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Evan Knox
Cofounder, Homegrown
Tips & Tricks
September 26, 2026

How Much Should You Sell Sauerkraut For? (2026 Pricing Guide)

The short version: Sell a 16-ounce pint of raw sauerkraut for $10 to $12, a half pint for $6 to $7 and a quart for $18 to $20. Sauerkraut only looks expensive because the cheapest kind is sold at about what the cabbage costs: Silver Floss sells a 32-ounce jar for $2.42 at Walmart.com, 7.6 cents an ounce, and the cabbage and salt in homemade kraut run 7.8 cents an ounce. What you charge for is the $1.21 jar, 3 to 4 weeks in the crock, about 4.5 hours of hand work per 18 pints, and keeping it cold. A pint in a new jar costs you $2.63, so a $12 pint leaves you $8.72 after a 65-cent card fee.

Checked September 26, 2026: grocery sauerkraut and supply prices on Walmart.com, the websites of six sauerkraut sellers (Jersey Pickles, Southwest Ranches Farmers Market, Glaser Organic Farms, Real Pickles, Food and Ferments and Oregon Brineworks), the National Center for Home Food Preservation's sauerkraut recipe, a shared kitchen's rate page, the fee pages of the two checkout tools compared below, the Washington and Wisconsin agency pages, Homegrown's pricing on findhomegrown.com/signup and a live pull of the Homegrown catalog. The hours are our estimate. Homegrown customers create an account to place their first order, and Homegrown has no timed release or countdown feature.

A regular at your market table tasted your caraway kraut and asked if she could get a pint every other week. Her friend wants a quart for a Reuben party. You need a number to text back, and sauerkraut is an odd product to price, because the grocery store sells a whole jar for less than a latte.

If you have not made kraut to sell yet, start with how to sell sauerkraut and fermented vegetables from home, which covers the recipe, the flavors and where to sell. This guide does one job: it builds your price from numbers gathered on September 26, 2026. That means what grocery stores and small-batch brands charge, what a 25-pound batch costs you, what each jar size earns, what the weeks in the crock and a rented kitchen add, and what card fees take.

How Much Should You Sell Sauerkraut For?

Sell a 16-ounce pint of raw sauerkraut for $10 to $12, a half pint for $6 to $7 and a quart for $18 to $20. Those prices assume plain or caraway kraut made from store-bought cabbage, fermented in a 5-gallon food-grade pail, packed in new Ball jars and sold cold by pre-order or at a farmers market.

The range sits in the middle of what the small-batch brands checked below charge, far above the big grocery brands. A 16-ounce pouch of Cleveland Kitchen's Classic Sauerkraut is $4.94 at Walmart.com, while small-batch brands charge $6.00 to $13.33 for about 16 ounces at each brand's lowest per-jar price, most of them $9.90 or more. The one vendor selling sauerkraut on Homegrown asks $20 a pint.

$2.63What one pint of sauerkraut costs you in a new jar with a label, at Walmart.com prices on September 26, 2026
7.8¢What the cabbage and salt cost you per ounce of finished kraut, next to 7.6¢ an ounce for Silver Floss at Walmart
$10 to $12Suggested price your customer pays for a 16-ounce pint of raw sauerkraut

Scroll sideways to see every column.

Jar sizeSuggested pricePrice per ounceYour cost, new jarCard fee, one jar per orderYou keep per jar
Half pint, 8 oz$6 to $775¢ to 87.5¢$1.80$0.47 to $0.50$3.73 to $4.70
Pint, 16 oz$10 to $1262.5¢ to 75¢$2.63$0.59 to $0.65$6.78 to $8.72
Quart, 32 oz$18 to $2056.3¢ to 62.5¢$4.03$0.82 to $0.88$13.14 to $15.09

Your cost is cabbage and salt, a new Ball jar with lid and band, and one waterproof label, at Walmart.com prices as of September 26, 2026. The pint and half-pint jars were marked down that day: at the $18.99 list price for 12, a pint jar is $1.58 instead of $1.21, and at the $16.21 list price a half-pint jar is $1.35 instead of $1.00. The card fee is Homegrown's 2.9% + $0.30 per order from findhomegrown.com/signup, checked the same day. Pint and quart jars are measured by volume, so a pint is counted as 16 ounces. Store jars are sold by net weight, so comparing a fluid ounce of your kraut with an ounce of weight on a store label is approximate, not exact.

