How Much Should You Sell Macarons For? (2026 Pricing Guide)

The baby shower went well, and now three guests want to order your macarons. You need a number to text back, and "whatever you think is fair" is not a number.

Most macaron pricing advice gives a per-piece range and stops there. A range does not tell you whether you are a $2.00 macaron or a $3.00 one, and it skips the fact that decides it: macarons are cheap to make and slow to make. This guide builds the price from numbers checked on September 24, 2026: what four bakeries charge at each box size, what grocery macarons cost, a gram-by-gram cost of King Arthur Baking's recipe at Walmart.com prices, and what your hours earn at each price.

How Much Should You Sell Macarons For?

Sell homemade French macarons for $3.00 each, $18 for a box of 6, $33 for a dozen and $60 for a box of 24. Charge $3.25 to $3.50 each for custom colors, printed messages and event orders. Those prices assume a standard sandwich macaron with a buttercream or ganache filling, made to order and picked up within a few days of baking.

Here is the price ladder most part-time macaron vendors can start from:

Scroll sideways to see every column.

The ladder is our recommendation, built from bakery prices loaded September 24, 2026: Bakery Lorraine $18 for 6 and $36 for 12, Elegant Impressions Bakery $18, $34, $65 and $90 for 6, 12, 24 and 36, and dbakers $16, $31 and $60 for 6, 12 and 24. It assumes your macarons are close to theirs in size and finish.

This guide covers the numbers. For the cottage food rules, equipment, flavors and where to find customers, our guide on how to sell macarons from home walks through the rest of starting out. Its ingredient costs run higher than this guide's 13 cents a macaron because it budgets 150 grams of almond flour at $3 to $4 a batch, plus up to $3.00 for filling and $1.50 for eggs, while this guide prices King Arthur's 85 grams at Walmart.com prices checked September 24, 2026.

Three things move you up or down the ladder:

• Box size. The per-macaron price falls as the box grows, from $3.00 in a 6 to $2.75 in a 12 and $2.50 in a 24.
• Finish. Hand-painted, printed, two-tone or filled-center shells take longer, so they belong at $3.25 to $3.50.
• How you sell. A walk-up single at a market carries $3.00 a piece, the same as the box of 6 and the top of your everyday prices, below only custom and event work. A cafe buying 48 a week carries the lowest, because it needs room to resell.

What Do Bakeries Charge for Macarons Right Now?

Three of the four bakeries we checked on September 24, 2026 charge $2.50 to $3.00 a macaron for boxes of 6 to 36, including Bakery Lorraine's boxes that ship next day, while the fourth, Dana's Bakery, which sells online and ships, charges $4.10 or more. Elegant Impressions Bakery in Moreno Valley, California shows the clearest volume ladder: $18 for 6, $34 for 12, $65 for 24 and $90 for 36.

Swipe across to read the whole table.

We loaded each bakery's own product list on September 24, 2026. Per-macaron figures divide each box price by the number of macarons in it. Dana's Bakery prices do not include shipping.

What the table tells a home vendor:

• $18 for six is the going price. Two of the four bakeries charge exactly $18, and dbakers charges $18 for its gift box of six.
• Bigger boxes earn a small break, not a big one. Elegant Impressions drops from $3.00 to $2.50 a macaron going from 6 to 36, about a 17% break. dbakers sells a box of 12 macarons for $31, $2.58 each, against $2.67 in its plain box of six.
• Shipping is a cost on top of the box. Bakery Lorraine ships its $18 box of six by next-day delivery only, at the same $18 Elegant Impressions charges for pickup, and adds the shipping at checkout: $23.09 for UPS Next Day Air to a San Antonio zip code on September 24, 2026. Dana's charges $4.10 a macaron before shipping. A shipped box costs the customer the box price plus the delivery.
• A storefront bakery pays rent you do not. That does not mean you should charge less. It means $18 for six is a price your customers already see in shops, so you do not have to explain it.

