The Homegrown Vendor Blog

Learn how to run an Instagram account for your food business that drives real sales. Covers what to post, how often, hashtag strategy, and how to convert followers into customers — without becoming a food blogger.

Learn how to create a simple menu or product list for your food business. Covers what to include, free design tools, formatting tips, and how to use it at your booth, website, and in your marketing.

Get more reviews for your food business with scripts for in-person, text, and email asks. Learn when to ask, how to make it easy, and how to use testimonials in your marketing.

Use TikTok to bring in more customers without fancy equipment or editing skills. Five video types that work for food vendors, a realistic posting schedule, and how to turn viewers into buyers.

Create a simple loyalty program that turns occasional buyers into regulars. Punch cards, reward math, promotion tactics, and tracking — everything a food vendor needs to get started this weekend.

Build your customer base from zero to 100 with this milestone-based plan. Free samples, sign-up lists, word-of-mouth referrals, and the tactics that actually work for food vendors.

Set up your free Google Business Profile in 15 minutes. Step-by-step instructions for farmers market vendors, cottage food makers, and home-based food businesses.

Your phone is the only camera you need. Learn simple food photography tips for lighting, angles, styling, and editing that help farmers market vendors sell more.

Text message marketing gives food vendors a direct line to customers with 90-98% open rates. Learn how to start, what to send, and how to stay legal.