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Evan Knox
Cofounder, Homegrown
Tips & Tricks
September 24, 2026

How Much Should You Sell Charcuterie Boards For? (2026 Pricing Guide)

The short version: Charge about $12 to $15 a guest for a homemade charcuterie board: $14 for a single grazing box, $40 for a board for 2 to 3 people, $75 for 4 to 6, $130 for 8 to 10 and $240 for 15 to 20. A board for six costs about $29.59 in meat, cheese, fruit, crackers, a box and gloves at Walmart prices, and takes about 75 minutes counting shopping and cleanup, so $75 pays you roughly $34 an hour after supplies and card fees. At $50 that drops to about $15 an hour. Shops that post their prices charge about $10 to $32 per guest, and at the largest guest count each one lists, 14 of their 21 boards and boxes land between $11 and $16 per guest.

Checked September 23, 2026: board prices on meatandgrazenc.com, ladyandlarder.com, thegatheringboard.co and the From Scratch storefront on Homegrown, tray and supply prices on Walmart.com, a live pull of Homegrown's catalog, and the pricing pages of Homegrown, Hotplate and Square. Honest bounds: grocery prices move weekly and vary by store, the portions and the hours below are our estimates, not measurements, and boards with meat and cheese are not an allowed cottage food in most states, so verify your state's current rules before you sell one. Homegrown customers create an account to place a first order, and Homegrown has no timed drop or countdown release.

A friend saw the board you made for your sister's baby shower. Now she wants one for her book club on Friday, and she wants to know what it costs. You need a number to text back, and it has to cover the prosciutto, the brie, the box and the 75 minutes you will spend on it.

Most price lists online give a size ladder and stop. A ladder does not tell you if your "medium" matches anyone else's medium, and it skips the two numbers that decide a fair board price: what the food costs you this week and how long the board really takes. This guide builds the price from numbers checked the day it was written: what shops charge, what a board costs at the grocery store, how long it takes, and what card fees take.

How Much Should You Sell Charcuterie Boards For?

Sell a homemade charcuterie board for about $12 to $15 a guest: $40 for 2 to 3 people, $75 for 4 to 6, $130 for 8 to 10 and $240 for 15 to 20. A single grazing box goes for $14. Small boards cost more per guest because the box, the gloves and your setup time do not shrink with the board. Those prices assume a full appetizer portion of about 2 ounces of meat and 2 ounces of cheese per guest, plus fruit, crackers and extras.

$19.97What a shopper pays for a 40-ounce Hormel Gatherings salami, cheese and cracker tray on Walmart.com, September 23, 2026
$29.59What a charcuterie board for six costs you to make, boxed, at Walmart prices
$75Suggested price your customer pays for that board at pickup

Here is the price ladder most part-time charcuterie vendors can start from:

Scroll sideways to see every column.

SizeServesSuggested pricePer guestWhen it fits
Grazing box1$14$14.00Lunches, picnics, office orders by the dozen
Petite board2 to 3$40$13.33 to $20.00Date nights and small gifts
Medium board4 to 6$75$12.50 to $18.75Book clubs, girls' nights, small parties
Large board8 to 10$130$13.00 to $16.25Birthdays, showers, family holidays
Party board15 to 20$240$12.00 to $16.00Office parties and bigger showers
Grazing table25 and up$12 to $15 per guest, plus a setup fee$12.00 to $15.00Weddings and events you set up on site

The ladder is our recommendation, built from board prices loaded September 23, 2026 (The Gathering Board Co from $55 for up to 4 guests, Meat & Graze $60 for about 4, Lady & Larder $95 for 3 to 4, From Scratch on Homegrown $60 for 4 to 6) and from the cost build further down, which uses Walmart.com prices from the same day.