Why Does a Macaron Cost 54 Cents at Walmart and $4.85 at Dana's Bakery?

Per-macaron prices in the chart below ran from 54 cents to $4.85 on September 24, 2026, and the spread comes from size, freshness, packaging and custom work, not from ingredients. The cheapest are small grocery macarons sold 12 to a box. The most expensive in the chart is Dana's Bakery's Variety mini tower, which ships with a tiered display tray. Dana's charges more for other versions: $234 for the 40-macaron Champagne Celebration tower ($5.85 each) and $21 for a 4-pack printed with a message ($5.25 each).

A bettergoods 12-count box weighs 5.4 ounces, less than half an ounce per macaron. The shopper who puts that box in a grocery cart is not the customer who orders a box of six for a shower, and you do not need to win that shopper.

Where your macarons land on this chart depends on five things:

• Size and weight. A bigger, fuller macaron takes more batter and more filling, and it looks like more in the box.
• Freshness. A box baked for this week's pickup is a different product from a box sold out of a grocery case.
• Packaging. A clear case, a ribbon or a tiered tray raises what the customer expects to pay, and what you pay.
• Custom work. Color matching, printed shells and hand painting add time to every macaron.
• Who is buying. A gift buyer and a wedding planner pay for looks. A snacker at a market pays for taste and price.

What Do Grocery Store Macarons Cost?

Grocery macarons cost 54 cents apiece for Walmart's store brand and 79 cents for Le Chic Patissier on Walmart.com on September 24, 2026, and shipped assortments there run $1.46 to $1.58, a floor a home vendor should never try to match. Here is what a shopper sees:

Slide the table sideways to see all of it.

Prices for products listed on Walmart.com and in stock, loaded September 24, 2026; the shop shown as the seller of the 48-count Macaron Bites box changed between loads, from Walmart.com to an outside shop. Per macaron is the listed price split across the count on the label. The last row is our suggested price, not a Walmart product.

Your customer is not paying for a macaron. They are paying for things a grocery box cannot give them:

• Flavors they picked, like pistachio for one guest and raspberry for another.
• Colors that match the party, from baby blue for a shower to school colors for a graduation.
• A pickup this week from someone they know, instead of a box that sat in a warehouse.
• A box they can hand someone without it looking like it came from a grocery aisle.

If a customer compares your $18 box to a $6.43 grocery box, that customer was never going to pay $18. Let them go, and spend the time on the people who asked you for macarons in the first place.

What Does a Macaron Cost You to Make?

One batch of King Arthur Baking's French macaron recipe, about 24 filled macarons, costs about $3.18 in ingredients at Walmart.com prices, or about 13 cents a macaron. King Arthur's recipe uses 85 grams of almond flour, 100 grams of powdered sugar, 75 grams of egg whites, 75 grams of sugar, a pinch of cream of tartar and 200 grams of buttercream. We costed the shells as written and swapped in a simple butter-and-powdered-sugar buttercream for the filling.

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Walmart.com prices for products sold by Walmart.com and in stock, loaded September 24, 2026. Recipe amounts are from King Arthur Baking's French macaron recipe, loaded the same day. The buttercream is our swap for their French buttercream, and the color and flavoring lines are our estimates. The egg yolks are left over for another recipe.

A few choices change that number, but none of them change it much:

• Name-brand almond flour. Bob's Red Mill super-fine, $8.98 for 16 ounces, raises the batch to $3.60, or 15 cents a macaron.
• Chocolate ganache instead of buttercream. 100 grams of semi-sweet chips ($1.18 from a $4.02 bag) and 100 grams of heavy cream ($0.63 from a $2.96 carton) bring the batch to $3.95, or 16 cents a macaron. Check that your state allows a cream ganache under its cottage food rules first, since fillings made with fresh cream can need refrigeration (see the legal section below).
• The small bag. Great Value almond flour in a 16-ounce bag is $7.52, which costs about 15 cents more per batch than the 2-pound bag.
• A tray that fails. Shell ingredients come to about 4.5 cents a shell, so a cracked tray of 24 shells costs you about $1.07 in almond flour, sugar and egg whites.