Pick the top of each range if you use organic cabbage, or if your market already has a pickle vendor charging $15 a pint. Pick the bottom if you are new, if you sell mostly half pints, or if your customers mostly buy it for one recipe.

Why Is Sauerkraut So Expensive When Cabbage Is So Cheap?

The cabbage and salt in sauerkraut cost about 7.8 cents an ounce, so the price of a $10 to $12 small-batch pint pays for the jar, the weeks, the hand work and the cold, not the cabbage. The cheap store kraut sells at roughly the cost of its cabbage, which only works at factory scale. Everything a small-batch brand adds shows up in the price:

  • The jar. A 16-ounce Ball jar costs $1.21, about the same as the $1.24 of cabbage and salt inside it.
  • Weeks in the crock. The National Center for Home Food Preservation says kraut kept at 70 to 75°F is fully fermented in about 3 to 4 weeks, and at 60 to 65°F it can take 5 to 6 weeks. The pail is tied up that whole time.
  • Hand work. Coring, shredding, salting, packing, checking, jarring and cleaning up 25 pounds of cabbage takes about 4.5 hours by our estimate, for 18 pints.
  • Cold storage. Unless you can it, finished kraut goes in the refrigerator, so it takes up fridge space at home and cooler space at the market.
  • Small runs. A factory spreads its costs over a huge run. You spread yours over 18 pints.

So when a customer asks why your pint costs $12, the honest answer is that about $1.24 of it is cabbage and salt, $1.39 is the jar and label, and the rest is a month of your time and your fridge.

What Does Sauerkraut Cost at the Grocery Store?

The four grocery sauerkrauts we compared cost $1.37 to $4.94 each at Walmart.com, from 7.6 cents an ounce for Silver Floss in a 32-ounce jar to 30.9 cents an ounce for a 16-ounce pouch of Cleveland Kitchen's Classic Sauerkraut. These are the prices your customers see when they shop, checked on Walmart.com on September 26, 2026. The same search also showed imported German kraut up to $14.02, for Hengstenberg Bavarian Style at 24.3 ounces, or 57.7 cents an ounce.

Swipe left to see the rest of this table.

Product at Walmart.comSizePricePrice per ounce
Silver Floss Naturally Fermented Shredded Sauerkraut, jar32 oz$2.427.6¢
Vlasic Old Fashioned Sauerkraut32 fl oz$2.889.0¢
Great Value Sauerkraut14.5 oz$1.379.4¢
Cleveland Kitchen Classic Sauerkraut, pouch16 oz$4.9430.9¢

Walmart.com search results for "sauerkraut" at the default store, loaded on September 26, 2026. Prices vary by store and week.

You will not win on price against the first three, and you should not try. A shopper who buys a 14.5-ounce can for $1.37 is buying a topping for hot dogs. Your customer is paying for things the can does not give them:

  • Knowing who made it, and being able to ask you how long it fermented.
  • A raw jar from the fridge, if that is how you sell it and your state allows it.
  • Flavors the store does not carry, like your caraway or garlic dill.
  • A standing order, so a pint is waiting for them every other Saturday.

What Do Small-Batch Sauerkraut Brands Charge?

Small sauerkraut vendors charged $6.00 to $13.33 for about 16 ounces on September 26, 2026, counting each brand's lowest per-jar price, with most between $9.90 and $13.33. Here is what five sellers were asking on their own sites that day, and what the one sauerkraut vendor on Homegrown asks.

Slide this table sideways for more columns.

SellerWhereWhat you getPricePrice per ounce
Jersey PicklesNew Jersey pickle shopSauerkraut, 16 oz / quart$6.00 / $9.9937.5¢ / 31.2¢
Southwest Ranches Farmers MarketFlorida market storeHomemade Sauerkraut, Raw Fermented, 32 oz$15.9950.0¢
Glaser Organic FarmsOrganic farm, sells onlineCabbage and Carrots Sauerkraut, 16 oz$9.9061.9¢
Real PicklesMassachusetts, ships in the NortheastOrganic Sauerkraut, 15 oz jars, case of 12, shipping included$128 ($10.67 a jar)71.1¢
Food and FermentsUpstate New YorkClassic Sauerkraut, 16 oz jarFrom $13.9987.4¢
ZachsGarden on HomegrownHomegrown vendorSauerkraut, pint / half pint$20.00 / $12.00$1.25 / $1.50

