The short version: Barn2Door is a full farm commerce system with onboarding attached. Entrepreneur is $119 a month billed annually plus a one-time $399 setup fee, Business is $159 plus $499, and Scale is $299 plus $599. Card processing is fixed at 2.9% plus $0.30 on every tier, there is no advertised free trial, and signup runs through a demo. Homegrown is $10 a month billed annually or $12.50 monthly, 0% commission, the same 2.9% plus $0.30, a 7-day trial, and sales tax calculated and remitted in all 50 states. On a farm doing $24,000 a year online, the first year costs $2,667 on Barn2Door and $960 on Homegrown. What the extra $1,707 buys is real, and whether you will use it is the entire question.

All figures below came off Barn2Door's own pricing page, including its full feature-comparison table, in July 2026.

What is the real difference between Homegrown and Barn2Door?

Barn2Door sells a system plus a relationship. Homegrown sells a storefront.

Barn2Door is priced like a service business. The subscription buys software, the setup fee buys onboarding, and the higher tiers buy named humans: an onboarding manager at Business, an account manager at Scale. Its feature list leads with website design, farm logos, and email marketing. It says so itself on the pricing page: it is not the cheap, generic DIY commerce solution, and its tiers correspond to your farm size and order volume.

Homegrown is priced like a tool. One price, one tier, self-serve, live in about fifteen minutes. There is nobody assigned to you and there is nothing to be onboarded into.

Those are genuinely different products aimed at genuinely different buyers, and the price gap reflects that rather than hiding anything.

What does each one cost?

Same four disclosures on every tier.

	Homegrown	Barn2Door Entrepreneur	Barn2Door Business
Subscription	$10/mo billed annually, or $12.50/mo billed monthly	$119/mo billed annually	$159/mo billed annually
Free trial	7-day free trial, nothing charged until day eight	None advertised, signup runs through a demo	None advertised
Platform fee	$0, 0% commission	$0 commission, but a one-time $399 setup fee	$0 commission, one-time $499 setup fee
Card processing	2.9% + $0.30	2.9% + $0.30, fixed	2.9% + $0.30, fixed

Scale is $299 a month plus a $599 setup fee. Add-ons are priced separately across all tiers: a point-of-sale device is $59, the Marketing Toolkit is $39 a month, Academy classes are $99 each beyond your included allocation, and a custom farm logo is $499.

Two things worth crediting Barn2Door for. Its processing rate is fixed and published at every tier, which several competitors do not manage. And the POS device fee is reimbursed if you accrue $1,000 in sales within six months of buying it, which is a fair way to price hardware.

What does the first year actually cost?

Take a farm doing $2,000 a month across 40 orders, a $50 average order and $24,000 a year.

Processing is identical on both at 2.9% plus $0.30, so it is the same figure in both columns:

• 2.9% of $24,000 = $696, plus $0.30 x 480 orders = $144
• $840 a year, on either platform

Barn2Door Entrepreneur, billed annually

• $119 x 12 = $1,428, plus the $399 setup fee, plus $840
• Year one: $2,667. Year two: $2,268

Homegrown, billed annually

• $120, plus $840
• Year one: $960. Year two: $960

The gap is $1,707 in year one and $1,308 every year after. On $24,000 of sales, Barn2Door costs about 11% of revenue and Homegrown about 4%.

That is a big enough number that it deserves a fair accounting of what it buys rather than a cheap shot.

What does the extra $1,707 buy?

Reading Barn2Door's full feature table rather than just the plan cards, the Entrepreneur tier includes:

• Sell by weight, which matters enormously if you sell meat in variable cuts
• Subscriptions, for CSA shares and recurring boxes
• A free custom website, not just a store
• Point of sale with a single inventory across online and in-person
• Combined inventory and order management with pick and pack
• A merchant account, plus fraud monitoring, security scanning, and buyer dispute handling
• Onboarding workshops and office hours, one free Academy class, and a learn center

Move up a tier and you add a one-to-one onboarding manager, multiple price sheets, the Simple Tax Tool, and routing integration. Scale adds an account manager, delivery-as-a-service, advanced tax integrations, chat support, store audits, and custom email automations.

That is a serious product. If you run a meat CSA with weekly subscription boxes, wholesale price sheets, and a delivery route, you are buying machinery you will use every week, and $2,667 is a reasonable price for it.

The fair way to think about the merchant account and support layer specifically is as risk transfer rather than as features. Fraud monitoring on every attempted purchase, ongoing security scanning, and Barn2Door handling buyer disputes on your behalf are the kinds of things you never notice until the week you badly need them. A single chargeback dispute you lose because nobody responded on time can cost more than a month of the subscription, and a farm owner who does not know what a representment is will lose it. Whether that is worth $119 a month depends on your order volume and on how much of that risk you are currently carrying without knowing it. Our overview of selling farm products online covers the operational side that sits underneath any of these platforms.

The counterweight is that most of this value scales with volume and the price does not scale down. A farm doing forty orders a month is exposed to very little fraud risk, will use the pick-and-pack workflow perhaps once a week, and may never open the learn center after the first month. The same package at four hundred orders a month is obviously worth it. Barn2Door's own pricing page says the tiers correspond to farm size and order volume, and that is exactly the right way to read it: the question is not whether the product is good, it is whether you are the size it was priced for.

What are the traps in that pricing?

Three, and none of them are hidden, but all three are easy to miss.

1. The setup fee is front-loaded and non-recurring. At $399 it is more than three months of the subscription. If you cancel in month three, you paid it for nothing. Ask in writing what happens to it.
2. The tax tool is not on the entry tier. Barn2Door's Simple Tax Tool starts at Business, which is $159 a month plus a $499 setup fee. If you chose Barn2Door partly for tax help, you are looking at $2,407 in year-one subscription and setup, not $1,827.
3. There is no free trial. You commit before you know whether the workflow suits how you farm. Everything else on this page can be tested for nothing first.