Even with the pricier choices, ingredients stay under 20 cents a macaron. That is why ingredients cannot set your price. The case and your hours do.

How Much Do the Box and Label Add?

A clear 6-count case and a label cost about $1.01, which is more than the 80 cents of ingredients in the six macarons inside it. Packaging is the second-biggest cost after your time, so price it in on purpose.

Drag the table sideways for the full view.

Walmart.com prices loaded September 24, 2026. The cases and boxes come from outside shops that sell on Walmart.com and were in stock that day; the labels are sold by Walmart.com. Your per-box cost drops if you buy cases in the hundreds from a packaging supplier.

Put the ingredients and the packaging together and you get your supply cost per box:

• Box of 6: $0.80 in macarons plus $1.01 for the case and label, $1.81 in all.
• Box of 12: $1.59 in macarons plus $1.21 for the box and label, $2.80 in all.
• Box of 24: two 12-count boxes, $3.18 in macarons plus $2.42 in boxes and labels, $5.60 in all.

How Long Does a Macaron Batch Take, and What Is Your Time Worth?

Plan on about two and a half hands-on hours for one batch of 24 macarons and about 6 hours for a triple batch of 72, our estimate built from King Arthur's 40 minutes of prep and 20 minutes of baking per batch plus filling, boxing and cleanup. At $20 an hour, that is $2.08 of your time per macaron on a single batch and $1.67 per macaron on a triple batch.

Here is how a triple-batch day of 72 macarons breaks down, in our estimate:

• Weigh and sift. Almond flour and powdered sugar for three batches, about 20 minutes.
• Whip and fold. Meringue and folding, one batch at a time, about 20 minutes each, or 1 hour.
• Pipe. 144 shells onto mats or parchment, about 1 hour.
• Rest and bake. Let the shells form a skin, then bake tray by tray. The oven time runs longer than your hands-on time, which is about 1 hour of loading, rotating, cooling and peeling.
• Make the filling. Buttercream or ganache while the trays bake, about 20 minutes.
• Match, fill and sandwich. Pair shells by size and fill 72 macarons, about 75 minutes.
• Box, label and clean up. About 30 minutes to box and label 12 boxes of six, and 30 minutes to clean up.

That adds up to about 355 minutes, or close to 6 hours. Your times will differ, so time your own next batch from the scale to the last clean bowl. The guide on how to price baked goods explains how to count every minute, including the time spent answering order messages.

What Does Each Box of Six Earn at $12, $15, $18 and $21?

At $18 a box of six, a 72-macaron batch day keeps about $184.44 after supplies, the case and card fees, or about $30.74 an hour; at $12 a box it keeps $114.48, or $19.08 an hour. Batch size matters as much as price, because the setup and cleanup take about the same time whether you make 24 or 72.

Scroll right to see every fee.

Card fee is Homegrown's 2.9% + $0.30 per order, checked on findhomegrown.com/signup on September 24, 2026, assuming one box per order. Supplies and case are $0.80 of ingredients plus a $1.01 case and label. Hours are our estimates. Storefront subscriptions, booth fees and permits are not subtracted. Each row uses the card fee as rounded in the table, so totals can differ by a few cents from an unrounded calculation.

What the table shows:

• A single batch at $18 pays about the same per hour as a triple batch at $15. $24.59 an hour against $24.90 an hour. Making more at once is a raise.
• $10 a box is the trap. It looks fine next to 80 cents of ingredients, but a triple batch at $10 pays $15.20 an hour, and a single batch pays $12.16.
• Every $3 on the box adds about $5.83 an hour on a triple batch, because none of it goes to supplies.
• Failed shells come out of the hours, not the ingredients. If a tray cracks, you lose about $1.07 in ingredients and the 20 or 30 minutes it took.