Prices from each seller's own product page (jerseypickles.com/products/sauerkraut, swrfmarket.com/products/homemade-sauerkraut, glaserorganicfarms.com/products/cabbage-and-carrots-sauerkraut-16-oz, realpickles.com/product/organic-sauerkraut and foodandferments.com/shop-now/classic-kraut), and for ZachsGarden from our Homegrown catalog data, all from September 26, 2026. Real Pickles also sells 4 jars for $68 ($17.00 a jar) and a 1-gallon bucket for $48, and says its prices include shipping and handling. Food and Ferments also sells a Classic 3-pack for $39.99, or $13.33 a jar, which is the lowest per-jar price used for the range above. Southwest Ranches' sauerkraut listing offers only the 32-ounce jar, which works out to $8.00 per 16 ounces.

From Homegrown's own catalog

When we pulled every Homegrown listing on September 26, 2026, 1 of the 308 vendors sold sauerkraut, out of 2,723 products. We searched product names, descriptions and size options for "sauerkraut", "kraut", "kimchi" and "ferment" outside the bakery category, then opened every listing from each vendor we found. Mountain Artisan LLC dba ZachsGarden lists "Sauerkraut (Pint)" at $20.00 and "Sauerkraut (Half Pint)" at $12.00 as size options on its Old Fashioned Pickles listing, next to pickle pints at $15.00. Immunity Artisan sells a 16-ounce spicy kimchi for $10.00. That means a sauerkraut vendor on Homegrown today would have almost no one else selling kraut there.

Set against both tables, $10 to $12 a pint is not a stretch. It is the middle of what small-batch brands charge, and it is still below the one Homegrown vendor who sells kraut. If you want a wider look at how other ferments are priced, how to sell fermented foods from home covers kimchi, kombucha and hot sauce too.

How Does Your Price Compare Ounce for Ounce?

At $12 a pint you charge 75 cents an ounce, about 10 times Silver Floss and 60% of what ZachsGarden asks for a pint on Homegrown. Price per ounce is the fairest way to compare a 14.5-ounce can, a 15-ounce jar and a 32-ounce jar.

Sauerkraut price per ounce, September 26, 2026

ZachsGarden half pint150¢
ZachsGarden pint125¢
Food and Ferments 16 oz87.4¢
Suggested $12 pint75¢
Real Pickles, case of 1271.1¢
Glaser Organic Farms 16 oz61.9¢
Southwest Ranches 32 oz50¢
Jersey Pickles 16 oz37.5¢
Cleveland Kitchen 16 oz30.9¢
Great Value 14.5 oz9.4¢
Silver Floss 32 oz7.6¢

Source: Walmart.com search results, each seller's own website and Homegrown catalog data, all September 26, 2026. The suggested pint is this guide's $12 price for 16 ounces. Pints, quarts and fluid ounces are volume and store jars are sold by weight, so the per-ounce comparison is approximate, not exact.

The gap between grocery kraut and small-batch kraut is huge, so customers who buy yours have already decided they want something the store does not sell. And inside the small-batch group, a $12 pint is ordinary, so you do not need to apologize for it.

What Does a Batch of Sauerkraut Cost You to Make?

A 25-pound batch of sauerkraut costs about $22.34 in cabbage and salt and makes about 9 quarts, which is 7.8 cents per ounce of finished kraut. The batch size comes from the tested sauerkraut recipe from the National Center for Home Food Preservation, which calls for 25 pounds of cabbage and 3/4 cup of canning or pickling salt, and gives a yield of about 9 quarts.

Drag the table left to read every column.

ItemAmount per batchWalmart.com priceCost per batch
Fresh green cabbage25 lb88¢ a pound ($2.68 a head)$22.00
Morton Canning and Pickling Salt3/4 cup$2.68 for 4 lbUnder $0.34
Ingredients for about 9 quarts (288 oz)$22.34, or 7.8¢ an ounce
Franklin 5-gallon FDA food storage pail (one time)1$27.27Reused every batch
Digital food pH meter (one time)1$29.99Reused every batch

Walmart.com prices at the default store, seen on September 26, 2026. Salt is counted at $0.34, the price of half a pound, because 3/4 cup weighs less than that. Organic green cabbage was $1.56 a pound the same day, which would make the batch $39.34.

