
The best Shopify alternative for most cottage food bakers is Homegrown, which gives you an online storefront for $10 per month billed annually, with no per-sale platform fee, no shopper fee, and no payout fee beyond 2.9% + $0.30 card processing. Shopify is a powerful e-commerce platform, but its $29 to $39 per month Basic plan, long setup list, and shipping-first design make it overkill for a part-time cottage food vendor selling 5-to-15 SKUs at a local market.
The short version: Shopify's Basic plan costs $39 a month, or $29 a month if you pay for a year up front, plus 2.9% + 30¢ online card rates on Shopify Payments. Pickup and local delivery are built in, but letting customers pick a pickup day and time slot takes an app, and one such app, Buunto's date picker, costs nothing for 10 orders a month and $12.99 for 100. Setup means choosing a theme and working through payments, delivery settings and taxes, while Homegrown says most of its vendors are live in under 15 minutes. Homegrown costs $10 a month on its yearly plan, or $12.50 month to month, plus 2.9% + $0.30 card processing, and it is built for local pickup and delivery. For most part-time cottage food bakers, Shopify is a luxury car when you need a bicycle. The other Shopify alternative here is Square Online, whose $0 Free plan charges 3.3% + 30¢ on online card payments. Castiron, once a third option, has shut down. For most cottage food vendors who sell locally, Homegrown is the simplest long-term option, and Square Online Free costs less until your card sales pass about $2,500 a month.
Checked September 14, 2026: Shopify's pricing page and help center, two Shopify pickup date apps, Square's online store plans and help center, Castiron's archived pricing page, and Homegrown's signup page. Prices change, so look at each pricing page again before you sign up.
Shopify is an e-commerce platform for established product businesses, and its Basic plan costs $39 on monthly billing and $29 a month on a yearly plan. According to the Shopify homepage, the platform is for everyone from a solo-preneur to a global empire, and its pricing page says millions of merchants have made sales on it. The Shopify App Store lists over 16,000 apps, the theme store offers free and premium themes, and Shopify runs its own developer platform at shopify.dev.
For an established product business doing significant volume, Shopify is hard to beat. The platform scales, the Basic plan includes 24/7 support by live chat, and the app ecosystem fills almost any need.
For a cottage food baker selling 8 sourdough varieties at a Saturday market, the picture is different. Shopify is built to sell everywhere at once, and its pricing page promises "every channel, one platform." Much of what the Basic plan includes is for work a baker who sells at one Saturday market will never do: buying and printing shipping labels, syncing orders from marketplaces, and setting up B2B catalogs for wholesale buyers. None of that matters when your business is "I bake on Friday, customers pick up at the market on Saturday, I take Venmo at the booth."
Total cost comes first. Shopify Basic runs $29 to $39 a month before card processing, against $10 to $12.50 a month on Homegrown. Shopify's $39 per month sounds reasonable until you add the apps, themes, and time costs that a real Shopify setup can require.
Here are the main reasons cottage food bakers shop for alternatives:
If any of these sound familiar, the question is not whether Shopify is bad — it is not. It is whether the platform is the right size for your business right now.
Two alternatives stand out for cottage food vendors who want simplicity, predictable cost, and pickup-first design: Homegrown and Square Online. A third, Castiron, stood out too until it shut down, so it is covered below for anyone still searching for it.
Homegrown is an online storefront built specifically for local food vendors who sell for pickup or local delivery. You add your products, set pickup locations, and share one link. Customers browse your menu, place an order, pay, and choose pickup or local delivery. There are no apps to install, no themes to customize, no shipping zones to configure.
Here is what you get with Homegrown:
The pricing structure is the meaningful difference. Shopify Basic costs $39 a month on monthly billing or $29 on yearly billing, before card processing and before any app you add. Homegrown is $10 per month billed annually, or $12.50 billed monthly, as its total platform cost. Card processing is 2.9% plus 30 cents on both, so for a vendor doing the same volume the difference is the subscription: $19 per month, or $228 per year, on yearly plans, and $26.50 per month on monthly plans.
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Best for: Sourdough bakers, jam and granola vendors, and other cottage food vendors who run pickup-style sales locally and want the simplest possible path from "I made something" to "I sold it." If you sell sourdough at a Saturday market and want regulars to pre-order during the week, you can read how home bakers sell sourdough bread from home for the workflow Homegrown supports.