Three things back the $75 medium board:

  • The shops. Four charcuterie shops that post prices online charged $55 to $130 for a board serving about 4 to 8 people on September 23, 2026. A home vendor with no storefront rent belongs in the lower half of that range, not at the top.
  • Your costs. Our board for six needs $29.59 in food and packaging at Walmart prices. $75 is about 2.5 times that, which sits inside the 2.5 to 3.5 times ingredient cost our companion guide suggests.
  • Your time. A board for six takes about 75 minutes including the grocery run, prep, building and cleanup. At $75 that pays you about $34 an hour. At $50 it pays about $15.

If you are still sorting out permits, food safety and where to find customers, start with the companion guide on how to sell charcuterie boards from home, which covers the legal side and your first sales channels. This guide picks up where its pricing section leaves off: the per-guest math, with this week's grocery prices in it.

What Do Charcuterie Shops Charge Right Now?

On September 23, 2026, four charcuterie shops that post their prices online charged $10 to $22 for a one- or two-person box and $240 to $455 for a board serving about 20 or more. The lowest per-guest prices came from a Homegrown vendor and an Atlanta shop. The highest came from a Los Angeles shop that builds its boards with 5 to 7 cheeses at the large size.

Swipe across to read the whole table.

ShopWhereBox or board for 1 to 3Board for about 4 to 8Board for about 10Board for about 15 or more
From Scratch (on Homegrown)Front porch pickup$10 (1), $30 (2 to 3)$60 (4 to 6)$125 (8 to 10)$185 in the size name, $200 at checkout (14 to 18)
The Gathering Board CoMetro Atlanta, GAFrom $22 (up to 2)From $55 (up to 4), from $80 (up to 6)From $140 (up to 10)From $240 (up to 20), from $350 (up to 30)
Meat & GrazeDurham, NC$12 snack box, $20 lunch box (1), $45 (2 to 3)$60 (about 4)$150 (around 10)$275 (roughly 20)
Lady & LarderLos Angeles, CA$95 (3 to 4)$130 (6 to 8)$265 (10 to 15)$455 (20 to 30)

We loaded each shop's own page on September 23, 2026: the From Scratch storefront on findhomegrown.com, the board list on thegatheringboard.co, the product list on meatandgrazenc.com and the board page on ladyandlarder.com. "Serves" is each shop's own wording. Delivery and tax are not included.

A few things stand out once the prices sit side by side:

  • Meat & Graze sells crackers as an add-on. Its Small Graze page lists a $60 board for about four people with three cheeses and one meat, and its product list charges $2 to $12 extra for a cracker box depending on size. Read what is in a board before you compare prices.
  • Lady & Larder charges for variety. Its cheese and charcuterie board page lists 2 to 3 cheeses on the $95 Date Night board and 5 to 7 cheeses on the $455 Large board. More kinds of cheese and meat means more shopping and more cutting, not just more food.
  • The Gathering Board Co uses "from" prices. Each board starts at the listed price, so the $55 board for up to 4 guests can cost more with upgrades.
  • From Scratch's biggest board shows two prices. The size name says $185 and the checkout price is $200. If you put a price in a size name, change both when you change one.

The Atlanta, Durham and Los Angeles shops pay rent, staff and a licensed kitchen, and some deliver. A home vendor does not carry all of those costs, but a home vendor also does not buy brie by the case. That is why the middle of this range is a fair place to start.

How Much Should You Charge Per Person?

Charge $12 to $15 per guest for a standard homemade board, and a little more per guest on boards for 3 or fewer. Per-guest pricing is the only fair way to compare boards, because one shop's "small" feeds 4 and another's feeds 8. Divide the board price by the number of guests it serves and the shops line up much closer than their menus suggest.

Price per guest for a party-size board, September 23, 2026

From Scratch, 18 guests$11.11
Gathering Board Co, 30 guests$11.67
This guide's $240 board, 20 guests$12.00
Meat & Graze, 20 guests$13.75
Lady & Larder, 30 guests$15.17
Lady & Larder, 20 guests$22.75

Source: each shop's own page, loaded September 23, 2026. Board price divided by the largest guest count the shop lists, except the last bar, which uses Lady & Larder's smallest count for its $455 board. From Scratch uses its $200 checkout price.