The pail size also comes from the Center, which says you need a 1-gallon container for every 5 pounds of fresh vegetables, so a 5-gallon crock or food-grade pail fits about 25 pounds of cabbage. Mason jars work too, but the Center warns they "may result in more spoilage losses."

The pH meter is for checking that finished kraut has reached pH 4.6 or lower, the line Wisconsin's home-canned foods rules set for sauerkraut. Like the pail, you buy it once and use it on every batch.

Notice that 7.8 cents an ounce is almost exactly what Silver Floss charges for its finished jar at 7.6 cents. The store is selling kraut at your ingredient cost. That is why comparing your price with the grocery shelf will always make you feel too expensive.

What Does Each Jar Size Cost, and Which Size Earns the Most?

A new-jar half pint costs you $1.80, a pint $2.63 and a quart $4.03, and the half pint earns the most per batch at $7, before you count the extra time to fill 36 jars, because it sells at the highest price per ounce, 87.5 cents. Every size uses the same $22.34 batch, split across more or fewer jars.

Scroll right for the remaining columns.

Jar sizeJars per batchCabbage and saltBall jar with lid and bandLabelCost in a new jarCost as a refill (new lid only)
Half pint, 8 oz36$0.62$1.00 (12 for $11.98)$0.18$1.80$1.20
Pint, 16 oz18$1.24$1.21 (12 for $14.47)$0.18$2.63$1.84
Quart, 32 oz9$2.48$1.37 (12 for $16.44)$0.18$4.03$3.08

Walmart.com, September 26, 2026: Ball Wide Mouth 16 oz jars, Ball Regular Mouth 8 oz jars and Ball Wide Mouth Quart jars, each 12 with lids and bands; Avery Waterproof Round Labels, 72 for $13.06; Ball Wide Mouth Lids without Bands, 12 for $4.97 (41 cents each) for pint and quart refills, and Ball Americana Regular Mouth Lids, 12 for $4.74 (39.5 cents each) for half-pint refills, since a wide-mouth lid does not fit the regular-mouth half pint. Both lid packs were marked down that day, from $10.87 and $7.99.

On a pint, the jar and label cost more than the kraut inside. That is the same trap pickle vendors fall into, and how much to sell pickles for walks through it for cucumber jars. The fix is either a higher price, a bigger jar, or getting your jars back.

Which size to lead with depends on your customers:

  • Half pints are the easiest yes for a first-time buyer and earn the most per batch, but they take the longest to fill and label.
  • Pints are what most regulars want each week and match what small-batch brands sell.
  • Quarts earn the most per jar and suit families and Reuben nights, but fewer people commit to 32 ounces of anything.

Why Do the Weeks in the Crock Belong in Your Price?

One 5-gallon pail gives you about 18 pints every 3 to 4 weeks, which is only about 4.5 to 6 pints a week, so the time in the crock limits how much you can sell. A baker can make more bread tomorrow. You cannot make more kraut until next month.

That changes your price in three ways:

  • You cannot fill a surprise rush. If 30 people want kraut this Saturday and you have 18 pints, the other 12 go home without it. Price for the jars you can actually make, not the ones you wish you had.
  • Winter slows you down. The Center says fermentation can take 5 to 6 weeks at 60 to 65°F and may not happen at all below 60°F. At 6 weeks, one pail makes 3 pints a week.
  • A spoiled batch costs a month. If a batch goes soft or grows mold, you lose the cabbage and the weeks. Your price has to carry that risk.
Vendor tip

Work backward from how many pints you want to sell each week. At 18 pints per pail every 4 weeks, one pail started every week gives you about 18 pints a week. To reach 20 pints a week, start a new pail about every 6 days, which keeps 4 to 5 pails going at once, so plan on 5. Five Franklin pails cost $136.35 at $27.27 each on Walmart.com, September 26, 2026.

Staggered pails only work if you know how much to start. When pre-orders for next month's pints come in before you shred a single head, you start the right number of pails. If taking those orders on one page instead of in your texts sounds useful, you can set up a Homegrown storefront for your sauerkraut pre-orders and list each jar size as its own option.

Should You Charge Less When Customers Return the Jar?

Yes: a refill price $1 lower than your new-jar price costs you almost nothing and brings customers back on a schedule. A pint refill costs you $1.84 against $2.63 in a new jar, because you only buy a new lid. At $11 for a refill instead of $12, you keep $8.54 instead of $8.72. Neither of the two state pages we checked says whether you may refill a jar a customer brings back, so ask your state agriculture or health department before you offer a refill price.