In a pull of the Homegrown catalog on August 14, 2026, 219 vendors listed 1,804 products. The median vendor listed 6 products, and 191 vendors listed 15 or fewer. Bakery was the biggest category with 876 listings, followed by pantry products with 207 listings from 42 vendors. By product name, 66 listings mentioned jam, jelly or preserves, 35 soap, 24 honey, 23 pickles, 19 granola and 15 hot sauce or salsa. These are listings, and they are not sales figures.
Homegrown listings by a word in the product name
Source: Homegrown catalog pull, August 14, 2026, all categories. One listing can match more than one word.
A menu that short is the kind a storefront link handles well: a customer opens the link, picks a jar of jam or a loaf, and chooses pickup or delivery. Your storefront is also listed in the Homegrown marketplace automatically, but plan on bringing your own customers with your link.


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Square Online is Square's online store, and it comes with every Square plan, starting with Square Free at $0 a month. If you already run a Square Reader at your farmers market booth, Square Online is the path of least resistance for adding online ordering. The Free plan charges 3.3% + 30¢ on online card payments. Square Plus costs $49 a month per location and lowers that rate to 2.9% + 30¢, a price Square set when it replaced 18 subscriptions with three plans on October 6, 2025.
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Best for: Vendors who already use Square hardware at their booth and want one ecosystem.
Castiron has shut down, so it is no longer an option for a new storefront, and its old address, castiron.me, now shows an online casino page. Castiron was a website-builder-meets-commerce tool aimed at home food businesses. Its archived March 2024 pricing page listed a Free plan that added a 10% transaction fee at checkout, paid by your customer, and a second plan at $0 a month with a 1% transaction fee for 2024, with standard credit card rates on top.
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Best for: No one today. Castiron once fit custom-cake bakers and quote-based custom work. If that is your business, Bakesy is one tool with customer order forms and branded invoices: its Standard plan is $9.99 a month after a 30-day free trial, and Bakesy Secure Payments charges 3.9% + $0.30 per card transaction.
Square Online is the only option in this guide with a $0 monthly plan for a full online store, and Square Free charges 3.3% + 30¢ on each online card payment. Homegrown has a 7-day free trial and does not charge your card until day 8, then costs $10 a month on the yearly plan or $12.50 month to month. Shopify has no free storefront plan: Basic starts with a 3-day free trial and $1 a month for 3 months, and its $0 Agentic plan is only for selling in AI channels. Castiron's Free plan went away when Castiron shut down.
Here is a side-by-side comparison of pricing and features for cottage food vendors:
Swipe sideways to see all five columns.
| Feature | Shopify Basic | Homegrown | Square Online | Castiron (shut down) |
|---|---|---|---|---|
| Monthly cost | $39 monthly, or $29/mo billed yearly | $10/mo (annual) or $12.50/mo | $0 Free, $49/mo Plus per location | $0 on both plans in its archived 2024 pricing; no longer sold |
| Required apps | None for pickup or delivery; pickup calendar apps from $0 | None | None | Not available |
| Per-sale platform fee | 0% (Shopify Payments), 2% with another provider | 0% | 0% | 10% (Free plan) or 1% (2024), added at checkout |
| Card processing | 2.9% + 30¢ online | 2.9% + $0.30 | 3.3% + 30¢ Free, 2.9% + 30¢ Plus | Standard card rates |
| Shopper fees | None | None | None | 10% on the Free plan |
| Setup time | No published time | Most vendors live in under 15 min | No published time | Not available |
| Pickup-first workflow | Built in, under shipping settings | Yes | In-store or curbside, set up per location | Not available |
| Themes / branding | Free and premium themes | Standard storefront | Square footer banner on Free | Website builder (archived) |
| App ecosystem | Over 16,000 apps | Built-in essentials | Square App Marketplace | Not available |
| Best for | Established businesses at scale | Part-time cottage food, pickup or delivery | Square POS users | No one now: shut down |
The cost picture for a cottage food vendor doing $1,000 per month in sales, here as 40 orders of $25:
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| Platform | Monthly cost | Apps | Card processing on $1,000 | Total monthly cost |
|---|---|---|---|---|
| Shopify Basic (monthly plan) | $39.00 | $0 to $12.99 | $41.00 | $80.00 to $92.99 |
| Shopify Basic (yearly plan) | $29.00 | $0 to $12.99 | $41.00 | $70.00 to $82.99 |
| Homegrown (yearly plan) | $10.00 | $0 | $41.00 | $51.00 |
| Homegrown (monthly plan) | $12.50 | $0 | $41.00 | $53.50 |
| Square Online (free) | $0.00 | $0 | $45.00 | $45.00 |
| Square Plus | $49.00 | $0 | $41.00 | $90.00 |
| Castiron (shut down) | Not available | Not available | Not available | Not available |
Card processing here is 2.9% of $1,000 plus 30 cents on each of 40 orders, or $41.00, on Shopify Payments, Homegrown and Square Plus. Square Online Free charges 3.3% plus 30 cents, or $45.00. The Shopify app column uses Buunto's date picker, whose Starter plan covers up to 100 orders a month.
