The Homegrown Vendor Blog

You're comparing your month 6 to their year 4. Here's what to measure instead and how to use Instagram as a sales tool, not a scoreboard.

The 4 real reasons home food vendors quit in year one — underpricing, order chaos, wrong markets, and burnout — and how to fix each one before it's too late.

The real cost of selling at a farmers market goes way beyond booth fees. Here's the complete breakdown for part-time food vendors — including the cost nobody counts.

Learn how to build a recognizable brand for your one-person food business with a name, story, visual identity, and storefront — all for under $50.

Learn how small food vendors can use stickers and labels as affordable marketing tools. Covers design tips, printing options, costs, and where to place stickers

A practical guide for small food vendors on finding, reaching out to, and partnering with local food bloggers and influencers — no marketing budget required. Covers micro influencers, outreach templat

A step-by-step guide for food vendors who want to sell out their seasonal products before production starts — using pre-orders, waitlists, email marketing, and honest scarcity messaging through a Home

A practical guide to upselling and cross-selling at the farmers market — how to offer larger sizes, suggest complementary products, set up your booth for add-on sales, and increase your average transa

A step-by-step guide to identifying inactive customers, crafting personal re-engagement messages, choosing the right outreach channel, and building a simple monthly system that brings lapsed food cust