Should You Sell Single Macarons, Boxes of 6 or Dozens?

Make the box of 6 your main product, sell dozens and 24s to regulars and parties, and sell single macarons only at a market table or pop-up where people want to try one first. The box of 6 at $18 is the easiest gift in your lineup, it fits one clear case, and it keeps the price per macaron at $3.00.

How each size earns its spot:

• Singles at $3.00. Good at a market, where a stranger will pay $3.00 to try one but will not risk $18. Keep the single price at $3.00 even though your 24-box works out to $2.50, because each single needs its own bag or sleeve and a separate sale.
• Box of 6 at $18. Your everyday product and your best gift. It is the size to put first on your menu.
• Box of 12 at $33. For the regular who comes back every week or two. It uses one $1.13 box instead of two cases.
• Box of 24 at $60. For showers, office treats and birthday tables. At $2.50 each it matches the 24-count prices at dbakers and sits under Elegant Impressions' $65.
• A sampler of 6 flavors at $18 or $19. Useful for first-time buyers. Price it at or just above your regular box of 6, since one of each flavor means you bake every flavor that week.

Keep your flavor list short. Every extra flavor means another color, another filling and another bowl to wash, so 4 to 6 flavors a week keeps a triple batch at about 6 hours instead of 7 or 8, in our estimate.

How Much More Should Custom, Wedding and Tower Orders Cost?

Charge $3.25 to $3.50 a macaron for custom colors, printed messages, weddings and showers, with a 24-macaron minimum. Dana's Bakery's towers show what a shipped event order costs: its Variety towers start at 40 macarons on a 4-tier display tray for $194 ($4.85 each) and 72 on a 6-tier tray for $336 ($4.67 each), and the Champagne Celebration versions run $234 and $408 ($5.85 and $5.67 each), all before shipping.

Here is what a 96-macaron event order earns at three prices, packed in eight 12-count boxes and paid in one card payment. Four batches of macarons ($12.72) and eight boxes with labels ($9.68) come to $22.40 in supplies, and we estimate 8 hours, the same pace as a 72-macaron batch day, before any test batches for color matching:

• At $3.00 each, $288. One card fee of about $8.65. You keep $256.95, or about $32.12 an hour.
• At $3.25 each, $312. Card fee about $9.35. You keep $280.25, or about $35.03 an hour.
• At $3.50 each, $336. Card fee about $10.04. You keep $303.56, or about $37.95 an hour.

What to charge extra for on top of the per-macaron price:

• Color matching. Matching a wedding palette means test batches. Charge for them or build them into the $3.50.
• Printed or painted shells. Each shell gets handled one more time, so price the time.
• A display tower. If you use a tiered stand, charge a rental and a deposit, or sell the order in boxes and let the planner handle the display.
• Delivery and setup. Charge a flat fee by distance and time, and put it in the quote.

Take a deposit when the order is booked. A 96-macaron order ties up a full day, and a cancellation the week of the event leaves you with 8 boxes nobody asked for.

What Do Homegrown Vendors Charge for Macarons?

Four Homegrown vendors list French macarons, at prices from $2.00 to $36.00 a listing, in a live pull of the catalog on September 24, 2026. Their listings show how different two macaron prices can be for what looks like the same product:

• Pastry Palette lists "Macaron," 13 macarons of the customer's flavor choice, for $36.00, or about $2.77 each.
• Once Upon A Batter Bakery lists "Macarons" at $24.00, with flavors chosen when ordering. The listing does not say how many are in the order.
• Fey's Sugar Glade lists "Macarons" at $2.00, described as large macarons in six flavors, decorated with melted white chocolate and sprinkles.
• Seriously Sourdough lists "Macaron (doz)" at $10.00 for a dozen, about 83 cents each, with a photo of colored French macaron sandwiches and flavor choices from chocolate and vanilla to pistachio and lavender.