Here is how to use per-guest pricing on your own menu:

  1. Pick your per-guest number. Start at $12 to $15. Go higher if you use imported cheeses or cured meats you slice yourself.
  2. Multiply by the guest count on each size. Six guests at $12.50 is $75. Ten guests at $13 is $130.
  3. Add a small-board premium. A board for 2 or 3 needs the same box, the same trip to the store and nearly the same setup time as a board for 6. That is why $40 for three people ($13.33 each) is fair even though the per-guest food is the same.
  4. Print the guest count on every size. "Serves 4 to 6" stops the most common complaint, which is a customer who ordered a medium for twelve people.

What Do Grocery Store Charcuterie Trays Cost?

Pre-made charcuterie trays at Walmart cost $4.97 to $19.97 on September 23, 2026, or about 50 cents to $1.66 an ounce. They are the floor of the market, and they are not really competition for a styled board. Nobody who wants a styled board for a bridal shower is choosing between you and a plastic tray.

Slide the table sideways to see all of it.

ProductSizePricePer ounce
Hormel Gatherings Salami and Olives with Cheese and Crackers40 oz tray$19.97$0.50
Hormel Gatherings Hard Salami and Pepperoni with Cheese and Crackers28 oz tray$14.97$0.53
Columbus Charcuterie Tasting Board12.5 oz tray$14.97$1.20
Columbus Charcuterie Snack Tray, Genoa salame and fontina3 oz snack tray$4.97$1.66
This guide's board for sixAbout 61 oz (3.8 lbs) of food$75.00About $1.23

Prices for products sold by Walmart.com itself and in stock, loaded September 23, 2026. Per-ounce figures are the price divided by net weight, as Walmart.com lists them. The last row is our suggested price and our weight estimate (the ounces in the cost build below), not a store price.

The grocery shelf still teaches you two things:

  • The snack tray is your grazing box's real rival. At $4.97 for one Columbus tray, a $14 homemade grazing box has to look and taste like a meal, not a snack. Put real fruit, two cheeses and something sweet in it.
  • Per ounce, you are not far off the fancy tray. The Columbus Tasting Board sells for $1.20 an ounce. A $75 board with about 61 ounces of food works out to about $1.23 an ounce, and yours is styled, fresh and made by someone the customer knows.

What Does a Charcuterie Board Cost You to Make?

A charcuterie board for six costs about $25.84 in food and $29.59 with the box and gloves, or about $4.31 of food per guest, at Walmart.com prices on September 23, 2026. That board uses three meats, three cheeses, crackers, two fruits and five small extras. The amounts are our planning portions, about 2 ounces of meat and 2 ounces of cheese per guest, which is a full appetizer, not a meal.

Slide sideways to see the full cost list.

ItemStore priceAmount on a board for sixCost
Great Value sliced hard salami$2.88 for 6 oz4 oz$1.92
Margherita sliced Genoa salami$8.47 for 16 oz4 oz$2.12
Del Duca sliced prosciutto$7.94 for 6 oz4 oz$5.29
President brie$5.87 for 8 oz4 oz$2.93
Great Value sharp cheddar block$3.58 for 16 oz4 oz$0.90
bettergoods gouda block$2.97 for 8 oz4 oz$1.49
Great Value assorted crackers$4.62 for 15 oz5 oz$1.54
Red seedless grapes$3.76 for a 2.25 lb bag ($1.67 a pound)12 oz$1.25
Blackberries$2.77 for 6 oz6 oz$2.77
Great Value whole almonds$10.48 for 25 oz3 oz$1.26
Great Value stuffed Manzanilla olives$5.88 for 21 oz3 oz$0.84
Great Value dried apricots$7.46 for 16 oz3 oz$1.40
Bonne Maman fig preserves$6.44 for 13 oz2 oz$0.99
Great Value honey$3.54 for 12 oz1 oz$0.29
Marketside cornichons$2.97 for a 7 fl oz jar2 oz$0.85
Food totalAbout 61 oz$25.84
12 x 12 inch kraft box with a window$6.77 for 21 box$3.39
Food-safe vinyl gloves$8.99 for 1004 gloves$0.36
Board total$29.59

Walmart.com prices loaded September 23, 2026, for products sold by Walmart.com and in stock, except the gloves, which come from an outside shop that sells on Walmart.com. Portions and the cost per board are our estimates. Your store, brand and region will change these numbers, so price your own list the same way.

