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Evan Knox
Cofounder, Homegrown
E-commerce

Cottage CMS vs Bakebug: Two Free Plans, Two Different Deals

The short version: Both are free right now, and the two free offers are not the same kind of thing. Cottage CMS's Free Forever plan is permanent: $0 with no credit card, including Square checkout, pre-orders and weekly schedules, a storefront, a catalog, order forms, and customer records. Bakebug is free through December 31, 2026 only, requires signing up before December 1, 2026, and then becomes $4.99 a month or $49.90 a year, with a 14-day grace period to subscribe. Cottage CMS's paid tier is $200 a year. So from 2027, Bakebug is the cheapest paid option in the category at $49.90 and Cottage CMS is either free or $200 depending on whether you need delivery and a custom domain.

All figures came off each company's own site in July 2026. Both have dated pricing changes, so verify before relying on this.

What is the difference between Cottage CMS and Bakebug?

They are close in spirit: both built for cottage food sellers, both simple by design, both currently free.

Cottage CMS is organized around the drop. Pre-orders and weekly schedules sit on the free tier, alongside a public storefront and a catalog with order forms and customer records. Checkout is Square-powered. It assumes you post what you are making this week and people order it.

Bakebug is organized around speed. A custom branded storefront, a shareable link, order management, email notifications, payment tracking, and quote and presale management, with setup in under five minutes. One plan, everything included.

The real differences:

  • Cottage CMS puts pre-orders and schedules on a permanent free tier.
  • Bakebug includes quote and presale management in its base product.
  • Cottage CMS gates delivery and a custom domain behind $200 a year.
  • Bakebug's free period ends on a published date.

What does each one cost?

Same four disclosures on all three columns.

Cottage CMS FreeCottage CMS ProBakebug
Subscription$0 forever, no credit card$200/yr, which is $16.67/mo billed annually$0 through 31 Dec 2026, then $4.99/mo or $49.90/yr
Free trialNot needed, it is free30-day money-back guaranteeNot needed until 2027, then a 14-day grace period
Platform feeNot statedNot statedNot stated. "One plan. Everything included. No hidden fees."
Card processingSquare's rate, not restatedSquare's rateNot stated on the pricing section

Two things worth pulling out.

Neither states a processing rate next to its plan price. Cottage CMS names Square as the checkout, so your rate is Square's, which is 3.3% plus 30 cents online on Square's free plan and 2.9% plus 30 cents on its paid plans. Bakebug lists payment tracking as a capability without naming a processor at all. Ask both before you build anything on either, because on any real volume the processing rate costs more per year than these subscriptions do.

Bakebug's free window has two dates, not one. Free through December 31, 2026, but you must sign up before December 1, 2026 to get it. From January 1, 2027 there is a 14-day grace period to subscribe before access is interrupted.

What does the next two years cost?

Take a baker doing $1,500 a month across 60 orders, a $25 average order and $18,000 a year. Assume a standard 2.9% plus $0.30 processing on both, which is $738 a year, since neither publishes its own rate.

2026, both free

  • Cottage CMS Free: $0 subscription, $738 processing
  • Bakebug: $0 subscription, $738 processing
  • Identical, at about $738 each

2027 onward

  • Cottage CMS Free: still $0 subscription, so $738
  • Bakebug annual: $49.90, so $787.90
  • Cottage CMS Pro: $200, so $938

So if the Cottage CMS free tier covers what you do, it stays the cheapest option indefinitely. If you need delivery or a custom domain, Bakebug at $49.90 is $150 a year cheaper than Cottage CMS Pro, and it includes a custom branded storefront in its base plan.

That is the crux: Bakebug's paid tier is cheaper than Cottage CMS's paid tier by a wide margin, and Cottage CMS's free tier is cheaper than both.

Which free plan is the better deal?

They are free in different ways, and the difference matters more than it sounds.

