by type and price them at $1 to $2 each, more for premium flowers.
2. Set a small, standard and large price. $10, $15 and $25 all show up as starting prices on Homegrown, and $15 is the most common. Keep the stem count fixed for each.
3. Time ten bouquets. If ten take you more than an hour, simplify the bouquet before you raise the price.
4. Put your sizes on an order page. Start your Homegrown storefront at $10 a month billed annually, list your bouquet sizes with a quantity for the week, and put the link on the sign on your bucket so this week's buyers can pre-order next week's cut flowers.
5. Count what comes home. Write down how many bouquets you brought and sold each week, by size, and use it to set next week's cut and next season's price.

Do those five things and you walk into market knowing your price per stem, your floor price, and how many of this week's bouquets are already paid for.