A Blog Cover Single Image
A Client Image
Evan Knox
Cofounder, Homegrown
E-commerce

Best Platform to Sell Baked Goods in Michigan

The best platform to sell baked goods in Michigan is Homegrown, which gives you an online storefront for $10 per month with local pickup scheduling, inventory management, and built-in card processing — no website, no marketplace fees, and no percentage taken from your sales. Michigan cottage food vendors can sell baked goods directly to consumers under the Michigan Cottage Food Law (Michigan Food Law of 2000, as amended by PA 208 of 2010 and PA 208 of 2017), and Homegrown is built for exactly this type of local, pickup-based food business.

The short version: Michigan allows cottage food producers to sell certain homemade foods directly to consumers without a commercial kitchen license or food establishment license. There is no annual sales cap in Michigan — one of only a few states with no revenue limit for cottage food. You can sell at farmers markets, from your home, and through online orders with local pickup. The best platform for managing these orders is Homegrown ($10 per month annual, $12.50 monthly), which handles ordering, payments (2.9% + $0.30 per transaction), pickup scheduling, and inventory — all through one shareable link. Other options include Square Online (free with Square branding), Shopify ($39+ per month), and Etsy (6.5% per transaction plus listing fees).

What Can You Sell Under the Michigan Cottage Food Law?

Michigan's cottage food law permits the sale of non-potentially-hazardous foods produced in your home kitchen. The law covers:

  • Baked goods (bread, cookies, cakes, brownies, muffins, pastries, pies, doughnuts)
  • Candy and confections
  • Jams, jellies, and fruit butters (with proper acidity)
  • Granola and trail mixes
  • Popcorn and kettle corn
  • Dried fruits and vegetables
  • Honey
  • Dry herbs and spice mixes
  • Nut butters
  • Vinegar

Michigan stands out for having no annual sales cap. You can sell as much cottage food as you want without upgrading to a commercial kitchen. This makes Michigan one of the most cottage-food-friendly states in the country. You must label products with your name, address, ingredients, allergens, the date the product was made, and the statement "Made in a home kitchen that has not been inspected by the Michigan Department of Agriculture and Rural Development."

Why Do Michigan Bakers Need a Selling Platform?

Michigan's cottage food community is robust, especially in the Detroit metro area, Grand Rapids, Ann Arbor, Traverse City, and Lansing. With no sales cap, Michigan cottage food vendors can build substantial businesses from their home kitchens. But the same lack of limits that makes Michigan attractive also means operations can scale faster than your order management system.

Common problems Michigan bakers face without a platform:

  • Order volume exceeds text capacity. When you consistently receive 20+ orders per week through Instagram DMs and text messages, missed orders and confused customers become regular occurrences.
  • No-shows on cash-at-pickup orders. Prepayment through an ordering platform eliminates the most common cause of wasted product.
  • Multiple pickup locations. Many Michigan vendors sell at Saturday farmers markets and offer midweek home pickup, requiring coordination across multiple channels.
  • Seasonal demand swings. Michigan cherry season, apple season, holiday markets, and university events (Michigan State, University of Michigan) create demand spikes that overwhelm manual order tracking.
  • Batch production planning. When you bake to order, you need a consolidated order list before you start production — not a scroll through message threads.

A selling platform consolidates all of this into one link where customers browse, order, pay, and schedule pickup.

Best Platforms for Selling Baked Goods in Michigan

Homegrown: Best for Michigan Cottage Food Vendors ($10 per Month)

Homegrown is built for local food vendors who sell through pickup and farmers markets. There is no website to build, no marketplace to compete in, and no design decisions to make. You list your products, set your pickup locations and times, and share one link.

Here is what Homegrown includes:

  • Online storefront with your full product list
  • Built-in card processing (2.9% + $0.30 per transaction)
  • No platform commission, no transaction fee, no shopper surcharge
  • Local pickup scheduling with multiple locations and time windows
  • Inventory management for batch production
  • One shareable link — no website, domain, or design decisions
  • Setup in about 15 minutes
  • $10 per month billed annually or $12.50 per month billed monthly
  • 7-day free trial

With no sales cap in Michigan, Homegrown's flat $10 per month fee is especially valuable — your platform cost stays the same whether you sell $500 or $10,000 in a given month.