The simplest way to run it is two separate listings, one for each kind of jar:

  • List two versions of each size. For example, "Pint, new jar" at $12 and "Pint refill, bring back a clean jar" at $11. The customer picks one when they order.
  • Collect jars at pickup. Only hand a refill to someone who brings a jar, and keep a box at your table for returns.
  • Wash every returned jar hot. The Center's container guidance says the fermentation container, plate and jars must be washed in hot sudsy water and rinsed well with very hot water before use. That rule is written for fermenting equipment, so wash returned jars the same way.
  • Use a new lid every time. Wide-mouth lids without bands were 12 for $4.97 on Walmart.com, about 41 cents each. For regular-mouth half pints, Ball Americana Regular Mouth Lids were 12 for $4.74, about 39.5 cents each.
  • Label it like new. A refill gets the same label and date as a new jar.

The refill is also a quiet way to find out who your regulars are. Anyone who brings a jar back twice is a customer worth a weekly spot.

What Does a Batch Earn at $10 and $12 a Pint?

An 18-pint batch sold at $12 a pint in new jars leaves you $156.96 after jars, kraut and card fees, about $34.88 an hour for 4.5 hours of work. At $10 a pint the same batch leaves $122.04, or $27.12 an hour.

Move the table sideways to see all of it.

How you sell the batchRevenueKraut, jars and labelsCard fees, one jar per orderYou keepPer hour at 4.5 hours
18 pints at $10$180.00$47.34$10.62$122.04$27.12
18 pints at $12$216.00$47.34$11.70$156.96$34.88
36 half pints at $7$252.00$64.80$18.00$169.20More hours to fill, not estimated
9 quarts at $20$180.00$36.27$7.92$135.81Fewer hours to fill, not estimated

Costs from the jar table above. Card fee is Homegrown's 2.9% + $0.30, checked on findhomegrown.com/signup on September 26, 2026, rounded to the cent per jar. The 4.5 hours is our estimate for a 25-pound batch: 90 minutes to core and shred, 45 to salt and pack, 30 of checks over the weeks, 60 to jar and label, and 45 to clean. Booth fees, equipment and gas are not included.

Watch out

The 30-cent part of the card fee hurts small orders. On one $6 half pint, the fee is 47 cents, almost 8% of the sale. On a $24 order of two pints it is $1.00, about 4%. Encourage two-jar orders, or a pint instead of a half pint, whenever you take payment by card.

What does a $12 pint pay for once you count your time?

Once you pay yourself $20 an hour and cover spoilage, the pail, the pH meter and your ordering plan, a $12 pint still leaves about $3.05 toward booth fees and profit. Here is the full list, with our assumptions named:

  • Cabbage and salt: $1.24
  • Ball jar with lid and band: $1.21
  • Waterproof label: $0.18
  • Card fee on one $12 jar: $0.65
  • Your time at $20 an hour: $5.00 (4.5 hours for 18 pints is 15 minutes a pint, our estimate)
  • Spoilage allowance: $0.15 (assumes 1 pint in 18 goes unsold, so its $2.63 is spread over the other 17)
  • The pail: $0.13 (a $27.27 pail spread over 12 batches of 18 pints)
  • The pH meter: $0.14 (a $29.99 meter spread over the same 12 batches of 18 pints)
  • Homegrown plan: $0.25 ($10 a month billed annually, spread over 40 pints a month, which takes 2 to 3 pails going at once; billed monthly at $12.50 it is $0.31)

That adds up to $8.95, leaving $3.05 of a $12 pint. At $10 the same list, with a 59-cent card fee, leaves $1.11, which is why $10 works as a starting price but $12 is where a kraut business starts paying for its booth.

How Should You Price Flavored Sauerkraut?

Charge the same for most flavors, and add $1 only when the add-in costs more than a few cents a jar or the jar sells out first. Seeds and spices like caraway and dill go in by the spoonful, so they change your cost very little. Beets, carrots, apples, ginger and garlic cost more, but they also replace some of the cabbage in the jar.

