The Homegrown Vendor Blog

What experienced vendors wish they had known in year one. Keep your product line small, raise prices sooner, and show up every single week.

Slow sales are normal for food vendors. Here is how to tell a blip from a trend, what to do on a bad day, and how to keep going.

Pricing guilt is the #1 reason cottage food businesses stay unprofitable. Here's the math that fixes it and the mindset shift that makes it stick.

Every food vendor asks 'is it worth it?' around month 4. Here is how to answer that question honestly and make the math work.

You do not need a logo to start selling food. Here is what you actually need, when branding starts to matter, and how to look professional without one.

You're comparing your month 6 to their year 4. Here's what to measure instead and how to use Instagram as a sales tool, not a scoreboard.

The 4 real reasons home food vendors quit in year one — underpricing, order chaos, wrong markets, and burnout — and how to fix each one before it's too late.

Real 2026 booth fees from seven farmers markets, plus the insurance, permits, gear, card fees and hours that make up the true cost of a market day for a small food vendor.

Learn how to build a recognizable brand for your one-person food business with a name, story, visual identity, and storefront — all for under $50.