What does your software do?

Our platform automates customer onboarding, data analysis, and workflow optimization to save your team time and reduce errors.

How secure is my data?

Enterprise-grade encryption, SOC 2 compliance, and regular audits ensure your data is always protected.

Can we integrate with X tool?

Yes! We connect with Slack, Salesforce, and QuickBooks via API or native plugins.

How is pricing structured?

Plans scale with your needs, from starter tiers to custom enterprise solutions.

Can we cancel anytime?

Yes—no lock-in contracts. Cancel online in one click.

About Homegrown — Built for the Vendors Nobody Else Builds For

Built for local vendors

Built for the Vendors Nobody Else Builds For

700+

Vendors have signed up. From honey farms to bakeries, mushroom growers to soap makers — all selling online for the first time.

15 min

Average setup time. Add products, set your pickup spot, share your link. Most vendors go live during a lunch break.

$10/mo

$10/month flat. No commissions on your sales, ever. Sales tax calculated and collected automatically so you don’t have to think about it.

50+

Markets and communities connected. Customers discover local vendors they never knew existed, right in their neighborhood.

Create my storefront

The Problem

Nobody Was Building for These Vendors

A honey farmer sells 200 jars a season from her porch. A baker takes orders through Instagram DMs and tracks them in her head. A market vendor loses half his Saturday customers because they couldn't make it that week. These people aren't running e-commerce businesses — they're making incredible food and selling it to their neighbors. But every tool out there was built for someone bigger.

Shopify starts at $39/month and assumes you ship nationwide. Square wants you to run a full retail operation. Etsy takes a cut of everything. None of them understand a vendor who sells at two markets, does porch pickup on Thursdays, and texts her regulars when the strawberries are ready. So we built Homegrown — one link, one simple store, built for exactly this.

For Vendors, By Vendors

How It Actually Works

Your own branded storefront with a single link. Customers browse your products, place orders, and pay online — then pick up at your booth, your porch, or wherever you sell. No website to maintain. No plugins to manage.

Add your products, set your pickup location and hours, and share your store link. That's it. No more buried DMs, no more "sorry I forgot your order" texts, no more mental math on Saturday morning. Customers order themselves, pay upfront, and you just bring what's on the list.

We’ll Never Take a Cut

Our Promises

You made it. You sold it. We’re not taking a percentage. Homegrown is $10/month flat. No commissions, no transaction fees beyond standard card processing (2.9% + 30¢, which goes to the payment processor — not us). Your revenue is your revenue.

We won’t build features that only make sense for businesses doing $50K/month. We won’t bury you in dashboards, upsells, or enterprise plans. If you sell jam at two markets and do porch pickup on Wednesdays, every single feature should feel like it was built for you — because it was.

4 People. One Mission.

700+

Vendors and growing

Meet the Team

David Hollins

Co-Founder & CEO

Evan Knox

Co-Founder & CMO

Trey Hollins

Front End Engineer

Sandy Houston

VP of People

David Hollins

Co-Founder & CEO — Winter Garden, FL

Evan Knox

Co-Founder & CMO — Atlanta, GA

Trey Hollins

Front End Engineer

Sandy Barton

Head of Support

VP of People

Frequently Asked Questions

What is Homegrown?

Homegrown is the simplest way for local food vendors to sell online. You get your own branded storefront, built-in payments with sales tax handled, and a shareable link your customers can order from anytime. No website to build, no plugins to manage.

How much does it cost?

$10/month flat. That includes your storefront, order management, customer messaging, and sales tax handled for you. The only other cost is standard card processing (2.9% + 30¢ per transaction). No commission on your sales — you keep your revenue.

Do I need to be tech-savvy to use it?

Not at all. If you can post a photo on Facebook, you can set up your store. Add your products, set your pickup location, and share your link — most vendors are live in under 15 minutes. And if you get stuck, real humans help you (not a chatbot).

Who is Homegrown for?

Farmers market vendors, cottage bakers, honey producers, jam makers, egg farmers, soap crafters — anyone who makes and sells locally. If you sell at markets, from your porch, or through word of mouth, Homegrown was built for you.

Can I cancel anytime?

Yes — no contracts, no lock-in. You can cancel online anytime. We also offer a free 7-day trial so you can try everything before you pay.

Helping Local Vendors Sell Online — Simply

Built for the Vendors Nobody Else Builds For

Nobody Was Building for These Vendors

4 People. One Mission.

Meet the Team

Frequently Asked Questions

Your Store Could Be Live Tonight

See What Your Store
Could Look Like

Helping Local Vendors Sell Online — Simply

Built for the Vendors Nobody Else Builds For

Nobody Was Building for These Vendors

4 People. One Mission.

Meet the Team

Frequently Asked Questions

Your Store Could Be Live Tonight

See What Your StoreCould Look Like

See What Your Store
Could Look Like