One seller's own price list shows that flavored kraut is not automatically the pricier jar. On September 26, 2026, Oregon Brineworks listed 4 jars of its plain Sauerkraut for $80 and 4 jars of Spicy Kraut for $60. It does not state a jar size, but both 4-packs carry the same 10-pound shipping weight on its product pages. Its Beet Apple Kraut was $52 for 4 jars, with no size or weight listed. Glaser Organic Farms charges $9.90 a 16-ounce jar for its no-salt green cabbage kraut and for its carrot, garlic and radish versions alike.

Ways to price a flavor lineup:

  • Keep one price per size for your classic, caraway and garlic dill. It keeps the menu simple.
  • Add $1 a pint for a flavor with a costly add-in, like beet or a pricey pepper, and only after you have priced the add-in per jar.
  • Keep your best seller at the base price so it stays the easy choice.
  • Put a new flavor in half pints first, so a customer can try it without committing to $12.

What Does Renting a Kitchen Add to Each Jar?

Renting a shared kitchen for one pail of kraut adds about $9.72 to each pint, which wipes out the profit at $12. It only starts to work when you make several pails at once. We used CBG Shared Kitchen in Houston, whose rate page on September 26, 2026 listed $25 an hour on its hourly plan and $75 a month for a 4-shelf dry storage rack. The dry rack holds the fermenting pails, which sit at room temperature. The table leaves out cold storage for the finished jars, which raw kraut needs. The same page lists a cold storage shelf at $60 a month, which adds $3.33 a pint for one pail and $1.11 a pint for three.

Swipe across to see each column.

SetupKitchen hoursKitchen cost at $25 an hourDry storage rack, one monthTotal rentRent per pintYou keep at $12You keep at $14You keep at $16
1 pail, 18 pints4$100.00$75.00$175.00$9.72−$1.00$0.94$2.89
3 pails, 54 pints10$250.00$75.00$325.00$6.02$2.70$4.64$6.59

Kitchen hours are our estimate. You keep = price minus the $2.63 new-jar cost, the card fee ($0.65 at $12, $0.71 at $14, $0.76 at $16) and rent per pint. These figures do not pay you for your time: take off about $5.00 a pint at $20 an hour, and only the three-pail row at $16 stays above zero, at $1.59. Add the $60 cold storage shelf and that row falls to $0.48 a pint, and the one-pail row at $12 loses $4.33 a pint before your time. The kitchen lists the rack under its monthly plan storage rates, so ask whether hourly renters can get one, and whether three pails fit on it. Rates vary a lot by city.

If your state requires a licensed kitchen for kraut, price the pint at $16 or more and make three pails at a time. That is still below the $20 pint ZachsGarden lists on Homegrown. Commissary kitchen vs home kitchen compares what each option costs in more detail.

How Do You Stop Making Sauerkraut Nobody Ordered?

Take paid orders for next month's pints before you shred a single head of cabbage. Sauerkraut is the rare product where you commit a month ahead: the pail you start today decides what you can sell four weeks from now. Guessing wrong means either turning people away or filling your fridge with pints that nobody claimed.

Homegrown gives you a storefront where customers pick a jar size and a pickup day and pay when they order, so you know next month's pint count before you start the pails. It costs $10 per month billed annually, or $12.50 billed monthly, with no percentage fees beyond standard payment processing, and card processing is 2.9% + $0.30, paid by you with nothing added to your customer's total.

Compare that with what sauerkraut vendors usually try:

  • Hotplate has no monthly plan, but your customer sees a 5% + $0.55 fee at checkout, which is $1.75 on a $24 order of two pints, on top of the 2.9% + $0.30 you pay.
  • Square online payments on the Free plan cost 3.3% + 30¢ each. Square's free online store can list each size and flavor for pickup, so it can track who ordered what, but each online order costs you more than Homegrown's 2.9% + $0.30: $1.09 against $1.00 on that same $24 order.
  • Instagram or text messages cost nothing, but with three flavors in three sizes, every order turns into a string of messages you copy into a notebook.

What matters for kraut is simple: a separate option for each size and for refills, a pickup day for each order, payment up front so a no-show does not leave you with a jar, and one order list that tells you how many pails to start.

What Homegrown does not do: it will not keep your kraut cold between your fridge and the customer, it does not track which customer still has your jars, it does not tell you whether your state allows sauerkraut, it has no timed release or countdown feature, and customers create a Homegrown account to place their first order. Your storefront is listed on the Homegrown marketplace, but plan on most orders coming from people you send to your own link. If knowing next month's pint count before you buy the cabbage sounds better than guessing, you can start your Homegrown storefront and post your kraut sizes in an evening.