Pros:

  • No website building required — one shareable link
  • $10 per month flat — scales perfectly with Michigan's no-cap law
  • Built specifically for local food vendors
  • Local pickup scheduling with multiple locations
  • Inventory tracking for batch production
  • 7-day free trial

Cons:

  • No shipping workflow
  • No marketplace traffic — you bring your own customers
  • No website or blog

Best for: Michigan cottage food vendors who sell baked goods through farmers markets, home pickup, and social media.

Start your free 7-day trial with Homegrown.

Etsy: Marketplace with Built-In Traffic (6.5% Per Transaction)

Etsy gives you marketplace visibility but charges a $0.20 listing fee, 6.5% transaction fee, and 3% + $0.25 payment processing. On a $25 box of cookies, total fees are approximately $2.83 — roughly 11.3% of the sale.

Pros:

  • Built-in marketplace traffic
  • Brand recognition with online shoppers
  • Easy shop setup

Cons:

  • 6.5% transaction fee plus processing
  • Shipping-focused — local pickup is a workaround
  • Competition from other bakers on the platform
  • Listing fees per item

Best for: Michigan bakers who want marketplace visibility beyond their local customer base.

Square Online: Free Option with POS Integration

Square Online offers a free tier with Square branding. If you already use Square at Michigan farmers markets, it syncs in-person and online payments.

Pros:

  • Free plan available
  • POS integration for market sales
  • Simple setup

Cons:

  • Square branding on free plan
  • Limited customization
  • Not food-specific

Best for: Michigan bakers who already use Square at farmers markets.

Shopify: Full E-commerce Platform ($39+ per Month)

Shopify provides robust store management at $39 per month. For a cottage food vendor selling locally, Shopify provides more infrastructure than needed — the shipping-focused workflow, theme customization, and app marketplace are designed for businesses selling nationally.

Pros:

  • Robust analytics and store management
  • Large app marketplace
  • Scalable for high-volume operations

Cons:

  • $39 per month minimum
  • Website building required (4-8 hours setup)
  • Shipping-focused design

Best for: Michigan food businesses with commercial kitchen licenses selling statewide or nationally.

How Do These Platforms Compare for Michigan Bakers?

FeatureHomegrownEtsySquare Online (Free)Shopify
Monthly cost$10 (annual)$0 (listing fees apply)$0$39+
Transaction fee0%6.5%0%0%
Card processing2.9% + $0.303% + $0.252.9% + $0.302.9% + $0.30
Total fees on $25 order~$1.03~$2.83~$1.03~$1.03
Local pickupYes (built-in)WorkaroundBasicWith apps
Multiple pickup locationsYesNoLimitedWith apps
Inventory managementYes (batch)BasicBasicYes
Food-specific featuresYesNoNoNo
Setup time~15 min30-60 min30-60 min4-8 hours

On $2,000 per month in sales, Etsy fees total approximately $220 while Homegrown costs $10 plus approximately $72 in card processing — a $138 per month difference that adds up to over $1,600 per year.

Which Platform Should Michigan Bakers Choose?

  • "I sell baked goods at farmers markets and through social media." Homegrown at $10 per month. One link for ordering and pickup.
  • "I already use Square at my market booth." Square Online for free POS integration.
  • "I want marketplace visibility beyond my local network." Etsy, but factor in the 6.5% fee.
  • "I am scaling into a licensed commercial operation." Shopify at $39 per month.

Michigan's no-cap cottage food law means you can grow your home baking business as large as you want without upgrading to a commercial kitchen. A flat-fee platform like Homegrown ensures that your operating costs stay predictable as revenue scales — your platform cost at $10,000 per month is the same as at $500 per month. Food science and agriculture resources are available from Michigan State University's College of Agriculture and Natural Resources, and food science education is available from the Exploratorium's Science of Cooking.

Start your free 7-day trial with Homegrown.

Frequently Asked Questions

Is there a sales cap for cottage food in Michigan?

No. Michigan is one of the few states with no annual sales cap for cottage food operations. You can sell as much as you want without upgrading to a commercial kitchen or food establishment license. This makes Michigan one of the most cottage-food-friendly states in the country and allows vendors to build substantial businesses from their home kitchens.

Do I need a license to sell baked goods in Michigan?

No license is required for cottage food in Michigan. You do not need a food handler's license, your kitchen does not need inspection, and you do not need to register with the Michigan Department of Agriculture and Rural Development (MDARD). You must follow labeling requirements and limit sales to non-potentially-hazardous foods sold directly to consumers.