Cottage CMS Free is a business model. A permanent free tier with pre-orders, scheduling, and a working checkout is something the company has chosen to sustain, presumably on the expectation that a share of users move to Pro. You can plan around it.

Bakebug free is a launch period. The company is explicit that it is free while they continue building and improving the platform, with prices taking effect on a stated date. That is honest and clearly communicated, and it is a stage rather than a strategy.

Neither is better in the abstract. What they ask of you is different:

  • On Cottage CMS, you need to know what the free tier excludes, which is delivery, a custom domain, texting, blog posts, and digital products.
  • On Bakebug, you need to know when the free period ends and put the date in a calendar.
  • On Cottage CMS, the risk is outgrowing free and finding Pro costs $200.
  • On Bakebug, the risk is missing a renewal window and losing uninterrupted access.

What is each one changing?

Both have a dated change ahead, which is unusual for two products in the same comparison.

Cottage CMS is launching a Scale tier at $370 a year in August 2026, and its own page states that full-feature access is moving up, encouraging sellers to start Pro before launch to keep today's feature set while their membership stays active. If you were going to buy Pro, the timing genuinely matters.

Bakebug starts charging on January 1, 2027, at $4.99 a month or $49.90 a year, with the December 1, 2026 signup deadline for the free period.

Both companies are telling you these things clearly and in advance, which is more than many do. It does mean any comparison of these two, including this one, is accurate for a specific window and not beyond it.

When is Cottage CMS the better choice?

  • You are pickup-only and can use their subdomain, in which case it is permanently free.
  • You want pre-orders and weekly schedules at zero cost, which almost nothing else offers.
  • You want a checkout you recognize, since Square is a known quantity with a published rate.
  • You want a free tier that is a destination rather than a countdown.
  • You need digital products, a blog, or text messaging, all of which are on Pro.
  • You value that it is built by a working cottage baker and shaped by 1,800-plus sellers.

Our breakdown of what the Cottage CMS free plan leaves out covers the tier boundary in detail.

When is Bakebug the better choice?

  • You want the cheapest ongoing price in the category from 2027, at $49.90 a year.
  • You need a custom branded storefront without paying $200 for it.
  • You do quotes and presales and want that in the base product rather than a tier up.
  • You want SMS, available as a prepaid add-on at $0.02 per segment in the US and Canada.
  • You want setup in under five minutes.
  • You are early enough that committing to nothing is the right posture.

Our look at Bakebug for home bakers covers the product in more detail.

What does neither one do?

Both are ordering tools built for bakers, and both leave the same work with you.

  • Neither files your sales tax. You register, calculate, collect, and remit.
  • Neither plans a delivery route for the drop-offs you make yourself.
  • Neither hides your home address if your pickup point is your house.
  • Neither handles pickup at several locations with separate schedules.
  • Neither lists you anywhere local shoppers browse.

Sales tax is the one that costs hours rather than dollars, and it is worth pricing before you optimize a $150 difference in subscription. The SBA's guidance on registering your business covers what you are taking on, and the IRS's self-employed individuals tax center covers the filing side.

For contrast, Homegrown is $10 a month billed annually with 0% commission and 2.9% plus $0.30 processing published up front, which is more than either of these tells you before signup. It calculates, files, and remits sales tax in all 50 states, runs local delivery with a radius and a route, handles pickup at several locations, and hides a home address until purchase. It does not do quotes and presales, digital products, blogs, or text messaging. Different chores removed, and you can test which set matters more in your week inside a 7-day trial without changing anything.

How do you choose between two free things?

Since both cost nothing today, this is genuinely a low-stakes decision, which is exactly why people overthink it.

  1. Set both up. It costs nothing and takes under an hour combined.
  2. Put the same five products on each and send both links to a few regulars.
  3. Ask each company its processing rate before you send a single link.
  4. Note the dates. December 1 2026 to sign up for Bakebug's free period, August 2026 for the Cottage CMS repricing.
  5. Check the export path on both before you accumulate a season of orders.
  6. Decide in a month, with real orders, rather than from a table.