What Do Card Fees Take From a Sauerkraut Order?

On a $24 order of two pints, Homegrown's card processing is $1.00, Hotplate's default adds $1.75 to your customer's total, and Square's Free plan takes $1.09 online or 77 cents when a card is tapped at your table. Here is the full stack for each way of taking the order.

Push the table left for the last columns.

How you take the orderSubscriptionTrialPlatform feeCard processingCustomer pays on a $24 orderYou pay on a $24 orderYou pay on 30 orders in a monthCustomer pays on a $20 orderYou pay on a $20 orderYou pay on 50 orders of $20 in a month
Homegrown storefront$10/mo billed annually, or $12.50/mo billed monthly7 days, no charge until day 8$0 (0% commission)2.9% + $0.30, paid by you$24.00$1.00$30.00 + $10 subscription = $40.00$20.00$0.88$44.00 + $10 subscription = $54.00
Hotplate, default$0 (no monthly subscription)None needed, no plan to pay for5% + $0.55, paid by the customer ($1.75)2.9% + $0.30, paid by you$25.75$1.00$30.00 (your customers pay another $52.50)$21.55$0.88$44.00 (your customers pay another $77.50)
Hotplate, you cover the fee$0 (no monthly subscription)None needed, no plan to pay for5% + $0.55, paid by you ($1.75)2.9% + $0.30, paid by you$24.00$2.75$82.50$20.00$2.43$121.50
Square Free plan, online payment$0None needed, $0 plan$03.3% + 30¢, paid by you$24.00$1.09$32.70$20.00$0.96$48.00
Square Free plan, card tapped at the market$0None needed, $0 plan$02.6% + 15¢, paid by you$24.00$0.77$23.10$20.00$0.67$33.50
Cash at pickup$0n/a$0$0$24.00$0.00$0 (no-show risk is yours)$20.00$0.00$0 (no-show risk is yours)

We checked these on each company's pricing page on September 26, 2026: findhomegrown.com/signup, hotplate.com/pricing and Square's fee page for the Free plan. Card processing is figured on the order amount and rounded to the cent before multiplying. The $20 order and 50 orders a month repeat the basket the kombucha pricing guide uses, so you can compare this table with that one. Tips, taxes and delivery are left out.

At 30 orders a month, covering Hotplate's fee yourself costs $82.50, against $40.00 for Homegrown with the subscription. The $42.50 gap is almost five pints of kraut at $8.72 each.

Do Your State's Rules Change What You Can Charge?

Yes, because your state decides whether you can sell kraut from home at all, where you can sell it, and how much. Two examples show the range, both checked on the states' own pages on September 26, 2026:

  • Washington. The Washington State Department of Agriculture's cottage food page lists "Canned pickled products such as corn relish, pickles, sauerkraut" among the foods not allowed under its $355 two-year cottage food permit, and points those businesses to a Food Processor's License. The same page also says "Food products requiring refrigeration are not allowed," so raw kraut kept in the fridge falls outside the permit too. That means a licensed kitchen, and the rent math above.
  • Wisconsin. Wisconsin's home-canned foods rules name "sauerkraut and kimchi" as allowed home-canned foods when the pH is 4.6 or lower, cap sales at $5,000 per year per person, and allow sales only at community or social events, flea markets or farmers markets in Wisconsin. Sales "via the internet" are not permitted. The rule covers home-canned jars only, and its list of allowed foods says "pickled fruits and vegetables (not refrigerator pickles)," so raw kraut kept in the fridge falls outside it. At $12 a canned pint, $5,000 is about 416 pints a year, or 8 a week. Cottage food law in Wisconsin covers the rest of that state's rules.
Watch out

Sauerkraut rules differ a lot from state to state, and some states only allow it canned, not raw from the fridge. Verify your state's current rules with your state agriculture or health department before you set a price, take an online order, or print a label.

A canned jar and a raw jar also cost you different things to make. Canning adds time at the stove, but the jar can sit on a shelf. Raw kraut stays in the fridge and is the version small-batch brands advertise: Glaser Organic Farms calls its jar "a raw, certified organic ferment."

What Sauerkraut Pricing Mistakes Cost New Vendors the Most?