Shopify Basic is the most expensive entry plan here for a cottage food vendor at $1,000 per month in sales, at $70.00 to $80.00 before any app, against $51.00 on Homegrown's yearly plan and $45.00 on Square Online Free. The platform's strengths — scale, app ecosystem, customization depth — are not features the part-time vendor uses. The cost is paid for capability that goes unused.
Square Online Free takes 0.4 points more of each online sale than Homegrown, so it costs less than Homegrown's yearly plan until you take in about $2,500 a month by card, and less than the monthly plan until about $3,125.
Shopify, Homegrown and Square Online all handle local pickup and delivery, and they differ most in how a customer chooses a pickup time.
The right choice depends on the size and shape of your business. Here is a quick decision guide:
If you sell pickup-style cottage food at a part-time scale and want a predictable subscription and a setup most vendors finish in under 15 minutes, Homegrown is the best Shopify alternative.
Start your free 7-day trial with Homegrown.
A cottage food app should take the order, collect the payment, and tell you who is picking up what and when, without a stack of add-ons. Here is how the two live Shopify alternatives and Shopify itself cover those jobs, using each company's own pages.
Swipe sideways to see every column.
| Job | Shopify Basic | Homegrown | Square Online |
|---|---|---|---|
| Monthly plan | $39, or $29 on a yearly plan | $12.50, or $10 on a yearly plan | $0 on Square Free, or $49 on Square Plus per location |
| Online card rate | 2.9% + 30¢ on Shopify Payments | 2.9% + $0.30 | 3.3% + 30¢ on Free, 2.9% + 30¢ on Plus |
| Pickup | Pickup in store at your retail locations | Multiple pickup locations and a pickup schedule | In-store or curbside pickup, set up by location |
| Choosing a pickup time | An expected pickup date from your processing time; a calendar with time slots takes an app | Your pickup schedule, with order cutoff dates | Pickup hours, prep time and how far ahead customers can order |
| Local delivery | By distance up to 100 miles, or by postal code | A 1 to 25 mile radius, flat fee and minimum order | Your own staff or third-party couriers, with ordering windows |
| Sales tax | Shopify Tax: calculations and filing in your admin for US stores | Calculated and remitted in all 50 states | Not covered on the plans page checked |
| Apps | Over 16,000 in the App Store | None; features are built in | Square App Marketplace |
| Entry plan branding | Free and premium themes | One layout with your logo and banner | A Square banner in the footer on Free |
One difference to know before you choose: Homegrown asks customers to create an account to place an order, and it has no guest checkout.
For local pickup and delivery orders, a storefront link can do the job of a cottage bakery website: it shows your products and prices, takes the order, and collects payment. A fuller website makes sense when you want extra pages, a blog, or your own domain as the main address. Square Online's website builder includes basic layouts and blog content, and connecting your own domain there takes Plus or Premium. Shopify's themes build a full online store. A Homegrown storefront is one link, and a domain you already own can forward to it.
Pick the platform whose total monthly cost, setup time, and pickup tools fit a part-time schedule. Before you commit to any platform, run through this checklist:
The right platform for a part-time cottage food vendor costs less than $15 per month before card processing, takes under an hour to set up, treats pickup as a first-class workflow, and lets you spend your time baking instead of configuring software.