Pastry Palette's $2.77 a macaron lands right in the bakery range. The $10 dozen sits closer to the grocery price than to the bakery price. If you are starting out, set your number from your own hours and your own box, not from the lowest price you can find.

Can You Legally Sell the Macarons You Are Pricing?

In most states, a macaron filled with a butter-and-sugar buttercream is usually allowed under cottage food laws, but the filling decides it, and fillings made with fresh cream, cream cheese, fresh fruit or custard can need refrigeration that cottage food rules do not allow. Cottage food rules differ across all 50 states, so check your filling before you set a price, because a filling you cannot legally sell from home is a price you cannot charge.

Before your first paid box, check these four things:

• Your state's list of allowed foods. The cottage food laws by state guide lists each state's rules and sales caps.
• Your filling. Some ganaches and every cream cheese filling can fall outside the rules, depending on your state.
• Your label. Macarons contain almonds (a tree nut) and eggs, and buttercream adds milk. Those allergens go on every box, along with the other details your state requires.
• Who you can sell to. Some states allow only direct sales to the person who will eat the macarons, which rules out cafes and shops.

Our guide on how to sell macarons from home covers the legal side in more depth. Rules change and differ by county, so verify your state's current rules with your state's agriculture or health department before you take your first order.

What Do Card Fees Take From an $18 Box?

Card fees take 62 to 89 cents from an $18 box of six, and on Hotplate the customer also pays a $1.45 service fee on top of your price. Here is the full stack for each way of taking an order:

Swipe to see the remaining columns.

We checked these on each company's pricing page on September 24, 2026: findhomegrown.com/signup, hotplate.com/pricing, and Square's fee page and pricing page for the Free plan. One box per order, with no tip or sales tax, is assumed; Hotplate's own worked example charges its processing on more than the menu price once a tip is added. Per-box fees are rounded; the monthly column uses the unrounded fee.

Three things matter more than the pennies:

• Who sees the fee. On Hotplate the customer pays 5% + $0.55 at checkout while you pay the 2.9% + $0.30 processing, so an $18 box costs them $19.45. On the others, the customer pays the price on your menu.
• Paying before you bake. Cash at pickup has no fee, but you pipe the shells before you know who shows up. A no-show on two boxes of six costs you $3.62 in supplies and about an hour of work.
• The monthly cost at your volume. At 50 boxes a month, card fees alone differ by about $14 a month between the options, and with Homegrown's $10 subscription the spread is about $20. At 10 boxes, a $10 subscription is a bigger share, so weigh it against the time you save not tracking orders by text.

How Do You Sell Out a Macaron Batch Before You Pipe a Shell?

Take pre-paid orders for a set pickup day, count the boxes by flavor, and only then weigh out the almond flour. Macarons are the product where guessing costs the most: a triple batch is a 6-hour day, a filled macaron keeps only a few days, and every unsold box is $1.81 of supplies plus about 30 minutes of your time.

That is the problem a Homegrown storefront is built for. It is $10 per month billed annually (or $12.50 billed monthly) with no percentage fees beyond standard payment processing, and it gives you one link where customers pick a box of 6, a dozen or a box of 24, pay, and see when and where to pick up. On the night before your baking day you open your orders and see every paid box in one place, instead of matching flavor requests from 20 text threads to payment screenshots.

How that compares to what macaron vendors usually use:

• Hotplate has no monthly subscription and you pay 2.9% + $0.30 processing, but your customer also pays 5% + $0.55 on top of your price, so an $18 box costs them $19.45. Hotplate is built around timed drops, which suits a vendor who sells out in a rush.
• Square's Free plan has no subscription and charges you 3.3% + 30¢ on an online order. It is great for tapping cards at the market table, and the Free plan also includes Square's website builder for an online store with pickup.
• Instagram DMs and payment apps cost nothing to start, until a customer who asked for two dozen for Saturday does not pay and does not show up.

