Shipping weekly Vendor-driven roadmap

What's New at Homegrown

You asked, we built it. Here's what we've shipped recently and what's coming next.

Last updated May 6, 2026
35
Features shipped in 90 days
14
More on the way
Recently Shipped

What We Shipped

Real features your store uses today. No vaporware.

Just Shipped

Same-Day Pickup + Hide Your Home Address

Two big wins this week. Shoppers can now pick up the same day instead of waiting until tomorrow. And home-based vendors can hide their exact address until a buyer commits — like Airbnb. Expand May below for details.

New

Same-Day Pickup

Pick up your order today instead of waiting until tomorrow. As long as the vendor's pickup hours haven't passed yet, today is now an option at checkout.

New

Hide Your Home Address Until They Buy

A new privacy setting for home-based vendors. Set your pickup location to "Approximate" and shoppers see your neighborhood, not your street. Your exact address only shows after they buy. Like Airbnb.

Plus: When you suggest a market edit or a new market, you'll now get an automatic email confirming the change once we publish it.

For Shoppers · 9 updates
New

Message a Vendor Before You Buy

Ask about pickup times, custom orders, ingredients, or anything else right from the storefront. Vendors reply from their dashboard.

Improved

Find What You Want, Faster

Product pages now have search, category filters, and sort by newest, price, or bestselling. No more scrolling blind.

Improved

See Who You're Buying From

Product cards now show the vendor, distance, and a "New" badge so you know what just dropped nearby.

New

A Real Product Page

Every product has its own page with pickup info, quantity selector, ingredients, allergens, and more from the same vendor.

Improved

Better Vendor Directory

Verified badges, product counts, and distance on every card. Search and filter once your area has enough vendors to browse.

Improved

Market Pages You'll Read

All 8,800 markets now have rich, detailed descriptions. Schedule, location, and vendors on one scrollable page.

Improved

Find Markets with Real Filters

Search by name or location, filter by Open Today / Saturday / Within 5 miles, sort by nearest or most vendors.

Improved

A Homepage That Fits Your Area

The homepage adapts to how much is happening near you — never looks empty or overwhelming.

Improved

Smarter Empty Search Results

Search turns up nothing? Get suggestions, nearby alternatives, and a way to get notified when new products drop.

For Vendors · 12 updates
New

$0 Fees — Both Killed

The $1 shopper service fee and the $0.50 ACH payout fee are gone. Pricing is now $10/mo plus 2.9% + $0.30 per transaction. That's it.

New

Shopper Messages, Right in Your Dashboard

A new Messages tab. Shopper questions land here with email notifications. Reply, close the sale — no phone number to give out, no email lost in spam.

New

Four AI Writing Helpers

Product description generator, social post writer, customer text composer, and a pricing helper that suggests cost-plus-margin pricing. Type the basics, copy what fits.

New

ID Check Before Your First Payout

A 2-minute identity verification step now runs before deposit setup. Cleaner payouts, fewer holds, no surprise account freezes later.

Improved

One-Scroll Storefront

No tabs, no nested menus. Banner, about, products, reviews — all on one page. Easier to skim on a phone, faster to decide to buy.

New

31 Free Tools at /tools

Cottage food laws by state, pricing calculators, QR code generator, recipe scaler, and 27 more. All free, all 50 states, no signup. Use them yourself or send to a vendor friend.

Improved

Set Up in Minutes, Not Hours

Onboarding now only asks for what you need to start selling: business info, pickup, products. Everything else can wait.

New

List Products in Under 60 Seconds

No photo? No problem. Products without uploads get a clean, category-matched emoji image automatically.

New

"Get Sales" Playbook in Your Dashboard

An 8-step guided checklist from "store is up" to "first order" — with copy-paste templates, your share link, and a QR code built in.

Improved

Your Storefront Looks Like YOUR Store

Refreshed vendor page and footer so your link looks professional when you share it on Instagram or Facebook.

New

Dedicated Product Pages

Your products get their own detail pages with descriptions, pickup info, and cross-promotion to the rest of your lineup.

Improved

Market Pages Work for You Too

Every market you sell at now has a rich, SEO-friendly description that pulls in shoppers searching Google.

New

Customer Reviews

Your customers can leave reviews — builds trust and brings repeat buyers to your store.

Improved

Faster Login

Log in instantly. No more verification delays or lost passwords.

Improved

Next-Day Payouts

Money in your bank the next day after a sale. No more waiting around.

Improved

Easier Product Setup

Fewer fields, faster listing. Add a product in under a minute.

Improved

Smoother Checkout

Cleaner payment flow so your customers finish their orders without friction.

New

About Us Page

Now you can see who's behind Homegrown — our story, team, and mission.

New

Market Hours

Market pages now show hours so your shoppers know exactly when to visit.

Improved

Better Privacy

Your personal contact details are no longer visible on public pages.

Ready to try it? Start your free trial →

Coming Up

What's Coming Next

Driven by what vendors actually ask for.

Vote on what we build →

New

Drops

Schedule a limited-time release window. Customers see a countdown, place orders during the window, you bake to the order count. Built for batch makers.

New

Demand Signals

See who viewed, saved, or asked about your products this week — so you know what to bake more of.

New

Duplicate a Product

Clone any listing with one tap — faster for sizes, variants, or seasonal reruns.

New

Product Alerts

Shoppers near you get notified when you list new products.

New

Subscriptions & CSA Boxes

Offer weekly produce boxes or bread subscriptions your customers can sign up for.

New

Sell by Weight

Price your produce and meat per pound — the way you actually sell it.

New

Standalone Storefront

Your own branded page with a custom link — share it anywhere.

New

Referral Program

Refer a vendor friend — you both get a free month.

New

AI Product Photos

Snap a photo and we'll clean up the background automatically.

New

Local Delivery

Let customers choose delivery or pickup — you set the delivery area.

New

Custom Orders

Customers request custom cakes, arrangements, or bulk orders through your store.

New

Tipping

Customers can add a tip at checkout — 100% goes to you.

New

SMS & Email Marketing

Message your customer list when you have new products or a special.

New

QR Code Checkout

Print a code for your booth — customers scan and pay on their phone.

Your Store Could Be Live Tonight

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