The $29.59 is the share of each package that one board uses. If you buy every package for a single board, the grocery run is about $80 at these prices, plus $6.77 for the pair of boxes and $8.99 for the gloves. The per-board cost only holds when the leftovers go into your next orders, so a no-show costs you more than $29.59 when you have no other orders that week.

The same math at each size, using $4.31 of food per guest:

  • Grazing box for 1: $4.31 food, $1.65 for an 8 x 6 inch lidded charcuterie box big enough for a meal portion (20 for $32.99 from an outside shop on Walmart.com), $0.18 gloves = $6.14
  • Petite board for 3: $12.92 food, $0.82 for a 12 x 8 inch window box (15 for $12.26 from an outside shop on Walmart.com), $0.18 gloves = $13.92
  • Medium board for 6: $25.84 food, $3.39 box, $0.36 gloves = $29.59
  • Large board for 10: $43.07 food, two 12 x 12 boxes at $6.77, $0.54 gloves = $50.38
  • Party board for 20: $86.13 food, four boxes at $13.54, $0.72 gloves = $100.39

If you deliver on a wooden board instead of a box, count the board as equipment or charge a deposit for it. Do not bury the cost of a wooden board in the price of one order.

Which Ingredients Push the Cost Up?

Cured meat is the biggest cost on most boards, and prosciutto is the single priciest item: $5.29 of the $25.84 in our board for six, or about 20% of the food. Swap it out and the whole board gets cheaper fast. Here is where the money goes and where you can trim it:

  • Prosciutto and other thin-sliced cured hams. Del Duca prosciutto costs about $1.32 an ounce against 48 cents for Great Value hard salami. Using salami instead of prosciutto saves about $3.37 on a board for six.
  • Soft cheeses. President brie runs about 73 cents an ounce against about 22 cents for sharp cheddar. One soft cheese is enough for most boards.
  • Berries. A 6-ounce box of blackberries costs $2.77, more than all the grapes on the board. Grapes at $1.67 a pound give you color for less.
  • Nuts and dried fruit. Almonds and apricots are small in ounces but add up to $2.66 on a board for six. Buy the big bags; the 25-ounce almonds cost 42 cents an ounce.
  • Packaging. A windowed 12 x 12 box is $3.39, about 11% of the board's cost. On a $14 grazing box, a meal-size box is $1.65, so the box is not what makes single boxes pay less; your time is.

The fix for a rising cheese price is almost never a smaller board. It is a cheaper second cheese, one less meat, or a per-guest price that goes up with the grocery bill. The guide on ingredient price spikes covers when and how to raise prices when your costs jump.

How Long Does a Board Take, and What Is Your Time Worth?

A board for six takes about 75 minutes of your time by our estimate, counting your share of the grocery run, prep, building the board, boxing it and cleanup. The building itself is only part of it. Most home vendors undercount the shopping and the washing up, which is why their hourly pay looks better on paper than it feels.

Here is how the 75 minutes breaks down for a board for six:

  • Shop. About 20 minutes as this board's share of a weekly grocery run for several orders.
  • Prep. About 20 minutes to wash and dry fruit, cut cheese and fold meats into ribbons or roses.
  • Build. About 20 minutes to place the cheeses first, then meats, then fruit, crackers and extras.
  • Box and hand off. About 5 minutes to close, label and chill the box until pickup.
  • Clean up. About 10 minutes for boards, knives and counters.