What a Homegrown storefront does for a macaron vendor:

• Pre-orders paid up front, so every box you fill is already sold.
• Separate listings for a box of 6, a dozen and a box of 24, each with its own price.
• Flavor options on each box listing, set up as variants with their own prices, plus a messaging inbox where customers can ask you about a mixed box before they buy.
• Pickup spots or a local delivery area you set, so customers know where to come.

What it does not do: it will not bake, fill or ship your macarons, it is built for local pickup and delivery rather than mailing boxes across the country, it has no timed drop or countdown release, and customers create a Homegrown account to place their first order. Your storefront is listed on the marketplace, but plan on most orders coming from people you send to your own link. If a paid pickup day sounds better than guessing how many shells to pipe, you can set up your storefront and list your box of six before your next baking day.

The step-by-step setup for a pickup day is in the guide on how to take pre-orders for your food business.

What Should You Charge Cafes, Coffee Shops or Big Orders?

Charge a cafe or coffee shop $1.75 to $2.00 a macaron for 48 or more at a time, delivered on a tray without retail boxes. A cafe that resells at $3.00 keeps a third or more of the price at those numbers, and one that doubles what it pays (a markup shops call keystone) would want you near $1.50.

Here is what a 48-macaron cafe order pays you, with no card fee (paid by check or cash) and no boxes, at our estimate of 4 hands-on hours for a double batch:

• At $1.50 each, $72. Two batches of ingredients cost $6.36, so you keep $65.64, or about $16.41 an hour.
• At $1.75 each, $84. You keep $77.64, or about $19.41 an hour.
• At $2.00 each, $96. You keep $89.64, or about $22.41 an hour.

Before you quote a cafe, check three things:

• Whether your state allows it. Some cottage food laws allow only direct sales to the customer, so a cafe order may need a licensed kitchen.
• How the cafe will store them. Filled macarons keep best cold (dbakers says all of its macarons need to be refrigerated), and a cafe case that runs warm will ruin your shells and your name.
• How often they will order. A standing weekly order of 48 fills your slow weeks. A one-time order at wholesale prices just gives away a day.

For a big retail order with no custom colors or printing, like 96 plain macarons for a party, stay at $3.00 to $3.25 each, which pays $32 to $35 an hour in the event math above. Charge $3.25 to $3.50 once the order needs custom colors, printing or event work. The guide on wholesale pricing for food products covers how shops set their markup and how to write a price sheet.

How Much Can You Make Selling Macarons in a Month?

Selling 48 boxes of six a month at $18 keeps about $737.76 after supplies, cases and card fees, for about 24 hours of baking, filling and boxing. That is four triple-batch days. A slower month with two batch days keeps about $368.88.

Scroll sideways to see every column.

"You keep" is $18 minus $1.81 in supplies and case and a $0.82 card fee per box, checked September 24, 2026. Storefront subscriptions, booth fees and permit costs are not subtracted. Hours use our estimate of 6 hands-on hours per 72-macaron batch day.

The pay per hour is the same at every volume, which tells you where the next raise comes from:

• A bigger batch. If you can turn out 96 macarons in 7 hours, your pay per hour rises with no price change.
• Fewer flavors per day. Four flavors instead of eight saves color mixing, filling batches and dishes.
• A higher price. $21 a box instead of $18 adds about $5.83 an hour on a triple batch.
• Events. One 96-macaron order at $3.25 keeps about $280, about the same as 18 boxes of six, in one pickup.

What Pricing Mistakes Do New Macaron Vendors Make?

The most common mistake is pricing macarons off the ingredients, like selling a box of six for $10 because the ingredients cost 80 cents. After the case and the card fee, a $10 box keeps $7.60, which pays about $15.20 an hour on a triple batch and $12.16 on a single batch.