That third point is the one that should shape how you evaluate. Every other platform in this category lets you try it. Barn2Door asks for a demo and a setup fee, which is a normal enterprise motion and an unusual one for a business selling $2,000 a month of vegetables. It is not a reason to rule them out. It is a reason to do your free testing first, so that when you do take the call you are asking specific questions rather than being walked through a feature tour.

Which one fits your farm?

1. Do you sell by weight? If yes, Barn2Door does it natively and Homegrown does not.
2. Do you run subscriptions or CSA shares? Same answer.
3. Do you need a full website, or a link that takes orders?
4. Will you actually use the onboarding you are paying $399 for?
5. What is your online revenue? At $24,000 a year, Barn2Door is 11% of it. At $100,000 it is under 3%, which is a different conversation entirely.
6. Who files your sales tax? Homegrown does it in all 50 states at $10 a month. Barn2Door's tax tool starts at $159 a month.

When is Barn2Door genuinely the right call?

• You sell meat or produce by the pound and need actual weight at checkout.
• You run CSA subscriptions and want them native rather than approximated.
• You want a website built with you, not a store you assemble yourself.
• You have wholesale buyers needing separate price sheets, which arrive at Business.
• Your revenue is large enough that 11% becomes 3%.
• You want a person to call, which the higher tiers explicitly sell.

Our fuller look at Barn2Door for small farm vendors covers who grows into it and who does not.

When is Homegrown the right call?

• You sell fixed-price products rather than by weight.
• Your customers collect at a market, a farm stand, or your porch.
• You want local delivery with a radius, a flat fee you keep, a minimum, a daily cap, and a route to run.
• You want sales tax calculated, filed, and remitted in all 50 states without paying for a higher tier.
• You want to try it before paying, which the 7-day trial allows.
• You want no setup fee and no onboarding you have to schedule.
• You are part-time and a four-figure annual software bill is not proportionate.

The honest bounds matter here because Barn2Door is a farm platform and Homegrown is not. Homegrown does not sell by weight and does not do subscriptions or CSA boxes. Both are on the roadmap and neither is live today. If your farm needs either, that is a genuine reason to pay Barn2Door's price and no cost comparison changes it.

How do you decide without a sales call?

The asymmetry in this comparison is that one side can be tested for free and the other cannot. Use that.

1. Run the free option first. Put your real products on a storefront during a 7-day trial and take live orders. If nothing is missing, you have your answer for $0.
2. Write down what was missing. Weight-based pricing, subscriptions, wholesale sheets, a real website. Be specific.
3. Price only those things. If the missing list is short, look for a narrower tool before a $2,667 system.
4. Then take the demo, with your list in hand, and ask which tier each item is on. Several are not on the entry tier.
5. Get the setup fee terms in writing, including what happens if you cancel in month two.
6. Compare year two, not year one. The setup fee flatters the comparison in the wrong direction if you only look at the first twelve months.

USDA's national farmers market directory and the 2022 Census of Agriculture both show a direct-marketing sector made up mostly of small operations selling at markets and stands. Most farms in that picture are closer to the $24,000 example than to the volume where an 11% software cost disappears. You can start with the free test before committing to anything.

Frequently asked questions

How much does Barn2Door cost?

Entrepreneur is $119 a month billed annually plus a one-time $399 setup fee. Business is $159 plus $499, and Scale is $299 plus $599. Card processing is fixed at 2.9% plus $0.30 on all tiers. Add-ons include a $59 POS device, a $39 a month Marketing Toolkit, $99 Academy classes, and a $499 custom farm logo.

Does Barn2Door have a free trial?

No free trial is advertised on its pricing page. Signup runs through a demo, and the setup fee is paid up front. Barn2Door does state that there are no long-term contracts and that you can choose monthly or annual billing.

How much cheaper is Homegrown?

$1,707 cheaper in year one and $1,308 cheaper every year after, on a farm doing $24,000 a year in online sales. That is Barn2Door at roughly 11% of revenue against Homegrown at roughly 4%.

Does Barn2Door handle sales tax?

It offers a Simple Tax Tool starting at the Business tier and Advanced Tax Integrations at Scale. It is not included at the Entrepreneur tier. Confirm on a call exactly what those tools do, since calculating rates and filing returns are different jobs. Homegrown calculates, files, and remits in all 50 states at its single price.

Can Homegrown sell by weight or run a CSA?

Not today. Sell-by-weight and subscriptions are both listed as planned and are not live. If either is central to your farm, Barn2Door does them at every tier and that is a real reason to choose it.

Is the $399 setup fee refundable?

Ask before you pay it, and get the answer in writing. It is a one-time charge collected at the start, so if you cancel early it is the part of the bill you cannot recover through cancellation.

Which one is better for delivery?

It depends on tier. Barn2Door puts routing integration at Business and delivery-as-a-service at Scale. Homegrown includes delivery with a radius you set, a flat fee you keep, a minimum order, a daily cap, and a route to run, at its single price.

The bottom line

Barn2Door is a real farm commerce system and it is priced like one. If you sell by weight, run subscriptions, and want a person on the other end of the phone, the $2,667 first year is buying something specific and you should not talk yourself out of it over a price comparison.

But most direct-marketing farms are not that farm. If you sell fixed-price products to people who collect them, you would be paying $1,707 in year one for weight-based pricing you will not use, subscriptions you do not run, and onboarding into a system that is more complicated than the problem. The test costs nothing: put your products on a storefront for a week, take real orders, and write down what was actually missing. Then, and only then, book the demo. For a wider view of the field, our comparison of e-commerce platforms for farmers lines up more options with the same fee disclosure used above.