Our time estimates for the other sizes follow the same steps: about 20 minutes for a single grazing box made on its own, 45 minutes for a board for three, 2 hours for a board for ten and 3.5 hours for a board for twenty. Boxes for one get much faster in batches of 10 or more, because you cut all the cheese at once.

Vendor tip

Time your next board with a phone timer from the moment you walk into the store to the moment the last knife is dry. If a board for six takes you 2 hours instead of 75 minutes, $75 pays you about $21 an hour, not $34. That one number tells you whether to raise prices or cut steps.

What Does Each Board Size Earn You?

At our suggested prices, a board for six earns about $42.93 after food, packaging and card fees, or about $34 an hour. Bigger boards pay a little more per hour because shopping and cleanup do not double when the board doubles. Single boxes pay the least per hour unless you make them in batches.

Scroll right to see what each size pays you.

SizePriceSuppliesCard feeYou keepHours (our estimate)Per hour
Grazing box for 1$14$6.14$0.71$7.151/3$21.45
Petite board for 3$40$13.92$1.46$24.620.75$32.83
Medium board for 6$75$29.59$2.48$42.931.25$34.34
Large board for 10$130$50.38$4.07$75.552.00$37.78
Party board for 20$240$100.39$7.26$132.353.50$37.81

Supplies come from the Walmart.com cost build above, loaded September 23, 2026. The card fee is 2.9% + $0.30, the rate on Homegrown's signup page that day. "You keep" is before any subscription, license, insurance, mileage or taxes.

Two things to notice:

  • The party board is not a jackpot. It earns $132.35 but ties up an afternoon and $100 of groceries you buy before the event. A 50% deposit protects that $100, which the guide on deposits for custom food orders walks through.
  • Grazing boxes need volume. One box for $14 pays about $21 an hour. Ten boxes for an office lunch, made together, pay far better because you cut and shop once.

What Happens to Your Pay at $50, $60, $65, $75 and $90?

The same board for six pays about $15 an hour at $50 and about $46 an hour at $90, by our estimates. Your food and time stay the same at every price. Only your pay changes, which is why a $10 price cut costs you about $8 an hour on this board.

Slide the table left to compare every price.

Price for a board for sixPer guestSuppliesCard feeYou keepPer hour at 1.25 hours
$50$8.33$29.59$1.75$18.66$14.93
$60$10.00$29.59$2.04$28.37$22.70
$65$10.83$29.59$2.19$33.22$26.58
$75$12.50$29.59$2.48$42.93$34.34
$90$15.00$29.59$2.91$57.50$46.00

Supplies from the Walmart.com cost build loaded September 23, 2026. Card fee at 2.9% + $0.30. Hours are our estimate for one board for six.

Use the table to pick a price you can live with:

  • Below $60, you are working for grocery-store wages. At $50 the board pays less than $15 an hour, and one no-show wipes out more than one and a half orders of profit.
  • $65 to $75 is the fair middle. It matches $10.83 to $12.50 per guest, right where From Scratch prices its boards and just under The Gathering Board Co's $11 to $14 per guest.
  • $90 is for boards that earn it. Imported cheeses, a wooden board the customer keeps or delivery to a venue all justify $15 a guest.

How Should You Price Grazing Boxes and Cups?

Price a single grazing box at $12 to $15 and sell them in groups of 6 or more whenever you can. Meat & Graze charged $12 for a snack box and $20 for a lunch box on September 23, 2026, and From Scratch listed its individual grazing box at $10. A $14 box leaves you about $7.15 after supplies and fees.

Grazing boxes and cups are where charcuterie vendors find repeat orders:

  • Office lunches. Sell a minimum of 6 boxes per order. Meat & Graze prices its grazing cups at 6 for $60, or $10 each, which tells you businesses buy in sets.
  • Party favors and showers. Individual boxes solve the "everyone touching the same board" worry at a shower or a kids' party.
  • Farmers market boxes. Only if you can keep them cold all day. A single box at a market needs ice, a cooler and a clear "keep refrigerated" label.
  • Price the set, not just the box. Ten boxes at $14 is $140, and one pickup for ten boxes saves you nine separate handoffs.
From Homegrown's own catalog

In a live pull of the Homegrown catalog on September 23, 2026 (2,629 products from 298 vendors), one vendor sold charcuterie: From Scratch, with a five-size ladder from a $10 individual grazing box to a board for 14 to 18 people, plus The Grazing Roast at $135, a Garden Graze Board starting at $50 and a Fruit Graze Board starting at $30. Its sizes work out to about $10 to $15.63 per guest.