Point five is the one worth taking seriously on any free tier. A free plan is an excellent way to test a product and a risky place to accumulate a customer list, because the cost of leaving grows with every month of orders stored there. Confirm you can get the data out while it is a hypothetical.

Point three deserves the same weight and gets skipped even more often. On $18,000 of annual sales, processing is roughly $738 and the largest subscription in this comparison is $200. The payment cost is between three and fifteen times the software cost depending on which plan you are comparing, and it is the number neither company puts on its pricing page. Spending an evening choosing between free and $49.90 while never asking what rate your checkout charges is optimizing the wrong line by an order of magnitude. One support-chat message answers it. You can compare the answer against a storefront that publishes its rate before you commit either way.

What should you actually be comparing?

For two products this similar and this cheap, price is close to irrelevant and the real differences are elsewhere.

  • Which workflow matches yours? Drops and weekly schedules, or quotes and presales. That is the genuine fork.
  • What does the checkout feel like to a customer? Send both links to someone who has never bought from you and watch.
  • How long does it take you to add a product? You will do that hundreds of times.
  • What happens when someone messages you a question? Both leave that to you, but the paths differ.
  • How quickly does support answer? On small products this matters more than on large ones.

None of those appear in a pricing table, and all of them will affect your week more than $150 a year will. Our guide to taking pre-orders for a food business covers the workflow itself, which is the part that outlives whichever tool you choose.

Frequently asked questions

Is Cottage CMS free?

Yes, permanently. The Free Forever plan is $0 with no credit card and includes Square checkout, pre-orders and weekly schedules, a public storefront, a catalog, order forms, and customer records. Pro is $200 a year and adds delivery, a custom domain, texting, blog posts, and digital products.

Is Bakebug free?

Yes, through December 31, 2026, provided you sign up before December 1, 2026. From January 1, 2027 it becomes $4.99 a month or $49.90 a year, and existing users get a 14-day grace period to subscribe.

Which one is cheaper long term?

If Cottage CMS's free tier covers you, it is free indefinitely and nothing beats that. If you need delivery or a custom domain, Bakebug at $49.90 a year is about $150 cheaper than Cottage CMS Pro at $200.

What processing rate will I pay?

Neither states one next to its plan price. Cottage CMS uses Square, so your rate is Square's, which is 3.3% plus 30 cents online on Square's free plan and 2.9% plus 30 cents on its paid plans. Bakebug does not name a processor. Ask both directly.

Which one is better for custom orders?

Bakebug lists quote and presale management in its base plan, which points at custom work. Cottage CMS is organized around drops and weekly schedules. If most orders start as a question about a specific cake, Bakebug's shape fits better.

Does either include a custom domain?

Bakebug lists a custom branded storefront in its base plan. On Cottage CMS, a custom domain is a Pro feature at $200 a year; the free tier puts your shop on a cottagecms.com subdomain.

What happens when Bakebug starts charging?

From January 1, 2027, existing users have a 14-day grace period to subscribe and continue uninterrupted access to their account and storefront. Put that date in a calendar when you sign up rather than relying on an email reaching you.

The bottom line

Right now both are free, so the sensible move is to try both rather than reason about them. They take under an hour combined and neither wants a card.

Beyond that, the shapes diverge. Cottage CMS's free tier is permanent and genuinely capable, and its paid tier is the most expensive option here at $200 a year with a repricing due in August 2026. Bakebug's free period ends on a stated date and then becomes the cheapest paid option in the category at $49.90. If you are pickup-only, Cottage CMS free is hard to beat. If you need a custom storefront and quotes, Bakebug is cheaper than Cottage CMS Pro by $150 a year. And on both, ask the processing rate first, because it is the number neither one puts next to its price and the one that will cost you the most.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his cofounder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

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