The short version: Barn2Door's published plans are Entrepreneur at $119 a month, Business at $159, and Scale at $299, all billed annually. Each carries a one-time setup fee: $399, $499, and $599 respectively. Card processing is fixed at 2.9% plus $0.30 on every tier, which is genuinely good disclosure. There is no free trial advertised, and signup runs through a demo. Add-ons are priced separately: a POS device at $59 one-time, a Marketing Toolkit at $39 a month, Academy classes at $99 each, and a custom farm logo at $499. A first year at the entry tier on a farm doing $24,000 online is about $2,667, of which $399 is a fee that almost no comparison article mentions.
All figures came off Barn2Door's own pricing page, including its full feature-comparison table, in July 2026.
Here is the complete published structure.
| Tier | Monthly (annual billing) | One-time setup fee | Card processing | Built for |
|---|---|---|---|---|
| Entrepreneur | $119 | $399 | 2.9% + $0.30 fixed | Part-time and hobby farmers |
| Business | $159 | $499 | 2.9% + $0.30 fixed | Full-time family farms |
| Scale | $299 | $599 | 2.9% + $0.30 fixed | High-volume farm businesses |
Barn2Door also offers monthly billing, but those figures are toggled in the browser and do not appear in the page source, so the annual prices above are the fair basis for comparison. The page advertises savings of 17%, 20%, and 21% for choosing annual, which tells you monthly is meaningfully more.
Add-ons, priced the same across all three tiers:
Because it is front-loaded, non-recurring, and almost never included when people compare farm platforms.
At the Entrepreneur tier, $399 is more than three months of the subscription. It is charged at the start, before you have taken an order, and if you decide in month two that the workflow does not suit your farm, that is money you do not get back through cancelling.
That is not a criticism of charging it. Barn2Door is selling onboarding as part of the product, its higher tiers include named onboarding and account managers, and the fee reflects real work by real people. It is simply a cost that:
Both years are worth calculating, which is what the next section does.
Take a farm doing $2,000 a month across 40 orders, a $50 average order and $24,000 a year.
Processing at 2.9% plus $0.30:
Entrepreneur, billed annually
Business, billed annually
Scale, billed annually
On $24,000 of annual sales, Entrepreneur costs about 11% of revenue in year one. At $100,000 in sales, the same tier is under 3%, which is a completely different proposition.
This is where the pricing page rewards careful reading, because several things people assume are on the entry tier are not.
Included at Entrepreneur:
Only from Business ($159/mo plus $499 setup):
Only at Scale ($299/mo plus $599 setup):
That middle block is the important one. If you chose Barn2Door partly for tax help or delivery routing, you are looking at Business, not Entrepreneur. That moves your first year from $1,827 in subscription and setup to $2,407, before processing.
Routing being a Business-tier feature deserves particular attention if you deliver. A farm that drives orders around on a Saturday is exactly the operation that needs route planning, and it is also exactly the operation most likely to be looking at the entry tier. Discovering that the feature you assumed was included costs another $40 a month plus $100 more in setup is the sort of thing that should happen on a demo call, not in month three. Ask specifically, per feature, rather than asking whether the platform does delivery. Every platform in this category does delivery in some form; the question is always which tier.
Look at what each jump actually buys and the pattern becomes clear.
That last point is unusual and worth noticing. On platforms where processing drops with the tier, part of a higher subscription pays for itself through volume. On Barn2Door it does not, which means every tier upgrade has to be justified purely on features you will use. That is a cleaner decision, and a stricter one. Our comparison of Local Line against Barn2Door is the useful read if you are weighing both, since Local Line does discount processing by tier and has no setup fee at all.
Worth saying, because a lot of fee articles only take shots.
Barn2Door also states its own positioning plainly: it is not the cheap, generic DIY commerce solution, and its tiers correspond to farm size, order volume, and customer base. That is a more honest framing than most platforms manage, and it is the right lens for reading everything above.
The tiers are named for it, and the names are accurate.
Barn2Door makes sense if you:
It does not make sense if you:
At the same $24,000 a year in sales, a $10 a month storefront with the same 2.9% plus $0.30 processing costs $960 in year one and $960 every year after. Against Barn2Door Entrepreneur that is a difference of $1,707 in year one and $1,308 thereafter.
Whether that gap is worth paying comes down to one question: will you use sell-by-weight, subscriptions, and the onboarding? If yes, Barn2Door is doing things a simple storefront cannot and the price is defensible. If no, you are funding a farm management system to take pickup orders.
A useful way to make that concrete: $1,707 is roughly 34 boxes of vegetables at $50 each, or about three and a half weeks of that farm's entire online revenue. Framed as a monthly software line it sounds like a business expense. Framed as a share of what you actually grew and sold, it is a different conversation, and it is the frame worth using because it is the true one.
The honest way to find out is to test the free option first. You can put your real products on a storefront inside a 7-day trial, take live orders, and write down exactly what was missing. Then take the Barn2Door demo with that list in hand and ask which tier each item sits on. Our full comparison of Homegrown against Barn2Door works the trade through, and Barn2Door alternatives for small farm vendors covers who outgrows what.
Since there is no trial, the call is your only evaluation, so go in prepared.
Question six matters more than it sounds. Sales tax obligations are administered state by state, and the Federation of Tax Administrators keeps a directory of state tax agencies that makes the scope obvious once you sell across a state line. A tool that calculates the right rate has done part of the work. A service that files and remits has done all of it. Get the answer in writing.
USDA's 2022 Census of Agriculture is also worth a look for context on where your operation sits in the distribution, since Barn2Door's own framing ties its tiers to farm size and most direct-marketing farms are smaller than the platform's pricing assumes.
Entrepreneur is $119 a month billed annually, Business is $159, and Scale is $299. Monthly billing is available but the figures are not published in the page source; the annual view advertises savings of 17% to 21%, so monthly is meaningfully higher.
Yes. $399 on Entrepreneur, $499 on Business, and $599 on Scale, charged one time at the start. It is listed on the pricing page under each tier and it is the single most commonly omitted number in comparisons of farm platforms.
No free trial is advertised. Signup runs through a demo. Barn2Door does state that there are no long-term contracts and that you choose monthly or annual billing.
No commission on sales. Card processing is a fixed 2.9% plus $0.30 at every tier, which is published clearly and is competitive with the rest of the category.
No. The Simple Tax Tool starts at the Business tier, which is $159 a month plus a $499 setup fee. Advanced Tax Integrations are Scale only. Confirm what those tools actually do before counting tax as solved.
At the Entrepreneur tier on a farm doing $24,000 a year online: $1,428 in subscription, $399 in setup, and roughly $840 in processing, so about $2,667. Year two drops to $2,268 once the setup fee is behind you.
It depends on whether you use sell-by-weight and subscriptions, which are included at every tier and are genuinely hard to find elsewhere at any price. If you do, it is defensible. If you sell fixed-price products for pickup, you are paying roughly 11% of revenue for machinery you will not switch on.
Barn2Door publishes more of its pricing than most farm platforms do, including the setup fee that comparison articles routinely leave out. Its real first-year cost at the entry tier is about $2,667 on a $24,000 farm, not the $1,428 the monthly headline suggests.
That is a fair price for a full farm commerce system with onboarding, a merchant account, sell-by-weight, and subscriptions, if you are the size of farm it was built for. If you are not, the absence of a free trial means you find that out after paying the setup fee rather than before. Do your free testing elsewhere first, then compare what was actually missing against the tier that contains it. That order costs you nothing and it is the only way to walk into a demo knowing what you need.