How Do You Price a Grazing Table for an Event?

Price a grazing table at $12 to $15 per guest, plus a setup fee for your time on site and any rentals. A grazing table is a board built directly on the customer's table, usually for 25 or more guests. You spend the food money days ahead and you spend hours at the venue, so the per-guest food price alone does not cover it. Most grazing tables come through wedding planners and venues rather than your own followers, and where to sell charcuterie boards walks through how to get in front of them.

What to add on top of the per-guest price:

  • Setup time. Charge for the hours you are at the venue, travel included. A table for 50 can take 2 to 3 hours to lay out, by our estimate.
  • Rentals and styling. Meat & Graze lists grazing table add-ons of $50 for a table rental, $100 for decorative risers and $50 for foliage.
  • Serving extras. Plates, napkins and utensils are often extra. Meat & Graze charges $1.25 to $5.25 for plates and napkins depending on board size.
  • A deposit. Take 50% when the date is booked and the rest a week before. You buy $4 to $5 of food per guest before the event, and that money should be the customer's risk, not yours.

A table for 50 at $13 per guest is $650 before setup and rentals. At our $4.31 of food per guest, that table needs about $216 in groceries, bought days before the customer eats a bite.

Should You Charge for Delivery, Boards and Custom Requests?

Charge extra for all three: a flat delivery fee by distance, a deposit or separate price for any wooden board, and a higher price for special diets that change your shopping list. Each one costs you real money that a per-guest price does not cover.

  • Delivery. A 30-minute round trip is time you are not building boards. Set a flat fee by zone, as the guide on delivery fees for food vendors explains, and a minimum order for delivery.
  • Wooden boards. Either the board is part of the gift and priced in, or it comes back and carries a deposit. Never lend a wooden board for free.
  • Gluten-free, vegetarian or nut-free boards. Gluten-free crackers and plant-based cheese cost more and need their own knives and space. Price them as their own size, not as a free swap.
  • Extra crackers. Meat & Graze charges $2 to $12 for an extra cracker box. Crackers go soft on a board, so a separate bag is a better product and a small add-on.
  • Holiday and rush orders. A board for Christmas Eve or with 24 hours' notice can carry a higher price, which the guide on holiday pricing covers.

Can You Legally Sell the Boards You Are Pricing?

In most states, boards with meat and cheese are not an allowed cottage food, so you usually need a food business license and a licensed or commercial kitchen before you charge a cent, many places also require a food handler's card, and perishable foods should sit out no more than 2 hours. The price in this guide assumes you are already legal. Cottage food laws cover shelf-stable foods like cookies and jam, and a charcuterie board is perishable.

The University of Arkansas Cooperative Extension's charcuterie board guide says perishable foods should not sit out for more than two hours, which is why boards need to stay cold until the customer takes them. Your license can also change your costs:

  • A shared commercial kitchen bills by the hour, which adds to every board you make there.
  • Insurance is a yearly cost you spread across every board you sell.
  • Labels and allergen notices are required in many places and take a few minutes per order.
Watch out

Charcuterie rules change by state and even by county, and some states treat a "grazing box" of only shelf-stable foods differently from a board with soft cheese and sliced meat. Verify your state's current rules with your state or county health department before you set a price or take a deposit. The companion guide on selling charcuterie boards from home walks through the licensing paths.

What Do Card Fees Take From a $75 Board?

Card fees take about $2.10 to $2.78 from a $75 board, depending on how you get paid. On most setups you pay that fee out of your $75. On Hotplate, you pay 2.9% + $0.30 processing and the customer also pays 5% + $0.55 at checkout.