Other mistakes that cost macaron vendors money:

• Forgetting the case. A $1.01 case and label cost more than the ingredients in the six macarons in it. Leave it out and every box is priced $1 too low.
• Matching the grocery price. A 54-cent grocery macaron is a different product. Your customer is paying for fresh, flavors they chose and a box they can give.
• Offering every flavor every week. Each flavor adds color, filling and cleanup time. Rotate a short list.
• Taking orders without payment. A no-show on two dozen is $5.60 in supplies and about 2 hours of work.
• Giving deep discounts on big orders. A 96-macaron order at $2.00 each fills a full day and keeps about $164 after supplies and the card fee. Hold plain big orders at $3.00 or more, and custom or event orders at $3.25 or more.
• Shipping without a plan. Bakery Lorraine ships its macarons by next-day delivery only, and dbakers says its macarons need to be refrigerated. Keep your orders local until you have tested a shipping box.
• Skipping the allergen line. Every box needs almonds and eggs on a label that meets your state's rules, plus milk if the filling has butter or cream.

Frequently Asked Questions

How much should I charge for a dozen macarons?

Charge about $33 for a dozen homemade macarons, or $2.75 each. That sits between dbakers' $31 and Bakery Lorraine's $36 dozen, checked September 24, 2026. A dozen costs about $1.59 in ingredients plus $1.21 for a 12-count box and label, so most of the $33 pays for your time.

How much does it cost to make one macaron?

One macaron costs about 13 cents in ingredients when you price King Arthur Baking's recipe with Walmart.com groceries checked September 24, 2026, or about 15 to 16 cents with name-brand almond flour or a ganache filling. Add about 17 cents for its share of a clear 6-count case and label, and the supplies come to about 30 cents a macaron. Your time, about $1.67 a macaron at $20 an hour on a large batch, is the real cost.

Is selling macarons profitable?

Yes, if you price for your time. At $18 for a box of six, a 72-macaron batch day keeps about $184 after supplies, cases and card fees, or about $30.74 an hour on our estimate of 6 hands-on hours. At $10 a box the same day keeps $91.20, or $15.20 an hour, so the price decides whether macarons are worth making.

How much should I sell macarons for at a farmers market?

Sell single macarons for $3.00 and boxes of six for $18 at a farmers market. The single price lets a stranger try one without risking $18, and the box turns that taster into a customer. Bring more boxes than singles, since a box sale is one transaction and one card fee instead of six.

How much do wedding macarons cost?

We suggest a home vendor charge $3.25 to $3.50 each for wedding and custom macarons, with a minimum of 24. For comparison, Dana's Bakery's Variety towers start at $194 for 40 macarons and $336 for 72, each with a display tray, before shipping, as checked September 24, 2026. Charge extra for color matching, delivery and any display you provide.

Why are macarons so expensive?

Macarons are expensive because of time, not ingredients. A single macaron holds about 13 cents of almond flour, sugar, egg whites and filling, but a batch of 72 takes about 6 hands-on hours of sifting, folding, piping, baking, filling and boxing, and some shells crack or come out hollow. The packaging adds about $1.01 for a box of six, more than the ingredients in the six macarons inside it.

Related Reading

More macaron and pricing guides for small food vendors:

• How to Sell Macarons From Home: the cottage food rules, equipment, flavors and where to find your first customers.
• How to Price Cake Pops: another small, slow, hand-finished treat where the hours set the price.
• How to Price Decorated Cookies: pricing custom colors and designs by the time they take.
• Bundle Pricing: How to Build a Bundle That Increases Your Average Order: how to set up a sampler box or a mixed dozen so the bigger order is the easy choice.
• How to Price Food Products for a Farmers Market: the general pricing method behind this guide.

Your macarons are already the thing people ask you to bring. Put your box of 6, your dozen and your box of 24 on one link, take payment before you weigh the almond flour, and start taking macaron pre-orders on Homegrown.