The costliest mistake is pricing against the grocery shelf, where kraut sells at 7.6 cents an ounce, about what your cabbage and salt cost. These come up again and again:

  1. Matching canned grocery kraut. A $3 pint barely covers the $2.63 you spend on the jar, label and cabbage, and a 39-cent card fee turns it into a 2-cent loss.
  2. Leaving the jar out of the math. The pint jar costs $1.21, about as much as the kraut inside it.
  3. Pricing a half pint like half a pint. At $5, a new-jar half pint leaves you $2.75 after the fee. At $7 it leaves $4.70, and it is still the cheapest way for someone to try your kraut.
  4. Selling one small jar per card order. The 47-cent card fee is almost 8% of a $6 sale, and 30 cents of it is the fixed part.
  5. Forgetting winter. A cool 60 to 65°F kitchen stretches fermentation to 5 or 6 weeks, so your pints per month drop right when holiday orders go up.
  6. Renting a kitchen for one pail. At $12 a pint, one pail in a rented kitchen loses about $1 a jar before you pay yourself anything, and about $4.33 a jar once you add the $60 cold storage shelf raw kraut needs.
  7. Guessing how many pails to start. Every unsold pint is $2.63 of cost and a month of fridge space.

For the general method behind these numbers, how to price food products for a farmers market walks through cost, markup and testing a price.

Frequently Asked Questions

Why is sauerkraut so expensive at the store?

Most grocery sauerkraut is not expensive: on September 26, 2026, Silver Floss sold a 32-ounce jar for $2.42 at Walmart.com, 7.6 cents an ounce. Small-batch sauerkraut costs more, often $9.90 to $13.33 for 16 ounces when you take the cheapest jar price each brand offers, because it sits 3 to 4 weeks in a crock, goes into a glass jar that costs about $1.21, is made by hand in small runs, and has to stay cold.

How much does it cost to make a jar of sauerkraut at home?

A 16-ounce pint of homemade sauerkraut costs about $2.63 to make in a new jar with a label: $1.24 of cabbage and salt, $1.21 for a Ball jar and 18 cents for a waterproof label, at Walmart.com prices on September 26, 2026. If the customer brings the jar back, the cost falls to $1.84 because you only buy a new lid.

How many jars does 25 pounds of cabbage make?

The tested recipe from the University of Georgia's home food preservation center turns 25 pounds of cabbage and 3/4 cup of canning salt into about 9 quarts of sauerkraut. That is about 18 pints or 36 half pints, and it fits in a 5-gallon crock or food-grade pail.

Is $10 too much for a pint of homemade sauerkraut?

No. Small-batch brands checked on September 26, 2026 charged $6.00 to $13.33 for about 16 ounces at each brand's lowest per-jar price, most of them $9.90 or more, and the one sauerkraut vendor on Homegrown asked $20 a pint. At $10 you keep about $6.78 a pint in a new jar after a 59-cent card fee, so $10 is a fair starting price for homemade sauerkraut, not a high one.

Should raw sauerkraut cost more than canned sauerkraut?

This guide did not compare a homemade raw pint with a homemade canned pint, so there is no measured price gap between them to follow. The $10 to $12 pint range here is set for raw kraut sold cold. The raw jars we checked sold for far more than grocery kraut: 61.9 cents an ounce for Glaser Organic Farms' 16-ounce jar and 50 cents for Southwest Ranches Farmers Market's 32-ounce jar, against 7.6 to 9.4 cents for Silver Floss, Vlasic and Great Value at Walmart.com. Raw kraut has to stay refrigerated, and it is the version small-batch brands advertise: Glaser Organic Farms and Southwest Ranches Farmers Market both call their sauerkraut raw. Canned kraut takes extra time at the stove but can sit on a shelf. Price raw sauerkraut in the $10 to $12 a pint range and check which form your state allows before you pick one.

Can you sell homemade sauerkraut online?

It depends on your state. Wisconsin, for example, allows home-canned sauerkraut but does not permit sales via the internet, and Washington does not allow sauerkraut under its cottage food permit at all. Where online ordering is allowed, taking pre-orders for local pickup lets you plan how many pails of sauerkraut to start.

These 6 guides cover the rest of selling sauerkraut, from the recipe to what other jars cost you to fill:

Only one vendor sold sauerkraut on Homegrown in our September 26, 2026 catalog pull, so a weekly kraut menu with pints, half pints and refills would stand out. If paid orders for next month's pints sound easier than a notebook of texts, you can set up your Homegrown storefront and list your first flavor tonight.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

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