Swipe sideways to see every fee column.

How you take the orderSubscriptionTrialPlatform feeCard processingCustomer pays on a $75 boardYou pay on a $75 boardYou pay on 20 boards in a month
Homegrown storefront$10/mo billed annually, or $12.50/mo billed monthly7 days, no charge until day 8$0 (0% commission)2.9% + $0.30, paid by you$75.00$2.48$49.50 + $10 subscription = $59.50
Hotplate$0 (no monthly subscription)None needed, no plan to pay for5% + $0.55, paid by the customer ($4.30)2.9% + $0.30, paid by you$79.30$2.48$49.50 (your customers pay another $86.00)
Square Free plan, online order or invoice$0None needed, free plan$03.3% + 30¢, paid by you$75.00$2.78$55.50
Square Free plan, card tapped at pickup$0None needed, free plan$02.6% + 15¢, paid by you$75.00$2.10$42.00
Cash at pickup$0n/a$0$0$75.00$0.00$0 (no-show risk is yours)

We checked these on each company's pricing page on September 23, 2026: findhomegrown.com/signup, hotplate.com/pricing and Square's fee page for the Free plan. One board per order is assumed. Fees on tips, taxes and delivery are left out.

Three things matter more than the pennies:

  • Who sees the fee. On Hotplate the customer pays 5% + $0.55 at checkout while you pay the 2.9% + $0.30 processing, so a $75 board costs them $79.30. On the others, the customer pays the price on your menu.
  • Getting paid before you shop. Cash at pickup has no fee, but you buy the brie and prosciutto before you know who shows up. A no-show on a board for six costs you $29.59 in groceries and 75 minutes of work.
  • The monthly cost at your volume. At 20 boards a month, the card fees you pay on the four card options differ by $13.50 at most, before any subscription. The bigger cost is chasing payments and pickup times by text.

How Do You Take Charcuterie Orders Before You Buy the Cheese?

Take paid orders for a set pickup day, count the boards by size, and only then shop. Charcuterie is made to order, the food is perishable, and every unclaimed board is about $30 of meat and cheese you cannot sell tomorrow.

That is the problem a Homegrown storefront is built for. It is $10 per month billed annually (or $12.50 billed monthly) with no percentage fees beyond standard payment processing. You list each board size with its guest count and price, customers pick a size, see your next pickup date and pay, and on Thursday night you see every paid order in one place before you make your grocery list. From Scratch lists its whole five-size charcuterie ladder that way, next to its sourdough and jam.

Phone screenshot of the From Scratch storefront on Homegrown showing eight product cards, including The Grazing Roast from $135.00 and Charcuterie Boards and Grazing Boxes from $10.00
From Scratch on Homegrown, seen on a phone: Individual Galette from $4.00, Garden Graze Board from $50.00, Cinnamon Raisin Sourdough $14.00, Jalepeño Cheddar Sourdough $14.00, The Grazing Roast from $135.00, Charcuterie Boards & Grazing Boxes from $10.00 (its name is cut off on the card), Jam from $5.00 and Chocolate dipped fruit from $15.00. The plus sign after a price means larger sizes cost more. The mileage under each product is the distance from where the screen was captured. Captured September 23, 2026.

How that compares to what charcuterie vendors usually use:

  • Instagram DMs and Venmo cost nothing, but you track sizes, swaps and pickup times across a dozen threads, and "I'll pay tomorrow" is how a board for ten goes unclaimed.
  • Hotplate charges $0 a month and you pay 2.9% + $0.30 processing, but your customer pays 5% + $0.55 on top of your price at checkout, $4.30 on a $75 board. It is built around timed drops, which suit a weekly menu more than one-off event boards.
  • Square works well if you already use it at markets. Its Free plan costs $0 a month and charges 3.3% + 30¢ on online orders, and you set up the ordering page yourself.