Prices and plans change. This guide read Shopify's pricing page, Square's online store plans, and Buunto's app listing. Cottage food rules are state law, so read your own state's page, such as the Georgia Department of Agriculture cottage food FAQ or the Texas Department of State Health Services cottage food page.
Look at each company's own page again before you choose. Last verified September 14, 2026.
Shopify Basic is $39 per month, or $29 per month when paid yearly, plus 2.9% + 30¢ card processing on Shopify Payments. If you want customers to pick a pickup day and time slot, you add an app, and Buunto's date picker is free up to 10 orders a month and $12.99 a month for up to 100 orders. Custom theme work or development time is extra. For a baker taking 40 orders worth $1,000 in a month, that is $70.00 to $80.00 per month in platform costs and card processing, or $82.99 to $92.99 with that app's $12.99 plan.
Yes. Pickup in store is built into Shopify, and you set it up under Settings, then Shipping and delivery, for every location that handles online orders. Customers choose it at checkout and see an expected pickup date based on the processing time you set, and you mark each order ready for pickup and then picked up. The flow works, but a pickup calendar with time slots takes an app, and the setup still starts from the platform's shipping settings.
For a part-time baker selling 5-15 SKUs locally with no shipping, no scaled inventory needs, and no multi-channel operations — almost always no. Much of what the Basic plan includes is for work a baker selling at local markets will not do, like printing shipping labels, syncing marketplace orders, B2B catalogs for wholesale buyers, and 10 inventory locations. Paying for capability you do not need is money a cottage food vendor could keep.
Square Online's Free plan is the cheapest alternative on sticker price: $0 a month plus 3.3% + 30¢ on each online card payment. Homegrown's yearly plan is $10 a month plus 2.9% + $0.30 card processing. At 40 orders of $25 in a month, Square Online Free comes to $45.00 and Homegrown's yearly plan to $51.00, and Homegrown pulls ahead above roughly $2,500 a month in card sales. The right choice depends on whether a storefront built around local pickup and delivery is worth more to you than the lowest sticker price.
Shopify offers Shopify Tax, with sales tax calculations and filing in your admin for US stores, but it does not specifically address cottage food regulations. Homegrown calculates and remits sales tax in all 50 states. State cottage food law compliance — labeling, sales venues, allowed products — is the vendor's responsibility regardless of platform. Both Shopify and Homegrown leave compliance up to the vendor. Homegrown's free cottage food law checker lets you pick your state and see revenue limits, license requirements, labeling rules, and allowed products.
Mostly. Your customers do not have logins that lock them to Shopify; they visit your storefront URL. If you switch platforms, you get a new URL. Send it to your customer list via text, email, or social media, update your Instagram bio link, and update any printed QR codes. Give regulars a few weeks to adjust, and run both platforms in parallel during the switch. If you move to Homegrown, each customer creates a Homegrown account the first time they order.
For a home baker who sells for local pickup or delivery, Homegrown is the best cottage food app in this guide: $10 a month with yearly billing, 0% commission, card processing at 2.9% + $0.30, and pickup and delivery built in. If your card sales stay under about $2,500 a month and you already use Square at the booth, Square Online Free costs less. Shopify fits once you ship and sell across many channels.
Do not count on one. Homegrown lists your storefront in its marketplace automatically, but a cottage food app works best when you bring your own customers with your link, by text, social media, or a QR code at your booth. Shopify's homepage says stores automatically show up on its Shop app. Castiron ran a marketplace for homemade food, and it is gone now that Castiron has shut down.
If your business grows to the point where you need Shopify's specific feature set — international shipping, B2B wholesale portals, multi-channel inventory at thousands-of-SKUs scale — switching is straightforward. You will see that growth in your orders before you need to move. The question for now is whether you actually need those features today, and the answer for a part-time cottage food baker is almost always no.
Your cottage food business deserves a platform that matches your actual scale. Homegrown gives part-time cottage food bakers a shareable ordering link, built-in payments, and local pickup and delivery scheduling for $10 per month on a yearly plan, plus 2.9% + $0.30 card processing, with no required apps and no per-sale platform commission. Start your free 7-day trial.