Can I sell baked goods online in Michigan?

Yes. Michigan cottage food law allows online ordering and electronic payment. The delivery must be direct to the consumer — either through local pickup or personal delivery. You cannot ship cottage food products through common carriers. An online ordering platform with local pickup scheduling is ideal for Michigan cottage food compliance.

What baked goods sell best in Michigan?

Michigan cottage food vendors commonly report strong demand for decorated sugar cookies, cherry-based baked goods (Michigan is a leading cherry producer), cinnamon rolls, banana bread, blueberry muffins, apple pies and cider doughnuts (especially in fall), custom birthday cakes, and pasties (a traditional Upper Peninsula meat pie). Seasonal items tied to Michigan's fruit seasons — cherry, blueberry, apple — consistently drive strong demand.

Do I need insurance to sell baked goods from home in Michigan?

Michigan cottage food law does not require liability insurance. However, a general liability policy for a cottage food business typically costs $200 to $500 per year. Some Michigan farmers markets require proof of insurance as a vendor participation condition. Insurance protects your personal assets if a customer has a food-related issue.

What labeling is required for cottage food in Michigan?

Michigan requires cottage food products to be labeled with your name and address, a complete ingredient list including allergens, the date the product was made, the net weight or volume, and the statement "Made in a home kitchen that has not been inspected by the Michigan Department of Agriculture and Rural Development." The date-made requirement is unique to Michigan and must appear on every product.

Can I sell cottage food at Michigan farmers markets?

Yes. Michigan cottage food vendors can sell at farmers markets under the cottage food exemption. Individual markets have their own vendor requirements including applications, booth fees, insurance, and display standards. Many markets in the Detroit, Grand Rapids, and Ann Arbor areas have dedicated cottage food vendor categories. Contact each market directly for application requirements and seasonal vendor deadlines.

Can I sell cottage food to restaurants or stores in Michigan?

No. Michigan cottage food law requires all sales to be direct to the end consumer. You cannot sell cottage food products wholesale to restaurants, grocery stores, coffee shops, or any other business for resale. If you want to sell wholesale, you need to operate under a food establishment license with an inspected commercial kitchen.

How do I price baked goods for a cottage food business in Michigan?

Calculate your ingredient cost per item and multiply by 3 to 4 for retail pricing. This covers ingredients, packaging, labor, overhead (utilities, equipment wear), and profit margin. For example, if a dozen cookies costs $3 in ingredients, price them at $9 to $12. Factor in platform costs: Homegrown adds $10 per month flat, while Etsy takes approximately 11% per sale. At $1,000 per month in sales, Homegrown costs $10 while Etsy costs approximately $110 — a $100 per month difference that directly affects your margin.

Where can I sell cottage food in Michigan besides farmers markets?

Michigan cottage food vendors can sell from their home (porch pickup or scheduled windows), at farmers markets, at roadside stands, at fairs and festivals, and through online ordering with local pickup or personal delivery. You can also sell at community events, craft shows, and pop-up markets. All sales must be direct to the end consumer. Many successful Michigan cottage food vendors use a combination of Saturday farmers market presence and weekly online ordering through a platform like Homegrown for home pickup throughout the week.

What is the difference between cottage food and a food establishment in Michigan?

A Michigan cottage food operation sells non-potentially-hazardous foods directly to consumers from a home kitchen with no inspection, no license, and no sales cap. A food establishment operates under a Michigan food establishment license, requires commercial kitchen facilities that pass regular inspections by MDARD, requires food handler certifications, and allows potentially hazardous foods, wholesale distribution, and shipping. Most Michigan bakers start under cottage food and transition to a food establishment license when they want to sell wholesale, produce cream-filled items, or sell through retail stores.

Your products deserve a storefront where the listed price is what your customer pays — no marketplace fees, no checkout surcharges, no percentage taken from every sale. Homegrown gives food vendors a shareable ordering link, built-in payments, and local pickup scheduling for $10 per month flat. Start your free 7-day trial.

Related Reading

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his Co-founder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

Your Store Could Be Live Tonight

15 minutes. That's all it takes. Add your products, share your link, and start taking orders. Free for 7 days.
Start Your Free Trial
Start Your Free Trial

7-day free trial · $10/mo after · Cancel anytime