What Homegrown does not do: it does not book or invoice a 200-person wedding grazing table, it does not handle delivery drivers, and customers create a Homegrown account to place a first order. It has no timed drop or countdown release. Your storefront is listed on Homegrown's marketplace, but plan on most orders coming from people you send to your own link.

If your board orders already live in your DMs, a storefront turns each one into a paid order with a size and a pickup day before you buy the cheese. You can set up a Homegrown storefront and list your board sizes.

What Pricing Mistakes Cost Charcuterie Vendors the Most?

The costliest mistake is pricing by the board instead of by the guest, because it hides how much food each size really holds. Most of the others come from forgetting a cost you pay every time.

  • Leaving out your shopping time. The store run and the cleanup take about 30 of the 75 minutes behind each board for six. Count them.
  • Pricing from last month's grocery receipt. Cheese and cured meat prices move. Re-price your list every few months, the way the cost table above was built.
  • Giving away the box and board. A $3.39 window box is 11% of a $29.59 board. A wooden board is worse.
  • Free swaps for special diets. Gluten-free crackers and plant-based cheese cost more. Price them as their own option.
  • Shopping before payment. A board you bought groceries for and nobody picked up costs you the whole $29.59.
  • Copying the Los Angeles price in a small town. Lady & Larder's $455 board serves 20 to 30 guests. Compare per guest, and compare to shops near you.
  • Underpricing the small board. A board for two still needs a box and a store trip. $13 to $20 per guest is fair at that size.

Frequently Asked Questions

How much should I charge per person for a charcuterie board?

Charge about $12 to $15 per guest for a standard homemade board, and up to about $20 per guest for boards serving 3 or fewer. Shops that posted prices on September 23, 2026 charged about $10 to $32 per guest, and most of their boards landed between $11 and $16 per guest at the largest guest count they list.

How much does it cost to make a charcuterie board for 10 people?

About $43 in food and $50 with two boxes and gloves, using Walmart.com prices from September 23, 2026 and about 2 ounces each of meat and cheese per guest. Prosciutto and soft cheese push the cost up the most. Sell that board for about $130.

How much should I charge for a grazing box?

Charge $12 to $15 for a single grazing box and sell them in sets of 6 or more for office lunches and showers. A $14 box costs about $6.14 to make at Walmart prices, so you keep about $7.15 after card fees.

How much should I charge for a grazing table?

Charge $12 to $15 per guest plus a setup fee for your time at the venue and any rentals like risers or greenery. Take a 50% deposit when the date is booked, because you buy about $4 to $5 of food per guest before the event.

Is selling charcuterie boards from home profitable?

Yes, if you price by the guest and count your time. When you sell charcuterie boards for $75 for six, each board earns about $42.93 after supplies and card fees, or about $34 an hour by our estimate. At $50 the same board pays about $15 an hour. You also need the right license, since meat and cheese boards are not an allowed cottage food in most states.

Should I charge extra for delivery?

Yes. Set a flat delivery fee by distance and a minimum order, because a 30-minute round trip is time you could spend building another board. Keep the board cold in a cooler for the whole drive.

Pricing a charcuterie board touches licensing, deposits, delivery and seasonal demand. These five guides pick up each of those threads, with the numbers you need to set the rest of your menu. Start with the licensing guide if you have not sold a board yet, since the rules in your state decide whether you can take a paid order at all, and at what cost.

Price by the Guest, Then Sell Before You Shop

A fair charcuterie price is a per-guest number that covers this week's groceries, your hours and a box. Start at $12 to $15 a guest, check it against the shops near you, and raise it when the brie does. A board for six at $75 pays you about $34 an hour by our estimate; the same board at $50 pays about $15. Time one real board from store to clean counter before you settle on your number, because that hour count decides more than any price list. Then take paid orders first, so every board you build is already sold. Put a guest count on every size, list the extras you charge for, and ask for a deposit on anything over about $100, like a large board or a grazing table. When you are ready, create your Homegrown storefront, list your sizes with a guest count on each, and send the link to the friend who asked.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

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